Image 1, courtesy of MoMoney. Click here for 300 dpi version. Image 2, courtesy of MoMoney. Click here for 300 dpi version. Image 3, courtesy of MoMoney. Click here for 300 dpi version. Image 4, courtesy of MoMoney. Click here for 300 dpi version. Image 5, courtesy of MoMoney. Click here for 300 dpi version. Image 6, courtesy of MoMoney. Click here for 300 dpi version. Image 7, courtesy of MoMoney. Click here for 300 dpi version.	NEWS RELEASES Media contact: Roger Darnell DWA for Fivestone Studios +1.828.773.4410 Fivestone Studios, Luci, and Partners Deliver Next-Generation Interactive Experiences for New Museum of Money in Dallas DALLAS – (May 14, 2026) – Houss El Marabti and Subhi Gharbieh, Co-Founders of the new Museum of Money (MoMoney) in downtown Dallas, are on a bold mission to make financial literacy feel like an adventure. To achieve this in spectacular fashion, they set out to create a museum providing a sophisticated series of large-scale interactive exhibits that use data-led storytelling to engage and educate visitors on money’s path – from minting to blockchain. To bring their vision to life, Fivestone Studios was brought in by lead design firm Luci to develop a suite of digital interactive experiences grounded in play-based, gamified entertainment. Project partners also included Ravenswood Studio and Electrosonic. The results of their collaboration are documented in this case study video: https://vimeo.com/1191682160 “Essentially, the MoMoney Museum was created to intelligently address Americans’ well-documented financial illiteracy,” the Co-Founders confirmed. “Since opening, these approaches to making financial topics more engaging are already paying off wonderfully.” Under Luci’s design leadership, Fivestone helped ideate concepts to elevate visitor experiences, then designed six interactive experiences that translate complex financial concepts into approachable, memorable play. “Working very closely with Luci’s project leads, our team focused on making financial concepts feel intuitive and fun,” said Traylor Woodall, Executive Creative Director at Fivestone Studios. “We wanted visitors to feel the ideas, knowing that when people learn through experiences, the lessons stay with them.” Designing Real-Time Interactive Experiences for the Next Generation Recognizing that this subject matter needed to be felt, not just understood, Fivestone approached the work as a series of immersive, responsive experiences, translating abstract concepts into interactive systems that audiences could explore and shape in real-time. Each installation was thoughtfully designed and built using the Unity real-time engine, enabling rapid iteration, cinematic-quality animation, and responsive interaction between digital and physical elements. Across the experience, a diverse technology stack came together, including motion tracking cameras, projection mapping, LED displays, touch interfaces, custom physical overlays, photo capture systems, dynamic audio, and randomized game logic. While each component was purpose-built, together they created a cohesive experience – one that blended software, hardware, and storytelling to bring complex ideas to life in a way that was intuitive, engaging, and deeply human. Each experience translates financial concepts into a playable environment. Market Shuffle: Visitors race against the clock to trade goods without using money. Hoard of Gold: Multiple visitors are transported into a virtual world overflowing with treasure. Financial Tellers: A reimagined boardwalk fortune teller delivers financial advice. NYSE Photo Opportunity: A coin flip triggers an interactive photo moment inspired by the New York Stock Exchange. Interest Invaders: A retro arcade game displayed on a large Nanolumens LED display challenges visitors to make smart financial decisions. Design Your Own Currency: Visitors create unique AI-generated currency portraits they can save and share. “Projects like this are a testament to what aligned collaboration can create,” Woodall added. “With Luci setting a clear vision, Ravenswood building extraordinary physical environments, and Electrosonic delivering the technical backbone, we focused on shaping intelligent, responsive systems that unify every element, turning complexity into something fluid, cohesive, and deeply engaging.” Complete project credits are available upon request. To learn more about the Museum of Money, please visit https://www.museumofmoney.com. About Fivestone Studios Fivestone Studios is an integrated creative studio that brings strategy, design, technology, and storytelling together under one roof. Guided by five cultural touchstones – Honor, Bravery, Vision, Generosity, and Excellence – Fivestone partners with brands to craft immersive stories and experiences across film, digital, and emerging media. Working closely with its production partner Bella, Fivestone delivers end-to-end creative solutions that move seamlessly from concept to execution. Learn more at https://fivestonestudios.com: What can we help you create? # # # - back to top -	Case Study: MoMoney Image 8, courtesy of MoMoney. Click here for 300 dpi version. Image 9, courtesy of MoMoney. Click here for 300 dpi version. Image 10, courtesy of MoMoney. Click here for 300 dpi version. Image 11, courtesy of MoMoney. Click here for 300 dpi version. Image 12, courtesy of MoMoney. Click here for 300 dpi version.