I normally exclusively handle ongoing Campaigns for my roster clients.
. Identifying key marketing objectives and using those to strategically align messaging
. Creating expert positioning, tag lines, boilerplates, story pitches, press releases, backgrounders, press kits, and other strategic marketing content
. Developing and executing strategic communications programs that maximize and extend internal and external media platforms
. Building relationships with media and analysts to share breaking news and ensure company executives and subject-matter expertise are top-of-mind for news stories and developments
. Developing and updating custom media distribution lists
. Authoring, editing, placing and publishing byline articles
. Monitoring target media editorial calendars and submitting materials for feature coverage
. Consulting on targeted advertising, promotional and business-development opportunities
. Monitoring industry awards calendars and shepherding submissions
. Seeking speaking engagements for company executives
. Serving as spokesperson, as appropriate
. Developing and coordinating media events, including key sponsor relations
. Developing and distributing original cross-platform strategic content
. Tracking and packaging media exposure and using it to drive and support key objectives
I do occasionally handle Projects.
. Strategic consulting . Developing company plans for communications policies and procedures
. Developing strategic marketing plans
. Authoring, pitching and distributing news releases and pitches
. Scriptwriting and copywriting for commercials and high-end presentations
. Rich-media content development and production
. PR/ad campaign development and production, pitching, seeding, tracking, awards handling and showcase presentation
I am interested in working with serious business professionals who are intent upon leveraging solid, consistent public relations initiatives to achieve their objectives. I am personally interested in progressive, positive, sustainable, intelligent creative and business pursuits that support humanitarian issues and rights.
Many! Each of my clients has generated positive media exposure around new business ventures, industry accolades and/or participation in high-profile events. Please take a look at the "RESULTS" section of this site and feel free to call or email with specific questions.
You are welcome to contact me to discuss your business ideas. Roster client retainers begin at $3,000 per month and are based on an assessment of your needs and particulars. The agency principal's hourly rate is U.S. $196 per hour.