Testimonials

DWA Principal Roger Darnell also takes great pride in each of the recommendations he has received from clients and colleagues on LinkedIn,
and his friendships with some of the planet’s coolest people.

Craig Duncan

President/Managing Director, Cutters Studios

Years ago, I set out to only work with the best of the best, and Roger Darnell epitomizes that standard. As Chief PR Counsel for Cutters Studios since 2014, his impact on our organization’s success is beyond measure. Roger is a true partner in every sense of the word. He really takes the time to get to know the culture and the spirit of the companies he represents. Roger’s unique approach and clear strategy have been a guiding light for our company. He has become a part of us, and I can’t imagine where we would be without him.

Traylor Woodall

Founder and CEO of Fivestone Studios

What a great run! I deeply appreciate that Roger was a real mentor to me and the Fivestone team as to what real PR looks like. His organization of the PR process and guidance to our fledgling marketing team was instrumental to our success. And to add to that, Roger delivered sooo much value, getting our interactive, film and agency teams incredible exposure in the marketplace!

Ashley McKim

Founder | Ashley McKim Consulting

Roger Darnell is an outstanding PR consultant who excels at building strong, meaningful connections with his clients. He takes the time to deeply understand their objectives, goals, and challenges, ensuring his strategies are both tailored and impactful. Roger's expertise in the advertising industry is remarkable—his ability to craft compelling stories and foster strategic relationships has proven invaluable in elevating brand recognition.

Judy Wolff

Former VP Director of Business Development, Sarofsky (2010-2025)

Roger Darnell is an exception in the world of Public Relations, where there is so much mediocrity. He is endlessly curious, asks intelligent questions, considers and listens with great focus and extends himself way beyond expectation. His ability to dissect challenging problems and come up with successful creative solutions for the advertising, production, media and entertainment communities is only matched by his humanity and deep understanding of what’s at stake for all of us as we strive for success in this complex and changing world.

Zack Kingdon

Co-Founder & Director of Parnerships, Extended Reality Group

When we started working with Roger our goals were to share our top projects and business developments and to place them in front of a wider target-audience. Shortly after we realized what Roger brought to the table greatly surpassed our expectations. Working with Roger has been pivotal in how we organize and deliver our brand image and press kits. His expert organization, strategic planning, deep network, and straight-forward communication are just a few of the tools that make him an incredible Creative Partner and a PR & Marketing Alchemist. Anyone that has the opportunity to work with Roger is truly privileged and will find his astute and adept approach extremely rewarding.

Chad Hutson

CSO, Dimensional Innovations | Former Co-Founder & CEO, Leviathan

Leviathan is a company I helped get off the ground in 2010, and on all counts I’d consider it a success...though without Roger Darnell as our public relations partner, there’s no doubt that the success would be significantly diminished. Roger helped give our company a face and a voice through articles in numerous industry and general publications as well as social media, both domestically and internationally, which is a dream for any modest startup. His counsel provided my partners and me with the knowledge and opportunities to speak at prestigious events, giving us not only notoriety but also confidence to stand among giants of our business.

Ric Peralta

Founder, Peralta Consultants & RogueID | Former Chairman, CEO, & Managing Partner, ATTIK

Roger has always been a tremendous advocate for our brand. His integrity in messaging cannot be matched. I have often had difficult situations where his advice has proven integral to the ultimate positive result. Roger is a trusted advisor.

Bevin McNamara

Filmmaker, Creative Director| Former Editor in Chief, Motionographer

...As editor-in-chief of Motionographer, the motion design industry’s digital trade publication, his kind of respect MATTERS BIG TIME. It is obvious in his insightful press releases that he has an extraordinary understanding of the industry and advocates with passion for his roster of talent.

Jason White

Director, Experience Design | Former Co-Founder & CCO, Leviathan

You have to work with Roger. That’s what I tell anyone who needs to craft incredible stories and shape their public image. I’ve been collaborating with Roger for the better part of a decade, and his vast experience with the industry took our studio to extraordinary heights. I’ve seen tremendous results from our ongoing efforts that fanned the flames for our reputation. Roger is very professional, persistent, and a joy to work with. Roger goes above and beyond every time, and I can’t recommend him enough.

Denis Krylov

Co-Founder & CEO, Transparent House

We’ve been working with Roger for the past 6 years and he has not only helped us to get our work in front of millions of people but he also provided guidance on what’s the best way for us to get there. This is what makes Roger’s way of working with clients so unique - he will always advise you if the projects you give him are worth “PR efforts” so that you don’t waste your time and money on something what can easily just live on your website’s portfolio. If he sees a potential in what you give him, he will go out his way to make sure your work gets noted and published. He knows the industry and its people, understands the current trends and in general is a super pleasant person to work with. I’d highly recommend Roger Darnell and his agency for all your strategic public relations needs.

Joe Lombardo

Principal at Curated Artists, Inc.

...My company wanted to create a new way for this photography studio to connect with creative buyers globally. Roger invented the PR strategy embracing all the critical pieces of their career history, then launched and created a media buzz which instantly affected their bottom line and mine... I can't say enough about Roger's work ethic, his expediency, his ability to hone in on the target audience and hit the critical connections we wanted to make.

Jeff Nicholas

Head of Video Production, Reality Labs Entertainment at Meta

Roger was an amazing partner in the early stages of our PR story at The Uprising Creative and VEHICLEvr. He was our first publicist and really went all-in for us, generating some of the best press we've had, as well as helping craft our external communications in a way that was true to our voice. I can't recommend Roger and his dedication and tenacity enough.

Matt Abramson

Executive Producer / Co-Founder at Lemonade Stand

I cannot say enough good things about Roger Darnell. He is a motivated strategic thinker with great relationships through-out the industry! He helped raise the profile of our company and I learned so much from my experiences working with him. He has strong ideas and a solid POV, but is also collaborative- it's all about what serves the brand best.

Thom Blackburn

Founder | Executive Producer at new accent

roger darnell is a machine, this i am convinced of. he works tirelessly yet with amazing efficiency. if only all parts of our process ran as smooth as Darnell Works. he consistently delivers results which keep us and more importantly, our clients impressed. concisely put, roger darnell is second to none.

Gerald Giannone

Founder, Managing Editor, SHOOT Publicity Wire

Roger’s creative thinking, industry expertise, positive can-do attitude and drive for perfection as a PR professional are second to none. He is focused on every detail and dedicated to producing his very best at all times. As a marketing solutions provider, Roger is uniquely rare, in that he holds a college degree with a major filmmaking and a minor in advertising and PR, assuring clients his marketing strategies take form with a well-rounded smart understanding of both PR and motion picture production. As a SHOOT partner and SHOOT Publicity Wire founder, I have worked with Roger for many, many years and in all that time, he has showed genuine integrity, suggested brilliant ideas, is enthusiastic, personable and a brilliant professional. He has my highest respect and gratitude...

Spencer LaCouture

President at Shoreline

Roger has set a very high standard for every professional I work with. He has a gift – the ability to see around corners. In the 9 months I have worked with Roger he has exceeded every expectation. On countless occasions Roger has brought valuable ideas and insights to the table that never crossed my mind. There is a very good reason that top companies are relying on his expertise to help navigate the rocky terrain of Public Relations. He was not only able to capture the vision of the product I manage, but he has quickly become a driving factor in product strategy and direction. Above and beyond does not begin to explain the effort with which Roger approaches his passion.

The Darnell Works Agency

Strategic Public Relations

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