SHOOTonline.com, Aug. 20, 2014
A-Level VFX Studio Brewster Parsons Adds Veteran Producer Jason Cohon, Expands VFX Capabilities and Global Partnerships
Over the past year, A-level VFX studio Brewster Parsons has steadily been expanding its capabilities through key staff additions, facility and technology updates, and global partnerships. Today, studio founder and executive producer Darcy Parsons has announced the addition of veteran LA producer Jason Cohon to her staff in the position of senior producer, and also provided information on her other moves aimed at preparing the company to handle major VFX projects....
SourceEcreative.com, June 30, 2014
News Events & Achievements
"...Sybil and I were unanimous in our decision to partner with Kevin Batten for West Coast representation," Parsons began. "We love his incredible taste and deep relationships obviously… and then his intimate knowledge of design and visual effects was the clincher. He is loved and respected by everyone we know in the advertising community and his enthusiasm and sense of purpose has inspired us all..."
SHOOTonline.com, June 13, 2014
A-Level VFX Studio Brewster Parsons Joins Pop-Arts Management's Roster for U.S. West Coast Commercial Representation
...Brewster Parsons founder and executive producer Darcy Parsons, executive producer Sybil McCarthy and their colleagues at the A-level VFX studio are very proud to announce their new relationship with commercial production veteran Kevin Batten and Pop-Arts Management, his management and production-consulting firm. Effective immediately, Batten and Pop-Arts are now representing Brewster Parsons on the U.S. West Coast...
shots.net, June 13, 2014
Brewster Parsons joins Pop-Arts Management
California based visual effects studio Brewster Parsons has announced new West Coast representation through management and production-consulting firm Pop-Arts headed by Kevin Batten. Brewster Parsons was founded in 2007 by Darcy Parsons and is a premium post-production facility specialising in photo-realistic visual effects and design. The VFX Studio is represented in the Midwest by Janice Wagdy and Jim Robison of Janice + Jim...
Search & find, June 12, 2014
Beats by Dre "The Game Before The Game"
...Featuring Design, VFX and Finishing by Brewster Parsons, Inc...
SourceEcreative.com, June 11, 2014
Diversity Matters
...All of the companies that participated in this report posses any one of a number of certifications that are available – and navigating the certification process is an achievement in and of itself... Brewster Parsons holds a platinum-level WBENC (Women's Business Enterprise National Council) certification...
SourceEcreative.com, June 11, 2014
Woman-Owned Status Helps VFX Studio Brewster Parsons Shift Gears
Founder/EP Darcy Parsons finds the company's diversity role has led the way to expanding its talent base, client roster and good will...
Zerply.com, June 6, 2014
Best World Cup Ads
The Game Before The Game – Beats. Agency: R/GA & Sword Fight. Editing Company: Rock Paper Scissors. VFX: Brewster Parsons...
Adweek, June 5, 2014
Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?
Neymar Jr. and a galaxy of other stars...
Creativity Online, June 5, 2014
Beats Breaks World Cup Campaign Starring Neymar, LeBron and Apple
R/GA Created Five-Minute Film...
TommyKane.blogspot.com, Apr. 16, 2014
Lost Angeles
...I recently visited Lost Angeles, California. This time I really enjoyed myself. I was there visiting artists, Darcy Leslie and Danny Gregory. Darcy was my first roommate in New York when I moved there in the 80's...
SHOOTonline.com, Feb. 20, 2014
Top Spot: Todaro, GSD&M Storm A Radio Shack With Icons From The 1980s In "The Phone Call"
...Todaro was able to capture pretty much everything in-camera, though he did turn to Brewster Parsons, the Venice-based VFX shop, to create The California Raisins and help make Bubo come to life among other tasks, as well as Cut + Run’s Los Angeles office for VFX work...
CreativeBloq.com, Feb. 19, 2014
How to brand a product that doesn't yet exist: 5 pro tips
VFX studio Brewster Parsons reveals how they branded a new generation of ships before they'd actually been built...
PremiumAds.tv, Feb. 14, 2014
The Phone Call Home Electronics Store TV Commercial Ad
...CG Characters: Brewster Parsons...
PremiumAds.tv, Feb. 13, 2014
Bunny - Atkins Nutritionals TV Commercial Ad - Premium Ads
...VFX and Editing Company: Brewster Parsons. Editor: Stuart Waks....
AdsoftheWorld.com, Feb. 4, 2014
RadioShack: The Phone Call”
...CG Characters: Brewster Parsons...
Coloribus.com, Feb. 3, 2014
Radio Shack: "The Phone Call”" TV Commercial by GSD&M
...Agency: GSD&M. Brand: RadioShack. Advertising Agency: GSD&M, USA. Director: Frank Todaro / Moxie. VFX: Cut+Run. Creative Director: David Parker. Editor: Jay Nelson...
CutandRun.com, Feb. 3, 2014
Jay Nelson / RadioShack Super Bowl / GSD&M
...Jay Nelson edited RadioShack’s popular Super Bowl spot via agency GSD&M, directed by Moxie’s Frank Todaro with VFX by Cut+Run’s Creative Director David Parker and Flame Artist Shauna Prescott and 3D characters by Brewster Parsons...
SHOOTonline.com, Feb. 3, 2014
Monday Morning Quarterbacking: Super Bowl Ad Feedback
...Hicks also praised the creative risk taking behind a brand shift, the overriding example being Radio Shack for “The Phone Call.” The spot thrusts us into a typical Radio Shack when the phone rings and the clerk/associate behind the counter answers. It turns out it was the 1980s calling and they “want their store back.” A series of 1980s icons then descends upon the store and dismantle it--they include Hulk Hogan, Erik Estrada of CHIPS fame, the evil Chucky Doll, the California Raisins, mailman Cliff Clavin from Cheers, even Alf. The store is overhauled to reveal a sleek contemporary place with the latest in state-of-the-art technology...
Forbes.com, Feb. 3, 2014
RadioShack's Big Super Bowl Win
RadioShack ran away with the Super Bowl, its commercial featuring ’80s icons was pure fun and had a strong message of reinvention. But can the retail icon reinvent itself, again?
SHOOTonline.com, Feb. 2, 2014
Super Bowl Ad Debut Debate: Broadcast vs. Online
...Holding back from going online with spots prior to the Super Bowl may be the exception to the rule but Chrysler didn’t go this route alone. Another advertiser to notably premiere its Super Bowl spot during the Big Game telecast was Radio Shack with “The Phone Call” directed by Frank Todaro of Moxie Pictures for GSD&M in Austin, Texas...
BestAdsonTV.com, Jan. 8, 2014
Atkins: Bunny
...Visual Effects: Brewster Parsons...
Coloribus.com, Jan. 8, 2014
Atkins Nutritionals: "Atkins - Bunny " TV Commercial by Lowe Campbell Ewald, Recommended Media
...Marketing communications agency Lowe Campbell Ewald has created a new campaign for Atkins Nutritionals, Inc. (Atkins), a leader in the weight management category and provider of the original low-carb weight loss plan. The new year-long direct response campaign marks the first work from Lowe Campbell Ewald since being awarded the business in September 2013...
3D World, Issue 176
Debrief: Introducing Quantum of the Seas
Brewster Parsons creative director Andrew Eksner and producer Alex Thiesen reveal the fascinating workflow allowing Royal Caribbean International to dramatically introduce a new generation of Quantum-class ships that don’t yet exist...
universal positive, Dec. 5, 2013
Killer reels: Brewster Parsons
The Brewster Parsons Next Reel Channel on Vimeo presents the latest work from Brewster Parsons, the Venice, California-based A-level visual effects studio specializing in photoreal imagery, extraordinary color and brilliant design solutions...
Creativity-Online.com, Oct. 9, 2013
All The Latest Production Moves From Around The Industry
VFX studio Brewster Parsons has appointed Sybil McCarthy as executive producer in charge of business development. McCarthybegan her career in Boston as a producer working with agencies Hill Holliday, then Arnold, where she rose to the position of senior producer. After joining TBWAChiatDay Los Angeles, she spent ten years overseeing production on campaigns for Infiniti, Nissan, Pepsi and Sony. She has also held executive producer positions with both Jigsaw Edit and Beast in LA.
shots.net, Oct. 9, 2013
Brewster Parsons adds McCarthy
Brewster Parsons has welcomed Sybil McCarthy to the company's staff as executive producer in charge of business development. LA-based Sybil began her career in Boston as a producer working with Hill Holliday, then Arnold, where she rose to the position of senior producer. After joining TBWA\Chiat\Day Los Angeles, she spent ten years overseeing production on major campaigns for Infiniti, Nissan, Pepsi and Sony...
LBBOnline.com, Oct. 4, 2013
Brewster Parsons Welcomes Maven Sybil
Joins VFX studio as Executive Producer...
WTV3D.org, Oct, 3, 2013
Behind the Magic
The Making of the Quantum of the Seas Movie from Brewster Parsons...
CampaignBrief.us, Oct. 2, 2013
A-level VFX studio Brewster Parsons lures Sybil McCarthy as executive producer
Brewster Parsons founder and executive producer Darcy Parsons and her colleagues at the A-level VFX studio are very proud to welcome Sybil McCarthy to the company's staff as executive producer in charge of business development. The appointment is effective immediately...
SHOOTonline.com, Oct. 2, 2013
A-Level VFX Studio Brewster Parsons Welcomes Production Maven Sybil McCarthy as Executive Producer
A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others. A true production maven, the LA-based Sybil began her career in Boston as a producer working with agencies Hill Holliday, then Arnold, where she rose to the position of senior producer in the course of producing some legendary campaigns...
TheInspirationRoom.com, Sep. 29, 2013
Trolli Weirdly Awesome
...Online editing and visual effects were produced at Brewster Parsons by lead Flame artist Louis Mackall, producer Georgina Poushkine and executive producer Darcy Parsons...
shots.net, Sep. 27, 2013
Trolli: Manicorn
The second spot in a new campaign from Periscope, delivered by Hungry Man's Dave Laden, is another funny gem...
AdsoftheWorld.com, Sep. 26, 2013
Trolli Weirdly Awesome: Best friends ever
Trolli Weirdly Awesome: Manicorn
...Advertising Agency: Periscope, Minneapolis, USA; Executive Creative Director: Charlie Callahan; Creative Director: Rob Peichel; Senior Art Director: Jen Neis; Senior Copywriter: John Sullivan; Producer: Kelly Farley...
Advertising Ka Kamaal, Sep. 26, 2013
Mera Naya Best Friend...!!!
Posted by vijay shetty...
Paperblog.com, Sep. 26, 2013
Es raro, es Trolli
...Entre lo ridículo y lo creativo es esta campaña para las golosinas Trolly creadas por la agencia Periscope. Dos spots que básicamente caen en lo inverosímil con un ligero toque de humor, todo esto bajo el concepto:"Trolli is weirdly awesome"...
AgencySpy.com, Sep. 25, 2013
Trolli Candy Goes to a Strange, Strange Place
...Online & FX: Brewster Parsons; Lead Flame Artist: Louis Mackall; Producer: Georgina Poushkine; Owner/President: Darcy Parsons...
CampaignBrief.us, Sep. 25, 2013
Trolli aims to keep fans hungry for the taste of delicious weirdness via agency Periscope
...This is the first national marketing push behind the Trolli brand aimed at garnering sales for all of its chewy candies, including Sour Brite Crawlers--currently the #1 item in the growing gummi category...
LBBOnline.com, Sep. 25, 2013
Trolli's Delicious Weirdness
Periscope and Hungry Man combine sweet with strange...
TheLAEgotist.com, Sep. 25, 2013
Weirdly Awesome Advertising for Trolli Gummy Candies
Napoleon Dynamite-influenced goodness from Minneapolis' Periscope.
Advertolog.com, Sep. 24, 2013
Manicorn
Best friends ever
...Production Company: Hungry Man: Director: Dave Laden; Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura; Producer: Caleb Dewart; Director of Photography: Christian Spranger...
TourWrist.com, June 14, 2013
Royal Caribbean ‘Quantum of the Seas’ Preview Event Uses CAD-Rendered TourWrist Pano
...The 360-degree spherical pano was created by 36oiTours in San Diego using 18 CAD rendered images created by Visual Effects and Design Agency Brewster Parsons in Venice, CA. Royal Caribbean has licensed the TourWrist technology (SDK) to integrate the TourWrist pano tech in its apps and websites. Royal Caribbean has engaged Brewster Parsons and 360iTours to publish panos of select ships to TourWrist...
3gr.la, June 1, 2013
Shot on Epic: Axe Indy 500 w/ Dario Franchitti
Directed by Michael Koerbel & Ron Cosentino for Brewster Parsons. Shot by Sean Conaty on RED Epic. Checkout Sean’s new reel and website here...
Search & find, May 1, 2013
This fun spot from Mindshare Entertainment
...for Axe shows that astronauts prevail even during March Madness. Directed by Michael Koerbel and Ron Cosentino; VFX by Brewster Parsons; VFX Supervisor, Brad Scott; VFX Producer, Georgina Poushkine; Editorial, Spotwelders.
Adweek.com, Apr. 16, 2013
Royal Caribbean Fills Virtual Ship With Celebrities
Kristin Chenoweth stars in 8-minute commercial from Mindshare...
Coloribus.com, Mar. 25, 2013
Acura: "Luxury, Luxury"
TV Commercial by rp&, USA, Mjz, Spot Welders; Visual Effects: Brewster Parsons...
Advertolog.com, Mar. 15, 2013
Luxury, Luxury
...Client: Acura; Agency: RP&; Production: MJZ; Director: Joaquin Baca-Asay; Executive Creative Director: john Hage; Art Director: Dave Hermanas; Creative Director/ art director: phillip squier; Associate CD / Copywriter: John Guynn; Exec Agency Producer: Jack Epsteen; Executive Producer: Emma Wilcockson; Executive Producer: David Zander; Visual Effects: Brewster Parsons; Editing Company: Spot Welders...
Coloribus.com, Nov. 12, 2012
Acura Advance: "Santa"
TV Commercial by rp&, USA, Park Pictures; Visual Effects: Brewster Parsons...
giantchild.com, July 26, 2012
BrewsterParsons – Acura/Marvel cross promo
Awesome cross promotion spot from BrewsterParsons (VFX), and Paranoid Director Thierry Poiraud for Acura and Marvel’s The Avengers. Footage of the Acura RDX was shot on location to seamlessly be composited into scenes from the Avengers film...
Below the Line, July 18, 2012
Cinematic Acura Spots by rp&, Bruce Hunt, Brewster Parsons VFX Stand out
The artists and producers from visual effects studio Brewster Parsons recently contributed to Acura‘s latest regional television spots from advertising agency rp& and Chelsea Pictures director Bruce Hunt...
SHOOTonline.com, July 16, 2012
Acura Stands Out in Cinematic Television Spots from rp&, Chelsea Pictures Director Bruce Hunt and Brewster Parsons VFX
The artists and producers from visual effects studio Brewster Parsons are very proud to detail their contributions to Acura's latest regional television spots from advertising agency rp& and Chelsea Pictures director Bruce Hunt. Spanning five :30 spots in all, the stylish campaign featuring a unique "day for night" look throughout debuted ads for the TL and MDX in May, while others for the TSX, RDX and ILX have followed over the past several weeks. All five spots are likely to continue airing across the U.S. throughout the summer...
Jazarah.net, June 5, 2013
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
...First comes “Bringing the Sport Back to the Car,” which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand’s social media channels and website well into September...
Coloribus.com, June 4, 2012
Scion FR-S: "Bringing the Sport Back to the Car" TV Commercial by ATTIK U.S., Blueyed Pictures
...VFX: Brewster Parsons...
PRNewswire. June 4, 2012
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
...Today, the first of three :30 spots will break... not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network...
SHOOTonline.com, June 4, 2012
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
...Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions...
Ad Hugger, May 24, 2012
Re-Re-Routed, Acura RDX is “Avengers” car
Artists and producers from Brewster Parsons, visual effects studio, contributed to an Acura ad made by advertising agency rp& and Paranoid U.S. director Thierry Poiraud...
Adsector.net, May 24, 2012
Acura/Marvel The Avengers 2012 Re-Re-Routed
...It’s about the sensational Acura / Avengers cross-promotional ad currently airing across America. When you watch the ad you’ll love it. The ad is awesome and has great visual effects. You can find full credits, special information and before/after scenes below...
AdsoftheWorld.com, May 24, 2012
Acura: Re-Re-Routed
Visual Effects: Brewster Parsons; Executive Producer: Darcy Parsons; Producer: Georgina Poushkine; Lead Artists: Andrew Eksner; Flame Artists: Simon Brewster and Simon Scott; CG Artist: Denis Gauthier....
Below the Line, May 24, 2012
Brewster Parsons Delivers VFX for Acura RDX “Re-Re-Routed” Avengers Tie-In Spot
Venice, Calif.-based visual effects studio Brewster Parsons recently contributed to a sensational Acura ad from advertising agency rp& and Paranoid U.S. director Thierry Poiraud...
CreativePlanetNetwork.com, May 24, 2012
Paranoid U.S. Director Thierry Poiraud Teams with Brewster Parsons VFX for Acura RDX 'Re-Re-Routed' Avengers Tie-In Spot for rp&
...The action begins with an Acura RDX driving into a disastrous city scene littered with flaming wreckage. Inside the vehicle, the onboard navigation system instructs the driver to “Turn left at flying car,” which the male driver does. The next instruction tells the driver to “Turn right at explosion,” and then, “Stay left at lightning bolt,” feats he performs as his female passenger gasps in horror and vehicles explode around them...
SHOOTonline.com, May 23, 2012
Paranoid U.S. Director Thierry Poiraud Teams With Brewster Parsons VFX for Acura RDX "Re-Re-Routed" Avengers Tie-In Spot for rp&
The artists and producers from visual effects studio Brewster Parsons are very proud to detail their contributions to a sensational Acura ad from advertising agency rp& and Paranoid U.S. director Thierry Poiraud. The clever and explosive Acura RDX "Re-Re-Routed" spot – a promotional tie-in with the current box-office champion "Marvel's The Avengers" from director Joss Whedon – debuted on May 4 across America...
The Inspiration Room, Dec. 11, 2011
Brooks Brothers Holiday Miracle
...Post production was done at Brewster Parsons, Los Angeles, by editor Brett Nicoletti, Flame lead Andrew Eksner, CG team Kevin Jackson and Tikibot, executive producer Darcy Parsons...
CGW.com, Dec. 1, 2011
Brewster Parsons creates 'The Kinect Effect'
...According to Darcy Parsons, executive producer for Brewster Parsons, the project's creative vision kept growing to embrace the surprising number of applications that scientists, educators, tinkerers and others keep dreaming up. "From our earliest discussions, the spot evolved into this inspirational film that presents amazing solutions people have discovered using the Kinect," she said...
Below the Line, Nov. 18, 2011
Brewster Parsons Delivers VFX for Kinect for Xbox 360 Campaign
...Also on the location team that worked through production services company Stillking Prague was Brewster Parsons VFX supervisor Simon Scott, who shared many insights into the project’s production and postproduction workflow...
FiredbyDesign.com, Nov. 15, 2011
(X)box of tricks
Visual effects studio Brewster Parsons, advertising agency twofifteenmccann and Anonymous Content director Malcolm Venville have collaborated on spots to show how the Kinect for Xbox 360 has inspired people to experience the world in new ways...
SHOOTonline.com, Nov. 15, 2011
Anonymous Content Director Malcolm Venville Chooses Brewster Parsons VFX for Kinect for Xbox 360
"The Kinect Effect" Spots Featured in Advertising Agency twofifteenmccann's Global Campaign...
Dexigner.com, Nov. 14, 2011
The VFX Story Behind xBox 360's Sensational The Kinect Effect
"...In this film, viewers can see how in its first year, the phenomenal Kinect for Xbox 360 has inspired people to experience the world in new ways," Venville said. "The clients on this project were great to work with and I enjoyed my collaboration with them and I'm also especially grateful to the creative team for their commitment to this script..."
The Inspiration Room, Nov. 8, 2011
XBox Kinect Effect Growing
...VFX and post production was done at Brewster Parsons by VFX supervisor Simon Scott, Flame lead Simon Scott, designer Alex Komin, designer Chris Saunders, CG artist Spatial Harmonics, compositor Emily Bloom, producers Chandra Irving and Rebekah Koerbel, executive producer Darcy Parsons...
AdsoftheWorld.com, Nov. 7, 2011
Xbox: The Kinect Effect
Visual Effects: Brewster Parsons; VFX Supervisor / Flame Lead: Simon Scott; Designer: Alex Komin; Designer: Chris Saunders...
Coloribus.com, Nov. 7, 2011
Xbox: "The Kinect Effect"
TV Commercial by twofifteenmccann, Anonymous Content...
AgencySpy.com, Nov. 4, 2011
XBOX Kinect Envisions the Future
...Compositor: Emily Bloom; Producer: Chandra Irving/Rebekah Koerbel; Executive Producer: Darcy Parsons...
BestAdsonTV.com, Oct. 15, 2011
Scion: Zeus and the Scion xB and xD RS
Simon Needham led his crew in creating the TV spots and a full segment of "Cradles," taking viewers inside Zeus's opulent mansion for an intimate, one-of-a-kind look at the God of sky and thunder, his goods and his unique lifestyle...
Adland.tv, Oct. 14, 2011
Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)
"...Our Release Series models set Scion apart from everyone else," said Jack Hollis, Vice President Scion. "They epitomize personalization and customization, to the point where even Zeus is proud to show them off as part of his stable. He obviously has a lot of influence, so together with our partners at ATTIK, we put him center stage...
CreativeReview.co.uk, Oct. 14, 2011
Zeus Returns...
...for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
Motherboard.tv, Oct. 14, 2011
Zeus returns for Scion's Release Series
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...
Search & find, Oct. 14, 2011
Zeus
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...
QBN.com, Oct. 14, 2011
Zeus returns
ATTIK's creatives went to Mount Olympus for Scion... click to see see where the magic happens.
brandchannel.com, Oct. 12, 2011
Scion of the Gods: Zeus Reveals New RS
"...We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," said Ron Lim, creative director ATTIK, which created the campaign. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how and where the magic happens..."
The Inspiration Room, Oct. 4, 2011
Nissan Value of Zero
...Visual effects were produced at Brewster Parsons by executive producer Darcy Parsons and Flame artist Andrew Eksner...
universal positive, Oct. 3, 2011
Zeus returns for Scion s release series
...In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion s fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond...
WeLoveAd.com, Oct. 3, 2011
Zeus
Scion xB RS 9.0 and xD RS 4.0 Campaign. Brand: Scion. Agency: ATTIK San Francisco, San Francisco, CA, United States.
UTalkMarketing.com, Oct. 2, 2011
Advertising Campaigns: Scion launches new Zeus "cradles" campaign
ATTIK summoned Zeus for its inventive cross-media campaign for the Scion Release Series 7.0, shining new light on Greek mythology's father of all Gods and men.
Computer Arts, September 2011
Behind the Brief: The making of Zeus & the High Voltage tC
The gods were on Attik s side when the creative agency produced an inventive campaign for the latest Scion sports coupé...
AdFlipoff Blog, Sep. 30, 2011
Zeus Returns in New Scion Campaign
...The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus s Cradle will make its television debut on Monday...
Adrants.com, Sep. 30, 2011
Zeus Returns in New Scion Campaign
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIK is back with more Zeus...
AgencySpy.com, Sep. 30, 2011
Friday Morning Stir
Zeus returns in new ATTIK-created spots for Scion (above).
ScaryIdeas.com, Sep. 30, 2011
Scion: Zeus's Cradle
...ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. This campaign follows on the success of the recent tC Release Series campaign by once again featuring Zeus himself. To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders undertook the arduous journey to Mount Olympus...
SHOOTonline.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
"...Even with stellar talent, it can be challenging to capture a great performance, and Zeus is a real prima donna," Needham said. "But even considering all the perks we had to throw in and the difficulties we faced shooting on Mount Olympus, we're proud to have come away with something very special for fans of cool cars and Greek Mythology alike. Once again, our hats are off to Scion for their boldness and bravery... and their brilliance in creating cars that please the likes of Zeus..."
TheAutoChannel.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
...Beginning this week, TV placements will air campaign spots well into January on Adult Swim, CBS Sports, Current, Comedy Central, FX, FUEL TV, G4, IFC, and other targeted networks, including many MTV channels. Radio, print, online and outdoor placements will also target young men. The brand's YouTube and Facebook fans will continue to be the first to see behind the scenes spots, plus other materials and offers to be released over the days ahead...
Yahoo! Finance, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus...
AdPulp.com, Sep. 29, 2011
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
According to The New York Times, Toyota s Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it s the exact thing I asked RJR s Camel brand to do a number of years ago, but I digress& Scion, unlike Camel, is also actively courting customers on TV. Here s a new spot from ATTIK in San Francisco...
MediaPost Marketing Daily, Sep. 29, 2011
Zeus Returns To Talk Up His Scion Release Series
As in the summer campaign, there is a raft of humorous viral videos via San Francisco-based Attik, Scion's AOR since the brand's inception. There is one 30-second TV spot, which will run on channels like Adult Swim, Fuse, Fuel, and Comedy Central, and a pair of long-form videos in which Zeus walks us through his "cradle" where we see his gothic tastes, portraits of his father Cronos (inventor of the open-faced sandwich), and his brothers Hades ("he's very open-minded") and Poseidon...
TheSFEgotist.com, Sep. 29, 2011
ATTIK brings back Zeus for Scion
ATTIK is back with another Zeus-themed campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. The integrated work spans TV, outdoor web and an 8-minute episode of "Zeus's Cradle" - all directed by ATTIK's Simon Needham...
TheReel.net, July 9, 2011
Zeus & the High Voltage tC Scion
Agency: ATTIK, San Francisco; Creatives: Simon Needham, Ron Lim, Michael Cornell, Andy Sciamanna; Agency Producer: Patty Lum; Production: Hazel Films, Los Angeles; Director: Simon Needham; Producer: Jon Goldberg; Director of Photography: Jordan Valenti; VFX: Brewster Parsons, Los Angeles; Editing House: Pistolera Post, Santa Monica; Editor: Patrick Sheffield...
ScreenMag.com, July 6, 2011
Brewster Parsons Adds Awesome to "High Voltage" from ATTIK
VFX Supervisor Andrew Eksner of Venice-based Brewster Parsons helps render Zeus s temple and power his legendary lightning bolt in director Simon Needham s colorful new :30 High Voltage commercial, part of global creative agency ATTIK s breaking cross-media campaign for the limited edition Scion tC Release Series 7.0...
Solutions for Creatives, June 30, 2011
New Work :: ATTIK for Scion
New XYZ retouching work for Attik for Scion. Zeus, lightning bolts, a palace in the clouds and the new Scion tC.
Videography.com, June 30, 2011
Attik's Campaign for Limited Edition High Voltage Scion tC
Creative agency Attik's new spots for Scion's limited edition High Voltage tC feature a goofy, power-tripping Zeus and a bright marigold color which will only be available on 2,200 cars (hence the limited edition). An extended cut of the main TV spot can be found below, along with Part 1 of "behind-the-scenes" with Zeus...
3DWorldMag.com, June 29, 2011
Zeus s CG Temple imagined in new Scion spot
Brewster Parsons has created Zeus s temple and his legendary lighting bolt in this brightly coloured spot for the Scion tC automobile...
AgencySpy.com, June 29, 2011
Wednesday Morning Stir
SF-based shop ATTIK promotes the Scion tC 7.0 series with a new ad featuring Zeus. Release the Krak whoops, sorry...
Digital Buyologie, June 29, 2011
Attik | Scion - Zeus & the High Voltage tC
Global creative agency ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus. Also please visit Scion FB.
PSFK.com, June 28, 2011
ATTIK Launches Campaign For Limited Edition High Voltage Scion tC
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion s limited edition tC Release Series 7.0. These High Voltage tCs have a push button start, TRD body kit, honeycomb grille, 183 alloy wheels, custom interior and design accents featuring the special bold color only available on this model...
AdPulp.com, June 28, 2011
Zeus Can t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0...
BestAdsonTV.com, June 28, 2011
Scion: "Zeus & the High Voltage tC"
The ATTIK campaign's spots star a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features.
Adland.tv, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...When we looked at all the unique features of the High Voltage tC, we felt like it was something Zeus could have made," said Needham. "Luckily, he was into it and available... so we set out together to show off this stunning tC in fun and humorous ways. This is the biggest campaign in history for any Scion Release Series model, and we are very grateful to everyone at Scion for trusting us and supporting our ideas on this scale..."
AdsoftheWorld.com, June 27, 2011
Scion: Zeus & the High Voltage tC
Zeus & the High Voltage tC Version 2
Zeus & the High Voltage tC Extended Cut
On the Set with Zeus: Part I (there are six episodes in this series; when you get to the end of each, a button on the tail-slate allows you to proceed to the next one)
Advertising Agency: Attik, San Francisco, USA...
brandchannel.com, June 27, 2011
Zeus Tries to Conjure What Scion Lacks: Buyers
...In the kick-off viral ad, Zeus does change the color of a Scion tC to a high-voltage bright yellow. Scion is selling only 2,200 of the special-version tCs, with each one featuring a customized body kit, push-button ignition, glossy black-alloy rims and other design accents inspired by Zeus. Scion is also sponsoring an interactive game this month for The Onion's new iPad edition...
BlueyedBlog.com, June 27, 2011
Scion High Voltage
We have teamed up with Attik Ad Agency to launch another Scion Campaign! Our new Scion Spot, High Voltage , directed by Simon Needham, produced by Jon Goldberg and Jamee Natella will premiere tonight...
Coloribus.com, June 27, 2011
Zeus & the High Voltage tC
Zeus & the High Voltage tC was done by Attik, San Francisco advertising agency for product: Scion.
elsterama.com, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...The 2011 tC is one of our best selling vehicles, so we know this limited edition is something young buyers will be especially excited about," explained Jack Hollis, Scion VP. "Our creative partners at ATTIK continue helping us connect with our target audience with fun, colorful and engaging content, while presenting Scion's new releases in very smart ways..."
fuse.tv, June 27, 2011
Feature Article: ATTIK Launches Campaign For Limited Edition High Voltage Scion tC From PSFK
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion s limited edition tC Release Series 7.0...
SHOOTonline.com, June 27, 2011
Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
The campaign's spots and the behind the scenes shorts recently debuted at www.YouTube.com/Scion and www.facebook.com/scion, and the spot is scheduled to premiere on television tonight. It stars a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features...
SuperPunch.com, June 27, 2011
These ads for Scion (featuring Zeus) are way better than that Immortals trailer
I love these ads by Attik for the Scion tC by, starring Zeus. Funny and they do an excellent job of showing off the car...
Yahoo! Finance, June 27, 2011
Zeus Leads New Cross-Media Campaign From ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
Global creative agency ATTIK (www.attik.com) is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus...
Advertising Age, June 23, 2011
Scion Reaches Beyond Youth With Help From Greek God Zeus
With Younger Drivers Squeezed by Economy, Toyota Launches TV, Video Push From Attik Aimed at Slightly Older Buyers
AutoGuide.com, June 23, 2011
Scion Has Viral Hopes for New Ad Campaign Starring Zeus [Video]
Created by the minds at Attik, the idea, says Scion marketing manager Owen Peacock in an interview with AdAge, is to generate something people will want to share with their friends, thus created a viral sensation. Along with a more mainstream commercial, there are also a series of accompanying videos titled On the Set with Zeus that take a mock look behind the scenes at the making of the commercial, showing Zeus trying to fit in on a Hollywood set and failing at picking up women...
MediaPost's MarketingDaily, June 23, 2011
Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
...The new campaign, via San Francisco-based Attik, Scion's AOR since the brand's inception, stars the ancient Greek god Zeus revisited as a toga-wearing cad, a cross between Falstaff and Charlie Sheen. Lacking lightning bolts, but endowed with an Olympian ego, Zeus here is a buffoon who bores women, thinks of his parchment scroll as a mobile device, and commands a cappuccino machine unsuccessfully to brew him a cup when he can't figure out how it works...
SHOOTonline.com, Aug. 17, 2010
Lexus LFA's "Pitch"
...Visual Effects: Brewster Parsons, Santa Monica Simon Brewster, VFX supervisor; Darcy Parsons, exec producer; Simon Way, producer...
SHOOTonline.com, July 1, 2010
Team One Rolls Out Lexus LFA 3D Commercial Prior To Screenings Of "The Last Airbender"
...Visual effects house was Brewster Parsons...
SHOOTonline.com, Nov. 4, 2008
Boxer's Rob Groenwold Channels Fellini For Lexus
...Rob's vision for the spot drew the artistic collaboration of celebrated DP Tobias Schliessler, whose recent feature film credits include Hancock, Dreamgirls and Friday Night Lights and sought-after VFX artist Simon Brewster, whose latest campaign work includes Garmin, Xbox and Sprint among others...
The Inspiration Room, Nov. 17, 2007
Sprint in the Mind of Peyton Manning
...Post production and visual effects were done at Brewster Parsons under the leadership of VFX Supervisor/lead compositor Nick Brewster and producer Darcy Parsons...
SHOOTonline.com, Nov. 7, 2007
Sprint's "Manning's Mind"
...Visual Effects: Brewster Parsons, Santa Monica Nick Brewster, VFX supervisor/lead compositor; Darcy Parsons, producer...
SHOOTonline.com, Oct. 11, 2007
Travelocity's "Cliffdive"
...Postproduction: Method, Brewster Parsons, Santa Monica; Clark Muller, colorist; Simon Brewster, online editor...
