Promax Daily Brief, June 15, 2020
Hot Spots: Universal Kids Invites Kids to Camp Play S’more
Just in time for summer, NBC Universal’s Universal Kids transformed its air into Camp Play S’more. With help from Long Island City, NY-based creative agency Block & Tackle, Universal Kids created an entire look and feel for the kids’ network, including interstitials and on-air graphics...
NewsCastStudio.com, Apr. 22, 2020
truTV rebrand relies on ‘happy accidents’
The network retained its logo design featuring a bold “tru” with “TV” in a floating circle, which itself is a variation of the logo the network used since its 2008 launch under the truTV name...
Behance.net, April 21, 2020
Audacious truTV Rebrand is All Play for BLOCK & TACKLE
...According to B&T's Partners and Creative Directors Adam Gault and Ted Kotsaftis, the network set the stage for the rebrand with a simple brief: Content first. Keep it simple. Have fun...
Creative Planet Network, Apr. 21, 2020
Cheeky, Audacious truTV Rebrand is All Play for BLOCK & TACKLE
...The network was also intent on bolstering its brand presence to maximize distribution opportunities across all platforms, including those related to the forthcoming launch of HBO Max. B&T’s bold design system ensures visual clarity across all platforms and devices, while the quirky and raw motion language keeps things engaging...
Creativepool.com, April 21, 2020
Cheeky, Audacious truTV Rebrand is All Play for BLOCK & TACKLE
...The extensive design package is surprising, energetic and entertaining, with countless inspired, brand-savvy touches. B&T dug deep to celebrate truTV's iconoclastic content, while keeping it simple and fun for viewers...
Transform Magazine, Apr. 21, 2020
#TransformTuesday: 21 April | truTV
...The result was a bold and quirky design system. The DIY approach embodies the brand ethos but also ensures a visual clarity across all platforms and devices. TransformTuesday normally only shows the before and after of a new visual identity, but this is a rebrand that needs to be seen in its own backyard, at https://vimeo.com/406196182...
Promax: The Daily Brief, Apr. 20, 2020
Top Stories: Block & Tackle Goes Back to Basics for truTV Rebrand
When it came to sprucing up TruTV’s on-air look, Brooklyn-based Block & Tackle adhered to three principles: content first, keep it simple and have fun. The result is a rebrand that keeps the network’s do-it-yourself comedy front and center...
Reel360.com, Apr. 20, 2020
BLOCK & TACKLE takes us BTS of truTV’s rebrand
...The network is the home for original, creator-driven comedy series with a distinct point of view, and has a growing legion of fans engaging across its multiverse...
BrandNew, April 15, 2020
New On-Air Look for TruTV by BLOCK & TACKLE
INDUSTRY / ENTERTAINMENT | TAGS / ANIMATION CHANNEL MOTION ON-AIR TV
SHOOTonline.com, April 15, 2020
Cheeky, Audacious truTV Rebrand is All Play for BLOCK & TACKLE
...B&T has collaborated with the network's VP Broadcast Design Kate Allen, Senior Design Director Christopher Brooks and Senior Design Manager Josh Bradford on previous assignments, and those past experiences set the creative bar extremely high...
SHOOTonline.com, April 15, 2020
truTV Rebrand 2020
truTV is an incubator of sorts where talent is encouraged to take bold creative swings on content that’s fun, relatable and highly repeatable. For truTV, IT’S THE SHOWS THAT MAKE THE NETWORK...
Motionographer.com, Apr. 14, 2020
truTV Rebrand 2020
“...Needless to say, the brief was a dream for us,” Gault confirmed. “Sophisticated creative executions of irreverent content are our strong suit...”
School of Motion Podcast, April 8, 2020
Keeping Your Edge: Block and Tackle's Adam Gault and Ted Kotsaftis
How to Run a Studio Without Losing Your Edge
Digital Media World, March 13, 2020
BLOCK & TACKLE Pulls Fans and Classic Comics into SYFY WIRE Rebrand
"...It was important that the new identity capture the excitement and obsessiveness of geek culture," said Adam. "Working with SYFY’s team, we developed a system that reworked the fonts, graphic devices and colours from the SYFY master brand into a new, more expressive identity for WIRE..."
Graphic Design USA, Feb. 22, 2020
B&T Captures Geek Culture For SYFY
SYFY has officially unveiled its rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror. Led by network executives including SVP Head of Creative Jeff Blackman, VP Design Calvin Chu and Design Director Ariel Frost, the redesign is a collaboration with New York-based creative studio BLOCK & TACKLE...
Transform Magazine, Feb. 18, 2020
Syfy Wire rebrand has that fan-made feeling
Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror.
Logo Designer, Feb. 13, 2020
SYFY WIRE Reveals New Identity Inspired by Comic Books
American cable television channel SYFY has refreshed the branding of its online news and content hub SYFY WIRE...
SHOOTonline.com, Feb. 12, 2020
Comics, Fandom and Fan-Made Aesthetics Power BLOCK & TACKLE's SYFY WIRE Rebrand
...The SYFY WIRE rebrand was a team effort with a forward-thinking client who was open to experimentation and out-of-the-box thinking...
SHOOTonline.com, Feb. 12, 2020
SYFY WIRE Rebrand
BLOCK & TACKLE: "SYFY WIRE takes fandom seriously... but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE...”
The Daily Brief, Feb. 12, 2020
Block & Tackle Draws on Comics, Fandom in Syfy Wire Rebrand
Comics and fandom are the center of Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror...
Frame.io Insider, Dec. 16, 2019
Made in Frame Films: Inside the Design Powerhouse BLOCK and TACKLE
A few weeks ago we highlighted the New York-based firm, BLOCK & TACKLE, a creative studio focused on conceptual design and visual storytelling. As part of our Made in Frame written series, we went into the details of how the B&T team used Frame.io for the brilliant graphics of the ESPN+ documentary film series SneakerCenter…
Frame.io Insider, Nov. 11, 2019
Made in Frame, VFX and MoGraph | No Small “Feet”: How BLOCK & TACKLE Crafted the Graphics for ESPN’s SneakerCenter
…sneakerheads, the cult of passionate and obsessive shoe collectors, now have their own show on ESPN+ devoted to global sneaker culture across sports, entertainment, and fashion…
Promax Daily Brief, Oct. 7, 2019
Block & Tackle Helps ESPN Launch ‘SneakerCenter’
As ESPN prepared to launch its new miniseries, SneakerCenter, director Bobbito García and Hock Films turned to New York City-based Block & Tackle to bring its eccentric, colorful theme to life...
POST Magazine, Oct. 3, 2019
Block & Tackle helps ESPN launch SneakerCenter
Creative studio Block & Tackle (www.blockandtackle.tv) recently created the logo, animated open and custom graphics for SneakerCenter, a seven-part miniseries that appeared on ESPN+. The program is a collaboration between ESPN, director Bobbito García and Hock Films, and is devoted to sneaker culture across sports, entertainment and more...
AdStasher.com, Sep. 26, 2019
It's The Shoes: Block & Tackle Packages "SneakerCenter" for ESPN
...B&T's Partners and Creative Directors Adam Gault and Ted Kotsaftis, along with Producer Megan Anderson, provided extensive behind-the-scenes details illuminating how the show package came to life...
Creativepool.com, Sep. 25, 2019
It's The Shoes: BLOCK & TACKLE Packages "SneakerCenter" for ESPN, Director Bobbito García and Hock Films
...To create the show's iconic logo, its animated opening, and all the custom graphics appearing throughout the show, Bobbito and ESPN's production partner Hock Films turned to the accomplished team at NYC-based creative studio BLOCK & TACKLE (B&T)...
Promax Daily Brief, Sep. 25, 2019
Block & Tackle Keeps It Quirky for FXX’s ‘It’s Always Sunny’
When it comes to marketing FXX’s now-classic sitcom, It’s Always Sunny in Philadelphia, almost anything goes. At least that’s been the findings of New York City-based creative agency Block & Tackle, which has worked on the show’s campaigns for the past eight seasons. The season-14 campaign includes the teaser above and the episodic trailer below...
SHOOTonline.com, Sep. 25, 2019
It's The Shoes: BLOCK & TACKLE Packages "SneakerCenter" For ESPN, Director Bobbito García and Hock Films
...According to Bobbito, "Collabing with BLOCK & TACKLE on SneakerCenter was like putting on a pair of track cleats then sprinting out the gate and never looking back. Kapow! We had hard deadlines from ESPN but we met all of them and at the same time pushed the envelope, I think, for what is known creatively from that network..."
SHOOTonline.com, Sep. 25, 2019
ESPN+ | SneakerCenter Show Package Montage
...BLOCK & TACKLE crafted a visual identity and language with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms...
SneakersBR.com, Sep. 25, 2019
SneakerCenter É Mais Uma Série Obrigatória Para Os Sneakerheads
Bobbito Garcia está de volta com mais uma produção focada nas histórias contadas através dos tênis. Formada por 7 episódios, a série SneakerCenter foi produzida em parceria com a BLOCK & TACKLE e será disponibilizada com exclusividade no ESPN+…
Ad Age, June 26, 2019
Production Moves
...New York studio Block & Tackle has made several new appointments, including Dorian Carli-Jones as producer. Carli-Jones was most recently a producer for Brand New School, where he rose through the ranks and produced commercial and branded content projects for brands including Google, JetBlue and Procter & Gamble. Additionally Mike Russo and Alex Winakor join as designer/animators. Russo joins from Forbes and Winakor joins full time after a period as an intern...
Stashmedia.tv, June 24, 2019
NYC Studio BLOCK & TACKLE Keeps Growing
"...Technical proficiency and impeccable design are essential, but not enough. Our core strength is in our conceptual thinking, and new talent in the studio brings new ideas. It keeps us fresh..."
NYC Production & Post News, June 19, 2019
Creative Studio BLOCK & TACKLE Readies for a Busy Summer with Four Key Talent Additions
"...In life, I believe you eventually reach a point where you have to pick between two paths… one of which truly scares you, challenging every ounce of your energy to learn things outside your comfort zone," Mike said. "That's the path I've chosen to take with the amazing team at BLOCK & TACKLE. Here's to the next chapter..."
Creativepool.com, June 18, 2019
Creative Studio BLOCK & TACKLE Readies for a Busy Summer with Four Key Talent Additions
"…As BLOCK & TACKLE continues to grow and evolve, Adam and I are more dedicated than ever to fostering an environment where collaboration is encouraged and creativity flourishes," Ted added. "We encourage our team and our clients to be forward-thinking and willing to take risks…"
SHOOTonline.com, June 18, 2019
Creative Studio BLOCK & TACKLE Readies For a Busy Summer With Four Key Talent Additions
Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based creative studio BLOCK & TACKLE are pleased to announce several key appointments to their growing team. The new additions include Producer Dorian Carli-Jones, Designer/Animators Mike Russo and Alex Winakor, and Intern Katelyn Costello…
Motionographer.com, Feb. 2, 2019
2019 NBA Countdown
DIRECTED BY BLOCK & TACKLE; CREATIVE DIRECTORS: Adam Gault, Ted Kotsaftis; EXECUTIVE PRODUCER: Sari Rosen; PRODUCER: Megan Anderson; DESIGN: Mario de Toledo Sader, Gung-Kai Koo...
The One Club, Jan. 22, 2019
2019 ADC Awards Judges: Motion / Film Craft
TED KOTSAFTIS, Partner and Creative Director, Block & Tackle, Long Island City...
Stashmedia.tv, Jan. 21, 2019
Stash 133: Two More Hours of Amazing
...Stash 133 is the latest addition to The Stash Permanent Collection, the planet’s largest video streaming archive of TV/cinema ads, music videos, broadcast and title design, brand films, game cinematics, and short films. STASH 133 includes work from BLOCK & TACKLE...
Motionographer.com, Jan. 16, 2019
Demo reel, video art, or both?
In our industry, there is little that can carry as much weight as the demo reel...
Stashmedia.tv, Jan. 10, 2019
ESPN 2019 NBA Countdown by Block & Tackle
...3D MODELERS: Bryan Eck; ANIMATION: Gung-Kai Koo, Wei-Shen Wang; 3D ANIMATION: Cyrus Cumming, Ted Kotsaftis; Compositing: Cyrus Cumming, Ted Kotsaftis...
Stashmedia.tv, Jan. 8, 2019
Block & Tackle’s New 7-Minute Reel
Longtime Stash fans know demo reels don’t get much love on this site (we’ve published a handful in 14 years). But once in a long while, one hits the inbox and makes you question what a compilation of work can and should do...
Clios.com, Jan. 3, 2019
2018 Clio Entertainment Bronze: The Last O.G. S1 Print
Advertising Agency: Block & Tackle...
Stashmedia.tv, Sep. 29, 2018
Welcome to Gung-Kai Koo’s “Number Who”
New York designer, animator, and illustrator Gung-Kai Koo takes a whimsical look at the “many interesting shapes formed while we’re posing in our daily life – shapes like numbers.”
Motionographer.com, May 2, 2018
Motion Awards: 2017 Winners
TV / Streaming > Promo: The Americans – “Paper Trail” / Block & Tackle
Stashmedia.tv, Oct. 17, 2017
Block & Tackle: FODtv on IFC
What Happens When Funny Or Die hacks IFC? Now We Know... From Block & Tackle: “Each week, comedy fans get a look at absurd short-form content, created and programmed by Funny Or Die, then inserted forcibly into a night of regular IFC programming...
Animalators Podcast, June 2, 2017
Episode 41: Block & Tackle
Ted & Adam are the founders of the NYC-based design and animation studio Block & Tackle. During the episode, we talk about what it’s like to work with FX, the difference between being fine artists and commercial artists, and how they balance the fear and unknown in projects.
The New York Times, May 25, 2017
Drawn to Success: "The Selects" 2017
...After a painstaking judging process by the T Brand Studio video team, we’re proud to announce a mix of five animators and animation studios as our 2017 Selects. This talented group runs the gamut from stop-motion savants to 3D animation masters. The unique visions of each promise to help lead the way toward more-innovative visual storytelling in a constantly evolving media landscape...
MotionPlusDesign, Dec. 6, 2016
Adam Gault
Paris 2016
Motionographer.com, Sep. 28, 2015
Process: Lincoln Continental Concept
Hudson Rouge, the agency responsible for the Lincoln ads featuring Matthew McConaughey lost in True Detective-style reveries, tapped Block & Tackle for a special project to tease the recently revealed Lincoln Continental Concept car...
Motionographer.com, May 4, 2015
Process: Making the F5 Opening Titles with Block & Tackle
Over the last several years, conference openers have joined music videos, film titles and visual essays as ideal showcases for ambitious motion designers and visual storytellers.
Motionographer.com, Jan. 12, 2015
First block of speakers unveiled for F5 LOVE, eclectic and inspiring
Adam Gault & Ted Kotsaftis/Block & Tackle... Motion design studio and creators of F5 title sequence...
SHOOTonline.com, Jan. 8, 2014
Four ADC Award Juries Set
The Design, Photography, Illustration, and Motion juries of the ADC 93rd Annual Awards of Art + Craft in Advertising and Design have been announced... Orion Tait, principal and creative director at Buck, chairs the Motion Jury: Bran Dougherty-Johnson, motion designer, USA; Adam Gault, motion graphics director, USA; Lucia Grillo, managing director, Psyop, USA; Michelle Higa Fox, director /animator, Slanted, USA...
Stashmedia.tv, Dec. 9, 2013
Adam Gault Studio: “It’s Always Sunny In Philadelphia”
Start your week with a jolt of stark absurdist fun courtesy of Adam Gault and his Long Island City crew in this series of IDs and promo elements for the FX comedy “It’s Always Sunny In Philadelphia” constructed from “a series of random one-second scenes that could be shuffled around to make custom IDs and toolkit elements as needed..."
MaxCurious.com, Feb. 20, 2013
Shooting MAN SHOPS GLOBE promo for Sundance Channel
...Adam Gault and Stephanie Augustine of Adam Gault Studio beautifully animated and edited the piece together. Watch the promo below and see some behind-the-scenes photos...
Motionographer.com, Dec. 6, 2013
Adam Gault Studio: FX Idents
Who’s making all those fun idents for FX? Oh, it’s Adam Gault Studio. Check out American Horror Story, Always Sunny S9, and The Bridge.
ARS Type Log, Sep. 26. 2013
Always Sunny S9
Adam Gault Studio produced these funky 1 second promos for season 9 of It’s Always Sunny In Philadelphia on FXX. Notice the permanent use of ARS Code. Fun.
Adweek.com, Jan. 25, 2013
Kraken Rum Billboards Will Kidnap You and Squeeze You to Death
The Kraken Black Spiced Rum is going with death by giant tentacle as the theme of a pair of 3-D billboards that went up recently in Chicago. On each ad, the brand's namesake mythical beast appears to have slithered one of its slimy octo-parts into an apartment and helped itself to a tasty consumer...
NOTCOT.org, Mar. 7, 2012
Kraken Rum
Gorgous new Kraken Rum spots from Dead as We Know It and Adam Gault Studio. Discover the existence, strength and survival of the mysterious beast...
Motionographer.com, Mar. 6, 2012
Adam Gault Studio: The Kraken
Adam Gault Studio brings Steven Noble’s illustrations to life in three spots for The Kracken Black Spiced Rum: Strength, Survival, and Existence.
Stashmedia.tv, Sep. 14, 2011
Adam Gault’s “Monsters in the Closet”
...New York director/animator Adam Gault teams with design/illustrator Stefanie Augustine and audio force David Kamp for this understated but powerful PSA for the Verizon Foundation and the National Domestic Violence Hotline. Writer Joe Corda, animation: Adam Gault and Helene Park, VO: Valerie Sauder...
Motionographer.com, Aug. 2, 2011
Adam Gault reel 2011
Adam Gault hammers home a sound composite for 2011.
Stashmedia.tv, Aug. 1, 2011
Adam Gault Breaks the Montage Mold
The idea of a motion design reel is to break out of the clutter, distinguish yourself and/or your studio from the hundreds of other eager young creatives (including Mr. Gault) clamoring for the client’s attention...
DoobyBrain.com, July 11, 2011
NBC Decision 2010 on-air graphics by Adam Gault Studio
Gorgeous, simple, and eye-catching — just what’s needed to make news on TV interesting.
Motionographer.com, July 5, 2011
NBC Decision 2010
NBC Artworks, Carlos El Asmar, Adam Gault and Carlo Vega did an awesome job with NBC Decision 2010.
Motionographer.com, Oct. 18, 2010
Gettysburg Address
Once in awhile, a piece comes along that speaks to you in so many different ways that you just want to listen, afraid that any written response will not adequately capture your sentiments. Personally, this is one of those times, so this will be a quick writeup…
Stashmedia.tv, Oct. 6, 2010
Gault’s Gettysburg
Just in time for mid-term elections, directors Adam Gault and Stefanie Augustine revisit Abraham Lincoln’s most famous speech in this animated short read by Mitch Rapoport. Sound design by Chris Villepigue and additional animation by Carlo Vega.
Motionographer.com, Apr. 26, 2010
Adam Gault Studio
...launches...
Stashmedia.tv, May 15, 2008
Adam Gault “Living and Dying Part 1”
Personal short film created from the paintings of Stefanie Augustine.
Motionographer.com, May 11, 2008
Adam Gault “Lives and Dies” for Stefanie Augustine
...This latest instalment from Adam brings to life a series of striking paintings by Stefanie Augustine, all representing different aspects of the natural world...
Motionographer.com, Aug. 26, 2007
CMT Cross Country
Adam Gault and Carlo Vega, two of my favorite designers in the industry slipped this one onto their sites. It is aligned with CMT’s branding that was done by them last year while at EyeballNYC, but still unthinkably impressive. Thanks Adam and Carlo. You inspire me…
Motionographer.com, Aug. 9, 2007
Adam Gault: Lantern Fishes
I’ve raved about Adam Gault before, and as long as he keeps creating amazing work like his recent Lantern Fishes, I’m going to keep on raving about him until one of us dies (or gives up to start selling insurance)...
Stashmedia.tv, Aug. 9, 2007
THE WORLD OF FISH ACCORDING TO ADAM GAULT
Simple and sweet (if fish can be sweet) short film about fish and nothing but fish by Adam Gault.
Motionographer.com, June 28, 2007
Adam Gault’s new reel
Gault just put up a fresh and moody new reel...
Motionographer.com, June 20, 2007
Carlo Vega and Adam Gault: St. Jean Baptiste
...Like much of the work on Carlo’s site, the spot was created in collaboration with Adam Gault. I’ve probably said this elsewhere, but Carlo and Adam have consistently been two of my favorite animators for quite some time now...
Motionographer.com, July 11, 2006
EyeballNYC Does It Again
Back in February, EyeballNYC posted a series of station IDs for CMT directed by Adam Gault and Carlo Vega that quickly became my favorite examples of network packaging...
Motionographer.com, June 14, 2006
Adam Gault
I just happened to pull up Adams site out of curiosity today and was reminded how mind blowing Adam's talents are...
SHOOTonline.com, Sep. 26, 2003
Post/VFX, music/sound design, equipment and music video briefs
EyeballNYC completed production on "Voyage Fantastic," a :30 for Mystic Aquarium & Institute for Exploration, and agency Cronin and Company, Glastonbury, Conn. The EyeballNYC crew included lead designer/2-D animator Adam Gault...
