Issue 1: Storytellers
The Shot Chart: The Best of Universal Positive
23
years in business
50
clients
Billions
of positive
media impressions
DWA’s Roger Darnell: “Stories pull us together.”
As a college student, I was given the opportunity to start helping some amazing organizations tell their stories. What started out as part-time work became my career calling; over time, it has allowed me to meet extraordinary people and contribute to their success. This issue of The Shot Chart dives back into some of the most fascinating and impactful collaborations.
On the cover: Design leaders and visionaries Austin Shaw and Erin Sarofsky share the stage at Camp Mograph 2021 [link]
Heroes of Heroes
As creative business people focused on greatness, our appreciation for visionary leaders runs high. DWA highly recommends:
Feb. 2, 2008: Yes We Can Obama Song by will.i.am
"Yes We Can" featuring words from President Barack Obama's concession speech and performances by will.i.am, John Legend, Common, Nicole Scherzinger, Scarlett Johansson and more.
Feb. 9, 2008: Timberland Legends Club ft Nas (Episodes 1 - 4)
The legend of the iconic yellow boot continues with the Timberland Legends Club and four inspiring stories from legendary rapper, Nas, of Queensbridge, NY. Short films were released monthly to accompany elusive shoe drops at Foot Locker. The videos document pivotal milestones in the artist's personal journey, with Nas telling the stories in his own words, from his early days in Queens to the moment he was discovered.
Aug. 20, 2011: Guinness - Spoken Word by Shilo
"Working with the talented creative team from Saatchi and Saatchi London we recently directed this new spot for Guinness. Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness."
May 12, 2017: "Spelling" - The Stanley Cup Final
Cutters Studios on Facebook: "NHL's latest cry-fest bringing all the great names together, reminding us why we love hockey and love the playoffs so much. Director/Cinematographer Samuel Bayer giving us beautiful footage and Editor Steve Bell bringing it home. Thank you Baby Bear's Porridge and NHL for making us a part of another great one!"
Nov. 7, 2020: Making Of A Mystery to Me | Director Ben Strang
"The journeys of these three incredible individuals are, like all of ours are, about confronting the sometimes intangible obstacles in life that are the hardest to surmount, and finding the emotional strength to not just move around them, but to understand why they exist on our path, and what lessons we can learn from them."
Jan. 17, 2023: LAY’S® X ANITTA: POWERED BY POTATOES™
It’s on. See how we used real Lay’s potatoes to power a remix with global superstar, Anitta. And set a world record along the way.
GUINNESS WORLD RECORDS™ title: Highest Wattage From a Potato Battery. December 16, 2022. Los Angeles, CA.
June 7, 2023: Harley-Davidson CVO Street Glide and CVO Road Glide Launch Film
Inspired by emotion and driven by innovation, the 2023 CVO Street Glide and CVO Road Glide have been reimagined, redesigned and reengineered to elevate the ride. The latest in the lineage of two of Harley-Davidson’s most iconic motorcycles, they deliver the pinnacle Grand American Touring experience.
Roger Darnell is a class-act and master of his craft in Public Relations. From my first interaction with Roger, it was obvious he trail-blazed his path to representing some of the top names in the creative industry by putting respect at the forefront and implementing a considered demeanor that kindles the prized trust.
Roger’s invaluable insight extends way beyond simply writing a good press release. His deep understanding of the creative industry informs his methodical, holistic approach to reputation management.
Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit.