DWA Services
Used hand in hand with our distinct Agency Approach,
these integrated Services address your prioritized objectives.
Strategic Planning
Drawing on vast professional experience spanning virtually all industries and markets, DWA begins by doing deep-level research and providing bespoke counsel custom-fit to your business objectives and the current realities framing your industry and marketplaces.
Positioning
Successful PR programs always begin with a strategically sound descriptive positioning statement. Ideally, each and every communication relates this key message, which is a key tool for helping partners and representatives maximize every networking opportunity.
Media Relations
Leveraging backgrounds in journalism and film/TV production, high-profile members of the media, analysts and influencers are given the utmost respect. Our aim is to always be on the leading edge when it comes to pitching, packaging and delivering great stories.
Leadership
There are many ways to shrewdly expand business development opportunities by asserting oneself professionally. DWA helps dynamic leaders pursue speaking engagements and package byline articles, media alerts, and custom publications.
Social Media
Managing day-to-day social media activities consumes vital resources just keeping up. DWA can fine-tune your communications charter, unite and maximize your campaigns, and expand your presence... hitting all the right marks soundly, strategically and cost-effectively.
Feature Writing
A Scripps-Howard Fellowship-winning journalist and writer with professional credits spanning screenplays, television and video scripts, and scores of nonfiction articles in national and international magazines, Roger Darnell is also an accomplished producer.