Launched in LA in 2000.
Proudly committed to providing exceptional strategic communications solutions for bold people and organizations.
Unleash your greatness— Our Talented Clients Are Our
With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Offering unmatched writing talent and inside-media expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency's collaborations with leading business executives and media luminaries continue soaring to new heights.
— Mission and Vision
DWA exists to provide bold leaders, their partners, and their organizations with expert strategic marketing, public- and media-relations leadership, and support. The company vision is unlocking clients’ full potential by fulfilling their objectives and strategically propelling them into the future.
— Founded in
— Office in
Boone, North Carolina, USA
— Expertise
Strategic Planning, Positioning, Media Relations, Leadership, Social Media, and Feature Writing
AGENCY APPROACH
To ensure the effectiveness of our efforts, every single agency activity is tied to your specific goals and objectives.
Learn more:
Services Case Studies Client News
Ongoing Objectives
We consistently aim to minimize your expenses; package and share your news with investors, analysts, members of the media, and/or your targeted audiences; increase ROI for your marketing activities; strengthen your industry stature; and strategize to produce steady, consistent positive results.
Standing Strategies
Service Strategy: Our aim is to exceed your specific objectives through proactive professional communications and extraordinary service.
Focus Strategy: Through our partnership, we will ensure your business strengths, capabilities, and value-adding propositions remain in the consciousness of present and potential investors, partners, and customers.
Resourcefulness Strategy: We provide the most powerful journalists, editors, and analysts covering your target markets with a comprehensive, trustworthy, inexhaustible source of information about and your major initiatives.
Targeted Results
Agency results can take many forms. These can include business partnerships, recruitment and retention, project wins, publications, strategic sponsorships, industry award wins, judging, speaking and/or performance opportunities, participation in custom events, and development of location-based and/or virtual events.
Features
Some of our latest thought leadership.
Why should businesses invest in PR?
Leveraging the powers of a proactive public relations strategy is more than just good business; when intelligently integrated with marketing and customer service, it is a well-established key to success.
Unleashing Business-Strengthening Superpowers During Tough Times
Taking stock of the present and setting sights for the future, it is often helpful to see how other successful leaders are plotting their courses. Here are five ideas that are widely heralded as proven pathways to solidifying business success in the most challenging times.
Author Roger Darnell Of Darnell Works: How To Take Your Company From Good To Great
“Reflect the mission and values by building a positive culture accordingly. With my clients at Cutters Studios, I get to see this in action every day.”
“It’s pretty difficult to rise to the status of the Best in the Industry, but Roger Darnell has done just that.”
Craig Duncan, President/Managing Director, Cutters Studios
Read more on our Testimonials page.
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