VFX Voice, June 1, 2022
Virtual Production: Making a Real Impact in Commercials
...A Resorts World Las Vegas campaign called ‘Stay Fabulous’ included an immersive short film with celebrities Celine Dion, Carrie Underwood and Katy Perry, among others. Hooray Agency and Psyop crafted the piece, with creative solutions studio Extended Reality Group (ERG) handling the virtual production side...
ARVRMagazine.com, Feb. 16, 2022
Technology Partners Highlight Augmented Reality Magic Behind Sleep Number’s Award-Winning Turn at CES 2022
“...Today, using HoloLens, Sleep Number’s customers can sit back and educate themselves in an awesome new way. We’re thrilled to have been part of the effort, and to know this innovation is coming soon to Sleep Number stores all across America...”
Soundz Secret, Feb. 12, 2022
Technology Partners Highlight Augmented Reality Magic Behind Sleep Number’s Award-Winning Turn at CES 2022
“...It was a perfect fit for us to apply our talents to creating this global showcase for Sleep Number and their amazing partners,” said ERG Co-Founder Evan Glantz...
Bursti.xyz, Feb. 10, 2022
Technology Partners Highlight Augmented Reality Magic Behind Sleep Number’s Award-Winning Turn at CES 2022
...Borowski continued, “The challenge this year was to allow anyone to access the experience and navigate it by using AR glasses. The results exceeded everyone’s expectations; this futuristic touch is fun, amazingly intuitive, and it delivers demonstrations that are much more engaging...”
LiveDesignOnline.com, Feb. 10, 2022
Technology Partners Highlight Augmented Reality Magic Behind Sleep Number’s Award-Winning Turn At CES 2022
Each year at the Consumer Electronics Show (CES), Sleep Number Corporation (Nasdaq: SNBR) reaffirms itself as the global leader in sleep health, science, research, and innovation…
Medium.com, Feb. 10, 2022
Sleep Number Leverages AR for Trade and Retail Demonstrations at CES, Super Bowl LVI, and Beyond
...Inspired by research, they greenlit a mission to pioneer the use of Augmented Reality (AR) glasses to facilitate interactive demonstrations for Sleep Number’s industry-leading bed technology...
SHOOTonline.com, Feb. 10, 2022
Technology Partners Highlight Augmented Reality Magic Behind Sleep Number’s Award-Winning Turn at CES 2022
...For ERG, the focus was on developing the virtual demonstrations, creating the user-driven AR interface, and integrating creative content with Sleep Number software and hardware controls...
Event Marketer Magazine, Feb. 7, 2022
Five Ways Sleep Number Crushes Booth Engagement at CES
...Agencies: CenterPoint Marketing (event production, creative); Extended Reality Group (virtual content production)...
Medium.com, Jan. 19, 2022
Behind the Magic with Extended Reality Group: Red Bull Rampage 20th Anniversary Broadcast
...For the first time ever, Extended Reality Group (ERG) also joined the fun...
OICanadian.com, Jan. 6, 2022
A conviction for broken promises puts Silicon Valley on alert
...Kristin Carey of the startup Extended Reality Group said startups may have to answer more questions from investors after Holmes’ trial, but cautioned that that’s not necessarily a good thing...
DeccanHerald.com, Jan. 5, 2022
Theranos verdict sends a chill through startups, by AFP San Francisco
...Perhaps, she suggested, what they need is the freedom to run with their idea...
The Straits Times, Jan. 5, 2022
Theranos verdict sends a chill through start-ups: Analysts
."...If some of the founders from today's companies that have made it had the scrutiny, would they be here?.."
Maxon.net, Oct. 27, 2021
The Future of Virtual Production is Here
How Extended Reality Group helped bring real-time 3D sets to life with Las Vegas superstars
CGW.com, August 16, 2021
Extended Reality Group Optimizes Content and UE for Las Vegas Campaign
...Drilling further into cinema magic widely hailed as the future of production, ERG's maestros began with models created in Autodesk Maya, Maxon's Cinema 4D, SideFX's Houdini, and Adobe's Substance Designer...
postPerspective.com, July 15, 2021
ERG Uses Virtual Production to Create Resorts World Las Vegas Campaign
...Among the production’s key technology vendors was the Las Vegas-based virtual production and creative solutions studio Extended Reality Group (ERG). ERG built virtually tracked content and designed a hybrid Unreal Engine workflow for real-time visual effects for the Hooray Agency- and Psyop-created campaign...
BritishCinematographer.co.uk, July 13, 2021
Extended Reality Group optimises content and Unreal Engine workflow for Resorts World Las Vegas
....To shine more light into the ‘Stay Fabulous’ production approach, ERG shared the following insights, accompanied by a new case study video...
FiredbyDesign.com, July 12, 2021
ERG Reveals an Unreal volume of VFX in Resorts World Las Vegas campaign by Psyop and Hooray Agency
Extended Reality Group has revealed its workflow behind a Hooray Agency and Psyop campaign for Resorts World Las Vegas, featuring UE, VFX and LED volumes
CreativeCOW.net, July 9, 2021
Extended Reality Group Optimizes Content and Unreal Engine Workflow for Historic Resorts World Las Vegas Campaign
...Launched last year by Founders Evan Glantz, Zack Kingdon, Keith Anderson, and Patrick Beery, ERG’s phenomenal roster of artists, integrators, and production experts pioneer new applications for XR, MR, AR, and VR, extending reality in new dimensions...
LiveDesignOnline.com, July 9, 2021
Extended Reality Group Optimizes Content and Unreal Engine Workflow for Historic Resorts World Las Vegas Campaign
First commercial filmed entirely by in-camera virtual production
Reel360.com, July 9, 2021
BTS of Resorts World’s in-camera virtual production
While most of ERG’s first collaborations remain confidential, its reputation is soaring in the world of cutting-edge virtual productions.
Yahoo! Entertainment, July 9, 2021
Extended Reality Group Optimizes Content and Unreal Engine Workflow for Historic Resorts World Las Vegas Campaign
...In Resorts World's campaign's credits, ERG lists Glantz, Kingdon, CG Supervisor Darrion Granieri, and Senior Unreal Artist Patrick Beery with their company, under Unreal Engine (UE) Workflow Optimization and Creative Services...
Motionographer.com, July 8, 2021
Extended Reality Group Optimizes Content and Unreal Engine Workflow for Historic Resorts World Las Vegas Campaign
...For the record, their project talents also included Virtual Lighting Director Alvaro Turino Grosso, Senior Technical Artist Warrell Andrew, Project Manager Andrea Frey, and a group of highly skilled animators that extends around the globe...
AdsofBrands.net, July 8, 2021
ERG Optimizes Content and Unreal Engine Workflow for Resorts World Las Vegas Campaign
In April, the new US $4.3 billion, 3,500-room Resorts World Las Vegas luxury destination launched its "Stay Fabulous" campaign with an immersive, groundbreaking short film featuring Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto, and Zedd…
SHOOTonline.com, July 9, 2021
Extended Reality Group Optimizes Content and Unreal Engine Workflow for Historic Resorts World Las Vegas Campaign
Launched last year by Founders Evan Glantz, Zack Kingdon, Keith Anderson, and Patrick Beery, ERG's phenomenal roster of artists, integrators, and production experts pioneer new applications for XR, MR, AR, and VR, extending reality in new dimensions.
SHOOTonline.com, July 9, 2021
ERG's Resorts World Las Vegas “Stay Fabulous” Case Study Video
Based on Extended Reality Group's leading role in handling Unreal Engine (UE) workflow optimization and creative services for the historic Resorts World Las Vegas “Stay Fabulous” campaign created by Psyop in partnership with Hooray Agency, we are very proud to present this case study shining more light into this spot’s extraordinary production approach.
LBBonline.com, May 10, 2021
A Deep Dive into the Metaverse with Psyop After Producing World’s First Ad Entirely in Virtual Production
Marco Spier, founder of Psyop and director of the spot for Resorts World Las Vegas, speaks to Addison Capper about getting to grips with virtual production and why the technique “will absolutely be the future of production”
AdsoftheWorld.com, April 28, 2021
Resorts World Las Vegas Stay Fabulous
...Unreal Engine Workflow Optimization and Creative Services: Extended Reality Group...
LBBonline.com, April 27, 2021
Mermaid Katy Perry and More Invite You to 'Stay Fabulous' in Las Vegas
Hooray Agency and Psyop partner up to create first-of-its-kind campaign for Resorts World Las Vegas
GlobeNewswire.com, April 26, 2021
Hooray Agency and Psyop Partner To Create First-Of-Its-Kind Captivating Campaign For Resorts World Las Vegas
The Campaign Pioneers New “Virtual Production” Approach Utilizing VR and CGI Technologies for Large-Scale Commercial Shoot
Adweek.com, April 22, 2021
Ad of the Day: Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas
The spot promoting the $4.3 billion hotel casino will air during the Oscars
CelebMagazine.com, April 22, 2021
Resorts World Debuts ‘Stay Fabulous’ Commercial With Some of Music’s Biggest Stars
...Filmed with the same combination of virtual reality, CGI elements and game-engine tech used to create Disney’s wildly popular series The Mandalorian, the Resorts World film is a stunning creation blending real life and the impossible...
PRNewswire.com, April 22, 2021
Resorts World Las Vegas Debuts Star-Studded Commercial, Invites Viewers To 'Stay Fabulous' With Some Of Music's Biggest Stars: Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto, And Zedd
The Short Film Reveals Superstar Entertainment That Awaits at Las Vegas's Highly Anticipated New Resort and Introduces the Property's Tagline: Stay Fabulous life and the impossible...
