Original: Behind the scenes with Troy Word for Lovesac

Date: Apr. 8, 2016

Valiant Pictures on Facebook

Global fashion industry icon, photographer and director Troy Word invited Valiant Pictures' Vanguard crew to the set for his most recent shoot for the beloved brand Lovesac. During production, Lovesac's Creative Director Vincent Nigro shared these insights into their latest shoot with Word: "It has to be fashionable, stylish, it's got to be pretty, it's got to be interesting... that's why we're using Troy. There's no better. He brings both the quality of detail with the furniture photography, but he also lights it and uses the models in a beautiful way."

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Happening: Feature documentary "Kickstarted" continues film festival tour

Date: Apr. 2, 2016

Roger Darnell, universal positive

Twenty-six years after graduating from film school, I have added to my scattered IMDB profile the role of Co-Executive Producer for a documentary feature film. “Kickstarted” was co-directed by my friends Jason Cooper and Jay Armitage, who engaged me during the film’s Kickstarter campaign to help them generate more press coverage. Happily, that worked out rather well. The film was ultimately funded thanks to many factors; I take pride in knowing that I helped...

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News Coverage: March 2016 DWA Placement: Adweek feature on The Voorhes

Date: Mar. 25, 2016

Kristina Monllos, for Adweek

"If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer Adam Voorhes and prop stylist and art director Robin Finlay...

"Adweek spoke with the couple behind what's now known as the Voorhes brand about their creative collaboration, their style and how they got started."

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Original: "Phantom Rider" now free to read on Tales of Mason

Date: Mar. 21, 2016

By William F. Martin

Tales of Mason is the official website for Western novelist William F. Martin. Please consider picking up copies of all the Clint Mason books for yourself and a friend, and also look for the contents of book five of the series, "Phantom Rider," currently appearing on this site. Will Clint's very next showdown be his last?

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News Coverage: Feb. 2016 DWA Placement: PSFK feature on Art Institute of Chicago

Date: Feb. 29, 2016

Eva Recinos, for PSFK

"Seeing the work of a classic artist in person for the first time is a surreal experience. But imagine seeing these masterful paintings and learning more about them through digital tools that not only highlight the art but also tell a story. That’s exactly what happens in the Van Gogh’s Bedrooms exhibition currently on view at the Art Institute of Chicago...

"The Art Institute of Chicago teamed up with Emmy-winning firm Bluecadet to create an innovative experience."

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Happening: Cutters wins Esurance Super Bowl 50 sweepstakes

Date: Feb. 7, 2016

Cutters Studios on Facebook

Be sure to retweet all of Esurance's commercial break tweets with ‪#‎EsuranceSweepstakes‬ for a chance to win some of the million dollars they are giving away! Editor: Grant Gustafson. Audio: John Binder...

Anjali Athavaley and Melissa Fares for Reuters: "Meanwhile Esurance, which opted for a spot before kickoff, drew 221,319 tweets thanks to the company's push on social media to promote a sweepstakes under the hashtag #EsuranceSweepstakes."

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News Coverage: Cutters helps salute American workers in Super Bowl 50

Date: Feb. 4, 2016

Danny Ecker, for Advertising Age

WeatherTech Returns to the Super Bowl: See the Spot

One of the new perennial big-game advertisers believes every cent of its Super Bowl buy is worth it. Bolingbrook-based MacNeil Automotive Products will show a TV spot during the Feb. 7 game for the third straight year, showcasing its WeatherTech floor mats and car accessories brand to the more than 110 million-plus viewers expected to watch. It worked wonders for the company the first two times, said WeatherTech CEO David MacNeil...

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News Coverage: Case Study for Panasonic Toughpad "Generation Tough"

Date: Feb. 1, 2016

Sigma Group, for Panasonic Toughpad

The original script from advertising agency Sigma Group's team presented 20 individuals in different locations and settings demonstrating how they take-on difficult challenges using the Toughpad. "A main challenge was finding all the different locations so that the piece would have a feel of traveling around the globe while exposing the Toughpad to heat, cold, vibration, dust, water and more," began Chris Walldorf and Adam Stone, who work together as Mortimer Jones.

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News Coverage: Exclusive interview with director Jess dela Merced

Date: Jan. 28, 2016

Interview by Nico Pascual, for SCOUT Magazine

Jess Dela Merced has set her sights on making her first feature film set inside a crumbling Detroit neighborhood. Clearly, the filmmaker feels she cannot afford to take a break. After her recent short film WAIT 'TIL THE WOLVES MAKE NICE premiered at the 2015 South by Southwest film festival and won acclaim in the festival circuit, she feels that it is best to keep moving forward...

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News Coverage: Ad honors for Ellie Kemper, Buick, DigitasLBi, Cutters

Date: Jan. 26, 2016

David Gianatasio, for Adweek

Sincere congratulations to DigitasLBi North America, Cutters Studios, editor Grant Gustafson, and everyone behind this Adweek Ad of the Day for Buick: "Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already! The actress shifts her quirky-geek persona into high gear for a fun Buick campaign from DigitasLBi that introduces the General Motors nameplate's latest convertible, the Cascada, and also shows off some other models."

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News Coverage: Behind the Scenes of Marvel Titles – Sarofsky Interview

Date: Jan. 24, 2016

Carlo Coratelli, for The White Space

"We present an exclusive interview to Erin Sarofsky, President, Owner and Executive Creative Director of Sarofsky Corp.. a company specializing in live action production, visual effects, 3D development, design, animation who worked on main and end titles for the last Marvel Studios movies, including Anr-Man, Captain America: The Winter Soldier and Guardians of The Galaxy."

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Happening: Watch "Visualizing ISAM" by Amon Tobin on Apple Music

Date: Jan. 5, 2016

Amon Tobin On Ninja Tune

"ISAM Live reshaped audience's expectations of electronic music concerts for years to come selling out the worlds most prestigious venues. From the Sydney Opera House to the Olympia in Paris to the London Hammersmith and LA's Greek Theater ISAM Live received universal acclaim as a landmark in audio visual performance."

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Happening: Ring in the new year with Teachers on TV Land

Date: Jan. 1, 2016

Watch comedy darlings The Katydids star in “Teachers”

Teachers premieres January 13, 2016! Watch the comedy darlings, The Katydids, star in “Teachers,” Executive Produced by Alison Brie, Ian Roberts and Jay Martel.

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PR Campaign: Wondersmith debuts JELD-WEN's "Beauty Throughout"

Date: Dec. 12, 2015


JELD-WEN "Beauty Throughout"

Andrew Hardaway directed this spot for JELD-WEN through Wondersmith for agency CMD to air in its promotions for the 2016 HGTV Dream Home. Using beautiful cinematography and seamless visual effects, the spot shows how nothing lets life into your home like JELD-WEN windows and doors.

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News Coverage: Sarofsky scales powers for ‘Ant-Man’ main-on-end titles

Date: Dec. 11, 2015

Jennifer Wolfe, for Animation World Network

Sarofsky Scales Editorial and VFX powers for ‘Ant-Man’ Main-On-End Titles

Marvel's Ant-Man, directed by Peyton Reed, was released this week on Blu-ray and video-on-demand, featuring main-on-end titles created by design-driven production company Sarofsky. Company principal and executive creative director Erin Sarofsky and her colleagues are very proud to detail their work on the project.

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PR Campaign: Flavor dreams up Target's Wonderpack factory

Date: Dec. 11, 2015

SHOOT Magazine

Tour Target's Magical and Wondrous Wonderpack Factory in New Animated Brand Film From Flavor

LOS ANGELES and CHICAGO--Creative production studio Flavor was recently engaged by Target to promote the brand's playful line of curated, specially designed Wonderpacks that are now available on Target.com. The result is the :54 animated brand film currently appearing across Target's social media channels.

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News Coverage: Valiant Pictures joins all-star team for Labatt USA

Date: Nov. 23, 2015

Tanya Gazdik Irwin, for MediaPost

Marketing Daily: Labatt Supports USA Sled Hockey

"...The campaign is airing nationally on NBC, NBC Sports and the NHL network. The campaign also features a Web site hub and social campaign encouraging fans to learn more about the cause and to 'give the gift of the game.' Labatt is releasing limited edition USA Hockey Sled Hockey cans in November and December. Both PSA-style TV spots were directed by Vincent Lin of Valiant Pictures. The goal is to raise awareness for sled hockey and creating more access for players."

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News Coverage: Cutters Tokyo promotes Aika Miyake to editor

Date: Nov. 20, 2015

POST Magazine

Aika Miyake has been promoted to editor at Cutters Tokyo (http://cutters.com). Born in Japan, the bilingual Miyake studied and worked as a filmmaker in America before returning to Tokyo in 2006. The Tokyo studio opened in 2012, and Miyake has been working as an assistant editor, supporting film editor/managing director Ryan McGuire. One of her first major commercial projects was the Nike Baseball The Pledge spot for Wieden + Kennedy Tokyo. Over time, the relationships with W+K, Beacon Communications and other agencies and directors have grown exponentially in Japan, Shanghai and well beyond.

Last year, Miyake joined McGuire to co-edit W+K Tokyo's Facebook campaign – the brand's first major advertising campaign in Japan. More recently, she has worked on projects for Uniqlo, Nike and Pampers.

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Happening: David Rubin, Mike Regan score global grand prizes

Date: Nov. 20, 2015

International Grand Prize Winners

Cutters Studios: "We could not be more proud of David Rubin and Mike Regan for taking top honors in the Inaugural International Camp Kuleshov competition for Editorial and Audio!"

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News Coverage: Sarofsky graces Communication Arts

Date: Nov. 9, 2015

OFFF Mexico 2015 opening titles

"It’s not uncommon in the creative industry to hear clients requesting that designers make their work more like this famous designer or that famous creative, this style or that style. And while there’s nothing wrong with pulling ideas from these influences, designers can sometimes feel like clients want to pick aesthetic styles like they’re a list of Instagram filters.

"This concept inspired Chicago-based production company Sarofsky to create a two-minute animated visual smorgasbord for the opening of graphic design event OFFF Mexico 2015. Titled 'One Fabulous Fucking Filter,' the animation introduces the key speakers of the festival in just about every production approach, riffing on as many designers, styles and pop culture references as possible..."

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Happening: Transitioning from Service PSA from Reingold + Wondersmith

Date: Nov. 5, 2015

Make the Connection

Back in April, the U.S. Department of Veterans Affairs introduced a new PSA as part of its Make the Connection public awareness campaign that provides candid, personal testimonials and resources to help Veterans discover ways to improve their lives. "Many of our Nation's Veterans — from those who served in World War II to those involved in the current conflicts to those who have never deployed — can benefit from hearing the stories of others and gaining greater awareness of the resources that are available to help them move forward with their lives."

Nielsen has ranked this "Transitioning From Service" PSA from full-service social marketing firm Reingold and creative production company Wondersmith in the top 6% of PSAs. Great people and cause; learn more at http://MakeTheConnection.net.

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Original: Ewasko renders California, Utah

Date: Oct. 31, 2015

November, December 2015 desktop calendars

Featured November and December, 2015, desktop calendar imagery: Angeles Crest, California, and Park City, Utah, by Ewasko.

We hope you enjoy this image selection from the 2015 calendar collaboration between brothers Tommy, Bill and Tony Ewasko and their united businesses, Ewasko Studio and Aloma Printing.

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Happening: Leviathan is hiring

Date: Oct. 28, 2015

Motion designers, programmers, artists

Leviathan is seeking a multifaceted 2D/3D motion designer to join the team. The talents of this creative member will be drawn upon to drive the creation of innovative content for a wide range of clients, media and platforms, ranging from broadcast to large-scale interactive installations.

The company is also on the hunt for full-time innovative, passionate, and exceptionally detailed senior and junior programmers - and freelance 3D modelers/animators, compositors and concept artists.

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Happening: Cutters Studios, People+Planet make UN splash

Date: Sep. 29, 2015

Join The Coalition

Cutters Studios proudly supports the People+Planet Project (http://peopleplanetproject.org), an action network for social good created to help the world achieve the Sustainable Development Goals.

This action network for social good partnered with the United Nations to promote awareness on climate change. Cutters editor Andrea Mendoza edited a beautiful film explaining the initiative and inviting businesses and individuals to join the fight. Cutters editor Nadav Kurtz then revised the original film for presentation at the UN on Sep. 29. Another Country mixed the film that also features graphics, visual effects and finishing via Flavor and Ringside.

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News Coverage: Exclusive story on Uprising's new VEHICLEvr

Date: Oct. 13, 2015

Tim Baysinger, for Adweek

This Company Is Making a Big Bet on the Future of Virtual Reality; Building an all-VR content studio

"After dabbling in virtual reality, production house The Uprising Creative is going all-in on the immersive technology. In a move co-founder Jeff Nicholas called "inevitable," the Los Angeles-based content studio is launching VEHICLEvr, which will focus exclusively on creating and developing virtual reality content. Nicholas will serve as managing director and head of development. He told Adweek The Uprising Creative has been working on more original VR content since debuting this summer's film Our Reality Is Virtual, billed as the first virtual reality comedy short, starring Kenan Thompson."

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Happening: Commonground/MGS taps Wondersmith design and VFX

Date: Oct. 13, 2015

Florida Power and Light Smart Broadcast Campaign

Notes from Commonground/MGS: "Graphics played a key role in portraying the "smart" technology that often you can't even see. How to show what a smart refrigerator does, or how a ceiling can can be intuitive, in the course of a few seconds, was no easy task. In the end, the collaboration between Wondersmith and Commonground/MGS brought smart technology to life for our client, aligning the brand with what's next, what's new, and what's best. It was important to communicate the tech-forward, intuitive, convenient way FPL helps customers conserve energy. With dynamic graphics featuring up-to-the minute high-tech capabilities, the brand is able to stand for something real that draws in the viewer, something they can relate to and understand the benefit to them. With Wondersmith's visual power and Commonground/MGS' smart technology concept, we created something that reflects the tech-forward qualities of our client's brand while delivering a message of energy conservation."

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News Coverage: Valiant Pictures reloads, relaunches in NYC

Date: Oct. 11, 2015

Stash Feed

Five years ago, rising director and producer Vincent Lin teamed-up with accomplished producer Matthew D’Amato to launch Valiant Pictures as a means for producing short films and music videos, which later grew to include branded content and commercials. As their success built up over the years, the pair began exploring the possibilities of expanding their roster to include other emerging and established directors. Today, Lin and D’Amato are proudly announcing Valiant’s official relaunch with a dramatically expanded roster. While continuing to develop entertainment projects like their original feature set to star Matt McGorry of “How to Get Away with Murder” and “Orange is the New Black,” Lin and D’Amato are deeply committed to commercial storytelling.

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News Coverage: Chicago Tonight shines the spotlight Cap Gun Collective

Date: Oct. 8, 2015

Chloe Riley, for Chicago Tonight / WTTW

"The past year’s been good to Chicago production company Cap Gun Collective. The group, which has offices in Chicago and LA, was behind the pilot for 'Bobby and Iza,' which won NBC's Playground Contest last month, and additionally produced the web series that led to TV Land's 'Teachers,' now helmed by 'Community's' Alison Brie and set to premiere in January. Started in 2009 via the group’s co-founders, Matt Abramson and Alex Fendrich, Cap Gun's business model is a balance between a director-centered commercial production and Cap Gun TV, the development studio where the group can focus on developing original content. Much of that content taps into the self-deprecating, playful voice of Chicago's improv scene, where both Abramson and Fendrich have roots."

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News Coverage: Cutters Studios help serve McDonald's for Leo Burnett

Date: Oct. 6, 2015

Tim Nudd, for Adweek

"McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from McD's fans who've been waiting for this day like it's a national holiday. Following McDonald's recent announcement that it would start making breakfast around the clock, Burnett scoured social media for posts—like the one below, from Ryan Smith—that captured the anticipatory joy of wolfing down an Egg McMuffin at any hour."

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News Coverage: #LikeAGirl Wins 2015 Emmy Award for Outstanding Commercial

Date: Sep. 12, 2015

Deadline AwardsLine, by Lisa de Moraes, Ross A. Lincoln and Diane Haithman

"The 2015 Creative Arts Emmy Awards topped out at three-hours-plus Saturday at the Microsoft Theater in downtown Los Angeles. That’s how long it took to give HBO a slew of awards: a leading 29 in fact, paced by multiple winners Game Of Thrones (eight) and Bessie, which took the Outstanding TV Movie honor among its haul of four. The next-closest network to the premium net was NBC, which was second overall with 11 wins and the only other network with double-digit wins..." Outstanding Commercial #LikeAGirl – Always • Leo Burnett Worldwide, Ad Agency Chelsea Pictures, Production Company

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