Normally we exclusively handle ongoing Campaigns for DWA roster clients. Here are more details on Standard DWA Services:
- Identifying key marketing objectives and using those to strategically align messaging
- Creating expert positioning, tag lines, boilerplates, story pitches, press releases, backgrounders, press kits, and other strategic marketing content
- Developing and executing strategic communications programs that maximize and extend internal and external media platforms
- Building relationships with media and analysts to share breaking news and ensure company executives and their subject-matter expertise are top-of-mind for news stories and developments
- Developing and updating custom media distribution lists
- Authoring, editing, placing, and publishing byline articles
- Monitoring target media editorial calendars and submitting materials for feature coverage
- Consulting on targeted advertising, promotional, and business-development opportunities
- Monitoring industry awards calendars and shepherding submissions
- Seeking speaking engagements for company executives
- Serving as spokesperson, as appropriate
- Developing and coordinating media events, including sponsor relations
- Developing and distributing original cross-platform strategic content
- Tracking and packaging media exposure and using it to drive and support key objectives
- Strategic consulting
- Developing company plans for communications policies and procedures
- Developing strategic marketing plans
- Authoring, pitching, and distributing news releases and story ideas
- Premium content development and production
- PR/ad campaign development and production, pitching, seeding, tracking, awards handling, and showcase presentation