SEGD.org, May 17, 2018
Saint Louis Science Center Hosts Apollo 11 Exhibit
...To maximize visitor experience, the Science Center team engaged Chicago-based, full-service museum masterplanning and exhibit design firm Luci Creative as design partners...

BostonVoyager.com, May 14, 2018
Art & Life with David Whitemyer
...Q: Given everything that is going on in the world today, do you think the role of artists has changed? How do local, national or international events and issues affect your art? A: I’m not sure if the role has changed, but with photography, certainly the prevalence and ease of potentially artistic work has increased with technology. And this allows more people to see the hidden spaces and by-gone buildings of our shared past...

artdaily.org, May 6, 2018
Luci Creative contributes to Smithsonian's "Destination Moon" traveling exhibit
ST. LOUIS, MO.- "Destination Moon: The Apollo 11 Mission" is a celebratory 50th anniversary exhibition of the Apollo 11 mission, organized by the Smithsonian Institution Traveling Exhibition Service (SITES), that is traveling to top museums across America. Beginning on April 14, the Saint Louis Science Center became the only museum in the Midwest to host this very special exhibition. The exhibition will run on through Sept. 3...

ScreenMag.com, May 4, 2018
Luci Creative Adds Creative Strategist Sarah Ingraham, Junior Exhibit Designer Angelica Guzman
Full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the addition of two new talents to its team. Luci's Executive Director AJ Goehle announced that the company is adding Creative Strategist Sarah Ingraham and Junior Exhibit Designer Angelica Guzman, effective immediately...

ESIST.tech, May 2, 2018
Saint Louis Science Center Hosts Historic Smithsonian Apollo 11 Exhibit Featuring Engaging Design Contributions from Luci Creative
“...St. Louis played a vital role in the Space Race, with the city being home to the development of Mercury and Gemini technology and components of the Apollo program,” said Bert Vescolani, president and CEO of the Saint Louis Science Center. “We are honored to have the opportunity to host this exhibition in St. Louis. We know that for many people this will be a once-in-a-lifetime chance to see these historic artifacts...”

Live Design Online, May 1, 2018
Luci Creative's Engaging Design For The Smithsonian Apollo 11 Exhibit
An amazing new exhibit is now appearing at the Saint Louis Science Center involving some innovative design contributions from Luci Creative.

Dexigner.com, May 1, 2018
Luci Creative Contributes to Smithsonian's 'Destination Moon' Traveling Exhibit
"Destination Moon: The Apollo 11 Mission" is a celebratory 50th anniversary exhibition of the Apollo 11 mission, organized by the Smithsonian Institution Traveling Exhibition Service (SITES), that is traveling to top museums across America. Beginning on April 14, the Saint Louis Science Center became the only museum in the Midwest to host this very special exhibition...

AdAge.com, Apr. 30, 2018
TBWA creative founds LA's Party Land, Bird joins GLOW
Luci Creative has hired Sarah Ingraham as a creative strategist and Angelica Guzman as a junior exhibit designer. Ingraham joins Luci from one of the firm's top clients--the Museum of Science and Industry, Chicago--where she was senior coordinator/researcher. She worked on the Turn Back the Clock exhibit, which explored the 70-year history of the Doomsday Clock. Guzman was most recently a design assistant for design firm DWDW. She has also worked as a set designer and as an exhibition design intern for The Field Museum...

TheChicagoTribune.com, Apr. 27, 2018
Luci Creative Adds Creative Strategist Sarah Ingraham, Junior Exhibit Designer Angelica Guzman
...Luci's Executive Director AJ Goehle announced that the company is adding Creative Strategist Sarah Ingraham and Junior Exhibit Designer Angelica Guzman, effective immediately.

LiveDesignOnline.com, Apr. 27, 2018
Luci Creative Adds Creative Strategist Sarah Ingraham, Junior Exhibit Designer Angelica Guzman
Full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the addition of a new creative strategist, and a new exhibit designer...

Alliance Labs, Apr. 18, 2018
Gorilla Warfare: How to Handle Exhibition Errors
It’s not a matter of if, but when. Whether an exhibition is 500 square feet with a few labels and a curator’s catalogue, or a whopping 50,000 square feet with hundreds of graphic panels and artifacts, at some point during the design and fabrication, a mistake is going to be made...

BostonGlobe.com, Apr. 12, 2018
MY INSTAGRAM: David Whitemyer
David Whitemyer, 47, of Rockland, has a knack for finding beauty in the abandoned. He finds art in grim-looking abandoned sites and posts to his Instagram @mahikerbiker, always accompanied by a witty pun for a caption. We chatted with Whitemyer about his inspirations and adventures...

BostonVoyager.com, Apr. 10, 2018
#BostonCreatives: the local artists who inspire us
#6 - @mahikerbiker (David Whitemyer)...

BizBash.com, Mar. 26, 2018
SXSW 2018: Creative Brand Activations From Bumble, HBO, Gatorade, and More - Bravo's InstaCon
In honor of the premiere of Bravo's new show with digital marketing agency 360i, guests could participate in their own cons depicting luxury settings amidst obvious fake stagings, centered around a private jet, yacht, or ice hotel. Before photos, makeup touch-ups and manicures were available. Guests received two photos: a close-up and a wide shot that exposed the con.

Alliance Labs, Mar. 26, 2018
Designing Exhibits for Historic Structures: 6 Things to Keep in Mind
“They aren’t purpose-built white-box spaces,” says Ken Turino, comparing historic house museums with a typical, larger institution gallery. “The rooms aren’t square. And you have to be very sensitive to the structure and every surface.” Turino, Manager of Community Engagement and Exhibitions for Historic New England, has led dozens of exhibit projects in historic homes and other buildings, and he understands the nuances in working with these delicate spaces...

TheCut.com, Mar. 26, 2018
Sponsor Story (Bravo): What I Learned at Con-Artist Boot Camp
No one wants to fall victim to a con-artist scheme personally, but there’s something about a sensational swindler story that’s universally appealing (in a sordid way). To indulge our interest in the art of deception, we sent the Cut’s Instagram editor, Emily Sunderg, to SXSW, where she checked out dual activations presented by Bravo’s Imposters: InstaCON and Cocktails and Cons. There, Sundberg immersed herself in mini-tutorials on how to – in the network’s words – “get in on the con,” ranging from faking a fancy photo-op to lifting valuables off of unsuspecting targets. Watch the video above for the tricks of the trade she took away from the one-of-a-kind experience...

Meetup, Mar. 21, 2018
Bring Physical Environments to Life with Digital Experiences @ Am Writers Museum
Explore the nexus where physical exhibits meet digital experiences. A panel of Digital Agencies, Exhibit Designers, Fabricators, and the American Writers Museum speak about engaging interactives with Projection Mapping, TouchScreens, AR, LED, video, sound, and VR. Attendees will get to experience the American Writers Museum and it's groundbreaking use of interactivity both large and small...

360i Blog, Mar. 16, 2018
Bravo’s Imposters Helps SXSW Attendees Pull Off the Ultimate Social Con
To kick-off the SXSW Interactive Festival, Bravo partnered with 360i to promote season 2 of their scripted series, Imposters and launch InstaCON—an experience that immersed SXSW attendees in what it feels like to pull off a con. Three elaborate sets were installed in a parking lot in downtown Austin, where attendees could get their photos taken...

Ad Age, Mar. 12, 2018
Remotely Entertaining SXSW: Bravo Wants to Help You Fake Out Your Friends on Instagram
Everything is not as it seems at the corner of Fourth and Congress. Bravo Media took over a parking lot in Austin to promote the second season of its con-artist comedy "Imposters." Its installation provides free manicures and make-up touch-ups plus three sets to serve as backdrops for visitors' social-media pictures: a private jet, a yacht and an ice hotel...

ESIST.Tech, Feb. 21, 2018
New traveling educational exhibit uses ocean research vessel for STEM learning initiatives
…Benefiting from the unique skillsets of Luci Creative and Ravenswood Studio, “In Search of Earth’s Secrets” leverages these companies’ experiential and theatrical storytelling expertise to educate and mesmerize audiences in one location after another…

SEGD.org, Feb. 22, 2018
Luci Creative Designs New Educational Traveling Exhibit
In association with a network of civic and educational partners spanning the nation, as well as master planning and exhibit design firm Luci Creative and fabricator Ravenswood Studio, Consortium for Ocean Leadership is very proud to announce the debut of its new traveling exhibit, entitled, "In Search of Earth's Secrets: A Pop-Up Science Encounter." The exhibit debuted recently in Martinsville, Va., where it will run through April. It will then move to New Brunswick, N.J. and Brooklyn, N.Y…

Alliance Labs, Feb. 19, 2018
Lorem Ipsum: 5 Keys to Speaking the Same Language as Your Project Team
My financial planner talks at lightning speed, using terms like “asset class diversification,” “large-cap funds,” and “variable annuity.” Embarrassingly, I don’t know what any of it means, and it’s overwhelming. I simply want him to understand my financial goals and risk aversion, and then to figure out the rest for me...

TEA Connect, Feb. 16, 2018
In Search of Earth's Secrets: A Pop-Up Science Encounter
Luci Creative brings scientific secrets to young people in ways that will engage them in a deeper understanding and appreciation for life on our planet. We developed and designed an educational traveling pop-up exhibit based on the ambitious International Ocean Discovery Program (IODP) and its flagship research vessel JOIDES Resolution (JR)...

Artdaily.org, Feb. 14, 2018
Luci Creative designs new traveling exhibit creatively addressing STEM learning initiatives
The "JOIDES Resolution" (widely known as the JR) is the flagship research vessel for the International Ocean Discovery Program (IODP), which is dedicated to advancing scientific understanding of the Earth through drilling, coring and monitoring the sub-seafloor. With the U.S.A. investing over $1 billion in ocean research over the past 15 years, the JR's ongoing work represents truly phenomenal educational opportunities spanning the vital fields of Science, Technology, Engineering and Mathematics (STEM)…

ReelChicago.com, Feb. 14, 2018
Leo B, Luci Creative, AICP in the news
Design firm Luci Creative announced the launch of its brand new, mobile-optimized website. The announcement was made by company principal AJ Goehle, who was recently named Executive Director…

Creativepool.com, Feb. 13, 2018
Luci Creative Designs New National Traveling Educational Exhibit Creatively Addressing STEM Learning Initiatives
…In association with a network of civic and educational partners spanning the nation, as well as masterplanning and exhibit design firm Luci Creative and fabricator Ravenswood Studio, COL is very proud to announce the debut of its new traveling exhibit, entitled, "In Search of Earth's Secrets: A Pop-Up Science Encounter…"

LiveDesignOnline.com, Feb. 13, 2018
Luci Creative Designs New National Traveling Educational Exhibit
…The IODP flagship research vessel the "JOIDES Resolution" (JR) represents phenomenal STEM educational opportunities. To leverage them, a global partnership has introduced the new traveling exhibit, "In Search of Earth's Secrets: A Pop-Up Science Encounter…"

Creativepool.com, Feb. 6, 2018
Masterplanning and Exhibit Design Firm Luci Creative Launches New Website Showcasing Growing Talents, Capabilities, Projects and Partnerships
"...We have so much news coming to light, so many new talents and business developments to share with the world, that we prioritized our website and redesigned it from scratch, with the future in mind," Goehle began...

LiveDesignOnline.com, Feb. 6, 2018
Luci Creative Launches New Website Showcasing New Talents, Projects and Partnerships
The team at full-service masterplanning and exhibit design firm Luci Creative is very proud to announce the launch of its brand new, mobile-optimized website, now online at http://www.lucicreative.com...

Martinsville Bulletin, Feb. 1, 2018
Pop-Up Science: Local residents study new JOIDES exhibit
At the inflatable representation of the ship JOIDES Resolution are Denny Casey (from left), Katie Hastings, April Gilley and Leandio Gravely. The four are in Texas this week being trained on the exhibit "In Search of Earth's Secrets: A Pop-Up Encounter," which will arrive in Martinsville next week...

GDusa.com, Jan. 31, 2018
People to Watch 2018: AJ Goehle
PRINCIPAL, EXECUTIVE DIRECTOR, LUCI CREATIVE, CHICAGO IL

SEGD.org, Jan. 29, 2018
Luci Creative Announces Three Key Additions
"...The recent success of our projects is a reflection of our growing and talented team," Goehle began. "The newest associates to join our team not only add strength and depth to our roster, they also bring experience and perspective from some of the country's most prestigious cultural institutions..."

Alliance Labs, Jan. 22, 2018
Seamless Coordination: 7 Reasons to Hire Your Architect and Exhibit Designer at the Same Time
A museum expansion, or the design and construction of a brand new museum, usually begins by hiring an architect, and may also include bringing on engineers, estimators, interior designers, and other building specialists. This makes a lot of sense because, typically, the majority of the project budget is devoted to the building’s design and construction. And there are a number of well-qualified architectural firms with solid museum planning and design experience, some of whom have in-house museum specialists...

TEA Connect, Jan. 22, 2018
Masterplanning and Exhibit Design Firm Luci Creative Announces Three Key Additions
...Luci Creative is a full-service museum masterplanning and exhibit design firm which also develops and implements compelling experiences and spaces for cultural institutions and brands. It is a team of experts who specialize in all aspects of creative strategy, environmental design, graphic design, interactive development, and implementation...

ReelChicago.com, Jan. 18, 2018
Orbitz, SG+, Luci Creative, “Cartoon Pres” in the news
...Chicago-based design firm Luci Creative recently announced the addition of three new additions. This includes art director Jaime Hotz, senior graphic designer Sarah Anderson and exhibit developer Chaucey Slagel...

TheDrum.com, Jan. 17, 2018
People on the move featuring Jaguar, McCann, Conde Nast, Engine and more
...Luci Creative: The team at masterplanning and exhibit design firm Luci Creative has added three new staff members. Luci Creative's executive director AJ Goehle announced the new additions as art director Jaime Hotz, senior graphic designer Sarah Anderson and exhibit developer Chaucey Slagel....

Creativepool.com, Jan. 16, 2018
Masterplanning and Exhibit Design Firm Luci Creative Announces Three Key Additions
"...The recent success of our projects is a reflection of our growing and talented team," Goehle began. "The newest associates to join our team not only add strength and depth to our roster, they also bring experience and perspective from some of the country's most prestigious cultural institutions..."

Voyage Chicago, Jan. 16, 2018
Meet AJ Goehle of Luci Creative in Lincolnwood
Today we’d like to introduce you to AJ Goehle. AJ, let’s start with your story. We’d love to hear how you got started and how the journey has been so far...

InPark Magazine, Jan. 14, 2018
Luci Creative Adds Three to its Design Team
Masterplanning and exhibit design firm Luci Creative announces the addition of three new talents who have recently joined the staff. According to Luci Creative’s executive director AJ Goehle, these new additions include (L-R in photo) exhibit developer Chaucey Slagel, senior graphic designer Sarah Anderson and art director Jaime Holtz...

LiveDesignOnline.com, Jan. 12, 2018
Luci Creative Announces Three Key Additions
Masterplanning and exhibit design firm Luci Creative proudly announces the addition of art director Jaime Hotz, senior graphic designer Sarah Anderson and exhibit developer Chaucey Slagel.

Martinsville Bulletin, Jan. 10, 2018
A Deep Dive: Martinsville plays host to national exhibit
...The exhibit was created by Luci Creative, an exhibit design firm, and Ravenswood Studio, a fabricator. ScienceMedia, based in the Netherlands, created the immersive media production...

Communication Arts, Dec. 29, 2017
First Division Museum design
Luci Creative and Ravenswood Studio’s large-scale redesign for First Division Museum connects visitors with the stories of the First Division soldiers.

HOWDesign.com, Dec. 22, 2017
2018 Design Trends: Predictions from Top Creatives
“...Exhibit designers, and other creative professionals, will continue to explore ways for VR and AR to enhance storytelling.” —Kevin Snow, Creative Director, Luci Creative... “...With museums, we believe that there are ways to improve visitor experiences, offer learning opportunities and educational programming, and increase attendance through well designed photo ops.” —AJ Goehle, Principal, Luci Creative...

MediaPost.com, Dec. 21, 2017
Luci Creative Overhauls First Division Museum
First Division Museum at Chicago's Cantigny Park, which preserves and interprets the history of the U.S. Army’s First Division (aka The Big Red One), has formally unveiled a year-long, $8 million makeover and rebranding to enhance the visitor experience...

Alliance Labs, Dec. 18, 2017
Big Box: 8 Things to Learn from IKEA about Museum Design
During a recent holiday shopping excursion to IKEA, while resting on a NORSBORG series chaise and with a belly full of meatballs and lingonberry sauce, I took a few minutes to pretend I was in a museum rather than an overcrowded store. The showrooms were like small galleries, and each VARDAGEN drinking glass a priceless artifact...

LiveDesignOnline.com, Dec. 12, 2017
Massive Update from Luci Creative Brings First Division Museum Dynamic New Life
The team at full-service masterplanning and exhibit design firm Luci Creative is very proud to detail its far-reaching contributions to the First Division Museum at Cantigny Park, all of which serve as key facets of the museum's year-long, $8 million renovation...

Creativepool.com, Dec. 11, 2017
Massive Update from Luci Creative Brings First Division Museum Dynamic New Life for Present and Future Generations
...From Luci's perspective, efforts to commemorate the storied U.S. Army's First Infantry Division include design, development, and implementation of the permanent new Duty First exhibit, a complete reimagining of the epic First in War gallery, and extensive storytelling installations artfully integrating interactive media and other historic artifacts through thoughtful experiential design...

Sixteen:Nine, Dec. 11, 2017
Big Red One’s Museum Goes Interactive in $8m Renovation
The First Division Museum at Cantigny Park, in Chicago, recently completed a year-long, $8 million renovation that complete reimagining the presentation of the story behind the U.S. Army’s famed division known as the Big Red One. The new version has extensive storytelling installations that integrate interactive media and other historic artifacts through experiential design. The program was master-planned and delivered by Chicago exhibit design firm Luci Creative...

Campaign U.S., Dec. 1, 2017
Recommendation Engine: Luci Creative's Kiah Shapiro
This creative strategist loves stalking serial killers and catching up on "Sandman."

TwinCities.com, Nov. 29, 2017
Traveling exhibits group gets eight-year lease in Union Depot
...Amy Noble Seitz, right, Founder and CEO of Exhibits Development Group in St. Paul, and others listen as Kevin Snow of Luci Creative brainstorms during an exhibit development session in advance of the upcoming Beatles traveling exhibit, on Tuesday, April 15, 2014...

Alliance Labs, Nov. 13, 2017
What We Learned: 6 Tips for Making Virtual Reality a Reality
Virtual Reality (VR) and Augmented Reality (AR) are coming to a museum near you.

SEGD.org, Oct. 2, 2017
First Division Museum Reopens
Luci Creative recently led the first-ever redesign of the First Division Museum, which reopened on August 26, 2017—the 1st Infantry Division’s centennial World War I anniversary. Luci Creative did the museum’s master planning and exhibit redevelopment, including the creation of a new 2,500-square-foot exhibit, Duty First; an update of the 10,000-square-foot existing exhibit, First in War; and a new lobby experience...

ChicagoTonight.com, Nov. 7, 2017
Wheaton Military Museum Expands Historic Mission
A suburban Museum focuses on war and peacekeeping. This year, the U.S. Army’s First Infantry Division celebrates its first century. To commemorate the centennial, the First Division Museum at Cantigny Park in Wheaton has expanded its mission...

Alliance Labs, Oct. 12, 2017
Time is of the Essence: 5 Ways to Keep Your Exhibit Design Project on Schedule
Design and construction projects are notorious for taking longer than expected, and the unique undertaking of a museum exhibit design project is no exception. A number of factors routinely throw these projects off track. Unrealistic timeframes, short-staffed teams, long review periods—even holidays and vacations—and more, can eat away at valuable days and weeks...

SEGD.org, Oct. 11, 2017
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
...The Luci Creative and partner fabrication firm Ravenswood Studio had done a number of traveling exhibits and went into the process of designing the permanent exhibit armed with that valuable experience. Knowing that there was a possibility that the layout would need to be adapted for multiple spaces, the Luci Creative team approached the permanent exhibit with the goal of creating flexible solutions...

MuseumNext.com, Sep. 21, 2017
Five Strategies for Keeping Your Exhibit on Budget
Museum exhibits can be pricey. Whether it’s a permanent installation or a travelling exhibition, myriad influences can affect the cost. Image acquisition, AV hardware, shipping, materials, and more, can quickly throw a conservative project budget way off track, unless these aspects are carefully considered during the design process...

VirtualRealityReporter.com, August 2017
First Division Museum Uses Groundbreaking VR to Bring Soldier Experiences to Life – Design by Luci Creative
Saturday, August 26 marked both the reopening of the First Division Museum and the 1st Infantry Division’s centennial anniversary of World War I. Luci Creative, a museum master planning and exhibit design firm, led this first ever redesign....

The Chicago Tribune, Aug. 26, 2017
First Division Museum, reopening Saturday, tells the story of war with aplomb
...I had not visited the First Division Museum before its multimillion-dollar renovation, which it will show off when it reopens to the public with a daylong celebration Saturday. And, full disclosure, I have visited very few other military museums. So my grounds for comparison are a little thin. But this one strikes me as a superbly done exploration of what it means to go to war, to be in war, to serve in a celebrated outfit that could be called on at any minute to keep the peace or end it....

The Daily Herald, Aug. 26, 2017
Veterans relive memories of war at reopening of Cantigny's First Division Museum
...The museum had been closed since Veterans Day for the renovations designed by Luci Creative, a Lincolnwood firm. Before the reopening, a 21-gun salute recognized the 13,500 soldiers who have died over the 100 years of the division organized in 1917 during World War I...

The Daily Herald, Aug. 24, 2017
How Cantigny museum updates story of 'Big Red One'
...Visitors will now see more media, graphics, artifact cases and personal stories "being brought to life," said AJ Goehle, a strategy and design director for Lincolnwood-based Luci Creative and one of the architects of the remodel...

The Daily Herald, Aug. 22, 2017
Meet three key players for Cantigny museum renovation
AJ Goehle, John Zurek and Bill Brewster -- three of the key people behind the renovation of the First Division Museum at Cantigny Park in Wheaton -- all agree on one thing: the project was a team effort...

SEGD.org, Aug. 8, 2017
Luci Creative Opens Boston Office Headed by David Whitemyer
Multidisciplinary Chicago-based creative studio, Luci Creative recently announced that it has planted roots in Boston, Massachusetts to service existing clients and manage new growth. The New England operation will be managed by David Whitemyer, the firm’s newly appointed Director of Business Development...

Chicago Business Journal, Aug. 1, 2017
New Hire: David Whitemyer, Director of Business Development at Luci Creative, LLC
Multidisciplinary Chicago-based creative studio, Luci Creative, has appointed David Whitemyer as Director of Business Development to spearhead the company's East Coast expansion in Boston, Massachusetts, forging new relationships and helping serve current East Coast clients...

The Chicago Tribune, Aug. 1, 2017
Exploring John Deere's history at the farming giant's Midwest sites
...The original location can be viewed in a nearby building that encloses a 1960s excavation by archaeologists from the University of Illinois. Their findings, which led to the meticulous reconstruction, are intriguingly brought to life in multimedia exhibits...

Artdaily.org, July 16, 2017
Award-winning Numbers in Nature exhibit expands to Philadelphia
...The fully-immersive, interactive, and playful experience reveals the predictable math behind recurring patterns found in the natural and man-made world. The exhibit begins its tour at The Franklin Institute in Philadelphia. (Now open through September 4, 2017.)...

SEGD.org, July 2017
Luci Creative Reimagines Graphic Program for the Field Museum
Full-service creative agency Luci Creative collaborated with The Field Museum on an exhibit refresh of one of the premier institution’s older exhibits, "The Regenstein Halls of the Pacific..."

SEGD.org, July 2017
Luci Creative Unveils Innovative Design for Exhibit at the Museum of Science and Industry
“...Luci’s creative collaboration, as well as their range of in-house execution capabilities, were invaluable as the Museum worked to not only communicate a complex narrative but also incorporate the interactive elements for which MSI is known,” said Dr. Patricia Ward, director of science exhibitions and partnerships, Museum of Science and Industry, Chicago. “The result is a visually appealing exhibit that educates our guests in an engaging, dynamic way...”

Chicagoist.com, June 22, 2017
New MSI Exhibit Explores 70 Years Of The All-Too-Relevant Doomsday Clock
...The exhibit, designed by Luci Creative, even includes the 1947 issue of "The Bulletin of the Atomic Scientists," where the Doomsday Clock first appeared. Turn Back the Clock also explores contemporary existential issues (which sadly seem to be compounding) plus the role that technology can play in ameliorating those challenges...

Fast Company, June 2, 2017
Does The History Of The Doomsday Clock Make You Feel Better Or Worse About Right Now?
...The exhibit, which was designed by the agency Luci Creative, opens with the clock’s inception in the post-World War II years, when the artist Martyl Langsdorf, who was married to one of the physicists developing the atomic bomb through the Manhattan Project at the University of Chicago, designed the clock as a way to call public attention to the gravity of the developments underway, and convey the urgency the scientists felt to inform people of what the bomb signifies...

The Chicago Tribune, May 3, 2017
Gender-neutral Castle exhibit lets children do medieval the modern way
...The thrones, in the imaginative abstract set designed by Lincolnwood's Luci Creative and built by Luci's partner firm Ravenswood Studios, are double- or even triple-wide. Instead of the traditional one monarch, this kingdom can be ruled, say, by a council of elders — which, in children's museum terms, would mean 6-year-olds — or by a cabal of siblings. The idea is "how do we all sit up here together," said AJ Goehle, Luci's director of strategy and design. "The museum wanted a non-literal castle," she said, "to deconstruct it and allow them to create their own story. That was fun for us to think about..."

InPark Magazine, May 3, 2017
Luci Creative Partners with Chicago Children’s Museum to Design Gender Neutral Exhibit
Full service creative agency Luci Creative has collaborated with Chicago Children’s Museum (CCM) to help break gender stereotypes with the new experiential exhibition, Once Upon a Castle...

TimeOut Chicago, May 1, 2017
The Doomsday Clock is the subject of the latest Museum of Science and Industry exhibition
...It's currently two and a half minutes to midnight, according to the Doomsday Clock, a measurement system introduced by the the Bulletin of the Atomic Scientists in 1947 that measures the likelihood of a world-altering catastrophe caused by nuclear weapons or climate change. A new exhibition at the Museum of Science and Industry will explore the origins of the Doomsday Clock (which is currently housed at the University of Chicago) and the challenges that currently face humanity, allowing guests to experience seven decades of nuclear history...

Artdaily.org, Apr. 29, 2017
How Luci Creative is using experiential design to help remove gender stereotypes from children's play
“...Luci Creative's core purpose is to create compelling experiential designs that ignite, embrace, and bring stories to life,” said Luci Creative’s AJ Goehle, Director of Strategy and Design. “Once Upon a Castle was a unique opportunity to put our team's theater experience into practice by creating a play-based environment that ditches stereotypes and inspires children's imaginations to shine...”

Chicagoist.com, Apr. 26, 2017
This New Chicago Exhibit Is Helping Dismantle Gender Stereotypes For Kids
...The smart-approach concept was developed with Luci Creative, a Lincolnwood-based creative design agency, who's done a host of work for cultural institutions (Chicago Sports Museum, Baha’i Temple Visitors Center) and corporate clients...

WTTW Chicago Tonight, Apr. 25, 2017
Fairy Tale Exhibition Aims to Level the Playing Field
...It took the museum a full year to conceptualize and execute the exhibit. They partnered with Lincolnwood-based agency Luci Creative on many of the design components, from the jewel-toned color palette to the crawl spaces and elevated platforms that give children different viewpoints as they work through the space...

MediaPost.com, Apr. 24, 2017
Chicago Children's Museum Introduces 'Castle' Tale
...The experiential exhibit was developed by CCM and designed by full-service creative shop Luci Creative. Sister company Ravenswood Studio was responsible for fabrication and installation...

TheChicagoEgotist.com, Apr. 24, 2017
New Exhibition At Chicago Children's Museum Designed by Luci Creative to Break Gender Stereotypes
Full service creative agency Luci Creative has collaborated with Chicago Children's Museum (CCM) to help break gender stereotypes with the new experiential exhibition, Once Upon a Castle...

The Daily Herald, Apr. 17, 2017
New exhibit at Wheaton museum will tell 'our national story'
When a Wheaton museum reopens later this summer after a nearly yearlong renovation, a new gallery will tell the stories -- personal, human stories -- of the soldiers in the Army's 1st Infantry Division...

First Division Museum at Cantigny on Flickr, Apr. 14, 2017
VR Shooting at Fort Riley
The First Division Museum, Northern Light Productions, and Luci Creative filming the Virtual Reality video with the 1st Infantry Division at Fort Riley, Kansas.

First Division Museum on YouTube, Mar. 14, 2017
First Division Museum Redesign
The First Division Museum is commemorating One Hundred Years of the 1st Infantry Division with a newly redesigned museum featuring a fully restored tank park, redesigned lobby space, redesigned First in War exhibit and new Duty First exhibit...

First Division Museum at Cantigny on Flickr, Mar. 3, 2017
VR Test Shooting at Fort Riley
The First Division Museum, Northern Light Productions, and Luci Creative performing a Virtual Reality Test Shooting with the 1st Infantry Division at Fort Riley, Kansas.

The Daily Herald, Feb. 28, 2017
$25 million project to revamp Cantigny gardens, museums
...First Division Museum: A $7 million makeover of the museum celebrating the Army's 1st Infantry Division began last spring. Closed since Veterans Day, the museum and its new exhibits on the legacy of the "Big Red One" will reopen in late summer. An unveiling is set for Aug. 26, to coincide with the centennial of the division. Luci Creative, a Lincolnwood-based firm, is designing the project that will add artifacts and interactive technology to exhibits that trace the division's roots in 1917 through the Vietnam War. The new exhibits will highlight more recent missions...

WGNTV, Jan. 25, 2017
Around Town visits Once Upon A Castle
This isn’t like the castles you’ve seen before. It’s a space where kids can create their own kingdom and invent their own fairytale as they prepare a feast in the kitchen or stand guard at the dungeon. Play whatever role feels right as they cast a wizard’s spell or search for the mystery dragon. Stay active and energized (even in winter) as they climb the tower or charge the castle door. The possibilities are endless...

Event Marketer Magazine, Dec. 21, 2016
The Museum of Science and Industry Makes Waves with an Immersive Dive Simulation Experience
...Much more than a simple video game, the technological skill needed to bring the dive simulation to life took a village. While MSI developed the original concept and script for the experience, partnerships with Leviathan, Luci Creative and Ravenswood Studio were all critical to the exhibit’s success...

UnrealEngine.com, Dec. 19, 2016
Showcase: Become a German U-Boat Captain with Unreal Engine
Discover how the talented teams at Luci and Leviathan delivered a truly immersive experience...

Communication Arts, Dec. 7, 2016
Museum of Science and Industry simulation
Leviathan and Luci Creative’s simulation brings a German WWII submarine to life...

GDusa.com, Dec. 5, 2016
Visitors Dive Into Submarine Experience At Museum of Science and Industry
“...Following on our creative collaborations with Luci Creative and past work for MSI, this was an opportunity to create a hands-on experience that would allow visitors of all ages to actually interact with history,” says Jason White, Leviathan’s executive creative director...

Howww.com, Oct 15, 2016
Case Study | U-505 Dive Simulator by Leviathan
The WWII-era U-505 submarine exhibit has been a popular draw at the world-renowned Museum of Science and Industry. Leviathan was brought aboard to help rethink the concept of a “diving simulator” attraction, using three large screens, 4D sound and console game-quality graphics via the Unreal Engine. This fun-filled educational experience challenges each user to avoid death by torpedoes, depth charges and crushing water pressure, or escape unharmed.

CGW.com, Oct. 7, 2016
Digital Technology Enables Museum-Goers to Take an Interactive Deep Dive
"...This immersive physical and emotional experience is engaging visitors with the U-505 in new ways... ultimately providing them with very powerful insights into the fascinating stories this legendary exhibit brings to life..."

SEGD.org, Oct. 5, 2016
U-505 Dive Trainer Interactive at the Museum of Science and Industry, Chicago
...Luci Creative and Leviathan (Chicago), together with Ravenswood Studio, worked on the complete wrap-around experience of three interactive Dive Trainer stations. The stations push the envelope of what today's technology contributes to a museum visitor's experience and really enhance a visitor's understanding of U-505's unique underwater world...

CGnews.com, Sep. 28, 2016
Leviathan and Luci Creative Bring Thrilling Interactive Experiences to MSI Chicago’s World Famous U-505 Exhibit
It’s been 72 years since Germany’s deadly U-505 submarine was captured off the coast of Africa by the U.S. Navy, and 62 years since the vessel was donated to the Museum of Science and Industry, Chicago (MSI) to serve as an ultra-rare museum centerpiece. Always one of MSI’s most popular attractions, a brand new feature is now allowing visitors to experience U-505’s extraordinary history as never before...

WE AND THE COLOR, Sep. 27, 2016
U-505 Submarine Dive Simulator
...With the U 505 submarine dive simulator, Leviathan and Luci Creative have developed a modern new media component, which is now MSI’s brand new interactive feature allowing visitors to explore the extraordinary history of the old German submarine of type IX C in an incredibly realistic way...

Graphic Design USA, June 8, 2016
PG&E Interactive Experience Brings Zero Net Energy Home
Pacific Gas and Electric Company (PG&E) recently opened its new regional office in Stockton CA featuring a full-sized Zero Net Energy (ZNE) Home display. PG&E engaged two innovative companies – Leviathan and Luci Creative, both based in the Chicago area – to design and implement advanced interactive aspects that take the ZNE Home’s educational aspects to new heights. By allowing visitors to see exactly how it all works together, PG&E reports that its first-of-its-kind ZNE Home is already providing tremendous value in engaging and educating the public. With Luci Creative leading the strategy and design, specialized creative agency Leviathan partnered to bring the communications design to life...

SmartGridToday.com, June 7, 2016
PG&E offers interactive zero-net-energy home experience
Pacific Gas & Electric (PG&E) recently opened its new regional office in Stockton, Calif, featuring a full-sized zero-net-energy (ZNE) home display, the firm said yesterday...

PRNewswire.com, June 6, 2016
Leviathan and Luci Creative Partnership Heightens Interactive and Educational Aspects of PG&E's Zero Net Energy Home
...With the state's ambitious goals for all new residential and commercial construction to be ZNE by 2020 and 2030, respectively, PG&E officials engaged two innovative companies – Leviathan and Luci Creative, both based in the Chicago area – to design and implement advanced interactive aspects that take the pioneering ZNE Home's educational aspects to new heights...

SEGD.org, June 4, 2016
Leviathan and Luci Creative Warm Up Zero Net Energy Home
...By allowing visitors to see exactly how it all works together, PG&E reports that its first-of-its-kind ZNE Home is already providing tremendous value in engaging and educating the public. With Luci Creative leading the strategy and design, specialized creative agency Leviathan partnered to finesse the experience's communications design, and to bring it all to life...

WDCB FM, Apr. 5, 2016
Cantigny's First Division Museum Reveals Plans For Redesign
WDCB's Gary Zidek visits the First Division Museum to learn more about its future plans.

The Daily Herald, Apr. 1, 2016
Major changes coming to Cantigny's First Division Museum
...A.J. Goehle, director of strategy and design for Luci Creative, the company selected to design the exhibits, said the footprint of the museum is not changing, but visitors will see dramatic differences inside. "We're using interactivity to involve visitors to go deeper into the content, while also allowing us to create more immersive experiences," she said. "It's an immersive experience, using projection and media and narration and all those kinds of great ways that we can layer in the voice of that time and some storytelling, not just through screens you can touch everywhere...."

Naperville Sun, Apr. 1, 2016
Wheaton's Cantigny museum to close in fall for $7 million renovation
A.J. Goehle, director of strategy and design at Luci Creative, the team tapped by the museum to design the new exhibits, said the stories of the 1st Division soldiers will become the primary focus of the renovation. Visitors will be given a view into the mindset of the troops and learn not only about what they did, but what it was like for the individual soldier.

ReelChicago.com, Dec. 4, 2014
Leviathan’s MSI exhibit tells of science behind beauty
Chicago conceptual design firm Leviathan recently unveiled nearly a dozen interactive attractions designed to help make the Museum of Science and Industry’s “Numbers in Nature” exhibit become a multigenerational playground of entertainment and education over the next decade...

SHOOTonline.com, Nov. 13, 2014
Cutting-Edge "Numbers in Nature" Interactive Exhibit at MSI Chicago Showcases Leviathan's Dazzling Talents and Capabilities
"...From the concept to completion, there was a fantastic emphasis on visual quality and attention to accurate scientific details from both our team and the crew at MSI," Leviathan's executive creative director Jason White began...

SHOOTonline.com, Nov. 13, 2014
ScreenWork: MSI "Numbers in Nature"
To immerse visitors within this subject matter powerfully, MSI Chicago commissioned Leviathan to create a four-minute long, ultra-widescreen film combining HD cinematography with mesmerizing motion graphics and visual effects, and an original score from Joel Corelitz of Waveplant. After leaving the theater, guests engage in hands-on learning with more than a dozen interactive installations as well as a mind-bending mirror maze advancing all the ideas introduced in the film.