HOW Magazine, October, 2004
BEHIND THE DESIGN:  Take Me to TV Land
The challenge presented to Sonia Lamba and her team was to create a story that combined original animation and illustration with existing brand elements and show clips to promote some 20 classic American television shows.  “Our approach focused on highlighting the personalities from each show while creating an abstract, visual journey," Lamba explained.  "The spots are both sound bite-driven and use a graphic world to create the concept of ‘Take Me to TV Land.’"  To present that concept to TV Land's executives, Lamba created a 5 ft. storyboard that showed a left-to-right progression through four different eras ('50s, kitsch, the Wild West and fantasy).  "The board was created in such high resolution, "she says, "that it allowed us to use it as an animation element, where we zoomed in and out, went back and forth, all the while discovering different characters, shows and environments."

Entertainment Enginering, Sept., 2004
High Definition Massive Turbo Graphics
The new High- Definition SportsCenter graphics for sports news giant ESPN premiered on June 7 as part of ESPN’s first telecast from its new 120,000-square foot, state-of-the-art high-definition (HD) Digital Center in Bristol, CT.  Under the creative direction of Troika Design Group’s co-founder Mark Bohman and lead designer Gil Haslam, the Hollywood-based team also produced complete design overhauls for many of the show’s recurring franchises including Breakdown, Did You Know?, Sunday Conversation, and Top Ten....

Design In Motion, Aug. 16, 2004
Troika Creates HD Graphics Package for ESPN's 'SportsCenter'
Troika Design Group produced a package of high definition "SportsCenter" graphics for ESPN. The new look premiered on June 7 as part of ESPN's first telecast from its new HD Digital Center in Connecticut. Troika's delivery of elements -- such as logo animations, transitions and graphic treatments for teases, bumpers and promos -- were accompanied by detailed usage guidelines...

M21, Summer, 2004
Technocrats, by Chuck Carey
When my partners Dan Pappalardo, Mark Bohman and I decided to join forces in our new strategic design and creative production company, we quickly realized that technology would play a critical role.  After all, it’s what brings our work to life, fuels our business and creativity, and lets us constantly refine our production process.  Based on this common passion, we focused on employing a methodical creative process, on building the best team possible, but also, we wholly committed ourselves to embracing any technological innovations that could benefit our unique processes and our team members.  Behind the scenes throughout our facility, a fibre channel SAN allows us to keep a massive amount of media ready to use in a shared environment, allowing any number of artists to access and share components of a project without having to copy redundantly to local storage on their workstations.  This system has proven to be critical for large-scale packaging assignments that can have hundreds of deliverables and teams of up to ten artists working on a variety of elements.  On the creative side, this approach has allowed us to move away from a “post-facility” model to more of a “studio” model, where all of the workstations run a variety of applications, and the boundaries between animation, compositing and editing are defined more by the artists’ skill sets than by hardware.   This system has made the difference on virtually every project we have produced and delivered in the recent past.  The project scope on our comprehensive rebrand for TV Guide Channel, which required some 600 deliverables, and the complete 720P HD graphics package and franchise design system we recently delivered for ESPN’s SportsCenter are two projects that we would have been very hard-pressed to deliver if we didn’t have our current system in place.  While technology is of critical importance internally, evolution is also having many pronounced effects on the client-side of our business.  For example, within the in-house graphic departments of our clients, the use of After Effects has become a common standard.  As these departments have grown, we have found the delivery of project files to be a great complement to traditional tape-based delivery.  Our deliverables for ESPN constitute our company’s first large scale packaging work in High-Definition, but we have actually been preparing ourselves for this standard since our inception in 2001.  Analyzing how production technology performs at HD resolution, we have actually been pleasantly surprised.  In addressing the speed/performance issues, the increased engineering requirements and the need to access render farms, in general we have found the process of working in HD to be quite smooth.  Today, we’re finding that working with higher resolutions, different frame rates, aspect ratios and progressive scan formats is really refreshing, allowing us to revisit design and motion options that simply defy the capabilities of NTSC.  Down-conversions and center extractions for standard definition still need to be factored in, but in our collective opinions, from a design perspective, HD is a great new frontier in broadcast.  For us, our commitment to technology has paved the way for taking design to new levels while extending our working relationships with our clients in important ways.  Our ongoing love affair with the latest technologies does require some additional resources, but knowing that it elevates our artistry and the on-air presence for each of our clients, our commitment is stronger than ever.

Creativity, June, 2004
Focus on Broadcast Design:  Troika Design Group
This month, when ESPN's SportsCenter went live from its digital studio, so too bowed a new, sharp graphics package rendered by L.A.-based Troika Design Group....

POST Magazine, June, 2004
Opens & Logos:  Troika Opens ABC Movie
Troika Design Group in Los Angeles opened three years ago, right when desktop "became very doable," says Dan Pappalardo, creative director/partner, who came from Pittard Sullivan which had big-gun machines.  Originally, Troika was housed in View Studios' post facility with Henrys and Flames, which the designers thought they would use but really only did twice, for color correction.  Now, an infrastructure of shared drives through Fibre Channel allow them to work on large-scale projects easily.  (Editor's Note:  Troika has expanded to occupy all of what was once View Studios)...

Dexigner.com, Jun. 15, 2004
Troika Design Group Creates High-Definition Graphics Package for ESPN's SportsCenter
The theme behind each element of Troika's redesign is "Revolution" -- an idea represented by a massive turbine machine created from segmented cylinders. "The turbine's revolution symbolizes 360-degree sports coverage and the exciting range of action seen on the show," Haslam explained. The metallic turbine counter rotates in a futuristic 3D space that takes viewers from team to player logos, sports highlights and into the SportsCenter set....

Hollywood Industry, Jun. 15, 2004
Troika Design Creates HD Graphics for ESPN's Sportscenter
Strategic design and creative production company Troika Design Group recently produced groundbreaking High-Definition SportsCenter graphics for sports news giant ESPN. The new look premiered on June 7 as part of ESPN's first telecast from its new state-of-the-art Digital Center in Bristol, Conn.  Troika worked closely with ESPN to understand the complex creative and forward-thinking technological needs of the project.  Under the creative direction of Troika co-founder Mark Bohman and lead designer Gil Haslam, the Hollywood- based team also produced complete design overhauls for many of the show's recurring franchises including Breakdown, Did You Know?, Sunday Conversation, and Top Ten....

Pluginz.com, Jun. 15, 2004
Troika Design Creates HD Graphics for ESPN's Sportscenter
...Featured at the core is a powerful red sphere, part of SportsCenter's highly recognized logo.  Powering the turbine, the sphere races from one side to other, creating thermal color shifts and energy as it rushes through.  Cylinders spin at various speeds, sometimes slower with a cool blue cast, other times extremely fast with hot amber colors, many times changing and ramping-up over a few frames.  "This contrast represents the tension and dynamics of sports and the range of emotions an athlete or fan experiences, from power to agility, to anticipation and exhilaration," Mark Bohman added....

Post601.com, Jun. 15, 2004
Troika Design Creates HD Graphics for ESPN's Sportscenter
..."The opportunity to create this package for SportsCenter is a professional highlight, and the chance to work in true 720p HD was the icing on the cake," Bohman said.  "These new parameters challenged us to revisit conventional design and motion options that simply defy the capabilities of NTSC. Down-conversions and center extractions for standard def still needed to be factored in, but we were able to push through to a new frontier in sports packaging....  As a total package, we feel the work is progressive, amazingly detailed... and adds function to the show," Bohman concluded.  "Also, we're especially proud that the show's franchises are now connected to the overall concept and tone of the package."...

Skwigly (UK), Jun. 15, 2004
Troika Design Group creates high-definition graphics package for ESPN's Sportscenter
Troika’s delivery of elements such as logo animations, transitions, and graphic treatments for teases, bumpers, and promos were accompanied with detailed usage guidelines.  Delivery was supported with implementation meetings conducted onsite to varied groups at ESPN, detailing the significance of the concept and branding principles to allow for future growth of the package while maintaining a high level of consistency.  In addition to Mark Bohman and Gil Haslam, the team for Troika Design Group included producer Kristen Olsen, executive producer Chuck Carey, designer George Malanche, animators Marco Bacich and Nick DiNapoli from Drive Studio, editor Joe Botana, design assistant Rajni Gadhvi, and animator Cory Strassburger.

CGFocus, Jun. 14, 2004
Troika's HD graphics debut on ESPN's SportsCenter
Strategic design and creative production company Troika Design Group recently produced groundbreaking High- Definition SportsCenter graphics for sports news giant ESPN. The new look premiered on June 7 as part of ESPN's first telecast from its new state-of-the-art Digital Center in Bristol, Conn. Troika worked closely with ESPN to understand the complex creative and forward-thinking technological needs of the project. Under the creative direction of Troika co-founder Mark Bohman and lead designer Gil Haslam, the Hollywood- based team also produced complete design overhauls for many of the show's recurring franchises including Breakdown, Did You Know?, Sunday Conversation, and Top Ten.... 

FX Guide, Jun. 14, 2004
Troika Designs HD New Look for ESPN
When ESPN’s brand new, 120,000-square foot, state-of-the-art all digital high-definition (HD) Digital Center in Bristol, Conn., went live at 11pm on June 6, its premiere HD telecast of the network’s signature news program SportsCenter debuted the show's groundbreaking new HD graphics package recently produced by the team at Troika Design Group.... 

CGChannel, Jun. 11, 2004
ESPN revamped
Read how Troika Design Group helped ESPN to hone its image... 

Videography Magazine, May, 2004
Troika Takes Viewers on 'Everlasting Journey' to TV Land
Troika Design Group created four on-air promos for TV Land in a campaign called "Take Me to TV Land." The project involved concepting, scripting, design, animation, editing, sound design and original music composition. The campaign debuted on March 17....

Design Jungle (Korea), May 11, 2004
TV Land feature

SHOOT, Apr. 16, 2004
Post/VFX, music/sound design and music video briefs
Hollywood-based strategic design and creative production company Troika Design Group created four on-air promos for TV Land which involved concepting, scripting, design, animation, editing, sound design and original music composition. The campaign titled "Take Me to TV Land" premiered at the taping of the second annual TV Land Awards: A Celebration of Classic TV, and made its debut during the ceremony's initial telecast on March 17. The challenge presented to Troika's project creative director/lead designer Sonia Lamba and her team was to create a story that combined original animation and illustration with existing brand elements and show clips to promote 20 classic American television shows. Troika focused on highlighting the personalities from each show while creating an abstract visual journey. The spots are sound bite-driven and use graphics to create the concept of "Take Me to TV Land." Troika's team watched numerous hours of footage from hundreds of episodes to identify sound bites and clips that conveyed the story of the journey to TV Land. The results of that process helped Lamba write scripts for promos titled "Everything Television," "Kitsch," "Classics" and "Zany Comedy." Additional credits go to Troika editors Bryan Hargraves and Luis Martos, executive producer Mandy Martin, associate producer Steiner Kierce, designer/animator Richard Eng, animator Jayson Whitmore and composer/sound designer Robert Cairns. 

Adweek, Apr. 12, 2004
Troika Hires Haslam
Troika Design Group has added Gil Haslam to its creative team. He had been freelancing for the Hollywood, Calif., company since last year. Prior to that, he was at Novocom, a company he joined in 1997 as director of design. 

Design In Motion, Apr. 8, 2004
Troika Redefines Food in ID Package for Food Network
Strategic design and creative production company Troika Design Group completed a comedic 12-spot package of :10 on-air IDs for Food Network. The IDs combine colorful live action, graphics and original music to express the network's brand identity in fresh ways. Each spot in the "Food Redefined" package, which debuted March 21, presents images and sounds that humorously reinterpret a food-related phrase. For example, footage of a shivering Chihuahua in falling snow is tagged with a card reading, "Chili Dog."...

Digital Post Production, Apr. 7, 2004
Troika Design Group Redefines Food in Funny New ID Package for Food Network
For the package themed “Food Redefined” which debuted on March 21, each spot delves into that concept by presenting images and sounds to humorously reinterpret a food-related phrase.  For example, footage of a shivering Chihuahua in falling snow is tagged with a card reading, “Chilly Dog.”  “This project challenged us to convey Food Network’s very clear brand messages in an innovative way – while still reflecting the network’s existing look and feel,” explained Troika co-founder and creative director Dan Pappalardo.  “To achieve this, we conceived the idea of food redefined – then focused on packaging that concept using humor and sophistication.”...

Skwigly (UK), Apr. 7, 2004
Campaign Spotlights Brand’s Values of Wit and Surprise
Strategic design and creative production company Troika Design Group has completed a comedic 12-spot package of 10-second on-air IDs for Food Network, combining colourful live-action, graphics and original music to express the popular network’s brand identity in fresh ways....

Pluginz.com, Apr. 6, 2004
Troika Design Group Takes Viewers on Everlasting Journey to TV Land
Strategic design and creative production company Troika Design Group has created four new on-air promos for TV Land which involved concepting, scripting, design, animation, editing, sound design and original music composition.  The campaign entitled Take Me to TV Land premiered at the taping of the second annual TV Land Awards: A Celebration of Classic TV, and made its debut during the ceremony’s initial telecast on March 17....

SHOOT, Apr. 2, 2004
NEWSBRIEFS
Troika Design Group, Hollywood, has added Gil Haslam to its creative team. Prior to Troika, he was serving as director of design at Novocom, Playa Vista, Calif., where he worked on such projects as ABC's Monday Night Football and ESPN's Sunday Night Football and CBS Sports' Sports Spectacular.

Design In Motion, Mar. 30, 2004
Troika Takes Viewers on 'Everlasting Journey' to TV Land
Troika Design Group created four on-air promos for TV Land in a campaign called "Take Me to TV Land." The project involved concepting, scripting, design, animation, editing, sound design and original music composition. The campaign debuted on March 17....

POST Magazine, Mar. 30, 2004
TROIKA CREATES ON-AIR PROMOS FOR TV LAND
Troika Design Group created four new on-air promos for TV Land which involved concepting, scripting, design, animation, editing, sound design and original music composition. The campaign, titled “Take Me to TV Land,” made its broadcast debut during the second annual “TV Land Awards: A Celebration of Classic” in mid-March.  Troika’s team, led by project creative director/lead designer Sonia Lamba, was asked to create a story that combined original animation and illustration with existing brand elements. They were also asked to show clips promoting some 20 classic American television shows. “It's an interesting challenge to bring a new spin to such classic shows,” Lamba explains. “Our approach focused on highlighting the personalities from each show while creating an abstract, visual journey. The spots are soundbite-driven and use a graphic world to create the concept of ‘Take Me to TV Land.’”...

VocMag (France), Mar. 30, 2004
Studios
Troika Design Group has just created four new commercial for the company TV Land. To see images and vidéos.

3D Total (UK), Mar. 29, 2004
Troika Design Group
...creates four on-air promotionals for TV Land. Includes images and Video.

3DVF.com (France), Mar. 29, 2004
News du 26/03/2004
Passez voir le dernier spot publicitaire réalisé par le studio Troika Design.

CGChannel, Mar. 26, 2004
Troika Design Group Takes Viewers On Everlasting Journey to TV Land
New On-Air Promos Creatively Present Classic TV Icons and Moments in a 360-Degree Graphic World...

Film&Video Magazine, Mar. 26, 2004
Troika Design Group Takes Viewers on Everlasting Journey to TV Land; New On-Air Promos Creatively Present Classic TV Icons and Moments in a 360-Degree Graphic World
Strategic design and creative production company Troika Design Group has created four new on-air promos for TV Land which involved concepting, scripting, design, animation, editing, sound design and original music composition.  The campaign entitled Take Me to TV Land premiered at the taping of the second annual TV Land Awards: A Celebration of Classic TV, and made its debut during the ceremony’s initial telecast on March 17....

Hollywood Industry, Mar. 26, 2004
Troika Design Group Takes Viewers on Everlasting Journey to TV Land; New On-Air Promos Creatively Present Classic TV Icons and Moments in a 360-Degree Graphic World
...The challenge presented to Troika’s project creative director and lead designer Sonia Lamba and her team was creating a story that combined original animation and illustration with existing brand elements and show clips to promote some 20 classic American television shows.  “It's an interesting challenge to bring a new spin to such classic shows,” Lamba explained.  “Our approach focused on highlighting the personalities from each show while creating an abstract, visual journey.  The spots are both soundbite-driven and use a graphic world to create the concept of ‘Take Me to TV Land.’”  “We were looking for a visual idea that represented the network tag line, ‘Take me to TV Land,’” said Kim Rosenblum, TV Land’s senior VP for creative.  “From the initial storyboard presentation we knew that this approach, combining graphics, clips, illustration and with dynamic animation would create a fantastic world that captures the feeling you get from watching TV Land.  It's a familiar, but better than real, place where all your favorite characters live together.  A place you can go to escape.”...

Digital Producer, Mar. 24, 2004
Troika Design Group Adds Gil Haslam to Creative Team
Creative design and production company Troika Design Group today announced the addition of design industry veteran Gil Haslam to its creative team, effective immediately. Troika co-founder and executive producer Chuck Carey made the announcement....

Media Life, Mar. 22, 2004
Gil Haslam joins Troika Design Group creative team
Design industry veteran Gil Haslam has joined the creative team at Troika Design Group in Hollywood. He had been freelancing with Troika for about a year.

Boards Online, Mar. 19, 2004
PEOPLE
Hollywood's Troika Design Group added Gil Haslam to its creative team. Formerly with Novocom, Haslam had already been freelancing for Troika. 

Skwigly (UK), Mar. 18, 2004
Troika Design group adds design industry veteran Gil Haslam to creative team
Creative design and production company Troika Design Group today announced the addition of design industry veteran Gil Haslam to its creative team, effective immediately.  Troika co-founder and executive producer Chuck Carey made the announcement.  “After leaving Novocom last year, Gil began freelancing with us, and he immediately made a great impact; he is truly a masterful designer and creative leader,” Carey explained.  “His talents are reflected in several of the projects we’ll be delivering in the weeks ahead, and we feel privileged to add his expertise and experience – particularly in the realm of sports packaging – to our palette.”

CREATIVITY E-Mail, Mar. 17, 2004
MOVERS
Gil Haslam, formerly director of design at Novocom, has joined Hollywood's Troika Design Group.

iCOM Magazine, Mar. 12, 2004
Troika Design Group Refreshes Brand For KCET; Major Audience Growth for “Life & Times” and Huell Howser Follows Outdoor, Print and On-Air Promotional Campaign
Creative design and production company Troika Design Group has completed its brand refresh for KCET/Los Angeles, the West Coast flagship station of PBS, involving design and production of new station IDs, promo elements, primetime donor spots, original music and a new station mnemonic, as well as a print and outdoor advertising campaign.  Among Troika's deliverables were new on-air promo spots and a cross-media ad campaign specifically for KCET’s 7pm programming block featuring "Life & Times" and the Huell Howser series. With the debut of this campaign in Nov., KCET saw its Nielsen ratings for the program block grow dramatically....

Design In Motion, Mar. 5, 2004
Troika Design Group Refreshes KCET On-Air Brand
Troika Design Group completed a brand refresh for KCET Los Angeles, the West Coast flagship station of PBS. The Troika team designed and produced station IDs, promo elements, primetime donor spots, original music and a new station mnemonic, as well as a print and outdoor advertising campaign. The on-air campaign debuted in November....

C21 Newsfeed, Mar. 3, 2004
Troika refreshes brand for KCET (LA)
The West Coast flagship station of PBS, KCET/Los Angeles has a new station ID, promo elements, primetime donor spots, original music and a new station mnemonic, courtesy of Troika Design Group.

shots, Mar. 3, 2004
ON THE MOVE
Design and production company Troika Design Group, based in Los Angeles, has named Sonia Lamba as creative director. Lamba has previously been creative director at Goodspot in Santa Monica as well as global branding firm Attik, and has produced work for Sony PlayStation, Fox Sports, Nike, MTV and the BBC, amongst others.

Adweek, Mar. 1, 2004
Troika Signs Lamba
Graphics and production company Troika Design Group in Hollywood, Calif., has named Sonia Lamba creative director. Lamba previously held creative director positions at Goodspot in Santa Monica, Calif., and Attik in San Francisco. She has worked on campaigns for Sony PlayStation, Fox Sports, Nike and DirecTV.

Computer Graphics World, Mar. 1, 2004
Troika Design Refreshes Brand For KCET
Under founder Dan Pappalardo's direction, Troika's team began with the building blocks of the station's existing logo and its tagline of "Infinitely More." The team then began producing campaign elements that connect the region's beauty and diversity with KCET's core values and its role within the community. "For example," Pappalardo explained, "we combined the fluid curves from KCET's infinity logo with images of Southern California, and we used soft tones to match the light, land and sea."  Combining these aesthetics with graphic design elements, original footage captured on multiple locations and stock photography, each campaign deliverable is also infused with a lighthearted, inside-California point of view....

Broadcast Newsroom, Feb. 29, 2004
Troika Design Group Refreshes Brand for KCET
"We have been delighted with the results of Troika's work for us," said Barbara Goen, senior vice president of communications at KCET. "Their creative concept took the asset of our strong brand and elevated it to a new level, incorporating the beauty and diversity of our community and the voices of our viewers themselves. KCET really does belong to the community it serves, and Troika understood and built on that. Their team is a joy to work with - professional, smart, creative, and sensitive."

Digital Post Production, Feb. 29, 2004
Troika Design Group Refreshes Brand for KCET
...Among Troika's deliverables were new on-air promo spots and a cross-media ad campaign specifically for KCET's 7pm programming block featuring "Life & Times" and the Huell Howser series. With the debut of this campaign in Nov., KCET saw its Nielsen ratings for the program block grow dramatically....

CGChannel, Feb. 27, 2004
Troika Refreshes KCET's Brand, Drives Viewership...
Creative design and production company Troika Design Group has completed its brand refresh for KCET/Los Angeles, the West Coast flagship station of PBS.

CGFocus, Feb. 27, 2004
Troika Refreshes KCET's Brand, Drives Viewership
Creative design and production company Troika Design Group has completed its brand refresh for KCET/Los Angeles, the West Coast flagship station of PBS, involving design and production of new station IDs, promo elements, primetime donor spots, original music and a new station mnemonic, as well as a print and outdoor advertising campaign.  Among Troika's deliverables were new on-air promo spots and a cross-media ad campaign specifically for KCET's 7pm programming block featuring "Life & Times" and the Huell Howser series. With the debut of this campaign in Nov., KCET saw its Nielsen ratings for the program block grow dramatically....

Digital Producer, Feb. 27, 2004
Troika Design Group Refreshes Brand for KCET
Creative design and production company Troika Design Group has completed its brand refresh for KCET/Los Angeles, the West Coast flagship station of PBS, involving design and production of new station IDs, promo elements, primetime donor spots, original music and a new station mnemonic, as well as a print and outdoor advertising campaign....

PrintCritic E-Mail, Feb. 27, 2004
Sonia Lamba, Patrick Ohlin and More
Sonia Lamba, most recently at Santa Monica's Goodspot, has joined Troika Design Group in Hollywood as creative director. Lamba also holds the distinction of being the first female CD at Attik. 

SHOOT, Feb. 27, 2004
NEWSBRIEFS
Troika Design Group has named Sonia Lamba its creative director. Prior to joining the Hollywood-based creative design and production studio, she held creative director positions at several West Coast shops, including Goodspot, Santa Monica, and Attik, San Francisco. Lamba's clients have included FOX Sports, Nike, New Line Cinema, MTV Films, DirecTV, BBC, British Telecom TV and Bravo England.

Multichannel News, Feb. 23, 2004
People
Troika Design Group has tapped Sonia Lamba as creative director. She most recently held the same post at Goodspot in Santa Monica, Calif. 

Boards Online, Feb. 20, 2004
PEOPLE
Troika Design Group in Hollywood has added Sonia Lamba to their team as Creative Director. Lamba was the first female CD for ATTIK and has also worked at Goodspot. 

C21 Newsfeed, Feb. 20, 2004
Lamba sambas into Troika
Hollywood's Troika Design Group has appointed former Attik and GoodSpot exec Sonia Lamba as its creative director.... 

Los Angeles Times, Feb. 20, 2004
Hollywood's Troika Design Group Names Sonia Lamba Creative Director
A creative leader in design for over ten years, having held creative director positions at GOODSPOT in Santa Monica and global branding firm ATTIK, Lamba's portfolio includes phenomenal direct-to-client work for Sony Playstation, Fox Sports, Nike Inc., New Line Cinema, MTV Films and DIRECTV, ad campaigns for TBWA\Chiat\Day, Grey Advertising and Saatchi & Saatchi... and award-winning branding work for the BBC, British Telecom TV and Bravo England.  Lamba has hit the ground running at Troika, having already worked on projects for DIRECTV and TV Land.  "Troika has been a force to be reckoned with nationally, and indeed internationally," she began.  "I'm really looking forward to continuing that momentum, with the opportunity to enhance their creative excellence and aid their expansion into other markets of highly effective branding and design.

POST Magazine, Feb. 20, 2004
SONIA LAMBA JOINS TROIKA AS CREATIVE DIRECTOR
Creative design and production company Troika Design Group has named Sonia Lamba creative director.... 

The Hollywood Reporter, Feb. 20, 2004
Hollywood's Troika Design Group Names Sonia Lamba Creative Director
"In today's climate," Lamba continued, "I think it is essential for companies to successfully fuse creative talent with excellent client service.  I am thrilled at the opportunity of collaborating with the best of the best in our industry today."  Lamba's many awards include the Main Title Design Award from RESFEST 2001, a Chartered Society of Designers Gold Award for Print Design and various PROMAX and BDA honors.  She is a graduate of the famed London College (LCP) of
London, where she earned a BA Hons Degree in Media and Production Design.

AdAge BtoB, Feb. 19, 2004
Troika Design hires creative director
Hollywood, Calif.--Creative design and production company Troika Design Group has named Sonia Lamba as creative director. Lamba was previously creative director at Santa Monica-based Goodspot. She will be responsible for creative work at the agency, which specializes in branding, show package design, advertising and promotional campaigns.

Media Life, Feb. 18, 2004
Sonia Lamba joins Troika Design Group as creative director
Troika Design Group has hired Sonia Lamba as creative director. Lamba comes from Santa Monica's Goodspot. 

Animation World Magazine, Feb. 17, 2004
Troika Names Lamba Creative Director
Creative design and production company Troika Design Group has named Sonia Lamba as creative director. The appointment, effective immediately, was announced by Troika co-founder and executive producer Chuck Carey.... 

Animation Flash Newsletter, Feb. 17, 2004
TROIKA NAMES LAMBA CREATIVE DIRECTOR
Hollywood-based Troika Design Group has named Sonia Lamba as creative director. "We have always had great respect for Sonia's work and her reputation as an innovator in our field, and we are excited to have her aboard as a creative director," said Troika co-founder and exec producer Chuck Carey.  A creative leader in design for more than 10 years, having held creative director positions at GOODSPOT in Santa Monica and global branding firm ATTIK, Lamba's portfolio includes noteworthy direct-to-client work for Sony PlayStation, Fox Sports, Nike Inc., New Line Cinema, MTV Films and DIRECTV; ad campaigns for TBWA\Chiat\Day, Grey Advertising and Saatchi & Saatchi; and award-winning branding work for the BBC, British Telecom TV and Bravo England.  At Troika, Lamba has already worked on projects for DIRECTV and TV Land. "Troika has been a force to be reckoned with nationally, and indeed internationally," she said. "I'm really looking forward to continuing that momentum, with the opportunity to enhance their creative excellence and aid their expansion into other markets of highly effective branding and design.  In today's climate, I think it is essential for companies to successfully fuse creative talent with excellent client service. I am thrilled at the opportunity of collaborating with the best of the best in our industry today."

Digital Producer, Feb. 17, 2004
Hollywood's Troika Design Group Names Sonia Lamba Creative Director
Creative design and production company Troika Design Group has named Sonia Lamba as creative director. The appointment, effective immediately, was announced by Troika co-founder and executive producer Chuck Carey.  "The addition of Sonia to our group represents an exciting chapter in the ongoing evolution of our company," Carey said. "Sonia is an incredible creative talent and shares our love of design and the creative process. We have always had great respect for Sonia's work and her reputation as an innovator in our field, and we are excited to have her aboard as a creative director."

VFXWorld, Feb. 17, 2004
Troika Names Lamba Creative Director
Creative design and production company Troika Design Group has named Sonia Lamba as creative director. The appointment, effective immediately, was announced by Troika co-founder and executive producer Chuck Carey.... 

Multichannel News, Jan. 26, 2004
TV Guide Looks Long
...DIGITAL-AGE IDENTITY:  Finally, the Los Angeles-based Troika Design Group has created a new brand identity for the network, designing new on-air packaging to update its look.  "It's a bolder, stronger, much more updated look," said Danila Koverman, senior vice president of programming and production for the TV Guide TV Group.

Broadcast Newsroom, Jan. 20, 2004
Gemstar-TV Guide Debuts All New TV Guide Channel
...Award-winning Los Angeles-based Troika Design Group created TV Guide Channel's new network identity, integrating the spirit of entertainment with the credibility of the 50-year old brand. The talent behind ABC's "yellow" on-air campaign, Troika worked with the TV Guide Channel marketing group to create on-air packaging that brings to life TV Guide Channel's positioning as the authority on all things television, while reflecting a sensibility that is fun and simple - just the way watching TV should be. The Channel's innovative approach includes a series of playful network IDs. TV Q&A tests viewers' knowledge of television and TV Fun Facts serves up little known, behind-the-scenes tidbits. Combined, the network's new packaging and promotions say "we love television."... 

Business Wire, Jan. 20, 2004
Gemstar-TV Guide Debuts All New TV Guide Channel; New Programming Delivers on Viewers' Need for an Entertaining and Easy Guide to 'What's On'
...Award-winning Los Angeles-based Troika Design Group created TV Guide Channel's new network identity, integrating the spirit of entertainment with the credibility of the 50-year old brand. The talent behind ABC's "yellow" on-air campaign, Troika worked with the TV Guide Channel marketing group to create on-air packaging that brings to life TV Guide Channel's positioning as the authority on all things television, while reflecting a sensibility that is fun and simple - just the way watching TV should be. The Channel's innovative approach includes a series of playful network IDs. TV Q&A tests viewers' knowledge of television and TV Fun Facts serves up little known, behind-the-scenes tidbits. Combined, the network's new packaging and promotions say "we love television."...