Issue 2: Festivities
The Shot Chart: The Best of Universal Positive
24
years in business
60
clients
Billions
of positive
media impressions
Even the simplest gathering is a sacred celebration of life.
Looking back across my professional history, I find it especially inpiring to examine my connections to world-renowned cultural and entertainment events and festivities. On a smaller scale, early on, these types of festive gatherings came to represent the full meaning of family for me, and the very best aspects of life. It’s an honor to illuminate these highlights of my existence in this issue of The Shot Chart.
On the cover: Pioneering electronic musician and producer Amon Tobin performs ISAM Live in 2011: [link]
Heroes of Heroes
As creative business people focused on greatness, our appreciation for visionary leaders runs high. DWA highly recommends:
Feb. 11, 2024: Like a Good Neighbaaa
State Farm tops the Super Bowl 58 commercials, according to USA TODAY Ad Meter. State Farm reunited an all-time duo in this 60-second Super Bowl spot, which stars Arnold Schwarzenegger as Agent State Farm in the movie Agent State Farm. Alongside the legendary action hero is his sidekick Danny DeVito, who steps in with a bit of neighborly annunciation help. Credits include Highdive, Cutters, Another Country, and Sarofsky.
Nov. 2, 2018: World's Most Innovative Live Entertainment Goes to Sea
Early into the development of Fantastic Journey for Majestic Princess, hybrid experience agency MODE Studios was invited to collaborate on production design, lighting design and content development. According to MODE's Chief Creative Offer Bob Bonniol, the invitation from Princess Cruises Director of Entertainment Operations and Production Management Kerry Lovegrove made this crystal clear: Princess wanted an unprecedented level of spectacle that would use every form of cutting-edge technology and approach.
Nov. 11, 2015: Valiant Pictures & Friends Relaunch Party
On the night of Nov. 11, 2015, the principals of New York-based independent production company Valiant Pictures joined forces with several other like-minded companies to unite more than 200 VIP guests from the advertising and entertainment industries.
June 14, 2013: Juniper Jones and ESPN Unveil New NBA Finals Broadcast Open
Last night on ABC, millions of viewers saw Game 4 of the 2013 NBA Finals match-up between the San Antonio Spurs and the defending champion Miami Heat. The broadcast open for the NBA Finals was produced by the creative force Juniper Jones. For several years, Juniper Jones founder and creative director Kevin Robinson has helped create ESPN’s Conference Finals open.
Aug. 20, 2012: Amon Tobin Previews ISAM 2.0
DWA’s ISAM connection was through Leviathan, which partnered with V Squared Labs to create the original content in tandem with the groundbreaking projection mapping artistry for ISAM Live. It was described as “a collaborative feat between the minds of madmen, scientists and visionaries.”
Aug. 27, 2010: Experience Spinifex Group in China
Back in 2010, the principals of Spinifex Group unveiled their latest collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games. Their new achievement was the cinematic multimedia feature attraction at the heart of Yan City, which had just opened in China’s Chun Zhu Province.
Feb. 12, 2010: Vancouver Winter Olympics 2010
The opening and closing ceremonies of the 2010 Vancouver Winter Olympics represent a breathtaking feat in immersive storytelling, relying more heavily on screen content than any other Olympic ceremony. This visual content was designed and produced by Multiple International partner Spinifex, working alongside producer-designer David Atkins.
Roger Darnell is a class-act and master of his craft in Public Relations. From my first interaction with Roger, it was obvious he trail-blazed his path to representing some of the top names in the creative industry by putting respect at the forefront and implementing a considered demeanor that kindles the prized trust.
Roger’s invaluable insight extends way beyond simply writing a good press release. His deep understanding of the creative industry informs his methodical, holistic approach to reputation management.
Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit.