FunnyCommercialsWorld.com, Apr. 18, 2014
Scion FR-S Commercial: Makes Everything Epic
Scion FR-S and advertising agency ATTIK have released this super cool video spot recently. The ad was aired in the movie theaters across the United States before a premiere of "Captain America: The Winter Soldier." The spot features a couple, who arrives in their brand new car and simply walks over to their friends. However, the car makes everything epic their walk as well. See the surprise on their friends faces. Priceless...
CreativeCOW.net, Apr. 16, 2014
Zoic Makes An Explosive Entrance For Scion
...Culver City-based visual effects house Zoic Studios morphs a seemingly ordinary lunch date into an explosive entrance in the surprisingly full throttle :30 Arrival for Scion out of Attik, San Francisco...
TheFWA.com, Apr. 16, 2014
FWAwebTV: Scion FR-S "Makes Everything Epic"
A 3D version of ATTIK's new spot entitled "Makes Everything Epic" debuted in theaters across the U.S. on 4 April ahead of 3D screenings of "Captain America: The Winter Soldier." To direct, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The project also reflects the artistry of DP Mauro Fiore.
AdForum.com, Apr. 12, 2014
Scion - "Makes Everything Epic"
Title "Makes Everything Epic"; Agency - ATTIK; Campaign - What Moves You - Scion; Advertiser - Toyota Motor Corporation; Brand - Scion...
ZoicStudios.com, Apr. 12, 2014
Scion "Arrival"
...Agency: Attik; Executive Creative Director: Simon Needham; Creative Director, Advertising: Ron Lim; Senior Copywriter: Justin Kramm; Art Director: Zack Fagin; Director of Broadcast: Patty Lum; Associate Director: Michelle O'Hea; Senior Account Manager: Kumi Croom; Senior Account Executive: Brianna Chown; Account Executive: Christine Rodriguez; Product Specialist: Mark Savage...
Advertolog.com, Apr. 11, 2014
Makes Everything Epic
& Client: Scion; Advertising Agency: ATTIK; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Senior Copywriter: Justin Kramm; Art Director: Zack Fagin; Director of Broadcast: Patty Lum; Account Director: Michelle O'Hea; Senior Account Manager: Kumi Croom...
BestadsonTV.com, Apr. 11, 2014
Scion: Scion FR-S "Makes Everything Epic"
...To direct the spot, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey." The spot also reflects the artistry of cinematographer Mauro Fiore, who won the Oscar for Best Cinematography for "Avatar& "
Coloribus.com, Apr. 11, 2014
Scion FR-S: "Makes Everything Epic" TV Commercial by Attik, RSA
...To direct the spot, ATTIK chose Joe Carnahan of RSA, whose feature film credits include "The A-Team" and "The Grey..."
Great Ads, Apr. 11, 2014
New Scion FR-S "Makes Everything Epic"
& Courtesy of global creative agency ATTIK and their clients at Scion here is the new Scion FR-S Makes Everything Epic :30 TV commercial. Conceived and produced by ATTIK as part of a cross-media campaign&
LBBonline.com, Apr. 11, 2014
Scion 'Makes Everything Epic' In Campaign By ATTIK
& Global creative agency ATTIK and their clients at Scion share the new Scion FR-S Makes Everything Epic thirty second spot. Conceived and produced by ATTIK as part of a cross-media campaign, a 3D version of the spot debuted in theaters across the U.S. this past weekend ahead of 3D screenings of "Captain America: The Winter Soldier."&
The San Francisco Egotist, Apr. 11, 2014
ATTIK and Scion Make Everything Epic
....Here's the newest, rather epic, spot for the Scion FR-S from ATTIK. As Michael Bay has proven over and over, you can't really go wrong with massive explosions. The car is pretty sweet, too&
Serialthriller.com, Mar. 15, 2014
Experticity
by Attik. 222 notes.
logolounge.com, Mar. 13, 2014
The Look of Joyful Expertise
ATTIK has created a new identity and logo for Experticity, a company that provides joyful expertise in the form of product advice to consumers and commercial buyers from more than a million experts in the field. The logo has a retro flair but its script feels contemporary and human. The lightning bolt was carried forward from the previous logo and is meant to convey the charge of excitement an expert can share through information...
FromUpNorth.com, Mar. 10, 2014
Typography inspiration | #934
In our typography inspiration galleries we ve gathered last weeks findings of nice text based designs using typography, calligraphy and lettering: Experticity by Attik...
ChrisYoungDesign.co.nz, Mar. 7, 2014
Friday Like: experticity re-brand by Attik
Occasionally I come across the work of other designers that leaves me spellbound. The re-brand of experticity by San Francisco base Attik is a case in point...
DesignInspiration.com, Mar. 7, 2014
New Logo and Identity
for Experticity by Attik
Brand New, Mar. 6, 2014
New Logo and Identity for Experticity by Attik
Established in 2005, Experticity, as its name sort of implies, is focused on the empowerment of experts who work in retail. The gist, as I understand it, is that Experticity works with consumer brands and retailers to better train, inform, and reward their people on the floor with the goal of turning them into brand experts and ambassadors with the acknowledgment that passionate salespeople have a higher percentage of sales and, when applicable, would make more on commissions...
The San Francisco Egotist, Mar. 5, 2014
Experticity Launches New Logo and Visual Identity System from ATTIK
"...We love having the opportunity to help such a remarkable company elevate its influence by virtue of a strategic brand mark and an intelligent, comprehensive VIS that can absolutely impact revenues and profits," said Margie Kane, ATTIK's managing director...
Dexigner.com, Mar. 4, 2014
ATTIK Designs New Logo and Visual Identity System for Experticity
ATTIK has designed the new corporate logo and the complete visual identity system (VIS) for Salt Lake City-based Experticity, the company that's transforming retail commerce by building and rewarding expertise in the influencers customers turn to for advice on what to buy...
FiredbyDesign.com, Mar. 4, 2014
Attik gets zappy with Experticity branding
...We ve evolved quite a bit as a company, and we needed a sophisticated identity with a human touch to represent the level of helpful expertise our brand represents, said Experticity CEO Tom Stockham. We knew Attik had a long history of exceptional brand work for top-tier clients, and we were delighted at how quickly they were able to comprehend our business...
Yahoo! Finance, Mar. 4, 2014
Experticity Launches New Logo and Visual Identity System from ATTIK
Global creative agency ATTIK today announced its role in developing the new corporate logo and the complete visual identity system (VIS) for Salt Lake City-based Experticity, the company that's transforming retail commerce by building and rewarding expertise in the influencers customers turn to for advice on what to buy. According to Experticity CEO Tom Stockham, the new identity launched on Jan. 1 across all of the brand's marketing channels, and has been very well received so far...
Medium.com, Feb. 11, 2014
Motorcycles, Subways, & Misfit Art Directors
Seeking partners to influence culture and invent the future...
Medium.com, Feb. 9, 2014
Brand Strategy From Idea to Profit
How I Brought a Napkin Sketch to a Revenue Stream in Under 8 Months...
FashionUnited.co.uk, Jan. 8, 2014
Beulah London looks to evolve corporate identity
...Founded in 2011 by English aristocrat Lady Natasha Rufus Isaacs and Lavinia Brennan, Beulah London was created with the vision of using fashion to raise awareness and funds to help victims of human trafficking. In a short space of time the brand has become known for its elegant designs and its ethical sourcing, and has been worn by the likes of Kate Moss, Sienna Miller, Sarah Jessica Parker, Pippa Middleton and the Duchess of Cambridge...
BusinessInsider.com, Jan. 7, 2014
Advertising
San Francisco's ATTIK will be reworking the branding of luxury fashion company Beulah London.
LuxuryDaily.com, Jan. 7, 2014
Beulah London positions itself globally via rebranding efforts
British fashion brand Beulah London has enlisted global digital agency ATTIK to remake its corporate brand image and prepare the young label for global expansion...
LuxuryFeed.com, Jan. 7, 2014
Beulah London positions itself globally via rebranding efforts - Luxury Daily - Commerce
...Beulah selected ATTIK for its ability to communicate the many layers of a brand and its ability to operate globally. The brand s dual commitment to high-end fashion and raising awareness for human trafficking will inform the reinvention. The process we are undertaking with our clients at Beulah London will ensure we understand all the key emotional elements the brand must address..."
MobileCommerceDaily.com, Jan. 7, 2014
Beulah London positions itself globally via rebranding efforts
British fashion brand Beulah London has enlisted global digital agency ATTIK to remake its brand image and prepare the young label for global expansion. Click here to read the entire article on Luxury Daily...
AgencySpy.com, Jan. 6, 2014
Monday Odds and Ends
-Luxury fashion brand Beulah London has commissioned ATTIK to develop their new corporate brand and visual identity system.
Sector Publishing Intelligence, Jan. 6, 2014
Luxury Fashion Brand Beulah London Engages Global Creative Agency ATTIK to Evolve Corporate Identity
...ATTIK is tasked with evolving and maturing the brand over the months ahead in anticipation of future growth and international expansion. The new identity is expected to launch in Fall 2014...
SHOOTonline.com, Jan. 6, 2014
Luxury Fashion Brand Beulah London Engages Global Creative Agency ATTIK to Evolve Corporate Identity
Global creative agency ATTIK has been commissioned by the founders of luxury fashion brand Beulah London to develop their new corporate brand and visual identity system that delivers on the promise of luxury fashion with a heart. ATTIK is tasked with evolving and maturing the brand over the months ahead in anticipation of future growth and international expansion...
The San Francisco Egotist, Jan. 6, 2014
SF's ATTIK to rebrand fashion company Beulah London.
...For ATTIK's CEO Ric Peralta and his colleagues, who learned of Beulah London through its human rights mission, the attraction was overwhelming. "I was immediately drawn-in by their altruistic mission of helping victims of human trafficking, but juxtaposed with the fine art of their product line, I knew this was a perfect fit," he said. "We are so pleased to be part of the next evolution of Beulah London..."
Yahoo! Finance, Jan. 6, 2014
Luxury Fashion Brand Beulah London Engages Global Creative Agency ATTIK to Evolve Corporate Identity
"...We are proud of the beautiful brand we have developed to complement our unique story, and as we move even further onto the world stage, we want to accentuate that glamour can have a human side," said Natasha. "Our customers value elegance, craftsmanship and quality... but also like to know that they're helping to make a positive impact on the world through their choices..."
SHOOTonline.com, Dec. 17, 2014
Global Creative Agency ATTIK Finishing 2013 Strong
"...The #UNselfie concept unleashed a movement of giving commitments across the world for GivingTuesday," said Zain Habboo, Director of Digital Strategy for the United Nations Foundation. "ATTIK's images inspired our community to take the #GivingTuesday #UNselfie to its next level. More than 7,000 #UNselfie's were created across social media platforms. Having beautiful graphics to add to the concept helped ignite #UNselfie behavior everywhere..."
Yahoo! Finance, Dec. 17, 2014
Global Creative Agency ATTIK Finishing 2013 Strong
"...In many ways, 2013 has been a rebuilding year for us," he began. "We will have a lot to celebrate as new client works debut on all media platforms in key markets worldwide early in the new year. Meanwhile, we are savoring some of our best achievements from the past 12 months which are bound to help us continue producing breakthrough creative and results for our clients..."
LuxuryDaily.com, Dec. 5, 2013
Artist collaborations should accentuate what already exists in a brand
...Overall, brands should consider an artist or designer to be a collaborator, said Cory Pierce, planning director for global creative agency ATTIK, San Francisco. It s an active, fruitful relationship that results in shared content. The brand contributes raw materials in its product and attitude, and an artist can work to take the brand to new places, he said. It s crucial that the brand is perceived as a collaborator..."
BestAdsonTV.com, Nov. 22, 2013
Scion: Scion Pure Process "Surprisingly Easy" :30
Global creative agency ATTIK is very proud to share its Pure Process campaign for Scion, involving a TV spot that has been airing widely since last month and many integrated cross-media elements.
The San Francisco Egotist, Nov. 22, 2013
ATTIK showcases Scion's "Surprisingly Easy" Pure Process
Here's ATTIK's new campaign that revolves around Scion's new Pure Process microsite. The site lets people build their own Scion, calculate payments, live-chat with reps and watch custom videos focused on subjects like buying versus leasing and qualifying for financing...
WELOVEAD.com, Nov. 22, 2013
Surprisingly Easy
...Production Company: Humble; Producer: Chris Girard; Director: Jeff Bitsack; Director of Photography: Simon Duggan; Editing: Stitch, Dan Swietlik...
CreativeReview.co.uk, Nov. 21, 2013
Scion's pure process is surprisingly easy
...ATTIK also customized the Pure Process microsite within Scion.com (http://Scion.com/PureProcess) to make it extremely user-friendly, accessible, functional, scalable and robust. There, visitors can build their own Scion, calculate payments, live-chat with reps and watch custom videos focused on subjects like buying versus leasing and qualifying for financing...
AgencySpy.com, Nov. 21, 2013
Thursday Odds and Ends
-ATTIK has teamed up with prodco Humble and director Jeff Bitsack to create the latest spot in Scion s Pure Process campaign (above). A little behind-the-scenes...
AdsoftheWorld.com, Nov. 21, 2013
Scion Pure Process: Surprisingly Easy
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Senior Copywriter: Mike Brenner; Art Director: Zack Fagin; Director of Broadcast: Patty Lum...
TheSFEgotist.com, Nov. 4, 2013
ATTIK CD Ron Lim interviewed by CreativeInterviews.com
ATTIK Creative Director Ron Lim was recently interviewed by CreativeInterviews.com. It's a good read. Check it out.
Time Magazine, Nov. 4, 2013
Inside Prince Charles' World As He Quietly Takes Charge
...James Sommerville co-founded the design company Attik in 1986 with a £2,000 ($3,210) loan, eventually selling the business to advertising giant Dentsu...
FWAwebTV, Nov. 2, 2013
Scion xB Samples
Scion United By Individuality "Samples xB"
CreativeInterviews.com, Oct. 29, 2013
Ron Lim, Creative Director ATTIK
"...I came to ATTIK after five years at Foote, Cone & Belding. Creatives like having diversity in their stuff and I m no different. I had a lot of solid stuff in my book, but no automotive. ATTIK had Scion plus their background as a design shop really made their car work stand out. They were doing stuff no other car brand was doing: print spectaculars, guerilla, wild postings and just really visually stunning TV. The art direction was so different from traditional agency work. I wanted to be a part of that..."
FWAwebTV, Oct. 27, 2013
Scion xD Samples
Scion United By Individuality "Samples xD"
universal positive, Oct. 23, 2013
ATTIK s new digital talents emerge
This month, the principals of global creative agency ATTIK have welcomed several very high-profile new talents. Following recent account wins, the agency has added digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager Lana Chan...
MediaPost People on the Move, Oct. 21, 2013
ATTIK; Balind Sieber, Mark Campbell, Alex Lee Barlow, Lauren Birnbaum and Lana Chan
ATTIK hired Balind Sieber as digital creative director; senior interactive producers Mark Campbell and Alex Lee Barlow; Lauren Birnbaum as digital account supervisor, and senior digital account manager Lana Chan.
Creativity-Online.com, Oct. 21, 2013
New Hires At JWT NY, ATTIK and More
Creative agency ATTIK has made five new hires including digital creative director Balind Sieber. Sieber joins from RED Interactive Agency in Santa Monica, where he spent the past two years as creative director and the previous four years as art director...
LBBonline.com, Oct. 17, 2013
Hiring Spree Elevates ATTIK's Digital Offering
Five key hires effective immediately at creative agency
AgencySpy.com, Oct. 16, 2013
Wednesday Morning Stir
San Francisco-based, Dentsu owned ATTIK is ramping up its digital department by bringing on a handful of new staffers including digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager, Lana Chan.
LuxuryDaily.com, Oct. 16, 2013
Quentin Jones jolts Louis Vuitton s accessories collection with exuberant video
"...I appreciate the filmmaker s bold choices, said Balind Sieber, digital creative director for global creative agency ATTIK, San Francisco. I found the video cool but not compelling, he said. Would like to have felt a beginning, middle, and an end to give the spot some purpose..."
SHOOTonline.com, Oct. 16, 2013
Premier New Talents Elevate ATTIK's Digital Expertise
"...Each of these talented individuals was highly sought-after by our industry peers," explained ATTIK's CEO Ric Peralta. "We are happy to have them join and help lead ATTIK into the constantly evolving areas where we find ourselves. With their positive energy and optimism, qualified by unmatched professional experience, each of them stands to play a key role in future ATTIK engagements..."
shots.net, Oct. 16, 2013
ATTIK announces five key hires
Global creative agency ATTIK has announced five key new hires. All appointments are effective immediately...
TheSFEgotist.com, Oct. 16, 2013
New Talents Elevate ATTIK's Digital Expertise
...Mark joins ATTIK from Venables Bell and Partners, following a two year-stint as senior interactive producer. After spending nearly four years as a producer for global gaming giant Ubisoft, Alex Lee has held positions with Walmart (producer, global ecommerce), John McNeil Studio (interactive project manager), BBDO SF (senior digital producer) and Giant Creative Strategy (senior producer)...
Yahoo! Finance, Oct. 16, 2013
Premier New Talents Elevate ATTIK's Digital Expertise
On the heels of several account wins, the principals of global creative agency ATTIK (http://attik.com) are very proud to announce five key new hires. All appointments are effective immediately, and include digital creative director Balind Sieber, senior interactive producers Mark Campbell and Alex Lee Barlow, digital account supervisor Lauren Birnbaum, and senior digital account manager Lana Chan...
CreativeReview.co.uk, Sep. 27, 2013
ATTIK all-stars promote California Coastal Cleanup Day
...To promote the event each year, posters and other digital works are created and distributed widely throughout the state. This year those design and creative efforts were led by global creative agency ATTIK's creative director Ron Lim, art director Greg Coffin and copywriter Mike Brenner. The promotional elements turn trash into a "species" that needs to go extinct, showing cigarette butts, lids, bottle caps and broken bottles rendered in watercolors and given faux Latin names in large format posters exclaiming "Let's Make Trash Extinct..."
SHOOTonline.com, Sep. 20, 2013
Chat Room: Director Doug Pray
...I've done three major projects in the last eight months through Bob Industries. First, I did a series of commercials and short films for Scion, telling stories of people who are social motivators, doing dynamic things that positively motivate others. One story was about a food activist in Oakland [Calif.], a chef, author and vegan champion who's inspiring his community to eat healthy. Another was the owner of a cool bicycle shop in downtown Los Angeles who is motivating people to bike and exercise more. And the third piece is about a promoter, musician and booker in San Francisco who puts on cool shows, promoting different acts and performers. These people filmed their own daily lives and I also shot with them a few days for documentaries that are in line with the theme, "What motivates you? Make every second count." They all had Scion cars to use for a month so the vehicles had a presence but the entire focus was on these people in their roles as social motivators. Attik in San Francisco was the agency...
If It's Hip It's Here, Sep. 16, 2013
Beautiful Creative Encourages You To Beautify Our Beaches For California's Coastal Cleanup Day.
...Created by Art Director Greg Coffin and Copywriter Mike Brenner under Creative Director Ron Lim, the posters and other promotional pieces have turned trash into a 'species' whose extinction we need to bring about...
Adweek Talent Gallery, Sep. 5, 2013
Enjoy Bacardi s New Visual Identity from ATTIK
...Our creative strategy was to help BACARDÍ own a distinct position in the competitive rums market. ATTIK is part of the Dentsu Network focused on developing integrated advertising, digital and branded experiences...
DesignYouTrust.com, Sep. 5, 2013
Enjoy Bacardi s New Visual Identity from ATTIK
...The Casa de Bacardi has a rich history of creating great parties and great times, always bringing people together. To support a comprehensive revitalization of the Bacardi brand, ATTIK redesigned the BACARDÍ visual identity to match the warmth, masculinity and proud heritage of the iconic 150 year old spirits company...
LuxuryDaily.com, Sep. 4, 2013
Bang & Olufsen boosts product exposure with social photography contest
...Social media-facilitated contests have become widespread among brands of every type, said Cory Pierce, planning director for global creative agency at ATTIK, San Francisco. Contests are an accepted means of gathering brand fans, provided they offer something valuable either as a prize or branded experience, he said. Brands that pay off their audience s investment of time and interest in the contest will reap the biggest rewards...
LuxuryDaily.com, Aug. 28, 2013
Burberry uses minimalist approach to promote new fragrance
...The most successful cryptic or secret marketing efforts work where there s already interest and mystique around a brand, said Cory Pierce, planning director for global creative agency at ATTIK, San Francisco. Burberry has the opportunity to play with audience preconceptions and create intrigue about a new direction, he said. [...] Titling a video simply with a hashtag is a way for brands to kick-start a conversation. Using a hashtag is an attempt to encourage people to have an organized conversation in social media about your product or brand, said Brady Ambler, strategist for global creative agency at ATTIK, San Francisco...
LuxuryDaily.com, Aug. 26, 2013
Barneys bolsters jewelry products via playful video
"The video is basically taking the optimism of the current zeitgiest and focusing it on Barneys and Finn," said Ric Peralta, CEO of ATTIK, San Francisco...
CreativeReview.co.uk, Aug. 22, 2013
New Visual Identity for Bacardi from ATTIK
Facing increasing competition in a crowded spirits category and brand fragmentation, Bacardi turned to ATTIK for a new visual identity system that would strengthen and unite its entire rum portfolio and allow the brand to speak with a single voice on a global scale. Over the past year, the new system has been adopted by all of Bacardi's individual marketing territories, supporting the brand's highly visible 150th anniversary celebrations all around the world...
LuxuryDaily.com, Aug. 14, 2013
Henri Bendel launches new collection via partnership with tennis star
"...Henri Bendel is known for a very curated approach to what products it features, particularly in the New York flagship property," said Ric Peralta, CEO of ATTIK, San Francisco. "Having the Sugarpova brand showcased and having Ms. Sharapova involved in the launch is brilliant. I expect it to be a well-received event and a good long-term relationship between the brands..."
TheSFEgotist.com, Aug. 6, 2013
In 20 Words or Less, What's Your Creative Philosophy?
...We decided to ask SF creatives and others to tell us their creative philosophies in 20 words or less. What they sent really made our day...
LuxuryDaily.com, Aug. 1, 2013
Rebecca Minkoff boosts digital promotions for fall campaign, rules out print
...It is not unusual for a brand to focus its attention on one media over another, to measure the results and adjust the buys based on the findings, said Ric Peralta, CEO of ATTIK, San Francisco...
ClickZ.com, July 30, 2013
Lexus' Amazing Mix Lets Users Manipulate Website
To introduce its "youngest" model to a "young affluent" audience, Lexus created an interactive site that allows users to manipulate images and sound and record said "mixes," as if they are aspiring DJs. The site, the Amazing Mix, includes a video board as well as Lexus' 2014 IS sedan. By using their keyboards, users can manipulate the scene. Each one starts with a black and white version with the car at the center along with an underlying beat. As the user presses keys, various visual and audio changes take place that impact the car -- such as flashing headlights or a color change -- as well as the world around it, which includes suitcases and masks. From there, users can create custom mixes of said audio/visual changes that can be saved and shared via social channels...
LuxuryDaily.com, July 24, 2013
Lexus expands IS campaign via millennial-focused microsite, contest
...Lexus is inviting a younger, style-conscious audience to look at Lexus in a new way, and we feel that the provocative style and attitude of the overall IS campaign proves that the brand is committed to a new direction, said Amanda D Aloise, senior account manager at ATTIK, San Francisco...
Popsop.com, July 24, 2013
Lexus s promotional site mixes up surreal clips with a touch of a keyboard
...The interactive Flash-based platform, developed by San Francisco-based design firm Attik, invites users to experience the joy of music creation with a few things required a keyboard and a pinch of a producer talent. Users just press any keys to active various sound and video effects, building a coherent music mix...
Advertolog.com, July 23, 2013
Lexus Amazing Mix
...Agency: ATTIK; Production: ATTIK; Country: United States of America; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Art Director: Zack Fagin; Senior Copywriter: Mike Brenner; Senior Art Director: Greg Coffin...
BestAdsonTV.com, July 23, 2013
Interactive: Lexus IS: Lexus Amazing Mix
...By using the keyboard, the scene's visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user's social channels. Participants will have a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize...
Coloribus.com, July 23, 2013
Lexus IS: "Lexus Amazing Mix" Online Advert by Attik
An innovative new website and interactive promotion has launched as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan...
CreativeReview.co.uk, July 23, 2013
Lexus "Amazing Mix" Promotion Launches
http://Lexus.com/AmazingMix
MediaPost Marketing Daily, July 23, 2013
Lexus Does 'Amazing Mix' For 2014 IS
..."Amazing Mix" is an interactive music and video program that allows visitors to create their own mashup of audio and visual elements. It also puts the performance luxury car front and center...
Search & find, July 23, 2013
Lexus Amazing Mix
...To enter, visit http://Lexus.com/AmazingMix, make a custom mix, and upload it to the Lexus gallery. The submission deadline is 8:59 AM Pacific Time on Monday, August 5...
AgencySpy.com, July 22, 2013
Lexus, ATTIK Combine Kaleidoscope, Cirque du Soleil for Interactive Music Video
Today, Lexus joins Kanye West on the interactive music video bandwagon. To promote the 2014 Lexus IS sport sedan, ATTIK and Blueyed Pictures created Amazing Mix, a surprisingly cool interactive adscape with Cirque du Soleil characters, red birds, and kaleidoscopic effects...
Adweek Talent Gallery, July 22, 2013
Enter to Win Lexus "Amazing Mix" Contest
"...The Lexus IS sport sedan appeals to performance-driven, tech-savvy customers who are looking to stand out from the crowd," says Lexus Corporate Marketing Manager Brian Bolain. "'The Amazing Mix' allows users to infuse their own identity into their video and share it with their friends..."
BuzzFeed.com, July 22, 2013
Lexus Amazing Mix Contest Offers Valuable Prizes
...The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene s visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user s social channels...
DesignYouTrust.com, July 22, 2013
Lexus Amazing Mix Contest Open Through 5 August
...says Lexus Corporate Marketing Manager Brian Bolain. The Amazing Mix allows users to infuse their own identity into their video and share it with their friends. We re already seeing some amazing mixes and we can t wait to see what s next...
LBBonline.com, July 22, 2013
ATTIK's 'Amazing Mix' for Lexus
Cross media campaign lets viewers unleash their inner VJ...
MediaPost Raw, July 22, 2013
Lexus Mixes It Up With New Site
Lexus has launched a website and interactive promotion to promote the 2014 Lexus IS sport sedan, which has just launched. The Flash site, "Amazing Mix" centers on a video board featuring the car, where users can use their keyboards to make custom mixes with visual. The mixes can be saved and shared via the user's social channels...
SHOOTonline.com, July 22, 2013
Lexus "Amazing Mix" Promotion Launches, Site Nominated For FWA Site Of The Day
An innovative new website and interactive promotion has launched as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan...
The San Francisco Egotist, July 22, 2013
ATTIK launches "The Amazing Mix" for Lexus.
...Participants will have a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize. To enter, visit the site, make a custom mix, and upload it to the Lexus gallery. The submission deadline is 8:59 AM Pacific Time on Monday, August 5...
Yahoo! Finance, July 22, 2013
Lexus "Amazing Mix" Promotion Launches, Site Nominated For FWA Site Of The Day
...The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene's visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user's social channels. For additional inspiration, users can type in LEXUS and see what happens...
Dexigner.com, July 20, 2013
ATTIK Develops Amazing Mix for Lexus
....The Amazing Mix site presents a stunning video board where the new Lexus IS sedan is front and center. By using the keyboard, the scene's visuals and audio elements change, creating one-of-a-kind custom mixes which can easily be saved and shared via the user's social channels...
Campaign Brief, July 19, 2013
Lexus 'Amazing Mix' promotion launches via ATTIK, site nominated for FWA site of the day
An innovative new website and interactive promotion has launched via ATTIK as part of the cross-media campaign for the entirely new 2014 Lexus IS sport sedan. The Amazing Mix site is currently nominated for 'Site Of The Day' honors...
AutoEvolution.com, July 9, 2013
Lexus Launches the 2014 IS Amazing Mix Experience [Video]
Do you feel creative? Like to play with sounds and pictures? Lexus offers you a fun little tool to make your own new-IS-commercial-style video with all the right music and effects....
Automotive News, July 9, 2013
Traction: Top Viral Videos
...Scion's introduction to its Scion 10 series landed in the 10th spot with 93,653 views...
SHOOTonline.com, June 21, 2013
Director Simon Needham Takes Us On A Free-Spirited Ride To Celebrate Scion's 10th Anniversary
.Director Simon Needham matches artfully crafted lifestyle visuals with electrifying music in the contagious :15, :30 and 2-minute Scion 10-Series spots commemorating Scion's 10 anniversary...
SHOOTonline.com, May 24, 2013
ATTIK.COM Wins FWA Mobile Site Of The Day Award
...View many campaigns from ATTIK's longstanding relationship as Scion's creative agency of record. Advertising and Digital: View the integrated Lexus campaign from ATTIK featuring "The Beast" spot directed by Simon Needham that represented the brand's first-ever Super Bowl spot and was named among the highest rated of all 2012 Super Bowl commercials by Edmunds.com...
The San Francisco Egotist, May 24, 2013
Year of the Agency Website continues: ATTIK.com wins FWA award.
...In the words of agency co-founder and executive creative director Simon Needham, "We have created a site experience where the work is center stage, and where the brand truths that we set out to communicate in our work shine through across all viewing devices and platforms." Congrats on the win. And great job on the site.
Yahoo! Finance, May 23, 2013
ATTIK.com Wins FWA Mobile Site of the Day Award
The principals of global creative agency ATTIK are very proud to announce that the newest version of the agency's website (http://www.attik.com) has been awarded Mobile Site of the Day for May 24 by Favourite Website Awards (FWA). FWA is the most visited website award program in the history of the internet, with over 180 million site visits since launching in 2000...
Digital Arts Magazine, May 22, 2013
The future of web design: leading creatives discuss what's coming next
... In this ever-evolving discipline, it s always been a challenge to just keep up to date. Endless opportunities are opened with every new format. We ve just recently been introduced to newer mediums like Google Goggles, Vine and exclusive Netflix content. Jacob Ford, creative director, Attik...
Fast Company Co.Design, Apr. 25, 2013
Coke Appoints A New Design Czar
Coca-Cola taps James Sommerville, the creative director behind Coke s global brand identity system and 2010 World Cup work, as its new VP of global design...
Adweek Talent Gallery, Apr. 19, 2013
ATTIK.com v2013
"...We have created a site experience where the work is center stage, and where the brand truths that we set out to communicate in our work shine through across all viewing devices and platforms..."
FWAwebTV, Apr. 19, 2013
Scion tC "Make Every Second Count"
...newest campaign spot from ATTIK, the Scion tC is made for people who are driven to follow their passions...
search & find, Apr. 19, 2013
ATTIK.com
...great feedback on www.ATTIK.com...
Buzzfeed.com, Apr. 18, 2013
It's All About Integration At Creative Agency ATTIK
...Focusing on ATTIK s strengths as an integrated agency offering expertise in Branding, Advertising and Digital, the new website reflects the agency's long tradition for conceptual design...
CreativeReview.co.uk, Apr, 18, 2013
New ATTIK.com Showcases Global Agency's Integrated Talents
...the agency s expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. Articulating corporate brand strategy and designing creative solutions for advertising, below-the-line and online media, ATTIK ensures target audiences are vitally connected to client brands.
DesignYouTrust.com, Apr. 18, 2013
ATTIK.com Is All About Integration
...Part of the Dentsu Network, ATTIK is a global creative agency focused on developing integrated advertising, digital and branded experiences...
QBN.com, Apr. 18, 2013
Get together
The new www.ATTIK.com is all about integration...
FWAwebTV, Apr. 17, 2013
ATTIK Agency Reel
ATTIK - San Francisco, California - USA
SourceEcreative.com, Apr. 15, 2013
New work: Blueyed Pictures
L.A.'s Blueyed Pictures has teamed up with ad agency ATTIK to produce a :60 spot now running across the web for the launch of Under Armour's breakthrough performance monitoring system - Armour39. Under Armour is the first to develop a product of this kind which is wearable tech that helps you track your workout intensity and willpower. ATTIK's Executive Creative Director Simon Needham helmed the spot. Shot on location in Baltimore, MD, the location of the warehouse and Under Armour's gym, Blueyed's crew and cast put Armour39 to the test with UFC Fighter Georges St. Pierre and trainer Natalie Uhling. The goal was to capture the intensity at which the athletes worked out while wearing Armour39. Specialized body rigs were created and the production team utilized GoPro's HERO3 Black to get the spot's unique POV shots.
TheSFEgotist.com, Apr. 15, 2013
Reasons My Creatives Are Crying
Flying around the interwebs is Reasons My Son Is Crying - a funny blog that parents everywhere can have a good laugh over. Not to be outdone, ATTIK has launched the next best thing to a crying child - a crying creative. We're guessing you'll find a few of these familiar...
Creativebloq.com, Apr. 9, 2013
Big brand agency site is dripping with confidence
Showcasing work for Coca-Cola, Adidas, Adobe and more, Attik's new website grabs the audience's attention with an impressively imposing carousel. We chat to its creators about how it was made...
TheFWA.com, Apr. 3, 2013
Public Shortlist: ATTIK.com
Added to the public shortlist on Apr. 3, 2013, with 70% yes votes. The new ATTIK.com showcases our work in a simple and engaging way, clearly defining each project's goals along with the results. We also ensured a unified experience across desktops, tablets and mobile.
universal positive, Apr. 2, 2013
Doug Pray: Thanks for the Documentaries
...Doug has directed dozens of commissioned short films and documentary-style commercials for a wide range of major clients, including an AIDS awareness campaign which also won him his first Emmy, and Scion s recent Make Every Second Count campaign from global creative agency ATTIK. This work is produced and represented by Bob Industries in Santa Monica, California...
TheBestDesigns.com, Mar. 28, 2013
ATTIK
Bold, Clean, CSS, Grid, Minimal, Photos, White...
Adweek Talent Gallery, Mar. 22, 2013
Scion Motivate Program Winners
...The winners include a nonprofit music program leader, documentary filmmaker and a graphic designer, reflecting the competitive program s focus on the creative arts community...
DesignYouTrust.com, Mar. 22, 2013
Scion Motivate Program Winners, Round I
...This week Scion announced the 10 talented and passionate young entrepreneurs who each won a Scion vehicle, Scion accessories, $10,000 and career mentoring as part of the Motivate program...
search & find, Mar. 22, 2013
Scion Winners
...Launched in October as part of its What Moves You brand campaign developed with global creative agency ATTIK, the Motivate program drew applications from ambitious entrepreneurs across the country working in art, fashion, music and film. A panel selected 50 semi-finalists to participate in a three-day workshop last week in Santa Monica, Calif., with leading entrepreneurs covering topics such as growing sales, establishing a physical space and online development...
QBN.com, Mar. 22, 2013
Winners of Motivate, Round I
ATTIK's Scion campaign program for entrepreneurial customers has awarded 10 prize winners. Are you next?
TheSFEgotist.com, Mar. 19, 2013
Yet another ad agency website launch - ATTIK.
...a ton of great work on the site and it does a nice job of showcasing ATTIK...
Digital Arts, Mar. 15, 2013
How to get good feedback from clients and colleagues
...Critiques at global creative agency Attik are informal and fairly frequent, occurring about once or twice a day depending on the phase of a project. Work is printed and posted onto blackboards, and each designer reviews his or her ideas, followed by input from fellow designers, says Paul Wang, creative director design. As a chance to step back from one s work and hear a range of feedback, these crits are where our projects often take a big leap in thinking and quality of design...
MediaPost's Out to Launch, Feb. 28, 2013
Under Armour
Under Armour launched a TV campaign for Armour39, a three-piece system that measures a person s heart rate, calories burned and real-time intensity. Essentially, this equipment knows when you are giving it your all and when you re just sliding by. The ad shows a man and woman, exercising while wearing the measurement gear. They pull ropes, do crunches on punching bags and hang midair on rings. I didn t need exercise equipment to tell me the pair were working hard, but it will help hardcore gym rats measure their strengths and weaknesses. I need something like this with an added component that hides my weakness: bacon. See it here, created by ATTIK...
TheInspirationRoom.com, Feb. 23, 2013
Scion Make Every Second Count
...The Every Second campaign was developed at Attik by executive creative director Simon Needham, creative director Ron Lim, senior copywriter Mike Brenner, senior art directors Greg Coffin and David Ziganay, director of broadcast Patty Lum, interactive creative director Jacob Ford, account director Michelle O Hea, senior account manager Sacha Zivanovic and planning director Tonia Lowe...
WELOVEAD.com, Feb. 20, 2013
Under Armour "Armour39"
... Brand: Under Armour; Agency: Attik, United States; Executive Creative Director: Simon Needham; Creative Director: Jacob Ford; Copywriter: Will Zschau; Art Director: Jeff Fang; Account Supervisor: Sarah Besford...
BestAdsonTV.com, Feb. 19, 2013
Under Armour: Armour39
....This new spot entitled "Armour39" was created by ATTIK in partnership with Under Armour as part of the brand's launch of Armour39, the first-of-its-kind performance monitoring system for athletes...
The San Francisco Egotist, Feb. 19, 2013
Under Armour: Armour39 - cool wearable tech launched by ATTIK
ATTIK is behind this spot for Under Armour's launch of Armour39 - wearable tech that helps you track your workout intensity. The spot is nicely done, the editing is really good as well. We're interested to see how this new avenue for UA pans out...
The Minneapolis Egotist, Feb. 18, 2013
Attik Makes Every Second Count for Scion in their Latest Campaign
...ATTIK has collaborated with acclaimed documentary filmmaker Doug Pray to create a series of short documentary films showing how Scion fits into the lives of five young entrepreneurs, and how much their cars help them....
MediaPost Marketing Daily, Feb. 14, 2013
Scion's Murtha: Focus Shifts But Not Identity
...The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with the brand. Scion VP Doug Murtha talks to Marketing Daily about how -- and why -- Scion's message has evolved...
AdsoftheWorld.com, Feb. 13, 2013
Scion iQ: Bryant Terry
Scion xB: Daniel Farahirad
Scion tC: Travis Hayes Busse
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Senior Copywriter: Mike Brenner; Senior Art Director: Greg Coffin; Director of Broadcast: Patty Lum; Account Director: Michelle O'Hea; Production Company: Bob Industries; Director: Doug Pray...
Australian Creative, Feb. 12, 2013
Every Second Counts
...Scion has developed a stand alone platform it stands on the idea that it's a small determined team ddicated to helping other follow their passions. And global creative agency, Attik, has been promoting that with a cross-media campaign, Make Every Second Count, that shows real individuals using Scion vehicles to pursue their passions...
BestAdsonTV.com, Feb. 12, 2013
Scion: Bryant Terry
Scion: Daniel Farahirad
Scion: Travis Hayes Busse
Scion: Scion "Make Every Second Count" iQ print spread
Scion: Scion "Make Every Second Count" tC print spread
Scion: Scion "Make Every Second Count" xB print spread
...Automotive brand Scion has drawn considerable attention over the past several months by emphasizing its unique DNA as a small determined team dedicated to helping others follow their passions...
HouseofJapan.com, Feb. 12, 2013
New TV Spots, Mini Documentaries Advance the Scion Story Brand Campaign
...The new ads and online mini documentaries build on the Scion Story brand campaign launched last fall to showcase the company s longstanding commitment to individual passions...
LBBonline.com, Feb. 12, 2013
ATTIK Casts 'Real People' for Scion
Self-shot footage reveals drivers' passions...
The San Francisco Egotist, Feb. 12, 2013
ATTIK makes every second count for Scion.
...Reflecting the "Make Every Second Count" campaign, the broadcast spots are built from one-second video segments of each participant's story, passion and Scion experience. It's a nice editing technique to mesh with a well-done campaign....
Advertolog.com, Feb. 11, 2013
Scion "Make Every Second Count" iQ print spread
Scion "Make Every Second Count" xB print spread
...Agency: ATTIK; Country: United States of America; The campaign's print ads will begin appearing in March....
Coloribus.com, Feb. 11, 2013
Scion: "Scion "Make Every Second Count" xB print spread" Print Ad by Attik
Scion Xb: "Daniel Farahirad" Online Advert by Attik
Scion: "Travis Hayes Busse" Online Advert by Attik
Scion iQ: "Bryant Terry" Online Advert by Attik
...ATTIK continues to showcase the unique Scion Story with a new cross-media campaign entitled "Make Every Second Count," featuring real individuals using Scion vehicles...
MediaPost Marketing Daily, Feb. 11, 2013
Scion Puts Spotlight On Young Entrepreneurs
Toyota's Scion division is continuing its focus on art, personalization and entrepreneurship with "Make Every Second Count." The effort, via San Francisco-based Attik, which has been Scion's AOR since the brand's inception, focuses on five young entrepreneurs representing a variety of business categories...
SHOOTonline.com, Feb. 11, 2013
Real People Star in Scion "Make Every Second Count" Cross-Media Campaign from ATTIK
...For the breaking campaign, ATTIK collaborated with acclaimed documentary filmmaker Doug Pray to create a series of short documentary films showing how Scion fits into the lives of five young entrepreneurs, and how much their cars help them. These short films are being released online on www.scion.com and the brand's social media channels, and three :30 spots debut today on targeted broadcast and online media outlets. The campaign's print ads will begin appearing in March...
Yahoo! Finance, Feb. 11, 2013
Real People Star in Scion "Make Every Second Count" Cross-Media Campaign from ATTIK
...Automotive brand Scion has drawn considerable attention over the past several months by emphasizing its unique DNA as a small determined team dedicated to helping others follow their passions. Scion's global creative agency ATTIK continues to showcase the unique Scion Story with a new cross-media campaign entitled "Make Every Second Count," featuring real individuals using Scion vehicles to pursue their passions...
Scion USA Newsroom, Feb. 11, 2013
New TV Spots, Mini Documentaries Advance the Scion Story Brand Campaign
...The real lives of five young entrepreneurs form the backbone of Scion s newest national ad campaign, Make Every Second Count, that launched today at www.scion.com and will continue with broadcast, print and online content developed with creative agency ATTIK. The new ads and online mini documentaries build on the Scion Story brand campaign launched last fall to showcase the company s longstanding commitment to individual passions...
WELOVEAD.com, Feb. 11, 2013
Scion iQ "Make Every Second Count: Bryant Terry"
Scion tC "Make Every Second Count: Travis Hayes Busse"
...Brand: Scion; Agency: ATTIK San Francisco, San Francisco, United States; Executive Creative Director: Simon Needham; Creative Director: Ron Lim...
Communication Arts, Jan./Feb. 2013
Letters
ATTIK was engaged as creative agency of record for Scion in 2002 and the vehicles were rolled out nationally (and first made available for purchase) in 2003. We're very supportive of any agencies involved with Scion over the years and we're very proud to be associated with them. Sincerely Simon Needham, Co-Founder and Executive Creative Director, ATTIK.
universal positive, Jan. 29, 2013
Making history: Super Bowl XLVII
...Right now and in the weeks to come, in some of the world s most prominent media outlets, the game s advertising is getting more buzz than the players set to take the field on Sunday. I know this first-hand based on my personal experiences supporting high-profile Super Bowl projects involving my clients at global creative agency ATTIK and many others...
Digital Arts, Dec. 2012
50 things they never taught you at design school
Top talents pass on the most important advice they've learned on the job: Jacob Ford, creative director: digital, ATTIK, attik.com. Jacob Ford led the full redesign of the new Scion.com site with his team at Attik...
universal positive, Dec. 26, 2012
Giving season: heroes
...I truly appreciate your help in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day. I m also especially thankful to the individuals behind ATTIK for their leadership and help in supporting the following heroic organizations...
WELOVEAD.com, Dec. 12, 2012
Scion "What Moves You: Anthem": 30
ATTIK San Francisco, San Francisco, CA, United States (11)...
search & find, Dec. 11, 2012
Global creative agency ATTIK
...has a long, colorful history of collaborating with Scion to reach young trendleaders and inspire them to follow their passions. The image above comes from the agency s 2012 shoot for the tC Release Series 8.0, which was inspired by Troy Sumitomo of Five Axis Design (check out the spot here)...
QBN.com, Dec. 11, 2012
What motivates you?
Into music, art or retailing? Scion wants to hear your plans and help you take them to the next level. Campaign via ATTIK.
DesignYouTrust.com, Dec. 10, 2012
What motivates you?
...The image above comes from the agency s 2012 shoot for the tC Release Series 8.0, which was inspired by Troy Sumitomo of Five Axis Design (check out the spot here: youtu.be/o1U6BN75Ohg). If you re into music, art or retailing, Scion wants to hear your plans and help you take them to the next level...
Adweek Talent Gallery, Dec. 3, 2012
Scion Expands "What Moves You" Brand Campaign with "Motivate" Program Driven by Cross-Media Creative Elements from ATTIK
Motivate Offers Self-Starters Chances to Win Funds, Mentors and Vehicles
BuzzFeed.com, Dec. 3, 2012
Scion Moves You
...Scion has been helping artists and musicians with their passions for nearly 10 years. Now it's your turn...
search & find, Dec. 3, 2012
The Scion Motivate program
...presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules and details are now available at www.scion.com/motivate. More from creative agency ATTIK here...
TheCreatorsProject.com, Dec. 3, 2012
Scion Expands "What Moves You" Brand Campaign
....with "Motivate" Program Driven by Cross-Media Creative Elements from ATTIK...
The Wire, Dec. 3, 2012
Scion Expands What Moves You Brand Campaign with Motivate Program Driven by Cross-Media Creative Elements from ATTIK
...custom Motivate versions of Scion s cross-media campaign elements from global creative agency ATTIK have debuted in targeted television and cable outlets, while the print and online assets including Scion s new Motivate section on its website feature original illustrations that present different visions of entrepreneurship from the creative arts community...
Communication Arts, Nov./Dec. 2012
ATTIK Floors It
Scion Goes From Zero to 60 in Ten Years
JWTIntelligence.com, Nov. 19, 2012
Scion, Amex tap into Gen Go by boosting Millennial startups
Many twentysomethings in the developed world are finding opportunity in economic adversity, transforming into a uniquely resourceful cohort we dubbed Generation Go as part of our 10 Trends for 2012. And increasingly brands are finding ways to support Millennials entrepreneurialism. In the U.S., Scion is promoting Motivate, a program designed to help young business owners in the creative arts community succeed. The Toyota brand will send 50 applicants to a three-day event, where they will meet mentors and business advisers and learn basic skills. Then Scion will select 10 winners to receive $10,000 and a Scion vehicle, along with continued access to mentors. An ad explains, If you ve already started turning your passion into your profession, we can help you take it to the next level...
Communication Arts, Nov. 11, 2012
Commarts Daily: ATTIK Floors It by Sam McMillan
The agency won the Scion account based on its ability to connect with young people and the strength of Noise, its ongoing experimen¬tal print project a self-published, 400-plus-page coffee-table book...
Deliverables, Nov. 7, 2012
A promotion we like: Scion Motivate
When Toyota spun off its youth-oriented Scion brand a decade ago, it was all about image. The cars themselves were fun and quirky, and offered the kind of personalization that young consumers eat up. The brand aligned itself with DJ culture, street art and other markers of youth cred. Now, it seems Scion is growing up, and it s aligning itself with things that are a bit more meaningful than, say, neon lighting under one s car. Witness Scion Motivate, a new competition designed to help young creative entrepreneurs in the fields of music, film, art or retailing achieve their business dreams...
Coloribus.com, Nov. 1, 2012
"Motivate" TV Commercial for Scion
...Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams...
Great Ads, Nov. 1, 2012
Scion Motivates Young Creative Community to the tune of $10,000
...Credits: Agency: ATTIK; Production: Blueyed Pictures; Country: United States of America; Director: Simon Needham; Creative Director: Ron Lim; Executive Creative Director: Simon Needham; Senior Copywriter: Mike Brenner; Senior Art Director: Greg Coffin; Head of Broadcast: Patty Lum; Account Director: Michelle O'Hea; Illustrator: Sarah J. Coleman...
BestAdsonTV.com, Oct. 31, 2012
Scion: Motivate in Print
...Full contest rules and details are now available at www.scion.com/motivate...
BestAdsonTV.com, Oct. 31, 2012
Scion: "What Moves You: Motivate"
As the newest facet of its "What Moves You" brand campaign, Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles...
MyModernMet.com, Oct. 31, 2012
Scion | What Moves You: Motivate
...As the newest facet of its "What Moves You" brand campaign from ATTIK, Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles...
MediaPost Marketing News, Oct. 29, 2012
Scion Looks To Motivate Creative Entrepreneurs
...Ron Lim, creative director at Attik, Scion s AOR and the agency that put the effort together, says the agency developed the campaign because Scion wasn't getting credit for the years it has spent giving musicians and artists platforms...
QBN.com, Oct. 29, 2012
What moves you?
New Scion "Motivate" program offers self-starters chances to win funds, mentors and vehicles. Campaign via ATTIK and Scion...
search & find, Oct, 29, 2012
Scion Motivate
Poster for Scion s new Motivate program from the @ATTIK_US What Moves You brand campaign.
universal positive, Oct. 29, 2012
Scion s moving story...
...In many ways, I feel like I was the first of the young creative people to benefit from Scion s unique values, Needham continued. With each new step and each new person reached or impacted, everyone at ATTIK takes great pride in being part of Scion s phenomenal story as it continues to evolve...
LiquidTreat.com. Oct. 26, 2012
Get Motivated
Toyota developed its Scion brand with the idea that smaller doesn't have to be mean bland and boring. Enter a fleet of cars "built by passion, not by committee" that have clicked with young creative types. This week, the company launched Scion Motivate, a program to help young entrepreneurs in the creative arts community (art, design, retailing, music) take their business to the next level...
PSFK.com, Oct. 26, 2012
Scion Launches Creative Career Building Contest For Young Entrepreneurs
The automaker is establishing an incubator-style program offering business training and financial incentives...
TheSFEgotist.com, Oct. 26, 2012
Scion and ATTIK want to Motivate you.
...It's a great socially responsible idea that ties in perfectly with their current campaign and larger brand ethos...
USAToday.com, Oct. 26, 2012
Drive On: Toyota's Scion creates business incubator
"...Scion's customers have long been among the youngest in the industry, but many are also characteristically self-starters with strong interest in pursuing their passions," said Scion Vice President Doug Murtha. "Drawing on the unique strengths of our creative communities and Scion's commitment to the arts, we designed a powerful way to support young entrepreneurs in pursuing their dreams. We hope to inspire young leaders to seize the day and succeed..."
Brandchannel.com, Oct. 25, 2012
Scion Invests in Young Creatives and Entrepreneurs With New Contest
...Applicants between the ages of 18 and 35 with many expected around the 25-year-old sweet spot are invited to submit written responses and a 60-second video describing their career passions and spelling out what resources they would need to achieve their goals...
Dexigner.com, Oct. 25, 2012
New Scion Motivate Program Offers Self-Starters Chances to Win Funds, Mentors and Vehicles
...The evolving brand campaign debuted in late September. Now, custom "Motivate" versions of Scion's cross-media campaign elements from global creative agency ATTIK are set to debut in targeted television and cable outlets, while the print and online assets including Scion's new Motivate section on its website feature original illustrations that present different visions of entrepreneurship from the creative arts community...
Forbes.com, Oct. 25, 2012
Scion Campaign Shows Brand's Shift Toward Older Millennials
...The program aims at our target consumer: leaders who will make something happen for themselves, not people who are sitting on their laurels until the next job comes to town and they can get it. It s aimed at self-starters who want to follow their passions...
SHOOTonline.com, Oct. 25, 2012
Scion Expands "What Moves You" Brand Campaign with "Motivate" Program Driven by Cross-Media Creative Elements from ATTIK
...Now, custom "Motivate" versions of Scion's cross-media campaign elements from global creative agency ATTIK are set to debut in targeted television and cable outlets, while the print and online assets including Scion's new Motivate section on its website feature original illustrations that present different visions of entrepreneurship from the creative arts community...
Yahoo! Finance, Oct. 25, 2012
Scion Expands "What Moves You" Brand Campaign with "Motivate" Program Driven by Cross-Media Creative Elements from ATTIK
Motivate Offers Self-Starters Chances to Win Funds, Mentors and Vehicles...
AdHugger.net, Oct. 10, 2012
Scion and ATTIK show Scion Story in a new What Moves You cross-media brand campaign
...Since the brand launched nearly 10 years ago, Scion has had an affinity for the creative arts that has resulted in helping more than 1,700 artists follow their passions (& ) Our support of emerging artists is and always has been a cornerstone of the brand and we bring that to light by featuring them and their personal stories as key parts of the campaign...
CGArena.com, Oct. 4, 2012
Spot: What Moves You
Global creative agency ATTIK recently launched a new cross-media brand campaign for Scion featuring a high-profile television spot with visual effects from Pixomondo...
Evermotion.org, Oct. 2, 2012
Spot: What Moves You
Pixomondo created visual effects for Scion's new What Moves You :30 television spot by ATTIK...
TheLosAngelesEgotist.com, Oct. 2, 2012
Pixomondo moves us with a new Scion spot.
...The new What Moves You campaign is the first of several important initiatives designed to engage the brand s passionate and youthful audience at new levels, and it includes the following :30...
Adland.tv, Oct. 1, 2012
Scion - What Moves You - Anthem (2012)
...Featuring real people Scion currently supports, including artists, musicians and designers, the photographs provide visual reference for the What Moves You campaign channeling distinct stories behind the Scion brand and its principals. Pixomondo first processed each photo to give it extra life and then incorporated it in a way that the movement of the image would not be lost in the motion of the camera...
CGW.com, Oct. 1, 2012
VFX Help Tell Brand Story
...Having worked with ATTIK co-founder and executive creative director Simon Needham on several previous Scion projects, Pixomondo VFX Supervisor Aaron Powell was intimately familiar with the entire product line and stylistic tendencies of the brand...
CreativeCow.net, Oct. 1, 2012
Pixomondo s Visual Effects Help Attik Tell Unique Scion Brand Story In New Campaign s Television Spot
Now airing, the spot opens with a series of photographs enhanced with subtle motion that illustrate the company evolution of Scion as told by a narrator...
CreativePlanet.com, Oct. 1, 2012
Pixomondo s Visual Effects Help Attik Tell Unique Scion Brand Story In New Campaign s Television Spot
...Powell was on set for the five days of filming that captured footage of the cars and footage for the moving photographs. As soon as shooting wrapped, Pixomondo artists immediately set to work tracking the footage and recreating the FR-S in CG from CAD data to create the mobile effect...
DigitalProducer.com, Oct. 1, 2012
Pixomondo's Visual Effects Help ATTIK Tell Unique Scion Brand Story In New Campaign's Television Spot
...In preproduction, the Pixomondo team spent considerable time building physical mobiles and shooting reference footage of different materials to determine the best approach for the spot's visual effects. From that, they built 3D versions of those elements and fine-tuned the previs to establish camera movement, which was used as a basis for the live-action shoot that was directed by Needham...
Jazarah.net, Oct. 1, 2012
Scion and ATTIK Showcase Unique Scion Story in New What Moves You Cross-Media Brand Campaign
...Our support of emerging artists is and always has been a cornerstone of the brand and we bring that to light by featuring them and their personal stories as key parts of the campaign...
StudioDaily.com, Oct. 1, 2012
What Moves You
...Scion first introduced the angular aesthetic to the road and is throwing a much more sophisticated pitch here through the images and stories of its original design team and most creative customers. ATTIK conceived the cross-media campaign and effects by Pixomondo (Hugo, Super 8, Snow White & the Huntsman) give the spot its seamless flow...
WELOVEAD.com, Oct. 1, 2012
Scion "What Moves You: Anthem": 30
...Agency: Attik, United States; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Copywriter: Mike Brenner; Art Director: Greg Coffin; Account Supervisor: Michelle O'Hea...
Coloribus.com, Sep. 28, 2012
"What Moves You - Anthem" TV Commercial for Scion Cars by Attik
Spot Name: Scion "What Moves You: Anthem"; Running Time: :30; Debut Date: Oct. 1, 2012 (TV); Client: Scion...
SHOOTonline.com, Sep. 28, 2012
Scion and ATTIK Showcase Unique "Scion Story" in New "What Moves You" Cross-Media Brand Campaign
"...Search the world for an automotive brand that deeply invests in the passions and creative interests of young would-be buyers, and you are sure to find yourself immersed within the Scion Story," said ATTIK co-founder and executive creative director Simon Needham. "This newest campaign is aimed at honoring and celebrating the brand's dedication, and reminding the world that Scion is totally tuned-into the passions of young people..."
TheSFEgotist.com, Sep. 28, 2012
ATTIK wants to know what moves you. And they hope the answer is Scion.
Here's the newest from ATTIK for Scion. It's a full, cross-media campaign based on the idea of "What Moves You?"
Yahoo! Finance, Sep. 28, 2012
Scion and ATTIK Showcase Unique "Scion Story" in New "What Moves You" Cross-Media Brand Campaign
Elements from this new "What Moves You" campaign will debut across America next week in targeted television, cable, print and online media outlets, along with many out-of-home placements in high-traffic locations in major U.S. cities...
AdAge.com, Sep. 27, 2012
Scion Veers To Older Target With New Campaign
...The campaign from longtime creative agency of record Attik, San Francisco, starts on Oct. 1. Despite a median buyer age of 37 -- young for the car industry -- Scion's target was even younger, as it marketed to the 18-to-24 crowd practically since the birth of the brand in 2000...
MediaLife.com, Sep. 19, 2012
Agencies
Ad agency ATTIK has promoted Michelle O'Hea to account director, working on its Scion account. For the past four years O'Hea had been a senior account manager.
SHOOTonline.com, Sep. 18, 2012
Global Creative Agency ATTIK Promotes Michelle O'Hea to Scion Account Director
...ATTIK has served as the creative agency of record for Toyota Motor Sales USA's Scion line of vehicles for the past ten years, since before the brand's official launch in 2003. O'Hea has spent the previous four years on the Scion account as senior account manager...
TheSFEgotist.com, Sep. 18, 2012
ATTIK Promotes Michelle O'Hea to Scion Account Director
"...2012 has been the busiest year yet for our partnership with Scion," began Ric Peralta, ATTIK's CEO. "We have spent the past ten years together revolutionizing automotive marketing, and our rising productivity and success is a direct result of the skills and talents of our extraordinary personnel. Michelle has proven herself time and again over the past four years, and having her as our account director inspires everyone on both sides of this relationship with confidence and the knowledge that we will continue achieving our goals together..."
Yahoo! Finance, Sep. 18, 2012
Global Creative Agency ATTIK Promotes Michelle O'Hea to Scion Account Director
...O'Hea holds a Bachelor of Arts degree in Advertising from Michigan State University and has been a marketing manager for Kelly Services, Inc., and an account person on a number of automotive brands, including Chrysler, Hyundia and Chevrolet. Most recently she oversaw ATTIK's efforts behind the launch of the Scion FR-S "Driving is Back" integrated campaign...
AgencySpy.com, Sep. 17, 2012
Michelle O'Hea
Global creative agency ATTIK promoted Michelle O Hea to account director on Scion.
universal positive, Aug. 30, 2012
Forces for good: ATTIK plus SFAF
...Part of the Dentsu Network, ATTIK is a global creative agency that formulates corporate brand strategy and implements creative solutions across every medium from print, web and broadcast to event management. To ignite its clients brands and inspire their customers, ATTIK takes on the role of advisor, partner, challenger and brand guardian. Understanding that no city experienced epidemic levels of HIV faster than San Francisco, ATTIK joined forces...
Buzzfeed.com, Aug. 29, 2012
Many Ways To Be Gay
No matter what you're into, get an HIV test every six months. A campaign from global creative agency ATTIK for the San Francisco AIDS Foundation...
BestAdsonTV.com, Aug. 29, 2012
Bus Side #1 from Many Shades of Gay campaign
Bus Side #2 from Many Shades of Gay campaign
Bus Side #3 from Many Shades of Gay campaign
Poster from Many Shades of Gay campaign
"...Knowing that we would have the opportunity to build anticipation for San Francisco Pride on June 23 and 24..."
Coloribus.com, Aug. 29, 2012
"Poster from Many Shades of Gay Campaign."
Print Ad for San Francisco AIDS Foundation by ATTIK U.S.
Advertolog.com, Aug. 29, 2012
Poster from Many Shades of Gay Campaign
Bus Side #1 from Many Shades of Gay campaign
Bus Side #2 from Many Shades of Gay campaign
Bus Side #3 from Many Shades of Gay campaign
...we wanted to do something unique that would reflect and inspire people, and encourage them to get behind the ideas and take more control over HIV." Since launching, the traffic on the website has been extraordinary, reaching far beyond San Francisco. Turnouts for all the June events in San Francisco also exceeded expectations, and the campaign's posters will appear at the U.S. Conference on AIDS in Las Vegas in September...
QBN.com, Aug. 29, 2012
Gayness
...Courtesy of ATTIK...
search & find, Aug. 29, 2012
ManyShadesofGay.org
...courtesy of @ATTIK_US ~ features the world s most robust avatar generator: Get tested, know your status, and take control of your health.
Advertolog.com, Aug. 22, 2012
Driven by Details
...As you can see in ATTIK's U.S. cross-media campaign materials, itâs a premium coupe that is driven by details...
BestAdsonTV.com, Aug. 22, 2012
Driven by details
Scion has joined forces with cutting-edge auto design studio Five Axis and performance line Toyota Racing Development (TRD) to create the Scion tC Release Series 8.0. It comes in both manual and automatic transmission models. As you can see in ATTIK's U.S. cross-media campaign materials, it's a premium coupe that is driven by details...
Coloribus.com, Aug. 22, 2012
"Driven by Details" Print Ad for Scion by ATTIK U.S.
"Introducing the Absolutely Red Scion tC Release Series 8.0" TV Commercial for Scion Tc by ATTIK U.S.
"Scion tC Release Series 8.0 in Absolutely Red" TV Commercial for Scion Tc by ATTIK U.S.
...Introducing the brand new Scion tC Release Series 8.0 in Absolutely Red. Built in collaboration with TRD and Five Axis Design...
TheSFEgotist.com, Aug. 22, 2012
ATTIK launches Scion's newest.
ATTIK has launched a full campaign for the Scion tC Release Series 8.0 - created by design studio Five Axis and performance line Toyota Racing Development (TRD). Check out the web spots below and the landing page, then keep an eye out for print and banners too...
Adhugger.net, Aug. 21, 2012
With love for a car and Driven by details Attik for Scion
Attik supports Scion US cross-media campaign with print ads, innovative rich-media and Flash banners, TV/web videos and the custom landing page here (part of the new HTML5 Scion.com website developed and managed by Attik over the past 18 months which re-launched back on February 1 of this year)...
A&U, July 26, 2012
Many Shades of Gay
...Many Shades of Gay, a new testing and care-services awareness multimedia site, allows you to generate an avatar that s as adorable as a Rankin-Bass animation and flexible enough so that, as you assemble your physical features and personal style bit by bit from a multitude of options, you are able to see yourself represented. The aim is inclusive: No matter what you re into, get an HIV test every six months, reads the tag line...
Scion.com, July 24, 2012
Behind the Scenes: Scion tC Release Series 8.0 Video Shoot
...we re here to bring you exclusive behind the scenes coverage of all the work that went into filming the two and a half minute spot...
.net magazine, July 17, 2012
Summer 2012 (#231): /makeover: Scion.com
Scion's old site was cumbersome and hard to navigate. ATTIK's senior copywriter Mike Brenner explains how his agency helped Toyota relaunch the brand online...
Pulse+Signal, July 13, 2012
Many Shades of Gay HIV Prevention Campaign Shows Future of Public Health
...The campaign orbits around a website www.manyshadesofgay.org where visitors can create and share their own unique avatar to show off their individuality, [...] learn about HIV testing, find testing centers, and set reminders to be tested again every six months. The site also includes a channel for HIV-positive guys, which provides health information and resources to connect them to HIV treatment and care...
blog.AIDS.gov, June 18, 2012
Avatars Reaching Gay Men
...In the past we have highlighted the work of our colleagues who are using virtual tools to reach their target audience. This month, LGBTQ pride month, the San Francisco AIDS Foundation (SFAF) launched a new campaign that incorporates the use of avatars and texting to promote HIV testing. We asked them to share more about the campaign, and will follow up with them in six months to share their lessons learned...
Adhugger.net, June 15, 2012
Many Shades of Gay a cross media campaign from Attik and San Francisco AIDS Foundation
Attik worked closely with San Francisco AIDS Foundation and prominent health organizations to a new cross-media marketing campaign...
Australian Creative, June 14, 2012
Attik's Many Shades of Gay
"...From our first meetings with Attik last year, it was clear that they felt very strongly about giving back to our community, he said. Their creativity, expertise and professionalism have been limitless and absolutely extraordinary..."
FastCoCreate.com, June 13, 2012
AIDS Foundation Campaign Has More Than 50 Shades of Gay
An integrated campaign from ATTIK and the San Francisco AIDS Foundation urges gay men to test every six months with the help of "the world s most customizable avatar generator..."
The Huffington Post, June 13, 2012
Many Shades of Gay
...It's also an important time to acknowledge the tremendous advances we've made in the fight against HIV/AIDS over the past 30 years. Now more than ever, we have hope that we can see an end to the disease in our lifetime...
TheSFEgotist.com, June 13, 2012
"Many Shades of Gay" campaign from ATTIK
...There's a ton to the campaign, which you'll be seeing around town. But a few executions are below...
Computer Arts, June 12, 2012
The 200 best design moments ever: #123 ATTIK MAKES SOME NOISE
...Noise 4 arrives in late 2001, when the Western world is still reeling from the 9/11 attacks and the design industry is suffering the dotcom crash. The day we got our copies was 10 September 2001... We were excited, but obviously the day after it just felt like it didn t matter what you sent anybody, no one would be interested...
Creativity-Online.com, June 12, 2012
San Francisco AIDS Foundation: Many Shades of Gay
...The website is being promoted via online banners, print and out-of-home ads, as well as drink coasters in local bars, all of which aim to promote the diversity of the gay community as well reminding them to get the test...
Dexigner.com, June 12, 2012
ATTIK Created Many Shades of Gay Campaign for San Francisco AIDS Foundation
...ATTIK's project team involved creatives, designers, strategic planners, account service and production professionals. Leveraging the resources of the foundation and many leading community-based health organizations and health experts, the agency's contributions to this highly collaborative effort began with the application of its patent research methodologies...
MediaPost Marketing Daily, June 12, 2012
San Francisco AIDS Foundation Taps Attik
...The timing is critical as San Francisco Pride is on June 23 and 24, and organizers say that if the campaign succeeds, SFAF will see the greatest turnout in history for National HIV Testing Day on June 27. "We wanted to do something unique that would reflect and inspire people, and encourage them to get behind the ideas and take more control over HIV," says James Loduca, VP public affairs for SFAF...
Yahoo! Finance, June 12, 2012
Breaking "Many Shades of Gay" Cross-Media Campaign from ATTIK and San Francisco AIDS Foundation Encourages Gay Men to Test Every Six Months
...Entitled "Many Shades of Gay," the campaign's mobile- and tablet-optimized HTML5 website now live at www.manyshadesofgay.org is being heavily promoted with ATTIK's online banners, print and out-of-home ads, as well as colorful drink coasters now in wide use within scores of local bars...
Yahoo! Finance, June 12, 2012
Groundbreaking Campaign Aims to Make Frequent HIV Testing the New Norm for Gay and Bisexual Men
San Francisco AIDS Foundation, San Francisco Department of Public Health (SFDPH), and a coalition of partners today launched an innovative multimedia effort to encourage gay and bisexual men to test regularly for HIV and make frequent HIV testing the social norm in the community. "Many Shades of Gay" celebrates the diversity of the gay community and focuses on one simple message: No matter what you're into, get an HIV test every six months...
WeLoveAd.com, June 11, 2012
Scion FR-S "Bringing the Sport Back to the Car" TV
Scion FR-S "Bringing the Sport Back to the Car" Billboard
Scion FR-S "Bringing the Sport Back to the Car" Print #1
Scion FR-S "Bringing the Sport Back to the Car" Print #2
Scion FR-S "Bringing the Sport Back to the Car" Wallscape
...Agency: ATTIK San Francisco, San Francisco, CA, United States. Executive Creative Director: Simon Needham...
Advertolog.com, June 6, 2012
Scion Adverts & Commercials Archive: Genes
Scion Adverts & Commercials Archive: Rear Wheel
Billboard from Scion FR-S "Driving is Back" campaign
Wallscape from Scion FR-S "Driving is Back" campaign
...Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country...
AdHugger.net, June 5, 2012
Toyota Scion and Attik proclaim: Driving is back
...Scion is extremely excited about the launch of the FR-S (& ) The rear-wheel drive sports car is the brand s halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts. Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S. Jack Hollis, Vice President, Scion...
BestAdsonTV.com, June 5, 2012
Scion: Sport Back to the Car
...Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign...
Jazarah.net, June 5, 2012
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
...In this campaign, the radical new FR-S itself is first and foremost, began ATTIK co-founder and executive creative director Simon Needham. To us, there are very few exciting cars out there that are also practical on some level& and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes...
TheSFEgotist.com, June 5, 2012
ATTIK exclaims - Driving is back.
...Their "Driving is Back" campaign features a lot of pretty car porn and the beautiful coupe that most people won't peg as a Scion. In addition to the TV, there's outdoor and lots of print. Check it out...
The Auto Marketing Blog, June 5, 2012
Scion Gets Its First Halo Car
...It is great watching the low-end sports car market heat up. To think one can buy a V6 Mustang, a Hyundai Genesis Coupe and now a Scion FR-S in the mid $20k range and get a lot of performance and fun plus great fuel economy...
MediaPost Marketing Daily, June 5, 2012
Scion Flexes FR-S Muscle With New Campaign
...Toyota's Scion brand is launching a campaign this week in New York and 25 other major markets to talk about its new FR-S sports car. Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out of home elements beyond the usual pure-Millennial channels...
Yorkshire Post, June 5, 2012
From the attic to the world, entrepreneur s tips to get to top
Back in 1986, James Sommerville and his business partner Simon Needham bought a new fangled Apple Mac, picked up a grant from the Prince s Trust and founded a design agency in an attic bedroom in James s grandmother s house. Attik the name is inspired by the place the business was formed is now a branding agency working with blue chip clients such as MTV, Coca-Cola and Toyota...
SHOOTonline.com, June 4, 2012
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
...Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe...
Yahoo! Finance, June 4, 2012
Driving is Back in Innovative Scion FR-S Cross-Media Campaign from ATTIK
July iAd and Mobile-Targeted Digimarc Print Ads to Follow Ambitious Initial Outdoor, TV, Print and Online Placements
Chief Marketer, April/May 2012
Cover Story: Scion Revs Up
A speedy new website and buzz-worthy content helps the car brand engage new buyers...
universal positive, May 17, 2012
Scion and ATTIK rev up&
...Scion supports originality through its programs in the artistic community. For the past ten years, global creative agency ATTIK has served as the pioneering brand s creative agency of record, and this is most certainly a watershed year for their partnership...
ChiefMarketer.com, May 3, 2012
Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion worked to transition its web site to a new HTML5-based platform. The result is quicker loads times, greater interactivity and more content abilities for a brand that depends heavily on digital to attract, inform and sell its young target demographic...
AdAge.com, Apr. 29, 2012
Largest U.S. Agencies From All Disciplines
Largest U.S. Agencies From All Disciplines by 2011 U.S. revenue. Part of Agency Report 2012.
CreativeReview.co.uk, Apr. 5, 2012
Doing donuts in the Scion iQ
This week, Toyota Motor Sales USA's Scion has released its newest series of brand films, which are part of its cross-media launch campaign from global creative agency ATTIK for the new, premium micro-subcompact iQ. Entitled Donuts, this series features four installments of varying lengths. All were directed by ATTIK co-founder, executive creative director and director Simon Needham in Los Angeles through Blueyed Pictures. As you ll see when you watch them, sometimes Simon s job is really fun...
TheSFEgotist.com, Apr. 5, 2012
Babes and Donuts? ATTIK picks two great things to sell the Scion IQ.
ATTIK has launched their newest spots for the Scion iQ, directed by ATTIK co-founder, executive creative director and director Simon Needham through Blueyed Pictures. And really, can you go wrong with babes and donuts? Needless to say, we were entertained...
AdsoftheWorld.com, Apr. 4, 2012
Scion iQ: Bikers 'n' Donuts
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Art Director: Mike Cornell; Copywriter: Andy Sciamanna; Sr. Broadcast Producer: Patty Lum...
AdsoftheWorld.com, Apr. 4, 2012
Scion iQ: Dudes 'n' Donuts
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Art Director: Mike Cornell; Copywriter: Andy Sciamanna; Sr. Broadcast Producer: Patty Lum...
AdsoftheWorld.com, Apr. 4, 2012
Scion iQ: Cops 'n' Donuts
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Art Director: Mike Cornell; Copywriter: Andy Sciamanna; Sr. Broadcast Producer: Patty Lum...
AdsoftheWorld.com, Apr. 4, 2012
Scion iQ: Babes 'n' Donuts
Advertising Agency: ATTIK, USA; Executive Creative Director: Simon Needham; Creative Director: Ron Lim; Art Director: Mike Cornell; Copywriter: Andy Sciamanna; Sr. Broadcast Producer: Patty Lum...
AdAge.com, Apr. 2, 2012
Tim Andree Takes Dentsu to New Heights
Dentsu Inc., a 110-year-old agency dominant in Japan, had long tried and failed to gain traction in the states through alliances such as Dentsu Young & Rubicam, Havas Dentsu Marsteller and, the biggest bet, a 21% stake in Bcom3. Mr. Andree's approach has instead been to buy and build. He's made smarter bets -- and maybe gotten a little lucky. Under his guidance, Dentsu paid well for top-of-the-line U.S. shops, such as Attik...
KamCity.com, Mar. 22, 2012
GLOBAL: Kraft Causes Furrowed Brows With New Name For Snacks Business
...The group also revealed that it is working with the creative firm Attik on a corporate identity for Mondelez, which will have $32bn in annual revenue, adding that it has also reserved the stock symbol MDLZ . The new company will be headquartered in Deerfield, Illinois, outside Chicago...
4-traders.com, Mar. 21, 2012
Kraft to call snack business Mondelez International
...Kraft is working with the creative firm Attik on a corporate identity for Mondelez, which will have $32 billion in annual revenue, with 80 percent derived from outside North America...
MediaPost on SlideShare.net, Mar. 20, 2012
Scion.com: The Revolution
...First launched in 2003 to support the introduction of the youth-targeted Scion line of vehicles from Toyota, the Scion.com website has been completely reengineered and redesigned by global creative agency ATTIK to make it more user-friendly, accessible, functional, scalable and robust...
MediaPostLive on YouTube, Mar. 19, 2012
Case Study: Scion.com's Revolution
...Among the redevelopment objectives for the project were creating a fast and functionally sophisticated site that vastly improves the research and shopping experience for users. Offering a more flexible, fluid navigation and layout structure, Scion.com is now tablet- and touch-friendly and optimized for social media, and more than ever, it offers the perfect platform for engaging Scion s target audience. Presenters: Simon Needham, Co-Founder, Executive Creative Director, ATTIK, and Owen Peacock, National Marketing and Communications Manager, Scion...
TheSFEgotist.com, Mar. 14, 2012
Happy 10th anniversary to Scion and ATTIK.
In today's advertising world, it's rare to hear an agency/client relationship last more than a few years. So we're psyched to congratulate ATTIK and Scion on a full decade together...
SHOOTonline.com, Mar. 14, 2012
Scion and ATTIK Begin Tenth Year of Creative Partnership with National Cross-Media Campaign for "Big" Scion iQ
...ATTIK remains the brand's creative agency of record, and the breaking national cross-media campaign for Scion's new, premium micro-subcompact iQ represents the latest strategic initiative from one of this era's most impactful marketing relationships...
Yahoo! Finance, Mar. 14, 2012
Scion and ATTIK Begin Tenth Year of Creative Partnership With National Cross-Media Campaign for "Big" Scion iQ
"...This unique ethos has proven to be the perfect match for Scion, which focuses on being the youngest brand in the automotive industry. Our target audience constantly changes, and where they lead us, together we continue our greatest efforts to engage them creatively and address their needs and interests..."
The New York Times Global Edition, Mar. 12, 2012
Accounts and People of Note in the Advertising Industry
...Dentsu L.A., the Los Angeles office of Dentsu America, will be renamed Attik L.A., giving Attik, a Dentsu America agency based in San Francisco, a presence in Los Angeles. Dentsu America is part of the Dentsu Network West division of Dentsu...
AutoRacingDaily.com, Mar. 8, 2012
Scion Going After The Young, Cool Crowd
...The center of the iQ Therefore i Am campaign is a series of 12 brief online skits, called Park! The episodes, available on YouTube and on scion.com, include one in which an orange iQ a color Scion calls Hot Lava whips easily into a parking space that most drivers would have to spend considerable time maneuvering into to achieve...
BlueYedBlog.com, Mar. 8, 2012
Scion iQ
...Agency: Attik; Executive Producer: Jamee Natella; Director: Simon Needham...
The New York Times Global Edition, Mar. 4, 2012
Scion Aims Online Videos at Young Buyers
...We are pushing the boundaries, said Simon Needham, co-founder and executive creative director of Attik, a San Francisco digital and design agency that is part of Dentsu. But we had to get over that the car has an amazing, small turning radius and emphasize the car s size by showing how easily it parks. In the Donuts episodes, he said, we wanted to show that four people could fit easily even if they are burly bikers. And we had to think about what was fun to watch, he added. The light-hearted approach, said Mr. Needham, who has been working with Scion since its 2003 beginning, is different from our earlier more creative, dark and mysterious approach. The youth market changes, and this type of content raises awareness. Attik devised the online skits...
Adweek.com, Mar. 2, 2012
Dentsu LA Gives Way to Attik LA
...The move also reflects the relative strength and success of Attik, a San Francisco-based shop whose marquee account is Toyota's Scion...
AdAge.com, Mar. 1, 2012
Dentsu to Rebrand European Operations with McGarryBowen Name
...McGarryBowen first entered Europe in 2010 with the launch of a small London office, but it was an operating unit of Dentsu U.K., which oversees Dentsu London and Attik London as well as offices in Brussels, Dusseldorf and Milan...
AgencySpy.com, Feb. 22, 2012
Starting 4/1, Dentsu LA Will Be Known as ATTIK LA
...Yes, we ve received confirmation that the Dentsu network is making some shifts in the West Coast, mainly that starting April 1 (no joke), the agency will re-brand its Los Angeles office as ATTIK LA. Leading the new operation will be Ric Peralta, who once served as CEO of ATTIK, then moved into the president post-Dentsu acquisition in 2007. Peralta will be back in the mix as CEO of the agency network s West Coast operations...
MediaPost Marketing Daily, Feb. 14, 2012
Scion, Attik Revamp Web Site
...Scion last year handed all web duties to its creative AOR, Attik, which rebuilt the eight-year-old Scion.com from grill to tailpipe in HTML5 and CSS3 so it can be used with devices that are becoming the de facto interface for the Web: tablets, smartphones and other mobile screens. The agency says the navigation and layout structure is intended to be tablet- and touch-friendly...
ImportRPM.com, Feb. 6, 2012
Scion Redesigns Its Website Ahead of FR-S Launch
Just in time for the arrival of the Scion FR-S, Toyota s youth-oriented sub-brand decided to give its Scion.com website a makeover. The new website boasts a completely new vibe that s notably more grown up...
SweetMOD.com, Feb. 6, 2012
Scion Redesigns Its Website Ahead of FR-S Launch
Via Import RPM...
The Content Strategist, Feb. 2, 2012
Scion Revamps Its Content Strategy
Scion recently launched a sparkling new site with the help of global creative agency ATTIK. Among other functions, the site enables users to browse content relevant to the Scion community...
giantchild.com, Feb. 2, 2012
Attik Scion Site Relaunch
New site for Scion from San Francisco based Attik.
silobreaker.com, Feb. 2, 2012
Launch of the All New Scion.com
Built From the Ground Up with Innovative Design and Functionality, Precision & Ease for an Engaging User-Friendly Experience...
The New York Times, Feb. 2, 2012
Advertising / Before the Toss, Super Bowl
...The agency for Volkswagen is Deutsch L.A., owned by the Interpublic Group of Companies. The other agencies are: for Kia, David & Goliath; for Honda, RPA, which is also busy in social media promoting a commercial for a Honda sibling, Acura; and for Lexus, Attik...
TheSFEgotist.com, Feb. 2, 2012
ATTIK launches new Scion website
Scion and ATTIK just launched the all-new www.Scion.com. The site was first launched in 2003 but now has been completely reengineered and redesigned by ATTIK to make it more user-friendly, accessible, functional, scalable and robust...
San Francisco Business Times, Feb. 1, 2012
All-New Scion.com Launches Through Innovative Brand's Expanded Partnership With Global Creative Agency ATTIK
"...When it comes to aligning our business and brand strategies through innovative, intelligent, breakthrough initiatives that build real success, ATTIK continues to be a tremendous partner," said Owen Peacock. "We have many exciting initiatives set to play out in 2012, and the all-new Scion.com will provide an easy connection and access to key information about our brand and cars. Our goal is to make the Scion experience simple and easy all the way from shopping to owning..."
Advertising Age, Jan. 31, 2012
Lexus Joins Traffic Jam of Companies Releasing Ads Before Super Bowl
...Lexus is the latest automaker to enter the on-ramp, with a 30-second spot that is the brand's first for the Big Game. Touting the luxury label's 2013 GS, the spot is scheduled to air at the end of the first quarter. The GS is one of several new or updated models coming to showrooms this year, and announces a revised design statement for Lexus. The spot, called "The Beast" -- an exercise in understatement -- was created by Attik, a Lexus roster agency...
Adweek, Jan. 31, 2012
Cadillac, Lexus, Hyundai Release Their Super Bowl :30s
...The Lexus spot, by Attik, isn't too much more than the teaser. It simply shows the 2013 Lexus GS breaking out of its metal box...
AutoGuide.com, Jan. 31, 2012
Scion FR-S Commercial Recently Shot [Behind the Scenes]
Unless you ve been living under a rock that s inside a cave the last couple of months, you might have heard of the Toyota GT 86 which will be coming to America as the Scion FR-S. But in case you haven t heard of the FR-S (you can read our review here), Scion went out and shot a commercial recently with drifter Ken Gushi behind the wheel...
Creativity-Online.com, Jan. 31, 2012
Lexus: The Beast -- Super Bowl XLVI
Attik debuts the Super Bowl Lexus spot, set to air in the first half of the big game this weekend. Power and masculine strength is emphasized...
Lexus USA Newsroom, Jan. 31, 2012
Lexus to Unleash 'The Beast' in First Super Bowl Commercial
...Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed The Beast, the company s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC...
universal positive, Jan. 29, 2012
Super Bowls past and present
...I ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK s work has made high-profile Super Bowl splashes in the past, to include their bold logo for Super Bowl XLIV itself just two years ago. Here s wishing much success to everyone involved in what is sure to be one of the top media events of 2012...
Scion Blog, Jan. 25, 2012
Behind The Scenes: 2013 Scion FR-S Commercial Shoot
...Director Simon Needham of ATTIK creative agency led the shoot. ATTIK has a close relationship with Scion, producing ads like the Zeus Release Series campaign in the past. His skill and professionalism made for a timely and productive shoot...
MediaPost's Marketing Daily, Jan. 24, 2012
Lexus Super Bowl Ad: Big Changes
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI. The automaker will use its buy to tout its 2013 GS car and talk about its raft of products to come this year. The 30-second ad, via San Francisco-based Attik (whose main task for the automaker is the Scion division), will run during the first half of the game. The launch campaign for the GS, which goes on sale next month, will be handled by AOR El Segundo, Calif.-based Team One...
The Detroit Free Press, Jan. 19, 2012
Lexus GS to star in brand's 1st Super Bowl ad
Lexus' first Super Bowl commercial, a 30-second TV spot for the 2013 GS, is scheduled to debut during NBC's broadcast of the game on Feb. 5. The GS is to be launched in February. The new spot also will hint that Toyota's luxury brand will roll out more products in the near future. The commercial was created by Attik, a Lexus agency...
AutoWeek, Jan. 18, 2012
Lexus to debut its first Super Bowl commercial
...The Super Bowl provides us with a big opportunity to reach a highly engaged audience of 50 million people, said Brian Smith, Lexus vice president of marketing. The spot will also convey that even more products are waiting in the wings and are anxious to hit the road. The ads were created by Attik, a Lexus roster agency. The half-minute spot will run in the first half of Super Bowl XLVI...
AgencySpy.com, Jan. 17, 2012
Tuesday Odds and Ends
-Lexus is debuting its first-ever Super Bowl spot with the help of ATTIK...
TheBigLead.com, Jan. 17, 2012
Lexus Adds To Auto Category Traffic Jam At Super Bowl XLVI
...Lexus will support with print, Internet and dedicated sites at Facebook and YouTube. The ads were created by Attik, a Lexus roster agency...
Yahoo! Finance, Jan. 17, 2012
Lexus to Debut its First Super Bowl Commercial
...The :30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A :15 second sneak-peek of the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency...
universal positive, Dec. 26, 2011
Giving season: Heroes
I m also especially thankful to the individuals behind my client company ATTIK for their leadership and help in supporting the following heroic organizations...
TheSFEgotist.com, Dec. 12, 2011
"What I learned this year."
Since it's the end of 2011 and time for some reflection, we asked some of San Francisco's brightest creative minds to tell us what they learned this year. So all week we'll be debuting some pretty amazing editorials - starting with Simon Needham, the co-founder of ATTIK...
universal positive, Dec. 12, 2011
Needham Rising
This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham...
TheSFEgotist.com, Nov. 18, 2011
ONCE: Part 10
Part 10: "How many clients do you fire per year because they don't let you do good work?" and "What, as a leader of people, have you learned NOT to do?"
TheSFEgotist.com, Nov. 18, 2011
ONCE: Part 9
Part 9: "Has the idea of making everything perfect been replaced or impacted by the idea of getting it out there first?"
But is it Design, Nov. 17, 2011
Who are the top 5 design companies in the UK? (In no particular order)
Attik are a very popular design company with an amazing client list as well as being brand designers they have also won a gold in the MI6 Gaming Awards. Attik have also released 6 books, that are essentially compendiums of design ideas...
TheSFEgotist.com, Nov. 17, 2011
ONCE: Part 8
Part 8: "What advice do you have for the industry's creative leadership today?"
TheSFEgotist.com, Nov. 17, 2011
ONCE: Part 7
Part 7: "We are molders, shapers, managers... but are we still good creatives?"
TheSFEgotist.com, Nov. 16, 2011
ONCE: Part 6
Part 6: "You know your big idea is right but the client's not buying. What is your secret weapon to sell it?"
NiceWorkSF.com, Nov. 15, 2011
Zeus Returns: Scion xB and xD
Zeus is back! SF ad agency Attik introduces two new Scion models with another hilarious installment from the master of Olympus.
TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 5
Part 5: "How can we teach new creatives to appreciate the old masters?"
TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 4
Part 4: "How do you get creatives to step away from the computer. Why doesn't anyone sketch anymore?"
TheSFEgotist.com, Nov. 15, 2011
ONCE: Part 3
...Over the course of an evening, in a secret location, they discussed all aspects of creativity and you can be a fly on the wall throughout all 10 episodes. It's a rare chance to learn from the top imaginations in the top creative city in the world...
universal positive, Nov. 15, 2011
One amazing night in San Francisco
Back on September 6, ATTIK creative director Ron Lim and ten more of San Francisco s greatest creative minds were invited by the editors of The San Francisco Egotist to participate in a once-in-a-lifetime gathering...
TheSFEgotist.com, Nov. 14, 2011
Creative Pool has a great 5 minutes with ATTIK Co-Founder and ECD Simon Needham.
Since it's a British site, we doubt you've seen it, but it's definitely worth checking out - this interview by Creative Pool with Simon Needham, ATTIK Co-Founder and ECD. There's some great stuff in there. Well worth the read...
TheSFEgotist.com, Nov. 14, 2011
ONCE: Part 2
Part 2: "Account people should be part of the creative culture. Yet many are just project managers who don't "get" the power of creative. What do you do about it?"
TheSFEgotist.com, Nov. 14, 2011
ONCE: Part 1
Eleven of San Francisco's greatest creative minds walk into a bar, including ATTIK's Ron Lim...
BlueyedBlog.com, Nov. 11, 2011
Feature from September issue of Computer Arts on Zeus campaign
Blueyed Pictures and Attik are proud to announce a 4 page spread in the Sept. issue of Computer Arts magazine. Happy Reading!
FHD.com.vn, Nov. 11, 2011
Dentsu London Office Interior by Essentia Designs
...Our brief was to create an interior which was sympathetic to the curvaceous exterior of the building and provided a high-tech Japanese minimalist environment within which they can create their future magic. In addition to the main agency studio spaces there was a need to incorporate space for Attik, an associated multi-award winning branding agency...
TheSFEgotist.com, Nov. 11, 2011
The SF Egotist proudly presents ONCE.
...A one time, once-in-a-lifetime gathering of the city's most creative people, brought to you by us, the SF Egotist. For one night, in one secret location, we gathered together the likes of Rich Silverstein, Co-Chairman/Co-Founder of Goodby Silverstein & Partners; Scott Duchon, Chief Creative Officer at twofifteenmccann; Stephen Goldblatt, Executive Creative Director at Evolution Bureau; Ron Lim, Creative Director at ATTIK; Tommy Means, Founding Partner of Mekanism; DJ O Neil, Chief Executive Officer at Hub Strategy; PJ Pereira, Chief Creative Officer at Pereira & O Dell; Rob Price, Executive Creative Director at Eleven Inc.; Kevin Roddy, Chairman and Chief Creative Officer at Publicis & Hal Riney; Steve Stone, Executive Creative Director at Heat; and Paul Venables, Founder and Creative Director of Venables Bell & Partners...
Benzinga.com, Nov. 10, 2011
Toyota's Jim Lentz Becomes SkillsUSA's "Champion Of The Year"
Jim Lentz, president and chief operating officer of Toyota Motor Sales, U.S.A. Inc. received the 2011 SkillsUSA Champion of the Year award on the evening of Friday, November 4, 2011 during a ceremony at the Waldorf-Astoria in New York City. Representatives from 36 corporations and organizations including Dentsu and Attik attended the event...
creativepool.co.uk, Nov. 9, 2011
5 minutes with Simon Needham - ATTIK
...What do you love about your job? The variety of it. Although the downs are tough, there are amazing ups as well. It's unpredictable but always fun and challenging. It's great to be able to do something as a living that you would do as a hobby...
WELOVEAD.com, Oct. 28, 2011
ATTIK | Scion Billboard
One s hot. One s cool. Both rule.
WELOVEAD.com, Oct. 28, 2011
ATTIK | Scion Wallscape
Hot Lava xB Release Series 9.0. Blizzard Pearl xD Release Series 4.0.
universal positive, Oct. 24, 2011
Business and brand strategy alignment
...Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David s ideas at work...
BestAdsonTV.com, Oct. 15, 2011
Scion: Zeus and the Scion xB and xD RS
Simon Needham led his crew in creating the TV spots and a full segment of "Cradles," taking viewers inside Zeus's opulent mansion for an intimate, one-of-a-kind look at the God of sky and thunder, his goods and his unique lifestyle...
Adland.tv, Oct. 14, 2011
Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)
"...Our Release Series models set Scion apart from everyone else," said Jack Hollis, Vice President Scion. "They epitomize personalization and customization, to the point where even Zeus is proud to show them off as part of his stable. He obviously has a lot of influence, so together with our partners at ATTIK, we put him center stage...
CreativeReview.co.uk, Oct. 14, 2011
Zeus Returns...
...for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
Motherboard.tv, Oct. 14, 2011
Zeus returns for Scion's Release Series
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...
search & find, Oct. 14, 2011
Zeus
...Zeus has returned in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades)...
QBN.com, Oct. 14, 2011
Zeus returns
ATTIK's creatives went to Mount Olympus for Scion... click to see see where the magic happens.
brandchannel.com, Oct. 12, 2011
Scion of the Gods: Zeus Reveals New RS
"...We hinted around at Zeus's personal life in our first campaign, but this time we decided to visit him at Mount Olympus to see how a God really lives," said Ron Lim, creative director ATTIK, which created the campaign. "While the TV spot is too short to talk about anything other than his whips, the online content lets us delve into his unbelievable palace and see how and where the magic happens..."
BlueyedBlog.com, Oct. 6, 2011
Zeus Returns for ATTIK s New Cross-Media Campaign for Scion xB and xD Release Series
...Director: Simon Needham; Agency producer: Patty Lum; Producer: Jon Goldberg; Executive Producer: Jamee Natella...
universal positive, Oct. 3, 2011
Zeus returns for Scion s release series
...In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion s fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond...
WeLoveAd.com, Oct. 3, 2011
Zeus
Scion xB RS 9.0 and xD RS 4.0 Campaign. Brand: Scion. Agency: ATTIK San Francisco, San Francisco, CA, United States.
UTalkMarketing.com, Oct. 2, 2011
Advertising Campaigns: Scion launches new Zeus "cradles" campaign
ATTIK summoned Zeus for its inventive cross-media campaign for the Scion Release Series 7.0, shining new light on Greek mythology's father of all Gods and men.
Computer Arts, September 2011
Behind the Brief: The making of Zeus & the High Voltage tC
The gods were on Attik s side when the creative agency produced an inventive campaign for the latest Scion sports coupé...
AdFlipoff Blog, Sep. 30, 2011
Zeus Returns in New Scion Campaign
...The campaign includes television, print, radio, online and outdoor. The newest spot, Zeus s Cradle will make its television debut on Monday...
Adrants.com, Sep. 30, 2011
Zeus Returns in New Scion Campaign
San Francisco-based ATTIK is out with more work for Scion. Following its work in June which debuted the character Zeus to tout the limited edition Scion tC Release Series 7.0 garnering 13.5 million online impressions, ATTIK is back with more Zeus...
AgencySpy.com, Sep. 30, 2011
Friday Morning Stir
Zeus returns in new ATTIK-created spots for Scion (above).
ScaryIdeas.com, Sep. 30, 2011
Scion: Zeus's Cradle
...ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. This campaign follows on the success of the recent tC Release Series campaign by once again featuring Zeus himself. To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders undertook the arduous journey to Mount Olympus...
SHOOTonline.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
"...Even with stellar talent, it can be challenging to capture a great performance, and Zeus is a real prima donna," Needham said. "But even considering all the perks we had to throw in and the difficulties we faced shooting on Mount Olympus, we're proud to have come away with something very special for fans of cool cars and Greek Mythology alike. Once again, our hats are off to Scion for their boldness and bravery... and their brilliance in creating cars that please the likes of Zeus..."
TheAutoChannel.com, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
...Beginning this week, TV placements will air campaign spots well into January on Adult Swim, CBS Sports, Current, Comedy Central, FX, FUEL TV, G4, IFC, and other targeted networks, including many MTV channels. Radio, print, online and outdoor placements will also target young men. The brand's YouTube and Facebook fans will continue to be the first to see behind the scenes spots, plus other materials and offers to be released over the days ahead...
Yahoo! Finance, Sep. 30, 2011
Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series
To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus...
AdPulp.com, Sep. 29, 2011
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
According to The New York Times, Toyota s Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it s the exact thing I asked RJR s Camel brand to do a number of years ago, but I digress& Scion, unlike Camel, is also actively courting customers on TV. Here s a new spot from ATTIK in San Francisco...
MediaPost Marketing Daily, Sep. 29, 2011
Zeus Returns To Talk Up His Scion Release Series
As in the summer campaign, there is a raft of humorous viral videos via San Francisco-based Attik, Scion's AOR since the brand's inception. There is one 30-second TV spot, which will run on channels like Adult Swim, Fuse, Fuel, and Comedy Central, and a pair of long-form videos in which Zeus walks us through his "cradle" where we see his gothic tastes, portraits of his father Cronos (inventor of the open-faced sandwich), and his brothers Hades ("he's very open-minded") and Poseidon...
TheSFEgotist.com, Sep. 29, 2011
ATTIK brings back Zeus for Scion
ATTIK is back with another Zeus-themed campaign for Scion and the limited edition Scion xD Release Series 4.0 and xB Release Series 9.0. The integrated work spans TV, outdoor web and an 8-minute episode of "Zeus's Cradle" - all directed by ATTIK's Simon Needham...
AgencySpy.com, Sep. 27, 2011
Tuesday Morning Stir
It looks like some ATTIK creatives are having a little fun at George Clooney s expense (above).
NiceWorkSF.com, Aug. 22, 2011
Zeus and The High Voltage tC
SF ad campaign masters Attik lift the 2012 Scion tC to god-of-awesome standards. For even more fun, check out the campaign s website...
Computer Graphics World, June/July 2011
Driven: An Augmented Reality game, part of a multimedia ad campaign, puts players behind the wheel of a new Scion
...Scion was planning to introduce the next-generation Scion tC and wanted to make a lot of noise. The new model has improved performance, and they wanted to play that up, says Ron Lim, creative director at ATTIK, the creative agency behind the campaign. To show off the handling, we wanted to avoid the typical clichés of maneuvering around orange cones or falling rocks. So we invented the machine. Scions have always been known as an urban car, so we decided to have a city coming to life that would throw everything it has at the tC...
AdAge.com, July 22, 2011
Brands (and Agencies) Give Turntable.fm a Spin
...Ad agencies such as BBH, Attik and CP+B Miami are hosting their own rooms, too. Ian Schafer, CEO of Deep Focus, was dropping Tune-Yards tracks in that agency's room earlier today. Just a short perusal turns up rooms for other agencies like DraftFCB, Arnold, Rosetta and Ogilvy...
universal positive, July 11, 2011
ATTIK's hot summer
This summer s shaping up nicely at global creative agency ATTIK, where co-founder and ECD Simon Needham and company have sprung forth Zeus himself for their Scion Release Series tC 7.0 cross-media campaign while also adding a lot of impressive new talents in San Francisco. In June, they welcomed two new ACDs: internationally recognized creative and art director Rey Andrade, and renowned brand and experience design leader Paul Wang. Senior digital art director David Ziganay, and senior interactive producer Scott Howe came onboard in May...
TheReel.net, July 9, 2011
Zeus & the High Voltage tC Scion
Agency: ATTIK, San Francisco; Creatives: Simon Needham, Ron Lim, Michael Cornell, Andy Sciamanna; Agency Producer: Patty Lum; Production: Hazel Films, Los Angeles; Director: Simon Needham; Producer: Jon Goldberg; Director of Photography: Jordan Valenti; VFX: Brewster Parsons, Los Angeles; Editing House: Pistolera Post, Santa Monica; Editor: Patrick Sheffield...
ScreenMag.com, July 6, 2011
Brewster Parsons Adds Awesome to "High Voltage" from ATTIK
VFX Supervisor Andrew Eksner of Venice-based Brewster Parsons helps render Zeus s temple and power his legendary lightning bolt in director Simon Needham s colorful new :30 High Voltage commercial, part of global creative agency ATTIK s breaking cross-media campaign for the limited edition Scion tC Release Series 7.0...
Solutions for Creatives, June 30, 2011
New Work :: ATTIK for Scion
New XYZ retouching work for Attik for Scion. Zeus, lightning bolts, a palace in the clouds and the new Scion tC.
Videography.com, June 30, 2011
Attik's Campaign for Limited Edition High Voltage Scion tC
Creative agency Attik's new spots for Scion's limited edition High Voltage tC feature a goofy, power-tripping Zeus and a bright marigold color which will only be available on 2,200 cars (hence the limited edition). An extended cut of the main TV spot can be found below, along with Part 1 of "behind-the-scenes" with Zeus...
3DWorldMag.com, June 29, 2011
Zeus s CG Temple imagined in new Scion spot
Brewster Parsons has created Zeus s temple and his legendary lighting bolt in this brightly coloured spot for the Scion tC automobile...
AgencySpy.com, June 29, 2011
Wednesday Morning Stir
SF-based shop ATTIK promotes the Scion tC 7.0 series with a new ad featuring Zeus. Release the Krak whoops, sorry...
Digital Buyologie, June 29, 2011
Attik | Scion - Zeus & the High Voltage tC
Global creative agency ATTIK is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus. Also please visit Scion FB.
JoeyTomatoes.com, June 28, 2011
Zeus leads new cross-media Scion campaign from ATTIK
Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
PSFK.com, June 28, 2011
ATTIK Launches Campaign For Limited Edition High Voltage Scion tC
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion s limited edition tC Release Series 7.0. These High Voltage tCs have a push button start, TRD body kit, honeycomb grille, 183 alloy wheels, custom interior and design accents featuring the special bold color only available on this model...
AdPulp.com, June 28, 2011
Zeus Can t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0...
BestAdsonTV.com, June 28, 2011
Scion: "Zeus & the High Voltage tC"
The ATTIK campaign's spots star a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features.
Adland.tv, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...When we looked at all the unique features of the High Voltage tC, we felt like it was something Zeus could have made," said Needham. "Luckily, he was into it and available... so we set out together to show off this stunning tC in fun and humorous ways. This is the biggest campaign in history for any Scion Release Series model, and we are very grateful to everyone at Scion for trusting us and supporting our ideas on this scale..."
AdsoftheWorld.com, June 27, 2011
Scion: Zeus & the High Voltage tC
Zeus & the High Voltage tC Version 2
Zeus & the High Voltage tC Extended Cut
On the Set with Zeus: Part I (there are six episodes in this series; when you get to the end of each, a button on the tail-slate allows you to proceed to the next one)
Advertising Agency: Attik, San Francisco, USA...
brandchannel.com, June 27, 2011
Zeus Tries to Conjure What Scion Lacks: Buyers
...In the kick-off viral ad, Zeus does change the color of a Scion tC to a high-voltage bright yellow. Scion is selling only 2,200 of the special-version tCs, with each one featuring a customized body kit, push-button ignition, glossy black-alloy rims and other design accents inspired by Zeus. Scion is also sponsoring an interactive game this month for The Onion's new iPad edition...
BlueyedBlog.com, June 27, 2011
Scion High Voltage
We have teamed up with Attik Ad Agency to launch another Scion Campaign! Our new Scion Spot, High Voltage , directed by Simon Needham, produced by Jon Goldberg and Jamee Natella will premiere tonight...
Coloribus.com, June 27, 2011
Zeus & the High Voltage tC
Zeus & the High Voltage tC was done by Attik, San Francisco advertising agency for product: Scion.
elsterama.com, June 27, 2011
Scion tC - Zeus & the High Voltage tC - (2011) :30 (USA)
"...The 2011 tC is one of our best selling vehicles, so we know this limited edition is something young buyers will be especially excited about," explained Jack Hollis, Scion VP. "Our creative partners at ATTIK continue helping us connect with our target audience with fun, colorful and engaging content, while presenting Scion's new releases in very smart ways..."
fuse.tv, June 27, 2011
Feature Article: ATTIK Launches Campaign For Limited Edition High Voltage Scion tC From PSFK
San Francisco-based global creative agency ATTIK has recently launched a new campaign for Scion s limited edition tC Release Series 7.0...
SHOOTonline.com, June 27, 2011
Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
The campaign's spots and the behind the scenes shorts recently debuted at www.YouTube.com/Scion and www.facebook.com/scion, and the spot is scheduled to premiere on television tonight. It stars a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features...
SuperPunch.com, June 27, 2011
These ads for Scion (featuring Zeus) are way better than that Immortals trailer
I love these ads by Attik for the Scion tC by, starring Zeus. Funny and they do an excellent job of showing off the car...
Yahoo! Finance, June 27, 2011
Zeus Leads New Cross-Media Campaign From ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC
Global creative agency ATTIK (www.attik.com) is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus...
Advertising Age, June 23, 2011
Scion Reaches Beyond Youth With Help From Greek God Zeus
With Younger Drivers Squeezed by Economy, Toyota Launches TV, Video Push From Attik Aimed at Slightly Older Buyers
AutoGuide.com, June 23, 2011
Scion Has Viral Hopes for New Ad Campaign Staring Zeus [Video]
Created by the minds at Attik, the idea, says Scion marketing manager Owen Peacock in an interview with AdAge, is to generate something people will want to share with their friends, thus created a viral sensation. Along with a more mainstream commercial, there are also a series of accompanying videos titled On the Set with Zeus that take a mock look behind the scenes at the making of the commercial, showing Zeus trying to fit in on a Hollywood set and failing at picking up women...
MediaPost's MarketingDaily, June 23, 2011
Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
...The new campaign, via San Francisco-based Attik, Scion's AOR since the brand's inception, stars the ancient Greek god Zeus revisited as a toga-wearing cad, a cross between Falstaff and Charlie Sheen. Lacking lightning bolts, but endowed with an Olympian ego, Zeus here is a buffoon who bores women, thinks of his parchment scroll as a mobile device, and commands a cappuccino machine unsuccessfully to brew him a cup when he can't figure out how it works...
ScLoHo's Collective Wisdom, June 23, 2011
Thursday Night Marketing News from Mediapost
...A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species of director whose expertise is hijinks when they want SNL-type humor. Not so with Scion, for whom Attik creative director Simon Needham has helmed most all the automaker's ads, including these...
AIGALosAngeles.org, June 22, 2011
Studio Tour: Imaginary Forces
...In the commercial world, Imaginary Forces have directed and produced spots for Pepsi, Microsoft, Scion, Chrysler and Google through agencies like ATTIK, JWT, TBWA\Chiat\Day, and The Richards Group...
Flatfish.com, June 22, 2011
Rebate Rally
Coming out of college every grad can use a little extra boost. So we decided to help launch them into the next level of their lives with the Rebate Rally. Built in HTML5, specifically to help kick off the Onion s first iPad app and Scion s College rebate, users launch cars to overcome various college themed obstacles and collect as many points possible. Students interested in Scion s $1000 Rebate link directly to more information. In the end, we didn t create just a game, we created an innovative solution to connect directly with the audience.
DesignWeek.co.uk, June 15, 2011
Editor's Blog
...The RCA isn t the only institution that has benefited from the generosity of its alumni though. Consultancies such as Attik have long supported their local colleges or alma mater by getting directly involved, while scores of others give a bit back by offering internships or judging various student prize schemes...
The New York Times, June 15, 2011
Accounts and People of Note in the Ad Industry
Paul Wang joined the San Francisco office of Attik as associate creative director for design. He had been director for global brand design at Motorola.
MediaPost's People on the Move, June 14, 2011
Paul Wang
ATTIK hired Paul Wang as associate creative director of design. For the past two years, Wang was Motorola's director of global brand design.
Photo District News, June 7, 2011
PDN People on the Move: Wang to ATTIK
Paul Wang has joined ATTIK in San Francisco as associate creative director for design. He has been Motorola's director of global brand design for the past two years.
ScreenMag.com, June 7, 2011
Paul Wang Joins ATTIK's Creative Team
"...Paul is a proven force in the world of design," said Simon Needham, ATTIK's co-founder and executive creative director. "He's an expert at fusing creativity with brilliant design solutions, and he's very talented, passionate and dedicated. It's a true honor to welcome him to our team..."
AgencySpy.com, June 3, 2011
Friday Odds and Ends
Organic alum Paul Wang has joined ATTIK as ACD, design.
Creativity-Online.com, June 3, 2011
People news from Dentsu, Attik and more
Paul Wang has joined Attik in the position of associate creative director, design. Wang was previously director of global brand design at Motorola and has also worked at design firms including Continuum, Elevation and Organic, creating campaigns for brands including Sprint, Chevron, Mitsubishi Motors and Target.
JoeyTomatoes.com, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team
"...ATTIK first made an impression on me when I was in San Francisco, studying design at the California College of the Arts," Paul said. "The work stood out to me as having a unique voice and energy, and I appreciated the deft mix of artistry and technology involved in bringing it to life. The same principles hold true today. We strive for a high level of expression and refinement that best tells the story of any given brand. I'm looking forward to building on this tradition with the great team already in place..."
SHOOTonline.com, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team in San Francisco
The principals of global creative agency ATTIK are very proud to announce the immediate addition of Paul Wang to their staff in the position of associate creative director, design. For the past two years, Paul has been Motorola's director of global brand design, where his expertise leading the company's global rebranding efforts is now felt in all aspects of its visual and verbal brand identity, worldwide. All told, Paul brings ATTIK more than 15 years of experience as an inventive leader, strategist, creative director and designer...
TheSFEgotist.com, June 3, 2011
ATTIK hires Paul Wang as ACD
"...Paul is a proven force in the world of design," said Simon Needham, ATTIK's co-founder and executive creative director. "He's an expert at fusing creativity with brilliant design solutions, and he's very talented, passionate and dedicated. It's a true honor to welcome him to our team..."
Yahoo! Finance, June 3, 2011
Brand and Experience Design Leader Paul Wang Joins ATTIK's Creative Team in San Francisco
...His brand and identity developments, advertising, experiential and interactive campaigns for Motorola, Sprint, Chevron, Mitsubishi Motors, Target and others have earned international acclaim while building solid connections between brands and their customers...
CreativeReview.co.uk, May 23, 2011
The Onion iPad Edition Debut for Scion's College Rebate Rally Game
ATTIK is very proud to announce that its original interactive in-app game developed for Scion has debuted within the new iPad edition of The Onion, America's Finest News Source (http://theonion.com)...
universal positive, May 23, 2011
Game on for ATTIK in The Onion's new iPad edition
...Together, with ATTIK and Scion, we were able to create a new kind of entertaining advertising experience, said Michael Greer, CTO at The Onion. This is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting...
adland.tv, May 20, 2011
Scion - College Rebate Rally Game Demo - (2011) :56 (USA)
"...With ads moving out of flash containers and into integrated browser experiences, and needing to engage customers more than ever, we are ready to lead the revolution..."
OurDave.co.uk, May 20, 2011
#NoteToSelf
...James Sommerville openly admitted that at some points, Attik s work had descended into creating eye candy . However, that is certainly not the case of their latest work for Coca-Cola. Attik s work for the 2010 World Cup was inspired by a week long trip to South Africa...
WelcomeBrand.co.uk, May 20, 2011
Note to self An inspirational evening in Huddersfield
...4 talks from experienced and hugely respected creatives Ben Holden from Cahoona, Jeffrey Bowman, Richard Sharp from the Sharp Agency and James Somerville of Attik fame about what inspires them in their life and work...
FWAPhoto.com, May 19, 2011
Photo of the Day: Bob Scott, Burning Taxi Paint NYC
The image has recently been sold as art and published in a Noise 5 book designed by Attik. Photographer: http://www.bobscottnyc.com. Bob Scott has 15+ years of experience in still photography, video directing...
ScreenMag.com, May 19, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
...Originally from El Paso, Texas, Rey studied design at Southwest Texas State University and at Miami Ad School. After launching his own design studio in 2000, he moved to San Francisco in 2002 to join Venables Bell & Partners as an art director. Seizing the opportunity to contribute his talents to the growing agency, over the next four years, Rey produced campaigns for HBO, the Montana Meth Project, and the re-launch of Napster...
LemJay.com, May 18, 2011
Scion
...Client: Scion; Agency: ATTIK...
Creativity-Online.com, May 17, 2011
Attik picks Andrade and more
Attik has hired Rey Andrade associate creative director. Andrade joins from agencytwofifteen, where he was also associate creative director. There, his credits include campaigns for Microsfot XBox and its various game titles, Microsoft's Kin and Nescafe for Mexico. Prior to that, he worked at Venables Bell & Partners in San Francisco as an art director. His awards being named a Young Gun in 2004 in the Art Director's Club's competition for innovative visual artists age 30 and under, as well as Webbys, Effies and a Cannes Integrated Lion.
MediaPost's People on the Move, May 17, 2011
DAVID ZIGANAY, SCOTT HOWE AND SUYASH JOSHI
ATTIK hired David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist.
TheSFEgotist.com, May 17, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
"...Rey is one of the brightest young creatives we've met recently, and we value his experience working with growing agencies, on accounts that produced maverick, youth-focused integrated creative content. With his creativity and leadership, he is already fitting right into our busy mix of challenges, and we're happy to have him..."
AgencySpy.com, May 16, 2011
Monday Odds and Ends
-Former agencytwofifteen ACD Rey Andrade is assuming the same title at ATTIK.
Dexigner.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
ATTIK added Rey Andrade to its staff as associate creative director (ACD). Rey joins ATTIK from his most recent position of ACD for agencytwofifteen (formerly T.A.G.), where he began in 2006 as an art director. There, his credits include multiple campaigns for Xbox and its various game titles, Facebook's fastest growing campaign ever for the launch of Microsoft's Kin, as well as Nescafe for Mexico, and many others...
JoeyTomatoes.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
Rey joins ATTIK from his most recent position of ACD for agencytwofifteen (formerly T.A.G.), where he began in 2006 as an art director. There, his credits include multiple campaigns for Xbox and its various game titles, Facebook s fastest growing campaign ever for the launch of Microsoft s Kin, as well as Nescafe for Mexico, and many others...
The New York Times, May 16, 2011
Accounts and People of Note in the Ad Industry
Attik, San Francisco, hired three employees. They are Scott Howe, senior interactive producer; Suyash Joshi, design technologist; and David Ziganay, senior digital art director.
SHOOTonline.com, May 16, 2011
ATTIK Adds Rey Andrade as Associate Creative Director
...In 2004, due in large part to his campaign work for Napster, Rey was named a Young Gun in the Art Director's Club's prestigious biennial international competition for innovative visual artists age 30 and under. Other industry awards he has earned so far include a Webby, two Silver Effies, a Cannes Integrated Lion, and three One Show Pencils, to name but a few...
TheAdBuzz.com, May 15, 2011
Scion Rally s on the Onion and the iPad
...Paul Hulett, ATTIK s principal design technologist, says that The Rebate Rally pushes the boundaries of what s possible in HTML5, and we hope people take notice. He goes on to say as ads move out of flash containers and into integrated browser experiences they will need to engage with customers more than ever. And those at ATTIK are ready to lead the way...
Brandchannel.com, May 13, 2011
In the News: Cisco, Kodak, Facebook and more
Scion aims interactive iPad game at college kids.
Gamification.co, May 13, 2011
Weekly Recap: gamification around the web
...ATTIK, the creative agency for Scion recently launched an interactive advertising campaign. The campaign only takes place on the iPad and within The Onion Tablet app...
LeverageDailyBuzz.com, May 13, 2011
Daily Buzz 5-13-11
...Simon Needham, Attik s co-founder and executive creative director, called the game a fun way for college students to become interested in the rebate program, which can be a dry subject even though it involves new cars. The agency dealt with the technical hurdle that iPad doesn t run Flash by building the game in HTML5...
SCLocoCollectiveWisdom.com, May 13, 2011
AUTOMOTIVE: Scion Aims Interactive IPad Game At College Kids by Karl Greenberg
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off of a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik...
TheSFEgotist.com, May 13, 2011
Scion's College Rebate Rally Game from ATTIK
Creative Agency: ATTIK; Executive Creative Director: Simon Needham; Principal Design Technologist: Paul Hulett; Creative Directors: Jacob Ford, Ron Lim; Senior Interactive Art Director: Jeff Fang; Copywriter: Will Zschau; Art Director: Chris Mizutani; Designer: Natalie Kuo...
adotas.com, May 12, 2011
ATTIK Creates Angry Cars Game For Scion IPad Campaign
As Bunchball s latest numbers showed last week, gamification fever has officially swept the interactive marketing space. Toyota s Scion division has jumped on the trend with a game-adorned ad unit delivered in the June iPad issue of satirical news publication The Onion...
AgencySpy.com, May 12, 2011
Wednesday Odds and Ends
ATTIK developed an in-app game for Scion, which debuted in the iPad version of The Onion. link
autofspace.com, May 12, 2011
HTML5 Game for Scion Debuts in The Onion s New iPad Edition
The Scion College Rebate Rally game developed completely in-house at ATTIK is now appearing as an interstitial ad in the June iPad edition of The Onion through Scion s month-long sponsorship program. In the game, players launch cartoon versions of Scion cars at four targets in three increasingly difficult levels. Points are awarded for destroying the level s targets and other items, and for completing levels using fewer Scions...
MediaPost Marketing Daily, May 12, 2011
Scion Aims Interactive IPad Game At College Kids
Toyota's Scion division has a new video game embedded as an iTunes app for iPad designed to get college kids interested in the automaker's program that gives graduates $1,000 off a new Scion car. The game, Scion College Rebate Rally, via Scion's creative agency Attik, is in the June iPad edition of the humor site The Onion, a month-long sponsorship...
GoMoNews.com, May 12, 2011
HTML5 mobile game launches as ad in Onion iPad edition
A creative agency called ATTIK has rather proudly announced a new launch today with the iPad edition of The Onion satirical newspaper. It has created a game called Scion College Rebate Rally, which is built entirely with HTML5 compliant technology, and is playable as an interstitial advertisement on the app...
AdRants.com, May 11, 2011
San Francisco-based ATTIK
...has launched an interactive in-app game for Scion which will appear within the new iPad edition of The Onion. The game now appears as an interstitial ad in the June iPad edition of The Onion through Scion's month-long sponsorship program.
Yahoo! Finance, May 11, 2011
Innovative HTML5 Game From ATTIK for Scion Debuts in The Onion's New iPad Edition
"...I am drawn to really great design, and ATTIK's design history is unparalleled, but what I find most exciting is how perfectly poised this shop is for the current advertising/branding landscape," Rey began. "ATTIK's digital and design capabilities make it very desirable, so I consider myself very fortunate to be here. I also wanted to join an agency that can focus on big ideas and still be nimble and tactical enough to execute aggressively. Coming in as a creative director and being able to focus on new business is pretty much my ideal position, so I couldn't be more excited..."
ClickZ.com, May 6, 2011
Execs: Attik Makes Interactive Hires
The company s San Francisco office made three hires, including David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist. Their appointments are effective immediately and all three are currently involved in projects for Scion.
TheLuxuryProject.com, May 6, 2011
ATTIK expands interactive team focused on luxury brand accounts
...Experiences earned supporting some of the world s most prestigious luxury, fashion, financial, CPG, media and business-to-business brands, as well as Howe s hands-on role in developing and delivering www.MarthaStewart.com, www.HTC.com, and the IDE for Microsoft Visual Studio, all make him an excellent fit for ATTIK...
Yahoo! Finance, May 6, 2011
ATTIK Expands Interactive Team With New Senior Digital Art Director, Senior Interactive Producer, and Design Technologist
The principals of ATTIK (www.attik.com) are very proud to announce three new hires for the global creative agency's San Francisco office. All appointments are effective immediately, and include David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist...
AgencySpy.com, May 5, 2011
Thursday Morning Stir
ATTIK hired David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist.
Creativity-Online.com, May 5, 2011
New hires at ATTIK
...Ziganay (left) is a former art director for both Limited Brands and Abercrombie & Fitch. Howe has held account management positions at Ascentium, HL2, Publicis Groupe, Wunderman, WPP, Y&R and ZAAZ, and has more recently worked as a project manager in Seattle handling web projects for brands including Microsoft. Joshi previously worked as a software engineer for Quantros. All three are currently working on projects for Scion...
Dexigner.com, May 5, 2011
ATTIK Expands Interactive Team with New Additions
The principals of ATTIK announce three new hires for the global creative agency's San Francisco office. All appointments are effective immediately...
ScreenMag.com, May 5, 2011
ATTIK Expands Interactive Team
...As a former art director for both Limited Brands and Abercrombie & Fitch, Ziganay has extensive experience successfully translating immersive store and lifestyle experiences into the digital realm. David is a veteran of many co-branded Scion sponsorships and lifestyle and musical events with roots in publishing, entertainment and interactive media and a strong passion for automotive culture...
TheSFEgotist.com, May 5, 2011
ATTIK adds new talent
ATTIK announced some new hires today: David Ziganay as senior digital art director, Scott Howe as senior interactive producer, and Suyash Joshi as design technologist...
JoeyTomatoes.com, May 4, 2011
ATTIK Hires, David Ziganay, Scott Howe, Suyash Joshi Boosting Its Talent Team
ATTIK Expands Interactive Team with New Senior Digital Art Director, Senior Interactive Producer, and Design Technologist...
TheDrum.co.uk, May 3, 2011
Attik's Sommerville on the bill for Huddersfield's #NoteToSelf
Attik founder James Sommerville will be among the speakers at #NoteToSelf, a new event for the creative industry taking place in Huddersfield this month. Open to creative professionals and undergraduates, the event will also host talks from Richard Sharp, the co-founder of SHARP, Cahoona creative director Ben Holden and Huddersfield-based illustrator Jeffrey Bowman...
TheDrum.co.uk, May 3, 2011
Attik's Sommerville on the bill for Huddersfield's #NoteToSelf
Attik founder James Sommerville will be among the speakers at #NoteToSelf, a new event for the creative industry taking place in Huddersfield this month. Open to creative professionals and undergraduates, the event will also host talks from Richard Sharp, the co-founder of SHARP, Cahoona creative director Ben Holden and Huddersfield-based illustrator Jeffrey Bowman...
One Club, Feb. 2011
One Show Entertainment 2011 Winners Showcase: Take on the Machine AR Game
Merit Award: Gaming - Online gaming
Web Designing Magazine, Feb. 2011
Worldwide Creator's Archive: ATTIK
From the Attic to the World: A 25 Years Journey...
PixelArts magazine, Feb. 14, 2011
Augmented Reality Game from Scion tC "Take On the Machine" Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, online at www.TheFWA.com...
One Club, Feb. 8, 2011
ONE SHOW ENTERTAINMENT 3RD ANNUAL AWARDS SHOW HITS LOS ANGELES
The 2011 One Show Entertainment Finalists are... Gaming: Online Gaming: Scion "Take on the Machine AR Game" ATTIK/North Kingdom...
Designchapel.com, Jan. 28, 2011
My design on ATTIK's wall
This is cool! The first photo I have seen on a FWA wall with my design. It s from ATTIK, San Francisco, USA. ATTIK was one of my absolute favorite agencies (together with Büro Destruct) when I began my carrier. It s also pretty cool that the certificate in the end of this photo, the one from 2010, is together with us at North Kingdom for Scion.
Boing Boing, Jan. 21, 2011
Canadians can play to win a Scion tC
The Scion Canada Augmented Reality (AR) Racing Game lets fans virtually take the wheel of a Scion and navigate it through a menacing cityscape, for fun, competition, and a chance to win a 2011 Scion tC. The FWA Award winning game from Scion/ATTIK is starring at Montreal's Auto Show through Sunday...
BuzzFeed.com, Jan. 20, 2011
Lucky Canadians Can Win a Scion tC
For more information, please visit machine.scionnation.ca Scion Canada Take On the Machine Augmented Reality Game Tutorial, courtesy of Scion, global creative agency ATTIK and digital creative agency North Kingdom. Featured music by Face the Music...
Motherboard, Jan. 20, 2011
Canadians: Play to win a Scion tC
At this very moment, and running on through Jan. 23, executives from Toyota Canada are hosting thousands of visitors at their impressive displays at this year s Montreal International Auto Show. There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK...
QBN, Jan. 20, 2011
Canadian players
Augmented Reality game from ATTIK and North Kingdom gives Canadians a chance to win a Scion. Lucky!
universal positive, Jan. 20, 2011
Play games, get lucky in Canada
...There, fans are simultaneously playing the Scion Canada Augmented Reality (AR) Racing Game developed for Scion by global creative agency ATTIK and its project partner, North Kingdom. In the addictive, award-winning game, fans virtually take the wheel of a Scion and navigate it through a menacing cityscape, for fun, bragging rights among their peers, and more importantly, a chance to win a 2011 Scion tC Urban Sports Coupe...
Yorkshire Post, Jan. 20, 2011
Yorkshire Post joins Mafia social network at top event
...It promises a full day of seminars, 78 exhibitors, an investment competition and question and answer sessions with some of the region's most successful entrepreneurs. These include Dean Hoyle, the founder of the Card Factory retail business, Lawrence Tomlinson, owner of the LNT cars-to-care homes group, James Sommerville, co-founder of the Attik design agency, and Ajaz Ahmed, the founder of the Freeserve internet service provider...
SHOOTonline.com, Jan. 19, 2011
Brand New School Adds Jason Cohon as West Coast Executive Producer
...Recent projects created under Cohon's direct supervision spanned numerous high-profile promos for Dexter, the celebrated global launch of the new MINI Countryman via agency BSUR Amsterdam and Smuggler director Brian Beletic, and multiple 3D stereoscopic cinema campaigns for Scion via agency ATTIK and director Simon Needham...
Strategy, Jan. 17, 2011
Scion takes racing game into AR realm
The Augmented Reality tC Racing Game, promoting the 2011 Scion tC Urban Sports Coupe, launched this weekend at the Montreal International Auto Show. Created for a spate of automotive shows that take place across the county from January until April, the Augmented Reality tC Racing Game is a booth and online game in which users can virtually "take the wheel" of a Scion and put it through its paces. The game was created by Scion's global AOR Attik's San Francisco office...
Marketing, Jan. 14, 2011
Scion pits consumers against the machine
Toyota is inviting Canadians to put their virtual foot down in a race to win a 2011 Scion tC. In the latest iteration of the classic man-versus-machine showdown, attendees at several upcoming Canadian auto shows will be invited to test their skills in the Take on the Machine augmented reality racing game. Developed by Attik, the game is intended to work in tandem with a 3D cinema ad as well as a new television commercial where the tC takes on and defeats the machine.
OMMA Magazine, Dec. 2010
Creative Roundtable: Myspace: Down With the King
...A lot of effort has gone into this reinvention, but is Gen Y going to embrace Myspace as their outlet for everything entertainment? OMMA turned to three digital creatives - Claudia Chow of Huge, IQ's Joel Krieger and Attik's Jacob Ford - for their take on the new Myspace...
Project Magazine, Dec. 2010
You wish you worked at... ATTIK
...There might not be a bouncy castle in the boardroom, or a Segway to take you to an office Jacuzzi, but none of this matters if you land a job at Attik, one of the world s most successful creative agencies...
The San Francisco Egotist, Dec. 21, 2010
What I Learned This Year #4: Jacob Ford
...1. I have an unbelievably strong and amazing wife. Jacob Ford is a Digital Creative Director at ATTIK...
Coloribus.com, Dec. 13, 2010
Scion: Take on the machine
The increasing number of automakers that have dipped their fingers in the augmented reality experience bucket have clearly found a new way to catch the attention of their prospective customers. In promoting the 2011 Scion tC, Scion via ATTIK, San Francisco has thought of a way to get people behind the wheel of a tC through their new interactive game called "Take on the Machine"...
BestAdsonTV.com, Dec. 5, 2010
Get behind the wheel online
...The game consists of driving a virtual tC with a virtual steering wheel with the objective being to avoid all of the obstacles throughout the city to achieve the fastest possible time. It's a little tricky in the beginning, especially because of how the steering wheel works, but once you get the hang of it, it becomes a heck of a lot of fun to do, especially if you can play it for shots with your friends...
Zeospot.com, Dec. 2, 2010
Award Winning Colorful Minimalist Office Interior Design - Dentsu London Office by Essentia Designs
...In addition to the main studio space agencies there is a need to include space for Attik, a multi-award winning institution associated branding and European head office functions...
Computer Arts, Nov. 2010
Attik
The Noise books not only helped Attik conquer the world, they re part of its DNA. Its founders tell Garrick Webster why self-promotion is everything...
POST Magazine, Nov. 2010
Prepping for a 3D stereo job
...Sway put its passion, resources and troubleshooting techniques to work recently on a :60 3D stereo spot for Scion. Enter the Machine played in theaters prior to the film Resident Evil: Afterlife 3D and promotes the newly revamped Scion tC. The commercial was a collaboration between agency Attik, production company Blueyed Pictures, design studio Imaginary Forces and Sway, which handled the post. What made the project a challenge, says Powell, was the combination of live action, shot 2D and converted to 3D, and scale of the 3D animation that the project called for...
SHOOTonline.com, Nov. 30, 2010
Creative & Executive Reflections: Sharing Insights, Perspectives On The Past, Present and Future
Simon Needham, co-founder/executive creative director, ATTIK: One of my first accomplishments was my first ever music video, which I directed in Australia....
BusinessWire.com, Nov. 29, 2010
John Partilla Joins Dentsu; Former Clear Channel, Time-Warner and Y&R Executive to be COO of Dentsu Network West
...Part of The Dentsu Network, the most future-obsessed agency network in the world, Dentsu Network West is a dynamic, collaborative collective of Dentsu-owned companies in North America, Latin America and Europe. Including some of the industry s most lauded names, including ATTIK, 360i, and mcgarrybowen (2009's AdAge Agency of the Year), Dentsu Network West s mission is to connect all of the future-obsessed, client-centric, entrepreneurial talent of the Network in service of its clients' businesses. Dentsu Network West is headquartered in New York, currently with regional hubs in London and São Paolo...
SourceEcreative.com, Nov. 29, 2010
SWAY Studio Is Driven to Steer the Industry onto a CG Track
...The studio is also pushing into stereoscopic 3D in a big way. The campaign they just produced for ATTIK and Toyota s Scion brand a creative partnership between the agency, Imaginary Forces (which handled art direction on the campaign) and SWAY, which produced the 3D and CGI is a product of their efforts to adapt content for the growing 3D market...
Sputnik7.com, Nov. 26, 2010
"Take On the Machine" for Scion tC
The "Take On the Machine" for Scion tC campaign was created by creative agency Attik.
AgencySpy.com, Nov. 24, 2010
Wednesday Odds and Ends
Scion & ATTIK s Take on the Machine AR game wins FWA s Site of the Day.
autofspace.com, Nov. 24, 2010
2011 Scion tC | Take On The Machine
...the main highlight is a new kind of online augmented game implemented in the flash microsite. Via marker the driver/user controls the scion in the AR game. Normally Flash AR applications are very limited from a visual point of view. You can use less polygons than in a standalone app, hopefully this will end with the new 3D engine in flash. The Scion app really benefits from the game environment that is not generated from a 3D engine, instead they are using a kind of background movie with implemented 3D elements. Really nice. And in the era of kinect and move motion-controllers, it really fits...
AdPulp.com, Nov. 24, 2010
Scion's Got Game by David Burn
...The game has been named FWA Site of the Day, which I believe is equivalent to winning a Lion in Gamer Land...
TheTVRealist.com, Nov. 24, 2010
Scion's Got Game
"...This project represents the direction ATTIK is now moving in," said interactive creative director Jacob Ford, "where broad cooperation across disciplines is our primary focus..."
VFXSverige.com, Nov. 24, 2010
FWA | Scion | ATTIK | North Kingdom
Congrats to ATTIK and North Kingdom for their win today at The FWA for their super cool augmented reality game for SCION...
Digital Buyologie, Nov. 23, 2010
ATTIK & Scion | Take on the Machine
Global creative agency ATTIK attik.com and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards (FWA) site, online at TheFWA.com...
FiredByDesign.com, Nov. 23, 2010
Augmented driving
Creative agency ATTIK and car maker Scion recently launched an Augmented Reality (AR) game component of the Scion Take On the Machine campaign, honoured today as FWA s Site of the Day...
InternetGamesWorld.com, Nov. 23, 2010
Augmented Reality Game from Scion tC Take On the Machine Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion Take On the Machine campaign is being honored as today s Site of the Day ...
JoeyTomatoes.com, Nov. 23, 2010
Scion's Augmented Reality game is the FWA Site of the Day for 23 November 2010
Scion and ATTIK, "Take On the Machine" Augmented Reality game is today's FWA Site of the Day ( http://www.thefwa.com/site/scion-take-on-the-machine- ). This is the fourth such honor ATTIK and Scion have won together...
ShareRod, Nov. 23, 2010
Scion tC AR Game wins
With the Take On the Machine Augmented Reality game, our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success, said Simon Needham, ATTIK s co-founder and executive creative director...
SHOOTonline.com, Nov. 23, 2010
Augmented Reality Game from Scion tC "Take On the Machine" Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
"...We take this as yet another acknowledgment of the successful, ongoing collaborations with our clients at Scion. Now entering our ninth year of working together, we continue to push each other to new heights, as proven by this latest FWA recognition..."
TheFWA.com, Nov. 23, 2010
Site of the Day: Scion - Take on the Machine
Take on the Machine with a new kind of reality game. Hold the marker like a steering wheel motion controller to race around obstacles for your fastest time against Facebook friends or a global leaderboard. http://www.TakeOnTheMachine.com/AR
The San Francisco Egotist, Nov. 23, 2010
ATTIK wins FWA award for Scion "Enter the Machine"
Cool news from ATTIK - they've won a Site of the Day award from the well-known FWA.com...
The San Francisco Egotist, Nov. 23, 2010
"Take on the Machine" Q&A
With the success of their "Take on the Machine" campaign for Scion, SF agency ATTIK (and their production partner North Kingdom) have raised the digital bar when it comes to Augmented Reality games. Fresh off their FWA Site of the Day award, we got a chance to ask a few questions of Jacob Ford, ATTIK's Interactive Creative Director, and Pär Hultgren, Project Manager for North Kingdom.
universal positive, Nov. 23, 2010
Scion ATTIK North Kingdom FWA!
Scion and ATTIK have combined to score their fourth FWA Site of the Day award, this time for their Take On the Machine Augmented Reality game honored today. ATTIK s news release and artwork galleries are available here...
Yahoo! Finance, Nov. 23, 2010
Augmented Reality Game from Scion tC 'Take On the Machine' Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award
SShowcasing projects which fuse cutting edge technology with inspirational ideas, FWA is the world's most visited website award program, earning over a million visits per month (averaging 42,000 on weekdays) and over 100 million visits since its launch in 2000. The ATTIK/Scion partnership scored its very first FWA Site of the Day award in 2007, for the Scion xB "want2Bsquare" website. Other wins have followed for the Scion xD "Little Deviant" website (shortlisted at the 2008 Cannes Lions International Advertising Festival, this site was also an official Webby Awards Honoree) and for www.scion.com/scionunited...
Beyond Madison Avenue, Nov. 12, 2010
Cars, Owners & Culture
Scion grew their sales figures by 8% in the third quarter according to contagious magazine. Part of their success can be attributed to community centered branding. Scion clearly understands their market. The Scion web site is crisp and clean. It doesn't look corporate like the GM site. Even the Honda site looks boring. At the top to the page, you can see what this car company is all about. Cars, Owner and Culture. Visitors to the site aren't bombarded with a sales pitch. The call to action is to explore the site and to become part of the community. Scion lists events and links to third party entusiasts community. They empower the community with the tools they need to be self-sustaining. ATTIK, San Francisco created their new battle cry, "United by Individuality"...
SourceEcreative.com, Nov. 1, 2010
Member News from Around the World
ATTIK's new Canadian cross-media launch campaign for the 2011 Scion tC was created by Imaginary Forces, which partnered with SWAY Studio to create branded content that was produced under the direction of ATTIK's Co-Founder and ECD, Simon Needham...
Broadcaster, Oct. 2010
Agency Campaign Uses 3D, DOOH - But Passes on the Tube
Creative began with director Simon Needham, co-founder and executive creative director at creative agency ATTIK, while in Vancouver. Location services for the shoot were provided by David Bouck and Means of Production, the Vancouver based TV commercial photography service company...
PaperSpecs.com, Oct. 31, 2010
Scion Wildpostings Canada
Scion Wildpostings Canada. Client: The Attik.
Contemporist, Oct. 27, 2010
Dentsu London Office Interior by Essentia Designs
...Our brief was to create an interior which was sympathetic to the curvaceous exterior of the building and provided a high-tech Japanese minimalist environment within which they can create their future magic. In addition to the main agency studio spaces there was a need to incorporate space for Attik, an associated multi-award winning branding agency as well as the European head office functions...
Sputnik7.com, Oct. 19, 2010
2011 Scion tC, Take on the machine, SWAY Studio, ATTIK
"Take On the Machine" is a new ad for 2011 Scion tC that incoprates fantastic visual effects from SWAY Studio. The company's proprietary Drive-A-Tron software, which simulates the physics of driving in full 3D, allowed SWAY to achieve an incredible level of realism during the dangerous journeys through 'Machine City'...
NorthKingdom.com, Oct. 12, 2010
Take on the machine
A few weeks back we launched an augmented reality game for SCION together with the San Francisco based agency Attik. Take on the machine is a fast car racing game with elements from classical arcade games you used to find at your local video store back in the days...
DotWeekly.com, Oct. 12, 2010
TakeOnTheMachine.com Toyota Scion TC Coupe
Toyota has rolled out a new ad campaign for their 2011 Scion TC Coupe and is using the domain name TakeOnTheMachine.com in TV advertisements to continue their message online...
EverythingVisual.net, Oct. 12, 2010
Mechanical Motor Metropolis - "Take On the Machine" for Scion directed by Simon Needham (ATTIK)
Links: Simon Needham; Ron Lim (Creative director); Daniel Ardilley (Director of photography); Justine Gerenstein (Editor); ATTIK (Agency); Imaginary Forces (Production)
AgencySpy.com, Oct. 8, 2010
OgilvyWest Copywriter Puts on Bearded Light Show
...And to prove how seriously he takes the stache stuff, Abercrombie along with MRM developer Malcolm Wilson and Attik Art Director Jeff Fang launched Camstache.com, a site that uses AR and facial recognition to plant a moustache on your face and have you assimilating into Williamsburg in no time...
Atlantic-Toyota-Huntington.com, Oct. 7, 2010
Atlantic Toyota and Huntington Toyota Elated About Scion Marketing Campaign
Atlantic Toyota and Huntington Toyota are very excited about the new campaign that Toyota Scion is launching. This campaign, handled by the agency Attik, is to promote the much-anticipated 2011 Scion tC...
Stash Magazine, Oct. 7, 2010
STASH 73
Stash 73 includes these outstanding projects: SCION TC TAKE ON THE MACHINE TVC :60; Agency: ATTIK, SAN FRANCISCO; Director: SIMON NEEDHAM; Production: BLUEYED PICTURES, IMAGINARY FORCES...
Display-Talk.com, Oct. 1, 2010
Toyota campaign demonstrates cross-media possibilities
...The Canadian launch of the Scion range, orchestrated by Attik with media handled by Dentsu Canada, was designed to make the vehicles appealing to young drivers. It included static billboards in Montreal, Toronto and Vancouver, plus digital boards showing the final ten seconds of the Scion cinema ad located in hotspots and near Toyota dealerships...
BestAdsonTV.com, Sep. 29, 2010
Scion: Take On the Machine
For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham.
Mediacaster Magazine, Sep. 29, 2010
Innovative Cross-Media Campaign Incorporates Digital Signage, 3D Theatrical, Online Elements
Interestingly, creative began with director Simon Needham, ATTIK's co-founder and executive creative director, while doing a live-action shoot in Vancouver, coordinated by Means of Production, the Vancouver based TV commercial photography service company...
PortlandScion.net, Sep. 29, 2010
Portland Scion Dealer Anticipates 2011 tC
...Scion, Toyota Motor s hip division, is in the second phase of its Machine campaign that puts the automaker s latest vehicle in a futuristic Orwellian city, where both the vehicles and the bureaucracy are machines...
VizWorld.com, Sep. 29, 2010
Imaginary Forces & Sway bring the Scion to 3D TV
A new television spot for the Scion launch pulled Imaginary Forces together with SWAY Studio to create a fun 3D and 2D spot for televisions, cinemas, and billboards. You can visit the Take On The Machine website, or see the video online. The project entailed use of pretty much every major VFX software available, including AfterEffects, Nuke, 3dsMax, FLAME, and their own Drive-A-Tron software (a proprietary version of something similar to Craft Animation)...
AWN.com, Sep. 28, 2010
Needham, Imaginary Forces & Sway Team For Attik's New Scion Campaigns
...Released so far in the U.S. as a :60 3D and 2D cinema spot, in high-profile U.S. television and cable outlets as :30 and :15 spots, in Canada as a unique :60 3D and 2D cinema spot, on video billboards in Canada as a :10 loop, and debuting soon online at www.TakeOntheMachine.com as an interactive "Choose Your Own Adventure" feature, the stunning visual content conceived by Needham, ATTIK Creative Director Ron Lim and their colleagues relied upon the artists at Imaginary Forces to conceptualize and design the look-and-feel of a menacing machine city, and to supervise the construction of that urban world at SWAY. ATTIK and IF also called upon SWAY to execute and finish all the theatrical and broadcast content...
The Santa Monica Sun, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaigns for U.S. and Canada
...The campaign was edited by IF, working closely with ATTIK and SWAY's pre-vis team. IF also provided creative direction and concept art for how these environments should look and feel, as well as editorial direction. Charles Khoury worked with Justine Gerenstein, a frequent IF collaborator on ATTIK projects, to establish the edits. His collaborations with staff and freelance designers and animators provided key visual references for SWAY...
Coloribus.com, Sep. 27, 2010
Toyota Canada, Inc. (Scion): What Moves You
The commercial titled What Moves You was done by ATTIK advertising agency for SCION CARS (Scion company) in USA. It was released in the September 2010. Business sector is Cars...
Digital Content Producer Briefing Room, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK s Scion Campaigns for U.S. and Canada
"...We are very proud and grateful to have a successful and long standing relationship with Scion, where everyone involved is constantly challenged to create and deliver content that is at the forefront of innovation, and always pushing the boundaries as far as possible," said Needham. "Through their contributions to our latest campaigns, the artists and producers at Imaginary Forces and SWAY Studio have proven that they are leaders in executing premium content that blows audiences away..."
DigitalProducer.com, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaign
For global creative agency ATTIK's new cross-media campaign for the 2011 Scion tC for Toyota Motor Sales U.S.A., and for the agency's new Scion launch campaign for Toyota Canada, Imaginary Forces (IF) partnered with the VFX innovators at SWAY Studio to create powerful, cross-media, branded content under the direction of ATTIK's Co-Founder and Executive Creative Director Simon Needham...
PitchEngine.com, Sep. 27, 2010
Director Simon Needham, Imaginary Forces & SWAY Studio Create Powerful, Cross-Media, Branded Content for ATTIK's Scion Campaigns for U.S. and Canada
"...This project gave us a phenomenal opportunity to build relationships with ATTIK and IF," commented SWAY's Powell. "The sheer volume and scope of the project was daunting, but pulling on the combined experience of our hand-selected team, some of whom have worked on 3D feature films like 'Benjamin Button' and 'Alice in Wonderland,' we were able to execute the visions of Simon and his colleagues at ATTIK..."
The San Francisco Egotist, Sep. 27, 2010
Here come the 3D car commercials.
ATTIK comes out with its 3D car commercial for Scion and now everyone's doing it...
Dexigner.com, Sep. 26, 2010
ATTIK's Scion tC Campaign Dramatically Invites Young Drivers to Take on the Machine
Four weeks ago, together with Scion, global creative agency ATTIK began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe...
CGChannel.com, Sep. 24, 2010
Friday eye candy: the week s best 3D videos
A world away stylistically, Imaginary Forces has partnered with Sway Studio for Attik s Take on the Machine campaign for the Scion tC. For the 60-second stereoscopic ad, which can be seen in cinemas now, IF designed the look and feel of the digital city through which Sway s photorealistic digital cars move. Attik s Simon Needham directed both live action and CG sequences. Expect lots of light trails and shiny metal and, presumably, the requisite number of things popping out of the screen to make you spill your popcorn...
Eric Alba's Blog, Sep. 24, 2010
ATTIK, Sway & Imaginary Forces for Scion tC
ATTIK, Sway & Imaginary Forces for Scion tC Take On the Machine . There s also an AR game.
Marketing, Sep. 24, 2010
Toyota's Scion comes to Canada
Seven years after Toyota unleashed its specialty brand of youth-targeted, customizeable cars on America, Scion has made its way across the border. This week, the brand launched a cinema spot in Toronto, Montreal and Vancouver, as well as a broad online, print and outdoor campaign, with creative by San Francisco-based agency Attik. These efforts mark the wider launch of the brand, which had started grassroots efforts in the three cities back in the summer with music and experiential events...
NoiseBlog, Sep. 24, 2010
Making Future Magic at Dentsu London #2
The second Making Future Magic project that Dentsu London have launched is a collaboration with tech design consultancy BERG...
shots.net, Sep. 24, 2010
Scion : What Moves You
CONTENDER Issue: 125 Contender...
Vidque.com, Sep. 24, 2010
Scion tC "Take On the Machine"
...Project: Scion tC "Take On the Machine" Debut Date: :60 - Sep. 10, 2010 in theaters; :30 - Sep. 13, 2010 on TV Running Time: :60, :30 Client: Scion Agency: ATTIK...
ExistingVisual.com, Sep. 23, 2010
ATTIK, SWAY & IF for Scion
Motionographer @ 10:02 am
Juxtapoz.com, Sep. 23, 2010
'Take On The Machine' Interactive Game from Scion
If you ve seen Resident Evil: Afterlife 3D, you should have caught the brand new Scion tC cinema spot in 3D, a virtual reality car racing game. For those that didn't, check out this 2D video version...
Motionographer.com, Sep. 23, 2010
ATTIK, SWAY & IF for Scion
ATTIK, SWAY & IF for Scion
The San Francisco Egotist, Sep. 23, 2010
ATTIK and Scion take over the world.
Not content with simply owning the U.S., ATTIK and Scion have branched out with a new campaign for Canada as well. Beginning next week, 2011 editions of the brand's xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver...
AgencySpy, Sep. 22, 2010
ATTIK Introduces Scion To Canada
While we re on the Canadian tip, beginning next week, 2011 editions of Scion s xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver. To introduce Scion to Canadian customers, ATTIK co-founder/executive creative director Simon Needham and his colleagues, including creative director Ron Lim, have worked very closely with executives from Toyota Canada to craft a unique approach...
AugmentedPlanet.com, Sep. 22, 2010
All-New Scion tC AR Game
I m lucky enough to see some really cool augmented reality campaigns, but every now and then a campaign comes along that goes beyond what I expect. The latest example to give me the wow factor is the TakeOnTheMachine game...
autoevolution.com, Sep. 22, 2010
Scion Lands in Canada Next Week [Video]
...Scion is preparing its entrance on the Canadian market in style, turning to global creative agency Attik for help. Attik created a launch campaign for the carmaker which includes static Out-of-Home (OOH) billboards (which have been deployed ever since August 16) accompanied by newspaper, magazine and online ads...
MotorTrend.com, Sep. 22, 2010
Auto News from September 22, 2010
"...Fortunately, as an authentic lifestyle brand, Scion has a lot to offer in regard to those unique values, so our campaign has focused on Scion's commitments to a unique lifestyle, and to self-expression within the context of the creative community..."
SmartBrief.com, Sep. 22, 2010
Innovative Scion Canada Cross-Media Campaign From ATTIK Introduces Scion's 2011 Models, Conveys Brand's Lifestyle Values to Young Drivers
"...Scion remains the only car brand that's dedicated to customization and personalization, where each car offers a blank canvas to express and share creative ideas," Needham added. "Since each model offers a different path to a unique and special creation, we're extremely proud to have the opportunity to help introduce the Scion brand and its lineup to the Canadian audience..."
SHOOTonline.com. Sep. 22, 2010
Innovative Scion Canada Cross-Media Campaign From ATTIK Introduces Scion's 2011 Models, Conveys Brand's Lifestyle Values to Young Drivers
"...Since today's young drivers want comprehensively-equipped vehicles that are high on design, performance and efficiency, and priced to allow for customization, we are very excited to introduce them to Scion," said Paul Harrison, Scion Marketing Manager for Toyota Canada. "Working together with ATTIK, we've had a lot of fun building-up the launch, and we're looking forward to demonstrating all the ways in which Scion can enrich drivers' lives..."
Joey2 TomatoTeam Lives Here, Sep. 21, 2010
ATTIK Introduces Scion's 2011 Models
..."What Moves You" 3D/2D cinema spot, which debuted in theaters this week (September 20.2010) in Montreal, Toronto and Vancouver...
Adland.tv, Sep. 21, 2010
Scion Canada - What Moves You - (2010) :60 (Canada)
...Earlier this week, a :60 3D cinema ad began an 8-week run in Toronto movie theaters ahead of selected R-rated movies. It is accompanied by new print and online ads, new digital OOH boards (locations picked on proximity to target hot spots and/or proximity to dealerships), dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban centers and projections supporting Scion Sessions and other local events like Montreal's Piknik Electronik and Shine Night Club in Vancouver. At this stage, the campaign does not include a TV buy. Media is being handled by Dentsu Canada...
MediaPost Marketing Daily, Sep. 21, 2010
O Canada: Scion Enters Maple Leaf Country
Until now, Scion vehicles have only been available in the U.S. Starting next week, Canada will become part of the North American market for the Toyota division. Around 46 Toyota dealerships will begin selling 2011 editions of the brand's xB, xD and tC models in Montreal Toronto and Vancouver...
Adforum.com, Sep. 16, 2010
Scion - "Take On the Machine" - ATTIK
...Title: Take On the Machine; Brand: Scion; Advertiser: Toyota Motor Corporation; Agency: ATTIK; Country: United States...
Promo, Sep. 16, 2010
Scion Revs New Coupe with Web Driving Game
...The game setting, designed by North Kingdom for Scion s agency of record ATTIK, is a dystopian, rather grim mechanical world that will resonate with Scion s target demographic of young males, many of whom are already inveterate game players. The TakeOnTheMachine.com Web site was built by & and company and also offers product specs, video, a car customization feature, and functionalities to find a dealer or sign up for e-mail alerts from Scion...
ImaginaryForces.com, Sep. 16, 2010
Scion tcMY2011
For Attik's "Take on the Machine" campaign, Imaginary Forces (IF) partnered with the VFX innovators at Sway to realize the fully CG, menacing "Machine City..."
NoiseBlog, Sep. 16, 2010
Take On The Machine
ATTIK SF s 3D spectacular for the Scion tC has dropped.
ToyotaLexusForum.com, Sep. 16, 2010
ATTIK: Scion tC Take On the Machine (ventilate)
Check out San Francisco based ATTIK s latest project: Take On the Machine campaign for the all new 2011 Scion tC sports coupe. These ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on...
Variety, Sep. 16, 2010
3D blurbs gain favor; Time for advertisers to dip their toes into format?
...Ron Lim, creative director of design firm Attik, who worked on commercials for Toyota's Scion, said the client wanted the campaign to run in cinemas. It was conceived during the afterglow of "Avatar" so the decision to make it in 3D came naturally...
Adland.tv, Sep. 14, 2010
Scion tC - "Take On the Machine" - (2010) :60 (USA)
"...In essence, our campaign presents 'the machine' as a menacing city, and it invites fans to get behind the wheel of a 2011 Scion tC to take it on," Needham explained. "Taking cues from Hollywood's playbook, we began with teaser elements, including promotions across virtually every form of media. With our cinematic ad in theaters and on TV, and with the cross-media ads now inviting fans to visit our campaign website to 'Take On the Machine,' we feel we've introduced the new tC with the platform it rightly deserves..."
Archiscene.net, Sep. 14, 2010
Perkins+Will Website Design by ATTIK
...To clearly present Perkins+Will, and showcase the principle of "ideas + buildings that honor the broader goals of society," ATTIK's director of interactive services Robyn Glennon and her colleagues completely redesigned and rebuilt the renowned firm's website, including a custom content management system (CMS), front-end site code, and the development of unique tools tailored specifically for its business. ATTIK also optimized the site for iPhone/Android and Blackberry smartphones. Anyone accessing the site with these devices will access key content produced especially for mobile users...
Dexigner.com, Sep. 14, 2010
ATTIK Crafts New Website for Perkins+Will
"We had very ambitious goals for this project," said Phil Harrison, CEO for Perkins+Will. "We wanted the site to feel simple and intuitive-to be visually beautiful - while also demonstrating the full breadth and complexity of our large and diverse practice-using advanced technology. We feel that ATTIK's team was able meet these goals by integrating superb design with robust technology."
NoiseBlog, Sep. 14, 2010
ATTIK in Action
...In ATTIK s home county of Yorkshire, long term youth unemployment has trebled. James continues to work with the Trust to ensure that other young people get the same help that he and Simon had: Yorkshire has thousands of aspiring young entrepreneurs like me, who just need that helping hand to go on to do great things. It s very important we harness that enterprising spirit...
DesignScene.net, Sep. 14, 2010
Perkins+Will Website Design by ATTIK
ATTIK has recently completed a major new web presence for the global commercial architecture and design firm Perkins+Will...
SmartBrief.com, Sep. 14, 2010
Scion Brings All-New 2011 tC to Life With Augmented Reality Game
In anticipation of the 2011 tC hitting market October 1st, Scion brings to life the next-generation of its most popular model with an interactive augmented reality game that puts you in the driver seat at www.TakeOnTheMachine.com. Now you can you experience the refined aggression firsthand, with added power and performance, an aggressive new look and a more premium feel all before it hits showroom floors...
ventilate.ca, Sep. 14, 2010
ATTIK for Scion tC
Check out San Francisco based ATTIK s latest project: Take On the Machine campaign for the all new 2011 Scion tC sports coupe. These ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight s NFL regular season premiere of Monday Night Football on ESPN.
The World Matters, Sep. 14, 2010
ATTIK Crafts New Website for Perkins+Will
ATTIK announced the launch of a new website presence for the renowned commercial architecture and design firm Perkins+Will.
Adpulp.com, Sep. 13, 2010
Scion Borrows From Bladerunner To Promote Its New Model
Scion and Attik teamed up to address young, predominantly male drivers with numerous initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe...
The Auto Channel, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to 'Take On the Machine'
...ATTIK's co-founder and executive creative director Simon Needham has worked very closely with Scion's marketing executives, as well as ATTIK's creative director Ron Lim and other members of the agency's team, to conceive the multi-staged strategy, and to bring each deliverable to life through some of the most accomplished creative companies in the world. Needham personally directed the cinema/broadcast spots, working with design and production company Imaginary Forces and animation, digital effects, and design company SWAY Studio, among others. Design credits for the campaign's original Augmented Reality game, which went live on the campaign website www.TakeOntheMachine.com two weeks ago, go to North Kingdom, with 3D graphics courtesy of Filterfilm, sound design by Audio Alliance, and backend programming by Dataduktus. Face the Music created the campaign's original music, and the website has been developed by LA-based ...and company in conjunction with Scion, featuring hosted assets created by ATTIK...
Automotive.com, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to "Take On the Machine"
...As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight's NFL regular season premiere of "Monday Night Football" on ESPN...
brandchannel.com, Sep. 13, 2010
Scion Brings AR Game to TV and Cinema
Earlier this year, Scion launched a "Reinvent the Wheels" campaign, a six-episode, Web-only series aimed at putting a little pizzazz in the auto brand. The campaign was meant to highlight the versatility and easy personalization of Scion models. Now the Toyota-owned brand is stepping further into off-the-beaten-path promotion. Starting this weekend, audiences of the number one film Resident Evil: Afterlife 3D and Monday Night Football's TV viewers will see the above :60 spot for Scion's latest digital campaign, Take On the Machine...
Joey2 TomatoTeam Lives Here, Sep. 21, 2010
ATTIK's Cross-Media Scion tC Campaign Invites Young Drivers to "Take On the Machine"
"...At Scion, we feel that the aggressive features of this next-generation tC are very exciting, and we know that a lot of young owners will be equally impressed," said Jack Hollis, vice president of Scion. "Since the all-new 2011 tC offers drivers more power and better handling than the previous model, as well as more aggressive styling and standard premium features, we feel the celebrity treatment is very well deserved..."
MediaPost Marketing Daily, Sep. 13, 2010
Scion Launches First NFL Ads to Tout New TC
Scion, Toyota Motor's hip division, is in the second phase of its "Machine" campaign that puts the automaker's latest vehicle in a futuristic Orwellian city, where both the vehicles and the bureaucracy are machines...
SHOOTonline.com, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers To "Take On the Machine"
Four weeks ago, together with Scion, global creative agency ATTIK (www.attik.com) began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. This past weekend, hundreds of thousands of movie-goers attending screenings of "Resident Evil: Afterlife" across the country were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling "Take On the Machine" :60 3D cinema ad starring the 2011 Scion. As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S. cities, and a :30 version of the cinema ad will be debuting on high-profile television and cable outlets, including tonight's NFL regular season premiere of "Monday Night Football" on ESPN. With these developments, and a few others yet to come, the "Take On the Machine" campaign is now in full swing...
The San Francisco Egotist, Sep. 13, 2010
ATTIK launches coup de grace 3D cinema spot for Scion.
We've posted previously about the cool "Take on the Machine" campaign that ATTIK has been rolling out for the Scion tC - featuring a teaser campaign, AR game and lots more. Well now they're out with their coup de grace - a :60 3D cinema ad...
The San Francisco Egotist, Sep. 13, 2010
Exclusive Q&A with ATTIK CD Ron Lim on the new Scion campaign.
...Ron gave The San Francisco Egotist an exclusive interview about the challenges ATTIK faced from such a tech-forward campaign and how the entire concept came together...
universal positive, Sep. 13, 2010
Brilliant directors: ATTIK's Simon Needham
Since co-founding global creative agency ATTIK, Executive Creative Director Simon Needham has led ATTIK s expansion into multiple disciplines within the communications industry, from strategic brand planning and film direction to print, broadcast and web design. Now a member of the Directors Guild of America, Simon continues his role as ECD for the award-winning Scion account, among many others. On behalf of Scion, Simon and his colleagues at ATTIK have recently rolled out the brand s first 3D cinema spot as part of the innovative Take On the Machine cross-media advertising campaign for the 2011 Scion tC...
Yahoo! Finance, Sep. 13, 2010
ATTIK's Cross-Media Scion tC Campaign Dramatically Invites Young Drivers to 'Take On the Machine'
...Along with Simon Needham and Ron Lim, ATTIK's project team also includes interactive creative director Jacob Ford, senior writer Mike Brenner, senior art director Greg Coffin, interactive art director Jeff Fang, designer Gabe Nguyen, senior broadcast producer Patty Lum, senior print producer Melanie Magatelli, interactive producer Maribel Arellano, account director Katherine Stout, senior account manager Michelle O'Hea and account manager Jennifer Lucero. Complete credits for "Take On the Machine" are available upon request...
The Atlanta Egotist, Sep. 9, 2010
Test Drive a Scion At Work
We've always had our doubts about the usefulness of Augmented Reality. The awkwardness of aligning the mark with the camera and still being able to see the computer always turns us off. Scion's new "Take On The Machine" game, developed by ATTIK, is one of the first applications of AR we've been impressed with...
SkiddPlayer.com, Sep 8, 2010
All-New Scion tC AR Game Tutorial (TakeontheMachine.com/AR)
Learn how to play Scion's new Augmented Reality Game. TakeontheMachine.com/AR
Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Augmented Reality Print Ad
The commercial titled Take On the Machine was done by ATTIK advertising agency for Scion company in USA. It was released in September 2010. Business sector is Cars...
Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Print
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...
Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: Billboard
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...
Advertolog.com, Sep. 6, 2010
Scion: Take On the Machine: TV
Live-Action Production Company: Blueyed Pictures; Director: Simon Needham (ATTIK); Design/Production Company: Imaginary Forces; VFX & Animation Company: SWAY; Music and Sound Design Company: Face the Music...
fx6.net, Sep. 3, 2010
Scion - Take on the Machine
Watch the video too: http://www.vimeo.com/14393938...
TheFWA.com, Sep. 6, 2010
Scion - Take on the Machine
Added to public shortlist on September 06 2010 with 70% Yes votes.
.Get Inspired! Magazine, Sep. 5, 2010
Scion tC
Along with Scion, ATTIK recently launched the campaign s Take On the Machine Augmented Reality Game at http://www.TakeOntheMachine.com (look for the Augmented Reality tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker.
Freshbump.com, Sep. 4, 2010
Video Games
Together with Scion, global creative agency ATTIK recently launched the 'Take On the Machine' augmented reality game...
AdsoftheWorld.com, Sep. 3, 2010
Scion: Take On the Machine
Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top)...
The daily round up, Sep. 3, 2010
Scion: Take On the Machine
...(look for the Augmented Reality tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938 Advertising Agency: Attik, USA...
Direto do Forno, Sep. 3, 2010
Scion tC | Take On the Machine
Take On the Machine é a nova campanha da agência ATTIK para o modelo 2011 do Scion tC, que tem em sua parte online, um game em realidade aumentada desenvolvido pela North Kingdon, onde você usa o volante com o código para controlar o carro no percurso...
Joey2 TomatoTeam, Sep. 3, 2010
ATTIK Recently Launched Campaign 'Take On the Machine'
This is a nationwide (U.S.) "Take On the Machine" campaign for the 2011 Scion tC. Along with Scion, ATTIK recently launched the campaign's "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car...
Adland.tv, Sep. 2, 2010
Scion tC - Augmented Reality Game (2010) :60 (USA)
...Players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends' leaderboards. Enjoy!
DesignYouTrust.com, Sep. 2, 2010
Scion tC Take On the Machine Augmented Reality Game
Along with Scion, ATTIK recently launched the campaign's Take On the Machine Augmented Reality Game at www.TakeOntheMachine.com...
flylyf.com, Sep. 2, 2010
Scion tC augmented reality game
Together with Scion, global creative agency ATTIK recently launched the Take On the Machine Augmented Reality Game at http://www.TakeOntheMachine.com (look for the Augmented Reality tab at the top), where players can use the marker or their keyboards and then enter their best scores into the global or Facebook Friends leaderboards...
Push Digital Blog, Sep. 2, 2010
Advergaming de carreras en Realidad Aumentada
Take On The Machine es el juego de realidad aumentada que acaba de lanzar la agencia ATTIK y North Kingdom para Scion la marca de vehículos producidos por...
QBN.com, Sep. 2, 2010
Scion tC augmented reality game
Use a downloadable marker or your keyboard and take on the machine. Lead credits: ATTIK & North Kingdom.
TAXI Design Network, Sep. 2, 2010
Online Automobile Racing with a Printout Steering Wheel
Print a copy of this augmented reality marker and start racing in Toyota's online game. Toyota's Scion marque certainly has tech-savvy youths in mind with Take on the Machine , an augmented reality game that s part of the advertising campaign for the new Scion tC automobile...
Niklas Lindstrom, Sep. 1, 2010
Augmented reality car game for Scion by ATTIK and North Kingdom
Try it out: http://www.scion.com/takeonthemachine/ar/
adbytez, Sep. 1, 2010
Scion tC: Augmented Reality Game
Source: Digital Buzz Blog
brandchannel.com, Sep. 1, 2010
Toyota Tests AR Game for Scion tC
Toyota's Enter the Machine campaign promoting the 2011 Scion tC has added an augmented reality game, Take on the Machine, with an AR marker serving as the steering wheel. Earlier this year, Toyota launched its digital push to generate buzz for the Scion brand with Reinvent the Wheels, a six-episode Web series. The model's digital campaign, engineered by ATTIK, also includes a search engine keyword buy for the term "the machine" to drive traffic to the brand's Scion tC microsite...
DigitalBuzzBlog.com, Sep. 1, 2010
Scion tC: Augmented Reality Game
ATTIK and North Kingdom have just launched a new Augmented Reality game called Take On The Machine where you use an AR marker as a steering wheel to steer your car to victory against your Facebook friends or the global leaderboard. Normally AR games show a lot of jagged edges, but because this game is actually controlled by an AR steering wheel, as opposed to displaying a live AR model on screen, the performance, graphics (pre rendered) and steering response are of a much higher quality than you d usually expect from an AR game. Check it out here for a little fun.
1982*, Aug. 31, 2010
ATTIK...
...will break a new commercial for the Scion tC s Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online. Source: Adrants.com.
Media Cafe, Aug. 31, 2010
Toyota Scion says 'Take on the Machine' in AR game
As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements. To view the very cool game website click on the link below.
Optimizism.com, Aug. 31, 2010
Take On the Machine Augmented Reality Game
Take On The Machine ...
Adrants.com, Aug. 30, 2010
Scion Uses Magazines to Drive Augmented Reality Game
ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.
Advertising Age, Aug. 30, 2010
Best Ads
Scion: Take on the Machine. Agency: ATTIK. Client: Scion....
Creativity-Online.com, Aug. 27, 2010
Scion: Take on the Machine
As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements.
The San Francisco Egotist, Aug. 27, 2010
ATTIK rocks some serious "Enter the Machine" creative for Scion
When ATTIK launched the nationwide teaser campaign for the Scion tC, we were dying to see how it all played out. Well, we're starting to find out. The "Take On the Machine" Augmented Reality Game has launched today, which for the first time, uses an AR marker as the steering wheel in a commercial game. The print ad, featuring a removable AR marker, is currently hitting the streets in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, and Modified...
monovich: motion, Aug. 23, 2010
SCION- The Machine Teaser: ATTIK: IF
In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year....
DMNews.com, Aug. 20, 2010
Toyota's Scion spins out integrated campaign to promote new tC
...Scion worked with ATTIK on the overall creative of the campaign. The car company also partnered with several other creative, design and digital agencies and production companies for the different moving parts, including And Company, Imaginary Forces, North Kingdom and Sway Studio...
ViaComIT.net, Aug. 20, 2010
Scion Enter The Machine Campaign by Attik
The agency ATTIK has decided to strike hard for the release of their campaign in September 2010. The first teaser video depict the performance of the Scion tC sports coupe. The aggressive lines of this car makes the perfect actress for this video teaser where power is showed with intensity. As the saying goes, it has under the hood...
AllSmallCars.com, Aug. 19, 2010
2011 Scion TC: Will You Search For The Machine
Advertising certainly has changed in the automotive industry over the years and, in a lot of ways, it has become richer than it has been in the past. Of course, perspective is a funny thing, so we may look back on this period in the ad market and say, Whoa, can you believe they used to do that? Until then we get to navigate different ways of advertising to the next generations of up and coming consumers. One of the more recent method of reaching out to the 25-35 crowd is to use search advertising, which is fitting since it is one of the way Scion is marketing the newly redesigned 2011 Scion tC...
TheAutoChannel.com, Aug. 19, 2010
Cross-Media Scion tC Teaser Campaign From ATTIK Builds Intrigue for 'The Machine'
"In this campaign, the city represents 'the machine,' and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning," said Simon Needham, co-founder and executive creative director, ATTIK. "We invite viewers to enter the machine via our online portal, search for 'the machine' in their favorite search engine, and connect with us online for personalized adventures which will become even more captivating next month with augmented reality, 3D and other elements, when the full campaign is revealed."...
scaryideas.com, Aug. 18, 2010
Scion tC : Enter the Machine [Video]
Agency: ATTIK; City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin; Sr. Broadcast Producer: Patty Lum; Live-Action Production Company: Blueyed Pictures; City/State: Los Angeles, CA; Director: Simon Needham (ATTIK); Director of Photography: Daniel Ardilley; Executive Producer: Jamee Natella...
SHOOTonline.com, Aug. 18, 2010
Cross-Media Scion tC Teaser Campaign from ATTIK Builds Intrigue for "The Machine"
...Alongside Hollis and Scion's marketing team, Needham and his ATTIK colleagues developed the creative for the campaign, then produced the key print, online and out-of-home executions in-house, while working with other industry leaders in developing additional campaign assets....
Yahoo! Finance, Aug. 18, 2010
Cross-Media Scion tC Teaser Campaign From ATTIK Builds Intrigue for 'The Machine'
..."Following the phenomenal success of the first-generation tC, the all-new 2011 version adds performance, aggressive styling and premium features," said Jack Hollis, vice president of Scion. "Designed to redefine its segment and exceed the evolving demands of the sports coupe buyer, the 2011 tC is the perfect coupe for our young owners to take on the machine."...
Adweek.com, Aug. 17, 2010
Scion Revs Search Engines
Search advertising is front and center in a teaser campaign for the 2011 Scion tC sports coupe that challenges users to enter the words "the machine" in their search engine of choice. A TV spot via Attik, San Francisco, shows two of the cars racing through a city as dramatic music plays. The ad ends with a call to action to "search: the machine."...
BlueyedBlog.com, Aug. 17, 2010
Scion Campaign Behind the Scenes Photos!
Take on the Machine is the brand new Scion Campaign produced by Jamee Natella and Jon G, which recently finished filming in Vancouver. Although the footage is not yet released, we can still show you some production photos! Simon Needham, who directed the shoot said, In this campaign, the city represents the machine, and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning, . Check out our behind the scenes photos!
brandchannel.com, Aug. 17, 2010
Scion Woos Men to Enter the Machine
Toyota's 2011 Scion tC sports coupe is arriving in U.S. dealer showrooms next month. It's now being promoted with a cross-media campaign encompassing print, online, cable TV, and outdoor, with billboards (which you can check out after the jump) in 24 U.S. cities. The "Enter the Machine" campaign by ATTIK also includes a search engine keyword buy for the term "the machine" to drive traffic to the brand's Take on the Machine microsite...
Brandweek.com, Aug. 17, 2010
Scion Aims to Own Search Term
...Scion has executed buys in all the major search engines -- including Google, Yahoo and Bing -- around that term. The ads link to TakeOnTheMachine.com, which provides info about the car. The second phase of the campaign, breaking in September, will be built around the Take on the Machine theme...
MediaPost Marketing Daily, Aug. 17, 2010
Scion To Young Drivers: 'Enter The Machine'
Toyota's Scion division is launching a new campaign for the 2011 tC sports coupe via its agency Attik. "Enter the Machine" includes cross-media promotions in print, online and cable television, and on billboards in 24 U.S. cities. The creative teases the new vehicle (which comes out in September) with messages about the car's power and performance, and up-market accoutrements...
SEO Buzz, Aug. 17, 2010
Scion Aims to Own Search Term
Source: Brandweek
Coloribus.com, Aug. 17, 2010
TV & Cinema: Scion tC: Enter the Machine
Scion, ATTIK, San Francisco, Scion tC, Cars, USA. Agency: ATTIK City/State: San Francisco, CA; Executive Creative Director/Director: Simon Needham; Creative Director: Ron Lim; Senior Writer: Mike Brenner; Senior Art Director: Greg Coffin...
universal positive, Aug. 6, 2010
Case Study: Scion + ATTIK United By Individuality
In 2008, global creative agency ATTIK and Scion launched the United By Individuality branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.
NoiseBlog, Aug. 2, 2010
Vtravelled Wins!
Virgin Atlantic's community site, vtravelled, has won the NMA Effectiveness Award for Travel 2010...
universal positive, June 23, 2010
Creative collaborations: ATTIK and Shilo for Scion
Over the past several years, global creative agency ATTIK has teamed up many times with creative production company Shilo on behalf of Scion. It s my sincere pleasure to share some of their best collaborative efforts here. For more information, please visit www.attik.com, www.shilo.tv and www.scion.com.
TheBusinessDesk.com, June 17, 2010
ATTIK's co-founders scoop gold
THE founders of creative agency ATTIK, founded in Leeds, have notched up another honour after being awarded the Association of Colleges (AoC) Gold Award...
Huddersfield Examiner, June 17, 2010
Attik founders gain Association of Colleges Gold Award, by Henryk Zientek
TWO former college students who built a global design agency from offices in Huddersfield have been honoured. Business partners Simon Needham and James Sommerville, co-founders of creative agency Attik, have received the Association of Colleges (AoC) Gold Award...
Let's Pretend We Don't Exist, June 17, 2010
Historical Justification for my Obsession with Scion
...IN THE END, I believe the marketing department of Scion (and those cool cats at ATTIK) are fucking geniuses. They've pumped out 8 years of solid, smart eye candy all the while remaining true to their original target and goal...
AgencySpy.com, June 15, 2010
Tuesday Odds and Ends
ATTIK co-founders Simon Needham and James Sommerville received the Association of Colleges (AoC) Gold Award.
Yahoo! Finance, June 15, 2010
ATTIK's Co-Founders Win Association of Colleges Gold Award
...The AoC Charitable Trust presents the Gold Awards to a select number of former College students each year in recognition of the vital role of further education in their careers, and their continuing achievements in their chosen fields. Other winners of this year's AoC Gold Awards include BAFTA award-winning actor Colin Firth, businesswoman and star of BBC television's "Dragons' Den" Deborah Meaden, executive director and chief economist at the Bank of England Spencer Dale, Paralympic cyclist, swimmer and disability sport ambassador Sarah Storey, police superintendent and 2012 Olympic and Paralympic Games team member Leroy Logan, and global filmmaker and adventurer Emma Brumpton. Along with the other honorees, James accepted the award on his and Simon's behalf today in a ceremony at the House of Commons....
mstock.ru, June 1, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign Reinvent the Wheels . From the top, Reinvent The Wheels is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression...
Gerador de Conteudo, May 31, 2010
Scion | Reinvent The Wheels
'Scion' é uma divisão da Toyota, criada em 2003, para o mercado norte-americano com o objetivo de desenvolver modelos para os jovens. Os filmes da marca mostram vários modelos da marca sendo tunados...
DesignYouTrust.com, May 29, 2010
Scion Reinvent The Wheels
Reinvent The Wheels is a six-episode web-exclusive reality video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression... via on82.blogspot.com
.Get Inspired! Magazine, May 28, 2010
Reinvent The Wheels
Scion Reinvent The Wheels xB from ATTIK on Vimeo. Scion Reinvent The Wheels xD . Scion Reinvent The Wheels xD from ATTIK...
AgencySpy, May 28, 2010
Friday Morning Stir
Attik's "Reinvent the Wheels" campaign for Scion drives on...
WeMakeChanges.com, May 28, 2010
ATTIK for Scion
ATTIK agency shared the news about their latest advertisement works for Scion campaign "Reinvent the Wheels."....
ON82, May 28, 2010
Scion "Reinvent The Wheels"
S...The series premiered at www.ReinventTheWheels.com back on March 29, and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. In episode six, which debuted on May 3, DJ Anthony Valadez was crowned the winner. All episodes remain online, and beginning on May 10, the third phase of ATTIK's promotional assets began appearing online and via traditional media placements...
RedesignRelated.com, May 27, 2010
Coca-Cola campaign for the FIFA World Cup
Attik teamed up with official beverage sponsor Coca Cola to design the new visual identity campaign for the FIFA World Cup Trophy Tour. We spotted a few different aluminum can designs in the past month. (via Fast Company)
STR Design Blog, May 27, 2010
A is for Attik
Attik is a international design firm with several studios around the world. Founded by Simon Nidman & James Sommerville in England. With the perfect combination of ambition and creativity they begun a design journey that most designers dream of. Starting out in a home studio set in grandmother Sommerville s attic. (name origin) They bought themselves a mac and soon after took the design world by storm...
WebDesignCool.com, May 27, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K naan for Inspiration
...Coca Cola, the official beverage sponsor of the games, began its massive roll-out of a world wide campaign months ago. With a visual identity created by Attik...
FastCompany.com, May 25, 2010
Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration by Linda Tischler
Attik's visual identity campaign, a boldly colored montage of African symbols, began with a tour of South Africa to get all the elements right...
What is Graphic Design, May 16, 2010
World s most innovative design company
...Attik: This London firm gets the systems thinking that s vital for executing large-scale projects. Its reboot of Coca-Cola s brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients...
IdeasonDesign.com, May 15, 2010
Identity | Icon Aircraft
This slick identity designed by Attik perfectly reflects the high end design feel of the innovative amphibious Icon Aircraft. Beauty, sophistication and safety, core values necessary to appeal to two different targets: seasoned pilots and new pilots...
Coloribus.com, May 1, 2010
"Reinvent The Wheels" commercial for SCION in USA by ATTIK
The commercial titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010...
Mograph TV, Apr. 27, 2010
Beautiful short films: Q&A with Shilo Principals Andre Stringer, Jose Gomez and Tracy Chandler, by Ryan Bollenbach
...Shilo: We ve worked directly with Scion s creative agency ATTIK for many years, and have built a great collaborative relationship with them as well. Unlike most agencies, ATTIK s creative director Simon Needham takes a much more active role in conceptualizing the creative and the direction of the Scion spots. Because of ATTIK s level of involvement, we feel that the final film benefits from all the love and turns out even better in the end. Like most projects, the agency comes to us with a concept that s the starting point we work from. As we move forward, we build a narrative and refine the idea. It s really a team effort all the way through on every project for Scion. We ve worked extremely well together over the years and it s always cool to build on our existing relationship...
universal positive, Apr. 27, 2010
Free Realms Earns Outstanding Marketing Campaign Honors at MI6 2010
Global creative agency ATTIK is proud to announce that its collaboration with marketing executives from videogame powerhouse Sony Online Entertainment LLC (SOE) promoting the family-friendly hit online game Free Realms (R) has earned the Gold Award in the Casual Game category for Outstanding Overall Marketing Campaign at the MI6 Conference. The fifth annual conference for MI6, an association dedicated to supporting marketing, promotion and advertising professionals in the video game and interactive entertainment community, was recently held in San Francisco, where Free Realms also brought home a Bronze Award for Best Online Advertising Campaign in the same category...
DesignTaxi.com, Apr. 26, 2010
Free Realms Campaign From Attik Earns Gold From MI6
...Project contributions from Attik's team in San Francisco included an integrated advertising campaign conceived by Attik creative director Ron Lim and his team, as well as a complete visual system created by Attik's artists under the direction of associate creative director Stan Zienka...
Game industry News, Apr. 24, 2010
FREE REALMS MARKETING GETS GOLD AWARD
..."What made this project especially rewarding was that our team was able to create a fresh game identity and personality, and then combine those brand solutions with smart messaging to help produce an incredibly successful launch," Zienka added. ATTIK's project team also included account director Andy Giles and senior broadcast producer Jeff Beverly...
SHOOTonline.com. Apr. 23, 2010
"Free Realms" Marketing Campaign from ATTIK and Sony Online Entertainment Earns Gold Award from MI6
..."The two spots we created show the player being deeply involved in the game and co-existing with the crazy characters who inhabit "Free Realms"... sort of a look behind the scenes of the games and the players, where they get prepped and ready to play," Lim explained. Entitled "Ninja Prank" and "Super Ego," ATTIK's spots were produced and finished through Sabertooth Productions, while SOE also produced two additional campaign spots internally...
TheStreet.com, Apr. 23, 2010
'Free Realms' Marketing Campaign From ATTIK And Sony Online Entertainment Earns Gold Award From MI6
...ATTIK's integrated approach flowed seamlessly from identity creation and branding into advertising. In Lim's words, "We were presented with a big challenge: how to successfully launch an MMO in a landscape crowded with them, to both boys AND girls." Working with the new visual system and the game's central theme of "freedom to be who you want to be," Lim and his colleagues created the "You Rule!" tagline, and concepted a number of online ads and two TV spots. The online ads included several hybrid executions produced in cooperation with Interpolls, as well as game-based ads produced by ATTIK and Powerhouse Animation...
brand-e.biz, Apr. 20, 2010
Putting brand wheels on reality TV
Creative reality. Toyota s Scion has rolled roll out a webseries. But the reality show Reinvent The Wheels, made in partnership with creative agency ATTIK, isn t just another online series. Because Scion is using it to offer young creatives a helping hand...
PROMO Magazine, Apr. 1, 2010
Scion Strikes Creative Pose with Web-Only Reality Program
Car maker Scion has launched a Web-only reality series that will let some admittedly "non-car" creative types design and build their dream rides on a Scion foundation, of course...
TheCarConnection.com, Apr. 1, 2010
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends
Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign...
Adrants.com, Mar. 31, 2010
Like Such As South Africa and The Iraq Everywhere Like Such As
...So what the hell was that all about? The press release tells us, "ATTIK and Scion are very proud of this six episode reality series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression." It's called Reinvent the Wheels and it's an episodic reality series from Scion...
AUTO-MOBI.info, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series
...Scion is actively promoting the series with a new cross-platform campaign created by ATTIK, including TV, print, billboard and interactive ads. The first print ads, promoting the show and its March 29 debut, recently appeared in several targeted publications and on key sites and networks online. Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter. Broadcast spots, print and OOH featuring the Scion vehicles which will have been transformed through the course of the production will begin airing in May...
MediaPost's Marketing Daily, Mar. 31, 2010
Contestants Challenged To Redesign Scion
..."Reinvent The Wheels" offers aspiring creatives the opportunity to work with professional garages. Contestants are given a budget and paired with a team of professional tuners to design and build a car. The winning team's stand-out contestant will win a Scion car, accessories, and a $30,000 cash prize...
SHOOTonline.com, Mar. 31, 2010
Scion Offers Young Creatives Their Big Break in "Reinvent The Wheels" Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
...Having recently cast its six initial contestants, who will compete head-to-head for a shot at fame, cash and prizes, including a brand new Scion, the series began production in Los Angeles last month and premiered Monday evening at 9 p.m. EDT, 6 p.m. PDT, exclusively online at www.ReinventTheWheels.com, or embedded on virtually any site through use of its widget. To support the digital generation, the series and its campaign elements are also available via a mobile application, via many social networking sites and an embeddable Facebook application...
shots, Mar. 31, 2010
Hotshot: ATTIK Reinvents Scion's Wheel.
In a bid to tap into the 18- 24 year old demographic ATTIK has created the web-only reality television show Reinvent The Wheels which sees hundreds of contestants ranging from fashion designers to filmmakers whittled down to a final six who then have to pitch their ideas for a car to three top...
shots, Mar. 31, 2010
VIDEOS - Scion: Reinvent The Wheels
This week's Hotshot sees global creative agency ATTIK open the doors for aspiring creatives to roll up and pitch their blueprint for a dream car in a six-episode web-exclusive reality series for automotive company Scion...
universal positive, Mar. 31, 2010
Scion debuts online reality series Reinvent The Wheels
...The series debuted online this week exclusively at www.ReinventTheWheels.com, where you can now watch the first episode. Scion s project press release from Rogers & Cowan is available here...
AdsoftheWorld.com, Mar. 30, 2010
Scion "Reinvent The Wheels" Campaign
ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com.
Advertolog.com, Mar. 30, 2010
Scion: Reinvent The Wheels
The advert titled Reinvent The Wheels was done by ATTIK advertising agency for SCION (TOYOTA company) in USA. It was released in the March 2010. Business sector is Cars.
Coloribus.com, Mar. 30, 2010
Scion: Reinvent The Wheels
Brand: Scion; Agency: ATTIK; Agency Country: USA; Creative Director: Ron Lim; Simon Needham; Creative: Michael Cornell; Gabe Nguyen; Andy Sciamanna; Production: 3 Ball Productions...
Yahoo! Finance, Mar. 30, 2010
Scion Offers Young Creatives Their Big Break in 'Reinvent The Wheels' Online Episodic Reality Series, Developed, Produced, Supported by Global Creative Agency ATTIK
..."The primary goal of 'Reinvent The Wheels' is to further Scion's conversation with trendsetting, creative 18-24-year-olds," said Simon Needham, co-founder and executive creative director, ATTIK. "We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz."...
AgencySpy, Mar. 29, 2010
Monday Odds and Ends
ATTIK launched a new campaign for Scion dubbed "Reinvent the Wheels."
DesignTaxi.com, Mar. 29, 2010
Scion Asks For Young Talent To Reinvent The Wheels
..."This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources. This approach provides a level of engagement not seen before in traditional advertising," said Jack Hollis, VP, Scion...
DMNews, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
Toyota's Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and TV ads on March 29. Ad agency Attik created the campaign...
Just-Auto.com, Mar. 29, 2010
US: Scion's new online 'reality series'
Toyota's youth brand Scion has launched a new cross-platform marketing campaign, "Reinvent The Wheels," a six episode web-exclusive video series...
TopSpeed.com, Mar. 29, 2010
Scion gives three emerging artists an opportunity to Reinvent the Wheels
Do you ever sit back and say, If I had the money, I could put together a nice ride that everyone would love. You would be lying if you said that the thought has never crossed your mind, but let s be realistic, few people have the resources and ingenuity to design and create an automobile. That will change for three people when Scion s new six part web-exclusive video series airs. Reinvent the Wheels is a competition that will allow three creative auto enthusiasts the opportunity to work with professional garages to see who can create and build the most original, inspiring and practical car possible...
WebNewser, Mar. 29, 2010
Scion Wants to Reinvent the Wheels
Reinvent The Wheels, a six-episode Web-exclusive video series and cross-platform marketing campaign from Scion, will launch Monday at 9 p.m. ET/6 p.m. PT, and the series is also available for embedding on other Web sites via a widget...
Yahoo! Finance, Mar. 29, 2010
Scion Announces Innovative Marketing Campaign
'Reinvent The Wheels,' an online reality series, gives young creative talent their big break...
Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK s and Scion s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...
Motion Graphics Inspiration, Mar. 23, 2010
Scion Fable of Deviants
...The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK s and Scion s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life...
ScionAxis.com, Mar. 18, 2010
Scion xD Explosion Commercial in HD
Scion Brand Manifesto commercial. Attik/Method/Shilo; Ad Agency; Attik; Production Company, Previz and Animation: Shilo; VFX and Finishing: Method Studios; This is a 100% CG commercial...
EvanFry.Posterous.com, Mar. 7, 2010
MAKE A CONTACT LIST | USE IT WISELY
...Simon Needham, The Attik... (Editor's note: New address: 85 Second Street, 6th Floor, San Francisco, CA 94105).
AdPulp.com, Mar. 3, 2010
Indie All The Way
...The thing I find weird about Van Hoven's claim is how the indie shops are so much more well respected, creatively speaking, than shops owned by conglomerates. Crispin, Goodby and Chiat\Day are owned by behemoths and they rock, but the list falls off pretty quickly from there. Whereas, I can name small and not-so-small indie shops with creative cred all day long. Ground Zero, Wexley School for Girls, attik, Creature, Venables, Bell & Partners, Butler Shine Stern & Partners, Wong Doody, and Wieden + Kennedy are just a few West Coast indies that come instantly to mind....
BookOffers.com.au, Mar. 2, 2010
Brand Identity Now! Various
An essential reference work that provides in-depth case studies of leading projects from around the world, Brand Identity Now is destined to be a major work of reference for brand builders: designers, marketing professionals and anyone working in the world of communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama 08 Election Campaign, The Museum of Art and Design, and New York s bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign...
Motionographer.com, Mar. 2, 2010
Bob Nelson on Joining Eyeball
...What do you think about entities like R/GA and Attik who started as design service shops but evolved into agencies?...
DesignTaxi.com, Feb. 26, 2010
Attik Makes Fast Company Most Innovative Companies List
Global creative agency Attik has been included in Fast Company's annual Most Innovative Companies issue (March 2010), which is on newsstands now, and is also available online...
Hartless Media Group, Feb. 25, 2010
Noise 5
Noise 5 is a book published in early 2010 by Attik. Attik is an amazing design group that specifies in branding. You can find more at www.attik.com I suggest you check out their book if you need inspiration. It sure brightened my day.
FOXBusiness.com, Feb. 22, 2010
ATTIK Honored to Be Included Among Fast Company's 2010 Ranking of World's Most Innovative Companies
..."To say the least, we are extremely proud to have been recognized within this prestigious annual issue of Fast Company," began James Sommerville, who together with Simon Needham established ATTIK in Northern England in 1986. "We feel it's a great tribute to the hard work of hundreds of outstanding talents over the past 24 years, and in particular, the brilliant brand stewardship of clients like Coca-Cola's David Butler and Todd Brooks, and their colleagues."...
SideStreetSydney.com.au, Feb. 22, 2010
Chaos at Home: Pony Rider
...Kelly describes her background in design as slightly diverse , and that it is. She started out in advertising, designing for Attik. It s here that my love of branding and brand strategy developed, she says...
SerenaStyle.com, Feb. 19, 2010
How Do You Rank or Measure Innovation?
...But since people love lists and Fast Company loves people who love them, here are the top 10 most innovative design companies according to FC...
Red Velvet, Feb. 19, 2010
Top 10 Most Innovative Companies
Every year the Fast Company Magazine releases a list with the World s Most Innovative Companies , altogether or divided by industry field. According to them, here s the Design s Top 10...
Fast Company, Feb. 18, 2010
Most Innovative Companies, Top 10 by Industry: Design
Attik: This London firm gets the systems thinking that's vital for executing large-scale projects. Its reboot of Coca-Cola's brand-identity platform is now deployed worldwide. Lexus, Scion, and Nike are also clients.
Brand New, Feb. 15, 2010
The New Super Bowl Standards
Just as we were all mostly getting excited about Attik s work the NFL unveiled not only a new logo for Super Bowl XLV in Arlington, Texas but a whole strategy for an undisclosed number of Super Bowls to come...
TMI&R, Feb. 12, 2010
NFL s new brand strategy
...Last Super Bowl logo (top half of the image above) was created by attik...
The Drum, Feb. 9, 2010
ATTIK set up in London
Perhaps it was inevitable in 2007 when it became a subsidiary of Dentsu, the Tokyo-based advertising behemoth, that ATTIK, the design agency which started a world away in Huddersfield, would end up moving from the provinces to the promised land. In January, after 24 years in Yorkshire, ATTIK finally closed its Leeds office and shifted UK operations to London...
Computer Arts, Feb. 8, 2010
A decade of graphic design
...However, some designers questioned this, and forward-thinking creatives continued to experiment. I would say that tDR and Attik for sure were the superstars in the early 2000s, says Michael Paul Young of YouWorkForThem...
Webbers88's Blog, Feb. 7, 2010
Attik Design
I've been looking at Attik s website recently n they do so much lovely stuff& i really like these bright and vibrant Coca-Cola adverts that they have been working on for the youth world cup!...
Brand New, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
...The development of Super Bowl XLIV s identity system was an exciting challenge for Attik. First, it s the most exciting night in professional American sports and second, 2010 was the first year that the NFL had given the logo and visual identity system project to the same agency. And since we had done the visual identity system for XLIII, we felt more than ready to take on both this time...
FastCompany.com, Feb. 4, 2010
Dissecting the New Super Bowl Logo
Super Bowl XLIV! The ads seem like they're gonna be only meh. So let's move on to another, crucial piece of the design: The branding itself...
gra217.5b, Feb. 4, 2010
Superbowl Ad - Snader
I found this revised Super Bowl ad on the blog Brand New and thought it was an improvement for the message the event represents. According to the designers at Attik, the company behind the logo's facelift, they attempted to represent the NFL's 2009 theme "Own the Moment." Attik spokespersons said the bold, thick design is meant to mimic the power needed to play in such a demanding game. The symmetry of the newer design shows the idea of two teams coming to a head (at the center where the goalpost is located)...
MediaCollective.nl, Feb. 4, 2010
Super Bowl XLIV, Extra Bold
There is no Sunday like Super Bowl Sunday: The friends, the beer, the chips, the bets, the ads& and, oh yeah, the game. And just in case you were confused by this year's Pro Bowl being played before the Super Bowl, heed the news, the Super Bowl is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. But aside from mentioning the obvious, let us turn our attention to the Super Logo, designed this season by Attik...
San Francisco Chronicle, Feb. 4, 2010
Toyota's ship is hardly coming in
...The San Francisco ad agency handles the Scion account, plus other Toyota brands, like Lexus and Venza, on a project basis. The agency cut approximately one-third of its staff last year, after Toyota substantially trimmed the Scion account. Since then, the agency, owned by Dentsu America, has added back creative and production staff, and has a healthy roster of other clients, including Coca-Cola, Nike and Sony. "Scion's doing what we want it to," Lentz said in November...
SitePoint.com, Feb. 4, 2010
Super Bowl XLV Logo Unveiled By NFL
[This] year's logo, a big, brasher, bolder affair was designed by Attik and was designed to look like a football whizzing through the goal posts...
Original Linkage, Feb. 3, 2010
Attik
Haven't mentioned Attik agency for quite some time, so let's check out their latest work with the recent rebranding of the IGN Entertainment group and interactive work for Lexus...
5Magazine, Jan. 29, 2010
ATTIK DESIGN'S NEW VISUAL IDENTITY SYSTEM FOR IGN ENTERTAINMENT
..."ATTIK is quite well known for its expertise in helping brands maximize their communications, particularly within youth markets," said Gary Keith, IGN's director of brand and marketing partnerships. "With their help, IGN has entered 2010 at the top of its game."...
Dexigner.com, Jan. 29, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment
...According to ATTIK's associate creative director Stan Zienka, ATTIK developed the new corporate identity for IGN Entertainment to reflect its leadership position within the videogame and entertainment enthusiast markets and refreshed the consumer-facing IGN.com logo and visual system to extend its appeal and accessibility in continuing to attract the rapidly growing mainstream gaming audience...
TAXI Design Network, Jan. 29, 2010
Attik Designs IGN's New Visual Identity System
Attik has developed the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, a premier online destination for videogames...
ComputerLove, Jan. 28, 2010
IGN
...The new IGN Entertainment logo utilized the custom IGN letterforms developed for IGN.com to create a visual link between the two brands, while maintaining a more formal business-to-business feel to heighten the company's credibility with advertisers and partners. ATTIK's deliverables also included brand guidelines for both IGN Entertainment and IGN.com, business systems for both brands including stationery and presentation materials, numerous promotional elements, and a system and architecture uniting the company's portfolio of media properties...
SugarMob.com, Jan. 28, 2010
IGN
Global creative and design agency Attik, developed the new visual identity system for IGN Entertainment and its flagship site www.IGN.com ...
Yahoo! Finance, Jan. 28, 2010
ATTIK Designs New Visual Identity System for IGN Entertainment and Its Flagship IGN.com, the Top Website for Reaching Men 18-34
Global creative agency ATTIK (www.attik.com) today detailed its role in developing the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, the premier online destination for videogames content and the world's top website for reaching men aged 18 to 34...
Creativity-Online.com, Jan. 27, 2010
People News
Former ATTIK USA president Ric Peralta moves to the role of CEO of Dentsu, ATTIK, LLC, a newly formed independent subsidiary of Dentsu Holdings USA...
Advertising Age, Jan. 25, 2010
Agency News
...Ric Peralta, president of Attik USA, has been promoted to CEO of Dentsu Attik, a recently established independent subsidiary of Dentsu Holdings USA...
THEM!, Jan. 13, 2010
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana...
.Get Inspired! Magazine, Jan. 14, 2010
Brand Identity Now!
... I have been following the work of ATTIK since the late 90s, when I was working in Japan, said Wiedemann. What really strikes me in their work is the conduction of both usability and elegance, a combination that is in most cases hard to achieve. The variety of work created in the studio shows the consistency they keep in every assignment. We are all overwhelmed with information (apart from ugly work too), and we need today to combine beauty and accessibility to cope with that, create a better world. ATTIK has mastered that. ...
TAXI Design Network, Jan. 13, 2010
Taschen New Book Release: Brand Identity Now!
Global creative agency Attik has been featured in the recently released Brand Identity Now! book from world famous art book publisher Taschen Books and its design editor, Julius Wiedemann...
Creativity, Jan. 13, 2010
MOVERS
Attik has announced five new appointments and five promotions at its San Francisco office. Jacob Ford has been named creative director, digital; John Reid has been named creative director, advertising; Ryan Schwedhelm has been hired as copywriter; Melanie Magatelli becomes the agency's senior print producer and Patty Lum signs on as senior producer. The agency has also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior coypwriter, Greg Coffin to senior art director and Gabe Nguyen to designer.
Yahoo! Finance, Jan. 12, 2010
ATTIK Credited With Making a Better World by Author of 'Brand Identity Now!' From TASCHEN Books
...Included among a select number of top design companies worldwide, ATTIK is unique for its broad range of core capabilities, which often result in breakthrough campaigns where the firm's focus on great design and sound branding practices is shrewdly integrated into hybrid, "media agnostic" sets of channels and approaches which connect with the desired audiences most effectively...
iMediaConnection.com, Jan. 8, 2010
ATTIK, EyeWonder, and WebVisible in the news, plus other interactive industry hires, partnerships, launches, and announcements
Global creative agency ATTIK announced two recent hires and promotions for its San Francisco office. The new appointments include Katherine Stout in the position of account director for the agency's Scion account, and Cory Pierce in the position of planning director. ATTIK's President Ric Peralta also announced the promotion of agency veterans Abby Green to senior account executive (also on the Scion account), and Oliver Ralph to director of business development. In addition, new appointments include Jacob Ford to the position of creative director: digital, and John Reid to the position of creative director, advertising.
AgencySpy, Jan. 7, 2010
ATTIK Adds on McCann, Crispin Alums and More
San Francisco-based agency ATTIK announced a few hires and promotions...
BoardsMag.com, Jan. 7, 2010
People moves
San Francisco-based ATTIK has hired Jacob Ford as digital creative director, John Reid as creative director, Ryan Schwedhelm as copywriter, Melanie Magatelli as senior print producer, and senior producer Patty Lum. The agency also promoted Ron Lim to creative director, Paul Miller to associate creative director, Mike Brenner to senior copywriter, Greg Coffin to senior art director, and Gabe Nguyen to designer. http://www.attik.com.
SHOOTonline.com, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
...Ron Lim, Paul Miller, Mike Brenner and Greg Coffin have all earned their promotions through sustained strategic and creative contributions to ATTIK's major accounts over the past few years. Notably, in 2007, Brenner and Coffin were named Best Emerging Talent by the editors of Adweek Magazine for their contributions to the agency's sensational Scion xD Little Deviant launch campaign. Gabe Nguyen is another valued team-member that Needham and his colleagues are proud to promote...
TAXI Design Network, Jan. 6, 2010
Attik Adds New Muscle, Promotions
...The new appointments include Jacob Ford in the position of creative director: digital, John Reid in the position of creative director, advertising, Ryan Schwedhelm in the position of copywriter, Melanie Magatelli in the position of senior print producer, and Patty Lum in the position of senior producer...
Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...
Yahoo! Finance, Jan. 6, 2010
ATTIK Adds New Creative and Production Talents, Promotes Five Key Team Members
..."Over the years, we've found that we often only see the true character of those we work and live with during the most adverse conditions," Needham said. "During the past year, we've seen strength and poise in many members of our team, and each person being promoted has earned our admiration and esteem; each has the qualities we need as we continue to grow. For our new hires Jacob, John, Ryan, Melanie and Patty, each of them is among the world's best in their roles, and with their contributions, we look forward to continuing to deliver spot-on brand strategies and creative solutions."...
Boardsmag.com, Dec. 23, 2009
People moves at Attik
Global creative agency Attik, San Francisco promoted agency veterans Abby Green to senior account executive on the Scion account and Oliver Ralph to director of business development. Attik also hired Katherine Stout as account director for Scion, and Cory Pierce in the position of planning director.
ClickZ.com, Dec. 22, 2009
Execs & Accounts: Creative agency Attik hires two, promotes two
The hires are Katherine Stout, account director on the Scion account, and Cory Pierce, planning director. Abby Green was promoted to senior account executive on Scion, and Oliver Ralph was elevated to director of business development.
Dexigner.com, Dec. 22, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
..."With Katherine's experience at top firms, she brings our group the wealth of knowledge we sought to allow us to continue infusing our campaigns with highly innovative creative approaches. And for her part, Abby has shown a complete commitment to our clients while continually developing her skill set. Moving forward, we anticipate Katherine's leadership and Abby's support being integral to our efforts for Scion."...
MediaLife.com, Dec. 22, 2009
People: Agencies
Creative agency ATTIK has made four moves-- two hires and two promotions. The agency has brought in Katherine Stout as account director for the Scion account and Cory Pierce as planning director, and promoted Abby Green to senior account executive and Oliver Ralph to director of business development. Stout joins from Crispin Porter + Bogusky and Pierce from LucasArts.
MediaPost.com, Dec. 22, 2009
People on the Move: Katherine Stout, Cory Pierce, Abby Green and Oliver Ralph, ATTIK
ATTIK hired Katherine Stout as account director for Scion and Cory Pierce as planning director. In addition, Abby Green was elevated to senior account executive on the Scion account, and Oliver Ralph was promoted to director of business development.
Hoovers.com, Dec. 21, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
"As the opportunities with Scion have continued to evolve, we've searched for the best automotive account management experience we could find," said Peralta. "With Katherine's experience at top firms, she brings our group the wealth of knowledge we sought to allow us to continue infusing our campaigns with highly innovative creative approaches. And for her part, Abby has shown a complete commitment to our clients while continually developing her skill set. Moving forward, we anticipate Katherine's leadership and Abby's support being integral to our efforts for Scion."...
TAXI Design Network, Dec. 21, 2009
Attik Hires, Ups Business Development Director
Global creative agency Attik has announced two new key hires, as well as two key promotions, for its San Francisco office. The new appointments include Katherine Stout in the position of account director for the agency's Scion account, and Cory Pierce in the position of planning director. Attik's president Ric Peralta also announced the promotions of agency veterans Abby Green to senior account executive (also on the Scion account), and Oliver Ralph to director of business development...
AgencySpy, Dec. 18, 2009
Friday Odds and Ends
ATTIK promoted Abby Green to senior account executive on the Scion account and Oliver Ralph to director of business development. Meanwhile, the agency appointed Crispin/BBDO alum Katherine Stout as account director (also on Scion) and Cory Pierce as planning director.
SHOOTonline.com, Dec. 18, 2009
ATTIK Bolsters Scion Account Management and Planning Team, Promotes Business Development Director
...ATTIK's new planning director Cory Pierce joins the firm from LucasArts, where he served in dual roles as Director of Consumer Insights as well as Director of Creative Services since March of 2008. Prior to that, he held the position of Strategy Director for Agency.com for over three years...
UnderConsideration.com, Dec. 10, 2009
IGN, it's Mantastic! - Brand New
...Attik SF did this rebrand. Nice!...
Taschen.com, Dec. 1, 2009
Brand Identity Now!
The Business of Identity: An essential reference work for brand builders. Top design offices featured include Attik....
PixelArts, November, 2009
ATTIK creates brand system and successful integrated campaign for SONY
Global creative agency ATTIK is very proud to detail its leading role in creating both the brand identity system and a successful integrated campaign for the popular tween-targeted MMORPG from Sony Online Entertainment LLC (SOE), Free Realms"!. The free-to-play, family-friendly online video game launched on April 28th and has since attracted over four million registered users. It features a complete visual system, including logo art, color palette, typography and graphic elements created by ATTIK's artists under the direction of associate creative director (ACD) Stan Zienka. Also contributing to the game's increased visibility is an integrated advertising campaign conceived by ATTIK ACD Ron Lim and other members of the team in San Francisco...
5magazine, Nov. 30, 2009
ATTIK CREATIVES for Lexus LFA supercar
Attendees of the recent Tokyo Motor Show and automotive enthusiasts worldwide were thrilled to witness the launch of the 2011 Lexus LFA. The brand s top executives proudly revealed the production version of the long-awaited supercar, which will begin shipping the first of its 500 total units representing the most expensive vehicles in the brand s history in 2011...
EverythingMatters, Nov. 27, 2009
Coca-Cola World Cup
First look at Coca-Cola's campaign for South African World Cup next year. Looks good from here. From Attik in Leeds - but now in London...
autoevolution.com, Nov. 24, 2009
ATTIK to Help Lexus Launch the New LFA Supercar
Lexus and ATTIK are not at their first successful partnership, as the two companies also worked together when the Lexus IS F sedan was introduced in 2008. This time, the LFA's marketing campaign begins with a special dedicated website developed by ATTIK...
SunwayTuner.com, Nov. 24, 2009
New LFA Supercar
... The LFA is a mind-shifter - a product we fully expect to expand perceptions of the Lexus brand, ATTIK co-founder and creative director Simon Needham. Just seeing the LFA is something most guys of any age will get excited about. In our materials, we show how stunning the LFA is to look at, and we also demonstrate what a monster it is on the race track. ...
TVpub.net, Nov. 24, 2009
Scion xD Explosion
We teamed up with ATTIK once again to create Scion s xD Explosion Brand Manifesto Launch Spot. Along with this new :30 TV spot, ATTIK s integrated scheme also recently introduced new creative elements online, in print, and in out-of-home media, with additional TV and print executions set to roll out over the weeks ahead...
FoxBusiness.com, Nov. 23, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
Lexus also debuted the new vehicle's marketing materials, created by global creative agency ATTIK (www.attik.com). "ATTIK was able to take the essence of LFA and demonstrate it in visual terms, encapsulating both its world-class performance, as well as its contemporary design aesthetic and extensive customization potential," confirmed an executive for Lexus...
Dexigner.com, Nov. 21, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team worked closely with Lexus over the past year to develop a multi-stage marketing campaign...
SHOOTonline.com, Nov. 20, 2009
Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar
...Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team worked closely with Lexus over the past year to develop a multi-stage marketing campaign. "The LFA is a mind-shifter -- a product we fully expect to expand perceptions of the Lexus brand," he began. "Just seeing the LFA is something most guys of any age will get excited about. In our materials, we show how stunning the LFA is to look at, and we also demonstrate what a monster it is on the race track."...
Yorkshire Post, Nov. 19, 2009
James Sommerville: Give young people a chance to design their own future
James Sommerville pictured and Simon Needham started their business in a Huddersfield attic with a grant from The Prince s Trust. ATTIK has now grown into a major international design and branding agency...
The Drum, Nov. 13, 2009
ATTIK
ATTIK, the Yorkshire-based creative agency, is to relocate its UK headquarters from Leeds to London by January 2010. It is understood that there will be some redundancies within the agency as a result of the move, but that relocation and remote working opportunities are being offered. The agency, meanwhile, is actively seeking new talent to strengthen its new London operation, with creative directors, designers and account managers all sought....
DesignByOne, Nov. 5, 2009
Scion xD Commercial by Attik
I m just now dipping my small toe into Adobe After Effects. The Scion xD commercial is freaking awesome and crazy bangin with Adobe After Effects work. ~ I think.?...
TheBusinessDesk.com, Nov. 5, 2009
ATTIK to move from Yorkshire to the capital
ATTIK, the Yorkshire-based creative agency, is to move its Leeds headquarters to the UK's capital marking its return to London...
PRNewswire, Nov. 4, 2009
ATTIK Relocates Leeds Studio, Gears Up for Grand Return to London
"We are very excited to be preparing our return to London, knowing we have the support and partnership of the world's largest agency," Sommerville said. "As much as ever before, London remains central to the world of design, and we all have very ambitious plans for ATTIK."...
SHOOT Magazine, Nov. 4, 2009
ATTIK Relocates Leeds Studio, Gears Up for Grand Return to London
New Talents Being Sought to Strengthen Creative Powerhouse Behind World's Largest Advertising Agency...
WeLoveBusiness.co.uk, Nov. 4, 2009
ATTIK plans return to London
New talent in the form of creative directors, designers and account managers is being sought at powerhouse design firm ATTIK as the company plans a grand return to the capital following a decamp to Leeds...
Sunnsea54's Blog, Nov. 3, 2009
ATTIK Spread
Well here is my cover, 1st and 2nd spread along with the table of contents....
PixelArts, October, 2009
Latest Scion Brand Manifesto 'tC Streak' broadcast spot & 'tC Manifesto' print ad from ATTIK
ATTIK is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications...
DesignersCouch.org, Oct. 5, 2009
Visual Stimulation IV: 15 Amazing Motion Designs
Scion xD "Explosion": Animation work by Simon Needham, Creative Director by ATTIK. More information on ATTIK.
Fast Company, September 2009
Masters of Design: David Butler
...The two tapped the U.K.-based design firm Attik to create a global brand-identity system using those principles. The brief, says Attik's cofounder James Sommerville, was basically about decluttering through design. "It was about bringing a simplicity to the language, about the bold use of the iconic bottle, a flat red, and a flat script... . Core brands need a timeless quality."...
MediaPost's Out to Launch, Sep. 30, 2009
Soup. Steak. Soda. Skin care. Shinwhack Day. Let's launch!
ATTIK created a print campaign for Scion tC sports coupe. The agency created a set of unique manifestos for the tC. "Tear it up, don't rip it off. Always zag when others zig. Become one of us by becoming none of us," reads one ad, seen here. Scion offers buyers more than 150 accessories to choose from, making the odds slim of two Scion owners having the exact same car.
Advertising Age, Sep. 17, 2009
Toyota to Spend $1 Billion on U.S. Marketing in Fourth Quarter; Regional Dealer Ad Groups to Get Significant Boost
Toyota Motor Sales USA will spend $1 billion in the U.S. for the fourth quarter across its Toyota, Scion and Lexus brands, the automaker's top brass told dealers in Las Vegas this week... Dentsu America's Attik, San Francisco, has Scion. Publicis' Zenith Media USA handles media.
Alexander Lee, Sep. 13, 2009
Scion tC "Streak"
Project Name: Scion "tC Streak" Running Time: 0:30. Client: Scion...
Alan David, Sep. 11, 2009
Scion tC Streak
Ad Agency: ATTIK; City/State/Country: San Francisco, CA, USA...
FWATheater.com, Sep. 11, 2009
Scion "tC Streak"
Credits: ATTIK, Shilo, Method Studios...
DesignLenta.com, Sep. 10, 2009
Scion «tC Streak»
Just the other day, I received a letter from an advertising agency ATTIK, which contained information about a new video released under the name Scion "tC Streak"...
Scionpedia.org, Sep. 10, 2009
Scion tC Streak Zag When Others Zig
The latest Scion tC Ad, called Streak wants you to Zag when others Zig so why does the 2010 tC look like every other Scion tC? We ll give Scion/Toyota credit for a catchy, clever ad. Yet, as they text asks you to be original....
AdsoftheWorld.com, Sep. 9, 2009
Scion: tC Streak
Advertising Agency: ATTIK, San Francisco, CA, USA; Creative Director, Broadcast Spot Co-Director: Simon Needham; Associate Creative Directors: Ron Lim, Stan Zienka; Production/Animation Company: Shilo; Director: Simon Needham (ATTIK) and Shilo....
GetInspiredMagazine.com, Sep. 9, 2009
Scion tC Streak
Project Name: Scion tC Streak Running Time: 0:30. Client: Scion...
Great Advertising, Clever Ads, Sep. 9, 2009
New Scion tC Brand Manifesto TV Campaign
Attik continues creating great advertising for Scion...
ScaryIdeas.com, Sep. 9, 2009
Scion : tC Streak [Video]
Project Name: Scion "tC Streak" Running Time: 0:30 Client: Scion...
BestAdsonTV.com, Sep. 8, 2009
Scion: tC Streak
Following-through on the creative approach of ATTIK's earlier spots for the Scion xD and xB Brand Manifesto this spot debuted in early September....
ExistingVisual.com, Sep. 8, 2009
Scion "tC Manifesto"
Advertising Agency: ATTIK, San Francisco, CA, USA....
Youmark.it, Sep. 4, 2009
Scion, manifesto individualista
Virando sui giovani automobilisti urbani. L'invito è a essere autentici, originali e mai follower. 'Become one of us by becoming none of us', anche su stampa, out of home e web...
Get Inspired! Magazine, Sep. 3, 2009
Scion "xB Splicer"
...As explained in that story, working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign s model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle s unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us."...
Advertolog.com, Sep. 1, 2009
Scion tC: Tear it up, don't rip it off
The advert titled Tear it up, don't rip it off was done by ATTIK advertising agency for Scion tC (Scion company) in USA. It was released in the August 2009. Business sector is Cars...
Universal Positive, Aug. 24, 2009
Behind the lens with ATTIK's Simon Needham
As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world s premier marketers and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns. Read more...
Listicles.com, Aug. 21, 2009
14 Beautiful New Commercials: Scion xB s Splicer (by Attik)
We think Scions are possibly the ugliest cars of the decade, but damn if they don t over-compensate with beautiful ads.
CGrecord.net, Aug. 20, 2009
Scion
Creative Agency ATTIK gathered two of the top creative studios to work on the latest Scion campaign: Imaginary Forces deployed Scion xB Splicer and Shilo to work on xD Explosion both spots where directed by Simon Needham and visual...
Design Feeds, Aug. 18, 2009
Scion - xB Splicer
This is the newest spot in ATTIK's Brand Manifesto campaign for Scion. Credits: Ad Agency: ATTIK,Design/Production Company: Imaginary Forces,VFX and Finishing: Method Studios,Music and Sound Design: Face The Music...
Designlenta.com, Aug. 18, 2009
Scion xB: Splicer
...A month ago we did review Scion xD «Explosion». This time, like to point out no less than spectacular video Scion xB: Splicer, all from the same guys from the agency Attik...
FWATheater.com, Aug. 18, 2009
Video of the Day: Scion - xB Splicer
This is the newest spot in ATTIK's Brand Manifesto campaign for Scion....
Kevin Kuo, Aug. 18, 2009
Commercial: Scion xB Splicer
Scion Brand Manifesto commercial. Attik/Method/Imaginary Forces Ad Agency; Attik. A 100% CG commercial done with Imaginary Forces and Method Studios working in collaboration.
Computerlove, Aug. 17, 2009
Scion
Creative Agency ATTIK gathered two of the top creative studios to work on the latest Scion campaign: Imaginary Forces deployed Scion xB Splicer and Shilo to work on xD Explosion both spots where directed by Simon Needham and visual effects/finishing was done by Method Studios. Update: Credits for Music and Sound Design goes to Face the Music.
vfxblog.com, Aug. 14, 2009
ATTIK and Shilo's Scion spot
How ATTIK and Shilo Made an "Explosion" for Scion, at Studio Daily.
Alexander Lee, Aug. 13, 2009
Scion xB "Splicer"
...Director: Simon Needham (ATTIK) and Imaginary Forces...
CGrecord.net, Aug. 13, 2009
How ATTIK and Shilo Made an "Explosion" for Scion
The pitch for Scion in general is "vehicle as self-expression," and Simon Needham, co-founder and creative director at the creative agency ATTIK (San Francisco, CA), was tasked with figuring out ways to convey the personality of three...
Film&Video Magazine, Aug. 13, 2009
How ATTIK and Shilo Made an "Explosion" for Scion
Latest Scion Campaign Gives Cars an Animated Personality....
Adland.tv, Aug. 12, 2009
Scion - "xB Splicer" - (2009) :30 (USA)
Working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of...
DesignScene.net, Aug, 12, 2009
Scion "xB Splicer" Campaign
Design Scene is proud to reveal the latest project coming from Global creative agency ATTIK and Scion, promoting their new Brand Manifesto integrated campaign, intended to inspire new youthful and creative trendleaders with its bold and....
ItsArtMag.com, Aug. 12, 2009
xB Splicer
Latest Spot from Scion... Campaign by ATTIK.
Advertolog.com, Aug. 11, 2009
Scion xB: Splicer
Ad Agency: ATTIK City/State: San Francisco, CA Creative Director, Broadcast Spot Co-Director: Simon Needham Associate Creative Directors: Ron Lim, Stan Zienka Design/Production Company: Imaginary Forces City/State: Bicoastal, USA...
BestAdsonTV.com, Aug. 11, 2009
Scion: Splicer
This is the newest spot in the ATTIK San Francisco Brand Manifesto campaign for Scion...
ExistingVisual.com, Aug. 11, 2009
TV-spot: Scion xB: Splicer
Scion xB, USA, Scion, ATTIK, Scion (United By Individuality), Cars.
Great Advertising, Clever Ads, Aug. 11, 2009
Scion xB Spicer Newest TV Ad by ATTIK
The new Scion "xB Splicer" asks us to be an icon and not an imitation in this great new commercial created by the San Francisco based ad agency "ATTIK". For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are...
ScaryIdeas.com, Aug. 11, 2009
Scion : xB Splicer [Video]
As explained in that story, working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font...
FEED, Aug. 11, 2009
Attik/IF/Method Splicing for Scion
More shiny, shiny CG cars here but this new Scion spot thru Attik with design and production by Imaginary Forces and post by Method is held together by punchy transitions and a surgical edit...
JoeyTomatoes.com, Aug. 10, 2009
ATTIK Creates Brand System and Successful Integrated Campaign for Sony Online Entertainment's Popular New Tween-Targeted MMORPG Free Realms"!
..."We started with an understanding of the game's story, and then considered how the player would exist within it," began Stan Zienka. "Free Realms is a highly immersive game with a strong sense of community and personal connection, so we needed artwork and a visual system that reflected that. The custom title typography and use of the graphic vines was a logical choice; it was unique and flexible enough for the wide variety of communications we were going to be creating. What started off as loose sketches were then refined to make a master set that was then modified for use in print, television, display and online."...
JonSibal.com, Aug. 10, 2009
Scion Explosion
About a few weeks ago, I caught the latest Scion commercial featuring their xD model with it s shell/skin exploding and peeling off. Here s the actual video made by Shilo and ATTIK...
Adland.tv, Aug. 6, 2009
Sony Online Entertainment Free Realms - Super Ego - (2009) :30 (USA)
Project Name: Sony Online Entertainment Free Realms "Ninja Prank" & "Super Ego"; Advertising Agency: ATTIK...
POPSOP.com, Aug. 6, 2009
ATTIK created brand identity system for the MMORPG game by Sony Online Entertainment
...In the words of Laura Naviaux, Senior Director Global Brand Marketing, Sony Online Entertainment, "Developing a new IP for tweens and teens is challenging in itself, and to be able to successfully appeal to other age groups, as Free Realms has, is a huge accomplishment. ATTIK clearly understands the needs, wants, and desires of the youth demographic and created a relatable voice that permeated all elements of our campaign."...
Ypulse.com, Aug. 4, 2009
Ypulse Essentials: PSP 4 Girlz, Peel N Taste, VMA Nominees
...Also ATTIK details the brand identity system and a successful integrated campaign created for Sony's tween-targeted MMORPG Free Realms....
Yahoo! Finance, Aug. 3, 2009
ATTIK Creates Brand System and Successful Integrated Campaign for Sony Online Entertainment's Popular New Tween-Targeted MMORPG Free Realms(TM)
Global creative agency ATTIK (www.attik.com) is very proud to detail its leading role in creating both the brand identity system and a successful integrated campaign for the popular tween-targeted MMORPG from Sony Online Entertainment LLC (SOE), Free Realms(TM). The free-to-play, family-friendly online video game launched on April 28th and has since attracted over four million registered users. It features a complete visual system, including logo art, color palette, typography and graphic elements created by ATTIK's artists under the direction of associate creative director (ACD) Stan Zienka. Also contributing to the game's increased visibility is an integrated advertising campaign conceived by ATTIK ACD Ron Lim and other members of the team in San Francisco....
Videography.com, July 30, 2009
Shilo Re-Teams with ATTIK for Scion xD 'Explosion'
Over the past several years, creative trendleaders representing automotive enthusiasts, designers, cool hunters, passionistas, influencers and other progressive individuals worldwide have responded with great enthusiasm to the combined...
BestAdsonTV.com, July 27, 2009
Scion xD "Explosion"
For the new TV spots, our creative focused on finding dynamic ways to convey each vehicle's personality, and connecting those with individuality, said ATTIK's creative director Simon Needham, who teamed-up with Shilo to direct this spot, and the forthcoming campaign spot for the Scion tC...
FWATheater.com, July 26, 2009
Scion xD - Explosion
Scion xD - Explosion. Automotive. "With this Brand Manifesto campaign, we've found some fun and exciting ways to invite even more trendleading, creative individuals to participate in the brand's unique philosophy of 'vehicle as self- expression,'" ... Ad Agency: ATTIK,Production Company: Shilo,VFX and Finishing: Method Studios,Music and Sound Design: Face The Music...
FiredbyDesign.com, July 24, 2009
Smash it up
The Scion xD Explosion TV spot, which launches the Scion Brand Manifesto, was directed by ATTIK s co-founder and creative director Simon Needham in conjunction with Shilo...
DesignTaxi.com, July 22, 2009
Scion 'Brand Manifesto' Campaign From Attik Delivers Inspiration
..."With this new 'Brand Manifesto' campaign, we set out to re-introduce Scion to young, urban consumers by reinforcing the company's unique position as an authentic brand that is all about creativity and individuality," said Attik's co-founder and creative director Simon Needham....
Sputnik7.com, July 22, 2009
Shilo Re-Teams with ATTIK for Scion's xD "Explosion"
...passionistas, influencers and other progressive individuals worldwide have responded with great enthusiasm to the combined efforts of global creative agency ATTIK with the filmmakers from creative production company Shilo...
TheGraffik.co.cc, July 22, 2009
Attik / Shilo Collaboration
...Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD Explosion broadcast spot...
DesignTaxi.com, July 21, 2009
Shilo Re-Teams Attik
...Beginning earlier this month, there is something new for these and other fans of this brand of stunning audiovisual excitement, with the debut of the Scion xD "Explosion" :30 TV spot, which along with the Scion Brand Manifesto campaign ad for the Scion tC was directed by Attik's co-founder and creative director Simon Needham in conjunction with Shilo...
DirtyMouse.co.uk, July 21, 2009
Attik / Shilo Collaboration
Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD Explosion broadcast spot...
ExistingVisual.com, July 21, 2009
Attik / Shilo Collaboration
Shilo have recently collaborated with ATTIK on this new Scion Brand Manifesto campaign xD Explosion broadcast spot. Visit the Source: Dirty Mouse.
ScaryIdeas.com, July 21, 2009
Scion xD - Explosion
...with the debut of the Scion xD "Explosion" :30 TV spot, which along with the Scion Brand Manifesto campaign ad for the Scion tC was directed by ATTIK's co-founder and creative director Simon Needham in conjunction with Shilo....
IdeesVideo.fr, July 21, 2009
Scion xD Explosion par Shilo
Ce spot pour la Scion xD est une création de l'agence ATTIK San Francisco. Réalisateur : Simon Needham. Production : Shilo - Director: Simon Needham (ATTIK) and Shilo....
ClickZ.com, July 20, 2009
Agency Head Says Scion Not Interested in Your E-mail Address
..."Scion has a very understated approach to its marketing and is really self-conscious about not abusing people's contact information," Needham said. "They don't want people thinking they're being invasive into their private life."...
Dimensión 2.5, July 20, 2009
Scion xD Explosion , de Shilo
Shilo ha sido la compañía elegida para la producción de la campaña Explosion de Scion xD, dirigida por Simon Needham, co-fundador de ATTIK...
JoeyTomatoes.com, July 20, 2009
Scion Brand Manifesto campaign from ATTIK delivers inspiration
..."Shilo really impressed us with their past work on 'Fable' and numerous other Scion creative, as did Imaginary Forces on the recent Samples campaign spots," Needham explained. "Method's finishing has added a lot of realism to the incredible CGI content created at these studios, and our friends at Face the Music are proven partners when it comes to creating phenomenal sound treatments to represent Scion and its models."...
Video-Trailer.fr, July 20, 2009
Scion xD / Explosion
...Credits Scion xD « Explosion» Length: :30 Client: Scion. Ad Agency: ATTIK; City/State: San Francisco, CA Creative Director/Co-Director: Simon Needham Associate Creative Directors: Ron Lim, Stan Zienka. Production Company: Shilo....
Adweek, July 17, 2009
Scion Bows Brand 'Manifesto'
... With this new brand manifesto campaign, we set out to reintroduce Scion to young, urban consumers by reinforcing the company s unique position as an authentic brand that is all about creativity and individuality, said Attik co-founder and creative director Simon Needham, in a statement...
Brandweek, July 17, 2009
Scion Declares a 'Brand Manifesto'
Toyota Scion has set forth a brand manifesto. Targeting young, urban consumers, the brand has debuted new TV, print and outdoor advertising, as well as a pair of promotional microsites that went live on Thursday. The subcompact five-door Scion xD is being promoted in a new ad dubbed xD Explosion, which broke last week. The xD advertisements feature the taglines Stand with us by standing out, and Create a following by never following. Attik is the lead agency...
Dexigner.com, July 17, 2009
Scion's Brand Manifesto Campaign from ATTIK Delivers Inspiration for Creative Trendleaders
...Needham directed the edgy new xD "Explosion" spot, as well as the forthcoming tC "Streaks," in conjunction with Shilo, while he teamed with Imaginary Forces to direct xB "Splicer." All three spots are being finished by the artists at Method Studios, and feature custom scores from Face the Music. "Shilo really impressed us with their past work on 'Fable' and numerous other Scion creative, as did Imaginary Forces on the recent Samples campaign spots," Needham explained. "Method's finishing has added a lot of realism to the incredible CGI content created at these studios, and our friends at Face the Music are proven partners when it comes to creating phenomenal sound treatments to represent Scion and its models."...
DigitalArtsOnline.co.uk, July 17, 2009
Attik and Shilo team up for Scion's exploding car spots
Creative agency Attik and animation studio Shilo have teamed up to create some energetic spots for the Attik-designed campaign, titled Brand Manifesto, for US car manufacturer Scion....
MediaPost Marketing Daily, July 17, 2009
Scion Campaign Leverages Non-Conformity
Toyota's Scion division is reaching for a broader audience with its new campaign, "Brand Manifesto," whose central message is that Scion is the car brand for authentic non-conformists. The effort includes three TV spots, print, and out-of-home media, all to tout the three-car Scion lineup as the modus advectus for creative individualists....
UpdateorDie.com, July 17, 2009
Scion xD: Explosion
O comercial abaixo faz parte da nova campanha da ATTIK para promover o Scion. A campanha mais uma vez explora a diferenciação do Scion e a possibilidade de customização de cerca e 150 itens (opcionais e de série), o que faz com que cada carro possa expressar ao máximo a personalidade de seu proprietário. A produção é da Shilo, com efeitos especiais da Method Studios....
Designlenta.com, July 16, 2009
Scion xD «Explosion»
Shilo + Attik...
Motionographer.com, July 16, 2009
Shilo and Attik Scion xD Explosion
Shilo and Attik explode through Scion s new manifesto....
SugarMob.com, July 16, 2009
Shilo and Attik Scion xD Explosion
Shilo and Attik explode through Scion s new manifesto. Posted on Motionographer.
Ypsilon2, July 16, 2009
Scion Brand Manifesto
A campanha já surge com o comercial xD Explosion e terá outras versões explorando os modelos xB e tC. A criação de tudo é da ATTIK. A produção dos vídeos é da Shilo, com efeitos da Method Studios e sound design da Face The Music...
Advertolog.com, July 15, 2009
TV commercial: Scion xD: Explosion
Shilo's next collaboration with ATTIK, the Scion Brand Manifesto tC broadcast spot, will debut soon. Complete credits for xD "Explosion"....
Coloribus.com, July 15, 2009
TV commercial: Scion xD: Explosion
...Complete credits for xD "Explosion"....
MediaPost's Marketing Daily, June 24, 2009
Virgin Atlantic Debuts Social-Media Travel Site
Virgin Atlantic has launched a new travel-centric Web site whose content and function suggests it is the offspring of Facebook and TripAdvisor.com. Vtravelled.com lets people plan a trip, collaborate on an itinerary with fellow travelers, upload a travelogue and pictures about a trip, and get matched by relevancy with others who have similar travel interests. The effort is via Dentsu firm Attik...
The Drum, June 24, 2009
Attik launches vtravelled site for Virgin Atlantic
Yesterday saw the launch of the new social network site from Virgin Atlantic, vtravelled.com. Launched in New York by Sir Richard Branson to mark the 25th anniversary of Virgin Atlantic. ATTIK Leeds created the brand identity and designed the visual language for the site....
TooMuchCyan, June 24, 2009
Attik Noise 5
Much to my delight I received my copy of the long awaited Attik Noise 5 book last week. I ve had a pretty decent look through it and I have to say it is a thing of sheer beauty. When I think about the time and effort / and love and attention / and beer and (probably) crying that has gone into this amazing book it makes the hairs on the back of my neck stand to attention...
I LIKE TRACTORS, June 19, 2009
// ATTIK NOISE 5 LIVE LAUNCH
A few months i was invited to attend the live launch of the NOISE 5 BOOK launch, i met some interesting contacts and had a first glance of the book. Browsing through the photos from the live launch at attik.com i found i was caught on a few snaps!
UCA Library and Learning Centre Blog, June 3, 2009
The story of attik
The current issue of Creative Review features the story of graphic design agency, attik. The full article, including examples of work by attik, is also available...
HaggBridge.com, June 1, 2009
Attik's rollercoaster ride
Few creative companies have experienced such extreme highs and lows as attik. It's some story. From humble origins in a Huddersfield loft, to offices on three continents; from two employees to 160 to (almost) none; from making millions to being millions in debt, attik has had a rollercoaster ride....
Adrants.com, May 28, 2009
Academy of Art University Shares Creativity During Spring Show
Last Thursday, the Academy of Art University held its Annual Spring Show at which student work from all disciplines was displayed. Held in San Francisco, an amazing collection of creativity was on hand for fellow students, art aficionados and recruiters to view. Sending graduates off to agencies like Goodby, JWT, TBWA, W+K, YandR, Deutsch, ATTIK, CP+B and many others, the School of Advertising enrolled 370 undergraduate students and 225 Master Degree students this school year. Founded in 1929 by Richard Stephens, there are 60 instructors who teach 55 courses in the area of marketing and advertising...
THE DRUM, May 21, 2009
Making a NoiseFive
From its earliest days, necessity forced Attik to realize that experimentation is the catalyst for keeping creative work groundbreaking. Noise has been key to the agency's success.
Boards Magazine, Apr. 29, 2009
ATTIK Releases NoiseFive
ATTIK, San Francisco released the latest in its series of experimental design books, NoiseFive. Boards has pictures from inside the new release....
The Escapist, Apr. 28, 2009
An Endemic Problem
...There are, however, some problems with the premise that gamers make good trendsetters. Particularly surprising are some of ATTIK Creative Director Simon Needham's observations about what has happened to gaming in the past decade, and what they imply for how advertisers currently perceive that audience. ATTIK is an international marketing firm best known for its work on the Scion automobile brand, particularly the "Love it/hate it" themed ads....
V1R4L.com, Apr. 22, 2009
ATTIK Rebrands AOL Instant Messenger
As part of their plan to become an advertising-based ISP, instead of a subscription-based one, AOL commissioned ATTIK to convert their AOL Instant Messenger product from IM to an integrated communications platform and thereby generate sign-ups among young adults. Take a look at one of the commercials ATTIK put together for the [2006] initiative.
Creative Review, Apr. 21, 2009
CR May Issue/The Annual
The double, May issue of CR features nearly 100 pages of the finest work of the past year in The Annual, plus features on design for the London Olympics, advertising and YouTube, the amazing rollercoaster ride of Attik and, we hope, lots of other interesting thing too....
Wallpaper*, Apr. 21, 2009
Book: Noisefive by Attik
When a company can count Coca Cola and Kodak amongst its illustrious clients, one can be sure that whatever they're doing, they're doing it well. When it comes to Attik - the Leeds-bred graphic design troupe their eminent client list holds little weight in comparison to their burgeoning artistic talent....
Communication Arts, March/April, 2009
Quiet is overrated
NoiseFive is the visionary publication from [San Francisco and Leeds, England]-based design and ad agency ATTIK. Seven years in the making, featuring hundreds of pages of print design on a total of nine different paper scocks and fourteen different print finishes, NoiseFive is nearly unpublishable commercially....
SourceEcreative.com, Apr. 7, 2009
Motion Graphics Showcase
A look at some of the best motion graphics, VFX and design work from our sponsor companies.... Scion "Samples," Director: Simon Needham. Production Company: Imaginary Forces...
SourceEcreative.com, Apr. 7, 2009
Why Agencies Need to be More Design-Driven
ATTIK Creative Director Simon Needham talks about where he sees visual design for broadcast headed....
Subism.co.uk, Apr. 4, 2009
NoiseFive Launch
Subsim featured a live art installation at the Attik NoiseFive book launch. Philth & N4t4 graced the boards with a 3 colour pallet with drawings inspired form a double page spread within the book. The night was a huge success with Philth & N4t4 doing us proud....
Dan Medhurst Photography, Apr. 2, 2009
ATTIK Noise 5 Book Launch
Last week I had the pleasure of attending the launch of ATTIK's 5th design book - Noise 5. The book is a showcase of graphics, artwork, photography and print processes, created by the agencies designers around the world. I shot some images for them which you can see on their blog here as well as some more info on the book. The finished article is very impressive with a whole host of new printing techniques as well as some inspiring design and artwork.
Media Magazine, March, 2009
Scion Keeps Rolling
Amid a significant slide in automotive advertising, Toyota's Scion brand is launching a new ad campaign that will increase its visibility in traditional media such as television and print. It's a subtle shift for a brand that's known for using underground marketing tactics such as street teams and wild postings to promote its cars rather than television campaigns....
shots Magazine, March, 2009
scion of the times
Ad land nearly blew a head gasket when ATTIK, a Mini-sized agency hailing from the north of England bagged the big one with Toyota's Scion account. Belinda Archer has the full story....
AmyKett.blogspot.com, Mar. 30, 2009
NOISE FIVE LAUNCH
On Thursday evening of last week I attended the launch of Noise Five, the latest design book from ATTIK who have produced a series of Noise books over the last 20 years. It was an excellent opportunity to gain an insight into how the book was made and the design processes which have contributed to the finished product from the faces behind the book, from the designs, to paper stock to printing. As a student designer it was interesting to hear how much experimentation was involved in producing a book which has been in the making for 3 years and took 3 months to print....
Beccieblog.blogspot.com, Mar. 30, 2009
Noise Five Launch
...The latest offering has been self-published, rather than by Harper Collins, as Noise Four had been... giving Attik extended creative freedom....
Adrants.com, Mar. 27, 2009
Adrants Reader Says Chevrolet Camaro Site A Fail
...I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality....
DesignCrack.com, Mar. 27, 2009
ATTIK's NoiseFive
With the recent publication of NoiseFive, ATTIK returns to the spirit of what led to their very first Noise publication in 1995: the desire to continue navigating their unbridled passions for creativity and innovation, and then sharing the results with the world. Three years in the making, NoiseFive offers hundreds of pages of exciting print design, appearing on a total of nine unique paper stocks using more than 40 print finishes while also presenting a detailed, first-of-its-kind retrospective on the company and its principals....
Graphic Design Forums, Mar. 27, 2009
NoiseFive from ATTIK
I went to the launch of ATTIK's latest book - NoiseFive last night. If you're into design books and experimental print techniques then you owe it to yourself to grab a copy....
hafiza_zaman, Mar. 27, 2009
Attik! NOISE FIVE LAUNCH!
Attik Launched their Noise Five book yesterday! I was at the Press Launch Party, where I saw those who created this fantastic book! From 8pm, questions were asked about the book and the process and production, and DAMN they went through....
Subism.co.uk, Mar. 26, 2009
NoiseFive Launch. 26th March. Leeds.
Subism will be featuring live artists on stage for the launch. The artists will be taking inspiration from a single page of NoiseFive a letting their creativity go wild!...
Universal Positive, Mar. 26, 2009
At age 23, self-styled creative agency ATTIK keeps making "Noise"
Ask the world's leading entrepreneurs, top-level marketers, and graphic designers what companies have inspired them the most over the past 20 years, and you will very likely hear the name ATTIK. In 2002, when Advertising Age reported that Toyota had "stunned" the automotive industry by naming a "little-known graphic design shop-cum-advertising agency" to handle its new youth brand, in validating their choice, ATTIK's newest clients quickly pointed to the firm s design aesthetic and its strategic thinking. By that time, ATTIK had already been in business for 16 years, and was actually quite well known for its Noise series of self-guided experimental design books, its high-profile client work for leading brands, and its renowned, rags-to-riches tale of founders Simon Needham and James Sommerville. From offices in Huddersfield, England, London, New York, San Francisco and Sydney, ATTIK's powerful integration of creative finesse, strategic foundation and hybrid, youth-focused research practices truly set the company apart.....
QBN, Mar. 22, 2009
Top 5 studios in SF
and as always: ATTIK
Contagious, Mar. 17, 2009
SXSW, Sexes, Storm
...We have featured a small pile of digital multitaskers ATTIK s work over the years so when a copy of its experimental design book, NoiseFive, found its way into the Contagious pigeonhole we regressed into excitable children. Packed with sharp design, photography and thinking in a variety of finishes and materials, it s the epitome of coffee table cool. Check out the book and all the wonderful past work at www.attik.com, and hurry: there are only 3,000 available for sale....
The Feed, Mar. 17, 2009
SCION Ads Kick ass
Toyota's Scion division is extending its "United by Individuality" effort, launched last summer, with new TV, outdoor, print, and online ads by Dentsu-owned Attik. Two initial spots, one each for the xB, and tC models, show modified versions of the vehicles sliced and diced to show how owners personalized them. The effort also includes print ads in lifestyle publications, in-cinema ads, and major-market billboards take the same approach....
SeptemberIndustry.co.uk, Mar. 16, 2009
Attik
NoiseFive Launch. 26th March. Leeds. Design Attik. NoiseFive will showcase over 250 pages of exciting print design, on 9 unique paper stocks, utilizing over 40 print finishes. With a limited print run of just...
Digital Discovery, Mar. 14, 2009
Got my hands on Attik Noise 3!!
Hey all, just won Attiks noise 3 on ebay for 30 quid! it has the metal tin too ;)! he wanted a buy it now of £140 quid for it! but i put a bid in and no one else was interested!...
bitique.co.uk, Mar. 12, 2009
Noise Five
Noise Five, the latest in the Noise series by british design legends Attik, launches on the 26th March in Leeds and I shall be there along with Mrs Bitique to get my grubby hands on this lavishly printed and finished book.
Too Black, Mar. 12, 2009
Noise Five
La mayoría de vosotros conoceréis Attik Design. Siempre me gusta hablar de ellos, porque su progresión ha sido de lo más interesante. De la experimentación noventera más radical hacia una faceta más contenida y funcional, siempre sin perder su papel como estudio influyente y arriesgado donde los haya....
Digital Arts Magazine, Mar. 11, 2009
Attik releases fifth Noise design book
Creative agency Attik has released NoiseFive, the latest edition in the company s series of experimental design books....
Antoine.Soussaline.com, Mar. 10, 2009
Attik NoiseFive available for pre-order
Subism is now taking pre-orders for NoiseFive. Hurry, limited stock!
DesignTaxi.com, Mar. 10, 2009
ATTIK Releases Self-Published NoiseFive
..."With NoiseFive, ATTIK has again proven it's a leader in experimental platforms that will define the creative world of our future," said Jim Lentz, President, Toyota Motor Sales USA. "Like ATTIK's work for Scion, it breaks new ground in non-traditional thinking and urges us all to look at life differently. This book adds new zest to a series that is authentic and fun and stimulating."...
PRNewswire.com, Mar. 10, 2009
ATTIK Releases Self-Published NoiseFive
Global creative agency ATTIK is very proud to announce the release of NoiseFive, the latest edition in the company's original, world-renowned series of experimental design books....
Adrants.com, Mar. 9, 2009
ATTIK Out With NoiseFive
It's round five. ATTIK, as it did four times before, is out with the fifth version of its "experimental design book," NoiseFive. The book chronicles the history of the agency from its humble beginnings in Huddersfield England to its expansion across multiple continents, the previous four Noise books and, the purpose of the books, an explosive orgasm of design Coca-Cola VP of Design David Butler described the book saying, "NoiseFive makes you think. What would happen if the world's biggest brands were all design-driven? The scale of impact on business and culture could be incredible. With NoiseFive, I am reminded of ATTIK's relentless focus on innovation and look forward to the future we're designing together."...
Dexigner.com, Mar. 9, 2009
ATTIK Releases Self-Published NoiseFive
Latest Experimental Creative Platform Invites Clients, Collaborators and Designers Into Firm's Ongoing Journey Toward Great Design
SuccessCircuit.com, Mar. 7, 2009
Interview with Matthew Leak of Status By Design
...My inspiration in terms of who & business is definitely the crew over at Attik. Those guys are amazing....
BFC, Feb. 27, 2009
ATTIK Noise 5 / Hurson
We have just received our complimentary copy of ATTIK's Noise 5 having been invited to contribute several pieces of creative writing; collaborating with Grant Dickson the work is based on the concept of 'Home'. Both Grant and Ciaran are Bel
born. The book as a product is exceptional and a testament to all associated with its production....
Behance Network, Feb. 24, 2009
Icon Aircraft / Design System on the Behance Network
Icon is a revolutionary amphibious sport aircraft with a mission to design amazing flying experiences. After years of development Icon Aircraft has released the first of its line of sport planes, the A5. The A5 is a bold yet elegant design that communicates beauty, performance, safety, and elegance. The complete system included corporate identity, brand guidelines, product styling and graphics, interior instrument design, brand apparel and gear, and interactive....
Digital Arts Magazine, Feb. 23, 2009
James Sommerville
Digital Arts talks boom and bust with the co-founder of Attik....
Adrants.com, Feb. 20, 2009
Scion Whips Out Fresh Sample for xD
Here's "Samples xD," the latest spot from Scion's fresh-out "Samples" effort. The latter launched in January and features car customizations mashed-up to the din of mixed beats. From ATTIK CD Simon Needham: "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together."...
shots, Feb. 18, 2009
cut & paste
Attik have just helmed a trio of new animated spots [through Imaginary Forces] for Scion and we like this one the best. Why? Because all the boxes floating around in a non-specific black space kind of reminds us of the cover of the Battles album. No better reason than that....
Subism, Feb. 17, 2009
NoiseFive Pre-Order
We are honored to have been chosen as one of Attik s online retailers for NoiseFive. Please register your interest for the forthcoming Attik NoiseFive book by emailing us at: shop@subism.co.uk . If you would like to Pre-order NoiseFive we are now taking a £25 deposit to reserve your copy. Please visit the shop to place your order....
FWATheater.com, Feb. 16, 2009
Scion - Samples xD
Samples showcases Scion's personality and similar to our previous campaigns, we hope it will help us attract and engage new and young customers....
joeytomatoes.com, Feb. 16, 2009
ATTIK - Scion - Samples xD
The newest Scion spot created by ATTIK and directed by co-founder and creative director Simon Needham through Imaginary Forces, featuring original sound design from Face the Music....
Ypsilon2.com, Feb. 12, 2009
Scion | United By Individuality | Samples xD
Lembram quando postei aqui no blog sobre a fantástica campanha feita pela ATTIK para a Scion, chamada “United By Individuality”? A campanha surgia com 2 vídeos fantásticos intitulados “Samples”, divulgando os modelos xB e o tC da marca. Pois é, acaba de sair o 3º vídeo, promovendo o xD. Abaixo vocês conferem em primeira mão o novo vídeo da campanha....
ShoestringBranding.com, Jan. 20, 2009
Polarization: Branding’s Lethal Weapon
For every brand that tries to be all things to all people, there are brands like Crocs or Scion that not only are not afraid of polarization, but embrace it. Image courtesy of Attik....
StudioDaily.com, Jan. 15, 2009
Top Spot of the Week: Scion "Samples xB"
Agency: ATTIK; City/State: San Francisco, CA; Creative Director/Director: Simon Needham....
Youmark.it, Jan. 15, 2009
Scion ritorna, insieme anche se unici
Secondo round della campagna che ha debuttato la scorsa estate. Protagonisti ancora una volta i proprietari e le loro personali vetture.
SmartBrief.com, Jan. 14, 2009
Scion campaign hits theaters
One spot in the "United by Individuality" multimedia campaign for Toyota's Scion will be run in movie theaters. The campaign, by Dentsu shop Attik, features real Scion owners showing off their own modified vehicles.
VFXer.com, Jan. 14, 2009
Shilo Gets Gruesome For Scion Fable
Award-winning U.S. production company Shilo recently joined forces with creative branding agency ATTIK, on the cinematic spot ‘Scion Fable’ for car brand Scion. This mysterious and incredibly original automotive campaign continuously pushed boundaries, from the initial work on character studies, and throughout the look and feel of the city and underground background settings. ‘Scion Fable’ is a Poe-esque tale that follows the misadventures of a bland people called ‘Sheeple’ as they fall prey to all manner of grisly fates at the hands of the rebellious ‘Deviants’.
FWATheater.com, Jan. 12, 2009
Scion - tC Samples
Samples showcases Scion's personality and similar to our previous campaigns, we hope it will help us attract and engage new and young customers....
FWATheater.com, Jan. 12, 2009
Video of the Day: Scion - xB Samples
Agency: ATTIK; Production/Post Company: Imaginary Forces; Colorist: New Hat; Music/Sound Design/Mix Company: Face The Music...
Brandweek, Jan. 10, 2009
Scion Balances Edgy Image with 'Value'
Since its launch in 2002, Scion has been something of an experiment for Toyota. The youth-skewing brand has used everything from graffiti to metal music to get its name out. But now that auto sales have fallen off the cliff, Scion may be altering its approach. Kimberley Gardiner, Scion's national marketing and communications manager, said the brand will be making more of a value pitch to consumers. One argument, for instance, is that because Scions are so customizable, there's no need to buy a new car after a few years—all you have to do is retool your old one. That's not to say Scion ads will be a conventional pitch. Scion "Samples" ads, which are rolling out this month via Attik, San Francisco, feature fun-house images of Scions being "sampled" in short snatches and extend the brand's "United by Individuality" campaign. Gardiner discussed how Scion will balance the two messages...
BrandNoise, Jan. 9, 2009
Scion Says It Plainly
I like this new Scion campaign from Attik. It's simple, to the point. United by Individuality--yeah, it makes sense, no pretense. We had done some preliminary work for Scion some years back. And this falls right in line with what we suspected regarding a networked intelligentsia aspect of Gen Y lifestyle. Love that the ads mix actual owners' xBs, xDs and tCs with stock models...cool street cred.
Dexigner.com, Jan. 9, 2009
Scion and ATTIK Evolve United by Individuality Campaign via Samples
Global creative agency ATTIK and Scion announced the next phase of the "United By Individuality" campaign, which debuted nationwide last summer featuring hundreds of Scion owners and their Scions in campaign assets distributed across virtually all media platforms....
Adrants.com, Jan. 8, 2009
Scion 'Samples' Puts Individuality Back in Play
...The "United by Individuality" tagline returns to us in a fresh effort called "Samples," where Scion tries reclaiming some of the cool it lost in '08. Prints here....
AnotherTitle.com, Jan. 8, 2009
IF and ATTIK Sample Scion
The first two spots from the new phase of the “United By Individuality” campaign out of ATTIK for Scion produced by Imaginary Forces....
Coloribus.com, Jan. 8, 2009
Scion "Samples" tC
The campaign's forthcoming printed assets include numerous gatefold and spread executions, as well as two spectacular ads featuring combinations of images of stock and customized Scions. The innovative spectaculars are geared to engage readers with their interactive elements and emphasize the brand's identity....
Coloribus.com, Jan. 8, 2009
Scion "Samples" xB
Agency: Attik, San Francisco; Creative Director/Director: Simon Needham; Associate Creative Directors: Ron Lim, Stan Zienka; Head of Production: Michele Morris; Production Company/Post Company: Imaginary Forces, Bicoastal; Director: Simon Needham @ Attik...
Digital Arts Online, Jan. 8, 2009
Attik details new Scion print and TV campaign
Creative agency Attik has revealed the next phase of the United By Individuality campaign for car-maker Scion. The new campaign creative is named Samples, and it consists of several bold print ads appearing in current and upcoming issues of numerous youth-focused lifestyle publications, a new round of attention-grabbing TV and in-cinema ads, and vibrant billboards set to appear in selected markets across the US over the weeks ahead....
Feedhere.com, Jan. 8, 2009
IF and ATTIK Sample Scion
...ATTIK co-founder and creative director Simon Needham: “These newest ads energetically combine actual owners’ xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion’s vehicles and their owners - while also showing how their individuality ties them together.”
MEDIAWEEK, Jan. 8, 2009
Scion Turns to Cable With Mashup Campaign
As steered by the San Francisco creative agency Attik, the new “Samples” campaign offers consumers a candy-colored, kinetic look at Scion’s five-door xB subcompact wagon and the tC, a two-door sports coupe that has served as a successor of sorts to Toyota’s discontinued Celica.
Ypsilon2.com, Jan. 8, 2009
Scion lança “Samples”, novos spots da campanha “United By Individuality”
Acabam de lançar 2 spots para a nova fase da campanha “United By Individuality”, da marca de carros Scion. A criação é da ATTIK, com produção da fodástica Imaginary Forces. “Samples tC” e “Samples xB” usam imagens em formas que ressaltam a personalidade única de cada modelo e seus diferentes proprietários. Destaque para o sound design feito pela galera da Face The Music. A campanha surge com algumas mídias impressas, que você confere acima (basta clicar para aumentar), trazendo o mesmo conceito dos vídeos. O objetivo da campanha é atrair e conquistar o público mais jovem....
Adweek, Jan. 7, 2009
Ad of the Day: Scion Samples
This Attik spot for Toyota's Scion tries to break free of car-ad category cliches. There are no gleaming vehicles racing along scenic highways at sunset...
Adweek, Jan. 7, 2009
Scion Takes Road Less Traveled
Latest ads by Attik eschew car-category conventions to drive sales in youthful demo...
Brandweek, Jan. 7, 2009
Scion Reignites 'Individuality' Push
Scion is launching vibrant TV and print ads in what is essentially an extension of last year's "United by individuality" initiative. Crafted by Attik in San Francisco, the new "Samples" push offers a candy-colored, kinetic look at Scion's five-door xB subcompact wagon and the tC....
Great Advertising, Clever Ads, Jan. 7, 2009
Scion Samples xB TV Spot
I love what David Gianatasio wrote about the new Toyota Scion commercial via: Adweek.com...
MediaPost's MarketingDaily, Jan. 7, 2009
Scion Ads Show How Parts Compose The Whole
Toyota's Scion division is extending its "United by Individuality" effort, launched last summer, with new TV, outdoor, print, and online ads by Dentsu-owned Attik. Two initial spots, one each for the xB, and tC models, show modified versions of the vehicles sliced and diced to show how owners personalized them. The effort also includes print ads in lifestyle publications, in-cinema ads, and major-market billboards take the same approach....
STREET SHOT, Jan. 7, 2009
Scion Takes Road Less Traveled (Adweek)
Latest ads by Attik eschew car-category conventions to drive sales in youthful demo...
Boards Online, Jan. 6, 2009
Scion: Samples tC
Color coded. Client: Scion. Agency: Attik, San Francisco. Production Company: Imaginary Forces, Bicoastal. Director: Simon Needham @ Attik...
Boards Online, Jan. 6, 2009
Scion: Samples xB
Color coded. Client: Scion. Agency: Attik, San Francisco. Production Company: Imaginary Forces, Bicoastal. Director: Simon Needham @ Attik...
Bannerblog.com.au,
Dec. 22, 2008
120+
Agency & Brand Christmas Cards on Bannerblog
Attik
[UK] Times Square.
ID-ology,
Dec. 22, 2008
We’re
not a design firm
Brands
require a level of integration today that tends to leave the classic design
firm, with its emphasis on designers, assistant designers, and production
managers, in the organizational dust. As a system, the design firm is short
on strategy, limited in skill sets, and lacking in breadth. Let’s face
it, most don’t even have staff copywriters, let alone interactive designers
and developers, advertising capabilities, account management, or planners
and strategists. I say this fully cognizant of the amazing brands that
have been created by Sandstrom Partners, ATTIK, JDK, and Duffy, and so
many others...
bitique,
Dec. 21, 2008
Noise
Five
If
like me you’re a fan of design legends Attik then you’re probably aware
that they have been working hard on the latest and 5th edition of Noise,
with the final touches being made before it goes on sale in a limited edition
of 3000. I’ve got my name down for a copy and can’t wait until I get
my paws on it....
Spyline.de,
Dec. 3, 2008
attik
03.12.2008
attik
is an award-winning multi-disciplinary design studio with offices in san
francisco and leeds. their new website has a slick and well done navigation
and showcases an impressive body of work.
ID-ology,
Nov. 14, 2008
Creative
Revolution No. 3
...Crispin
and ATTIK were both tapped to be problem solvers, not sellers of things.
And they launched Creative Revolution No. 3. Interesting, isn’t it, that
both clients were car companies, and neither were American? They both,
even if they didn’t have the terminology in mind, ended up created brand
cultures - cultures people wanted to belong to, and were willing to make
part of their personal identity. When you look at how Crispin is evolving,
it’s hard to call them an advertising agency. Their teams often include
cognitive anthropologists, public relations experts, interactive specialists,
and industrial designers. And ATTIK, well, their origins lie in design.
Yet they, too, have shape-shifted in such a way that it’s hard to pick
them as a design firm in a line-up....
Criva,
Nov. 10, 2008
Attik
Attik,
updates. Graphic design, adv, motion graphic....
Abduzeedo.com,
Nov. 7, 2008
Sites
of the week #25
For
this week we have selected some great sites such as Attik and FreshApps....
Clusta,
Nov. 7, 2008
The
ATTIK
The
Attik new web presents.
Creativity,
Nov. 7, 2008
ATTIK:
Site Redesign
London/San
Francisco-based agency ATTIK has relaunched its website with an emphasis
on a minimal aesthetic and easier navigation. Visitors to the site can
check out the company's portfolio which includes interactive, TV and design
work for clients ranging from Scion to Boost Mobile. Along with the back
story of the agency and an introduction to the head honchos, you can also
check out ATTIK's in-house publication Noise.
Designcentre.ru,
Nov. 7, 2008
The
Attik
Say
hello to the brand new presence of the famous agency The Attik. Also,
don't forget about Attik's Noise 5!
Computerlove,
Nov. 6, 2008
New
Attik Site
Attik
relaunch their website with a slick new interface, check it out at: www.attik.com.
The
Lemonade Squeeze, Nov. 6, 2008
The
Attik are still kicking on!
Good
to see the guys at Attik are still at it and going strong with their unique
and distinctive style.
Sugarmob.com,
Nov. 6, 2008
The
Attik
Say
hello to the brand new presence of the famous agency The Attik. Also,
don't forget about Attik's Noise 5!
Anotherbookmark.com,
Nov. 5, 2008
News:
attik.com
http://www.attik.com
ChangetheThought.com,
Nov. 5, 2008
Attik
Relaunch
Powerhouse
agency the Attik has relaunched their site and stuffed it to the gills
with their amazing work. Their name alone should be enough of a guarantee
to get you to click this link.
Cosmoyabberisherollingetturds,
Nov. 5, 2008
Attik
- still good
It’s
been hot since before I became a creative, and it still is. Check out their
relaunched portfolio: Attik.
Designiskinky.net,
Nov. 5, 2008
The Attik
...have
launched a new site. Impressive work as always.
DesignWeak.com,
Nov. 5, 2008
Right
Up the Attik
...I
saw that QBN posted a link to the new Attik web site. I’m not going to
link to it from here simply because I know you can use Google, and because
I don’t like the Attik, for reasons I’ll come on to later....
DirtyMouse.co.uk,
Nov. 5, 2008
Attik
launch new site
Global
design powerhouse Attik have relaunched their website. It’s been re-designed
and re-built by their in-house team, to showcase the plethora of consummate
work the agency has completed.
FormFiftyFive.com,
Nov. 5, 2008
Attik—
Update
Brand
spanking new, beautifully built site with some great work by the legendary
Attik...
Hitspaper,
Nov. 5, 2008
attik
We have previously interviewed the creative studio ATTIK which makes base in the world such as London, New York and Sydney. Recently the company has transfigured its web presence.
Original
Linkage, Nov. 5, 2008
Attik
The
Attik have a new site up!
Pencils,
Pens & Scissors, Nov. 5, 2008
Attik
Updates
Attik
has updated their site with some new work.
realitydreamship.net,
Nov. 5, 2008
Attik
launch new website
Attik
(UK and US), are a pretty damn cool design agency. We’ve followed their
work for many years now, and we’re pleased to say their new website doesn’t
disappoint, albeit a little slow, even on my sooooper doooper MacBook Pro.
We’ve seen this style of concertina effect on a number of sites recently,
and we like!
SHOOT
Magazine, Nov. 5, 2008
ATTIK
Launches New Website At attik.com
...As
a hybrid creative agency, ATTIK focuses on serving its clients' brands
and their specific needs through non-traditional creative approaches, and
nowadays, engaging websites are obviously of critical importance for any
brand. Widely known for its unique design aesthetic and its strategic thinking,
the agency's powerful integration of creative finesse, strategic foundation
and proprietary, youth-focused research practices continues setting them
and their clients' brands apart. With ATTIK's patent creative approaches
continuing to drive the now-famous Scion brand's success to new heights,
the firm is also well known for its Noise series of self-guided experimental
design books. In the new year to come, ATTIK will publish its fifth entry
in the series (NoiseFive), containing a first-ever retrospective on the
company's colorful history, and offering a window into their latest explorations
of creativity in print. As explained by ATTIK president Ric Peralta, the
company's new website reveals the firm's latest explorations of creativity
in interactive media....
shots,
Nov. 5, 2008
NEWS
IN BRIEF: ATTIK web relaunch
Hybrid
creative agency Attik, responsible for work for a range of clients including
Scion and Taco Bell, has re-launched a sleek new website where you can
check out its back catalogue and nose around some of its innovate campaigns.
TheFWA.com,
Nov. 5, 2008
SOTD Winner News
ATTIK
has launched a brand new website.
visuelle.co.uk,
Nov. 5, 2008
The Attik
Project:
Attik new website. Design: Attik. Link: attik.com.
Marketwatch.com,
Nov. 4, 2008
ATTIK
Launches New Website at attik.com
Global creative agency ATTIK is proud to announce their new corporate website, which has been completely developed in-house. The new site goes live today at www.attik.com....
Heavy-Backpack.com,
Nov. 4, 2008
The
Attik
An
innovator and now proven long stayer the Attik has relaunched their showcase
of impressive work, as they say themselves - “We do pretty much everything
imaginable in the world of creative communications.”
Jaeha
Yoo, Nov. 4, 2008
Attik.com
Relaunch
Just
relaunched Attik’s website. Check it out and let me know what you think.
NotNever.com,
Nov. 4, 2008
i
sort of wish i designed this?
attik.com!
QBN,
Nov. 4, 2008
Attik
relaunch.
Design
company Attik has relaunched with a superclean portfolio. Very nice!
Zulu.heuserkampf.com,
Nov. 4, 2008
Relaunch
bei Attik
Attik,
grandiose Design Agentur und Herausgeber der Buchserie Noise, haben ihrer
Website einen feinen Relaunch verpasst. Die Seite wurde komplett In-House
entwickelt, ist sehr clean und trotzdem vom Feinsten. Der Blätter-Effekt
ist super, nur beim Übergang zwischen den einzelnen Seiten wäre meiner
Meinung nach noch Potential gewesen.
GraphicHug.com,
Oct. 31, 2008
Making
Old Guys Mad
...For
as long as I can remember, it is these folks that I always found a hefty
helping of joy from. Those that swim in the seas of unintentional rebellion.
Designers who made old guys mad. At least in my early years of design.
David Carson. Vaughan Oliver. Emigré. The Designer’s Republic. Tomato.
Attik. How I loved to be caught up in a world where some old rules were
broken and it really didn’t matter because those old rules never really
were known in the first place....
You
never heard about me, Oct. 27, 2008
The
new Attik
You
got to love the new Attik website. The simplicity mixed with some nice
flash technology give to this site a really sweet look.
CreativeReview's
CR Blog, Oct. 24, 2008
Photography
Annual Amendments
Gary
Horton asked us to correct the spelling of his surname that appears incorrectly
in the Photography Annual credit booklet as “Houghton” in the credits
for Guy Farrow’s series of images entitled Attik Noise, shown above....
Communication
Arts, Oct. 27, 2008
10.27.08
webpick of the day: Scion: United by Individuality
Begun with a massive photo/film shoot with Scion owners in the Nevada desert, this innovative site celebrates the Scion community with uniquely personal content. www.attik.com.
Creativity,
Oct. 16, 2008
Want
to Be a Gamer? Scion Is Here to Help
Its
agency of record, Attik, San Francisco, this past summer launched [an integrated]
ad campaign, "United by Individuality," created from a gathering of hundreds
of Scion owners in the Nevada desert....
Art
Galery, Oct. 6, 2008
NOISE
Festival 2008 Launches
NOISEfestival.com
is a registered charity established to help talented young people break
into the Creative Industries. Launched in 2006, NOISEfestival.com is the
UK’s first independent online arts showcase, spotlighting the best under-25s
in any artistic discipline that can be presented digitally including fashion,
music, film, design, architecture, written word, graphic design, new media,
fine art and illustration....
3:AM
Magazine, Sep. 30, 2008
Noise
Festival 2008
Launched
in 2006, NOISE is the UK’s first virtual creative festival, showcasing
under-25s in any artistic discipline that can be presented digitally, including
fashion, music, film, design, architecture, written word, graphic design,
new media, fine art and illustration. The best work submitted before
1st September 2008 will be judged by specially selected curators including...
Attik’s James Sommerville for Graphics, New Media and Advertising. The
national call for submissions was launched on 25th February at 11 Downing
Street....
Marketwatch.com,
Sep. 19, 2008
ATTIK
Continues to be Scion's Advertising Agency
TORRANCE,
Calif., Sept 19, 2008 /PRNewswire via COMTEX/ -- Scion recently distributed
a Request for Information (RFI) to marketing agencies as part of a routine
process to find additional marketing partners for its unbundled marketing
approach. Scion currently employs over 20 partners to assist in a variety
of ongoing projects. Global creative and brand-engineering agency ATTIK
is and will continue to be Scion's advertising agency. "We love the
imagination of ATTIK's campaigns and will continue to work with them,"
said Jack Hollis Scion vice president. "All speculation that Scion is looking
for a new advertising agency should be dispelled." "The unbundled approach
has allowed Scion's advertising and marketing to be nimble, flexible and
different," continued Hollis. "Working with smaller, more specialized vendors
has allowed us to push the creative envelope in a variety of media." SOURCE
Toyota Motor Sales, USA, Inc.
ID-ology,
Sep. 18, 2008
Bueller…?
Bueller…?
Today
Dennis and I met with a really really sharp senior strategist who used
to work at, among other places, DDB. She knew who Bill Bernbach was. She
could even quote him. She also knew who David Ogilvy was, and Jeff Goodby,
and David Kennedy, and, at the same time, she knew about Mother, Taxi,
Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and
on. And she could both debate the relative inventiveness among the current
hot shops and talk about the contributions of our ancestors. I was in heaven....
The
Huddersfield Daily Examiner, Sep. 16, 2008
Coca-Cola
contract is so sweet for ATTIK
Today
Dennis and I met with a really really sharp senior strategist who used
to work at, among other places, DDB. She knew who Bill Bernbach was. She
could even quote him. She also knew who David Ogilvy was, and Jeff Goodby,
and David Kennedy, and, at the same time, she knew about Mother, Taxi,
Strawberry Frog, Attik, the Arnell Group, Anomaly, Crispin, and on and
on. And she could both debate the relative inventiveness among the current
hot shops and talk about the contributions of our ancestors. I was in heaven....
designShrine.net,
Sep. 11, 2008
Fold-ins
ATTIK
NOISE FOUR NEW ILLUSTRATED GRAPHIC DESIGN BOOK, US $26.23. Bid now
End Date: Friday Sep-12-2008 13:38:50 PDT...
ArtPlugsDesign.com,
Sep. 4, 2008
Attik
Latest Work : Scion United
Another
great work done by Attik.
SeptemberIndustry.co.uk,
Aug. 28, 2008
Attik
Project_Scion
United
Design_Attik
Creativity-Online.com,
Aug. 27, 2008
The
Scion nation takes shape in a sea of pixels
San
Francisco-based agency ATTIK completes the next phase of its "United by
Individuality" campaign for Scion with a website that catalogs the brand's
offline, print and TV efforts. A colorful mosaic, which is the centerpiece
of the site, is actually the campaign's "Declaration" TV spot broken down
into numerous pixels. By scrolling over the pixels, visitors can access
a multitude of images and clips that were shot during a May gathering of
Scion owners in the Nevada desert....
TAXI
Design Network, Aug. 27, 2008
New
ATTIK Website Earns Company its Third Favourite Website Award
..."This
is a real honor and I think both our internal team and our clients at Scion
deserve a lot of credit," said ATTIK co-founder and creative director Simon
Needham. "Over the past two years, the ability to offer our own web development
and production resources grew from an idea nto a proven capability. We
thank our clients for having the vision and bravery to allow us to produce
this type of breakthrough work."...
Marketwatch.com,
Aug. 25, 2008
New
ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company
Its Third Favourite Website Awards 'Site Of The Day' Honor
Global
creative and brand-engineering agency ATTIK and Scion are very proud to
announce that the recently launched website for the new "United By Individuality"
campaign will be honored as today's "Site of the Day" on the prestigious
Favourite Website Awards (FWA) site, which is online at TheFWA.com. The
"United By Individuality" campaign pays tribute to Scion owners and the
broader Scion community. With the campaign's creative approach ambitiously
calling for hundreds of Scion owners to unite earlier this year with their
xAs, xBs, tCs and xDs for a massive photo and film shoot in the Nevada
desert, the results have debuted over the past several weeks in various
integrated campaign elements, including a 60-second cinema/television spot
called "Declaration," as well as in print and online media....
ScionNews.net,
Aug. 25, 2008
New
ATTIK Website for Scion's 'United By Individuality' Campaign Earns Company
Its Third Favourite Website Awards 'Site Of The Day' Honor
The Scion United website ( http://www.scion.com/scionunited) went live with new content on Aug. 8, which was developed and produced by ATTIK. Using the campaign’s media and event imagery, the website further celebrates the owners and their roles in the campaign and the Scion community. The innovative interface presents visitors with a “pixelized” version of the campaign’s “Declaration” spot, with each pixel representing unique content available for review, downloading and sharing. The site allows owners to re-live their event experiences and download images of their personalized cars. Campaign print and broadcast elements are also integrated and available for download, along with other digital offerings like screensavers customized with owners’ cars. The ability to share content from the site presents visitors with unique opportunities to connect with each other....
Dexigner.com,
Aug. 20, 2008
ATTIK
Scores Hat-Trick With Coca-Cola
Following
the success of ATTIK's global brand identity work for Coke Red reposition
and Coke Euro UEFA 2008 campaign, the company have been awarded three further
Coca-Cola projects via Atlanta, Istanbul and London. Coke's Creative
Excellence team, which operates from their headquarters in Atlanta, have
appointed ATTIK to create their official competition identity and global
guidelines in support of their sponsorship of the 2010 World Cup in South
Africa....
Digital
Arts Magazine, Aug. 19, 2008
ATTIK
Designs Coke Cans for Ramadan and Christmas
...James
Sommerville, ATTIK co-founder and creative director said, "It’s great
to be involved in a project of this magnitude not only because it involves
the highest profile brand in the world and the fact we will communicate
our design language to millions of people worldwide, but it’s also football
– a subject very close to our hearts." Each campaign has been designed
and created out of ATTIK’s UK office in Leeds; with all creative work
overseen by Sommerville who said, "Over the last three years we have undertaken
approximately fifty Coke projects where strong design and the ability to
communicate Coke’s message to large audiences is a must."....
WorldNetDaily,
Aug. 19, 2008
Coca-Cola
celebrates Ramadan; Company observes Muslim holiday with star, crescent
design on cans
Coca-Cola
plans to celebrate Ramadan this year by decorating cans with a crescent
moon and star – a widely recognized Islamic symbol. The moon and star
can be found on at least 11 flags of Muslim countries, and now it will
be featured on packaging in Turkey, Saudi Arabia, Pakistan, Indonesia,
Morocco, Tunisia and other Islamic countries during the Sept. 1-30 Muslim
holiday, blogger Bob McCarty reported....
Adrants.com,
Aug. 18, 2008
After
all that Fasting, Pop Open an Ice-Cold Ramadan Coke
Coca-Cola's
chosen ATTIK to help interpret its brand across a number of events: for
the 2010 World Cup in South Africa, for Coke's Christmas 2008 effort, and
for Ramadan in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia,
and other countries with a great many Muslims....
Brandsynario.com,
Aug. 18, 2008
Coca-Cola
hires ATTIK for 2010 FIFA World Cup and Christmas work
LONDON
- Coca-Cola has hired branding agency ATTIK to handle brand identity for
its sponsorship of the 2010 FIFA World Cup, which will be hosted in South
Africa....
Design
Week, Aug. 18, 2008
Attik
wins Coca-Cola briefs
Coca-Cola
has commissioned Leeds-based design consultancy Attik for three forthcoming
branding projects. The largest project Attik is currently working on
is a promotional campaign tying in with Coca-Cola’s sponsorship of the
2010 football World Cup in South Africa...
Mad.co.uk,
Aug. 18, 2008
Attik
wins Coca-Cola briefs
Coca-Cola
has commissioned Leeds-based design consultancy Attik for three forthcoming
branding projects. The largest project Attik is currently working on
is a promotional campaign tying in with Coca-Cola’s sponsorship of the
2010 football World Cup in South Africa....
MediaPost's
Accounts on the Move, Aug. 18, 2008
Coca-Cola
/ ATTIK
ATTIK
has been awarded three further Coca-Cola projects via Atlanta, Istanbul
and London. Coke's Creative Excellence team, which operates from their
headquarters in Atlanta, appointed ATTIK to create its official competition
identity and global guidelines in support of its sponsorship of the 2010
World Cup in South Africa. Working with Coke Istanbul, ATTIK completed
the design language for this year's Ramadan period. The agency also just
created the visual identity system for Coke's Christmas 2008 for the second
year in a row.
THE
DRUM, Aug. 18, 2008
Several
International Coca-Cola projects handed to Attik Leeds
Attik
is to create the official competition identity and global guidelines for
Coca-Cola in support of the company’s sponsorship for the 2010 World Cup
in South Africa alongside picking up other International projects for the
brand. The work will be created by Attik’s Leeds based following the agency’s
creation of the global brand identity for Coke Red;s reposition and Euro
2008 campaign....
Foodbev.com,
Aug. 16, 2008
Coke
hires ATTIK for World Cup marketing
Coca-Cola
has hired branding agency ATTIK to handle brand identity for its sponsorship
of the 2010 FIFA World Cup in South Africa....
Marketing,
Aug. 15, 2008
Coca-Cola
hires ATTIK for 2010 FIFA World Cup and Christmas work
...According
to the agency, the new Christmas design will span the entire Coke range,
including Coke Red, Diet Coke and Coke Zero. The new look will be used
across all European markets....
Computer
Arts, July, 2008
By
designers for designers
It’s
been a long time coming, but ATTIK’s Noise Five is finally imminent. And
since the company practically wrote the book on cutting-edge volumes about
designers and illustrators, it’s a good time to look at the best and brightest
out there, and see what’s on the horizon....
BestAdsonTV.com,
July 30, 2008
United
by individuality
Co-directed
with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration"
shows owners' Scions dramatically coming together in a picturesque desert.
"Our objective with this campaign is to celebrate the strong community
of owners who have embraced the Scion brand," said ATTIK co-founder and
creative director Simon Needham. "The diversity of Scions we had at the
shoot was incredible, allowing us to create a phenomenal brand spot and
many other campaign elements using owners' Scions. It was an amazing experience."
Boards
Online, July 30, 2008
Scion:
Declaration
Declare
your allegiance. Agency: ATTIK - San Francisco. Production Company:
Blueyed Pictures, Los Angeles. Co-Directors: Simon Needham, Rob DuPear....
Adland,
July 29, 2008
Scion
- "United By Individuality" press & poster campaign, USA
A unique
custom-cover venture is also in production for the September issue of Tokion
magazine, featuring each subscriber's name imprinted on a Scion vehicle
as part of the cover artwork. Owners who attended the Scion United event
will also receive Tokion's September issue with a personalized Scion for
cover art.
Billboard
executions featuring an owner's Scion will run in 22 markets through October.
The campaign's online and other out-of-home components will also be revealed
over the weeks ahead.
Contagious,
July 29, 2008
Scion
- United by Individuality
...An
8% rise in sales for the 3rd quarter has emphasised the effect which building
a brand community can have. Recognising this, Scion is attempting to promote
a slightly paradoxical, yet distinctly on-brand message in its new campaign
masterminded by ATTIK, San Francisco - ‘United by Individuality’. The
drive (no pun intended) is being spearheaded by a 60-second ad which launched
in over 13,000 cinemas across the US on Monday. Shot in Nevada this visually-arresting
spot shows a Hell’s Angels-esque convoy of customised Scion cars snaking
down a desert highway, before congregating in one place as a lone figure
declares through a microphone ‘It is that which makes us different, that
brings us together.’ From August 4th, the ad will air on selected TV channels,
including MTV, MTV2 and Comedy Central.....
Adland,
July 28, 2008
Scions
owners unite with ATTIK to create "United By Individuality" brand campaign
With
the creative approach ambitiously calling for hundreds of Scion owners
to unite for a massive photo and film shoot, the monumental cross-media
marketing campaign will evolve the brand's positioning and showcase its
success in new ways....
Adland,
July 28, 2008
Scion
- "Declaration" - (2008) :60 (USA)
"Our
objective with this campaign is to celebrate the strong community of owners
who have embraced the Scion brand," said ATTIK co-founder and creative
director Simon Needham. "The diversity of Scions we had at the shoot was
incredible, allowing us to create a phenomenal brand spot and many other
campaign elements using owners' Scions. It was an amazing experience."
Adrants.com,
July 28, 2008
In
Scion's Neck of the Woods, Individuality's Looking Pretty Uniform
See
"Declaration," a :60 ad for Scion's "United by Individuality" campaign
by ATTIK. The visuals wed two media cliches: a fleet of cars converging
purposefully on one road, and an anarchist leader bleating to somber street
warriors from a makeshift platform in the dead of night....
FWA
Theater, July 28, 2008
Scion
- Declaration
Co-directed
with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration"
shows owners' Scions dramatically coming together in a picturesque desert.
MediPost's
Marketing Daily, July 28, 2008
Scion
Seeks Community In New Campaign
After
five years of selling itself as a car that can reflect one's individuality,
Scion is looking to celebrate its community of individual owners via a
new marketing campaign that showcases how owners come together via their
customized vehicles....
Adweek,
July 25, 2008
Ad
of the Day: Scion "United"
"United
by Individuality," the new tagline created by Attik for a major integrated
campaign for the Toyota Scion, has at its core an oxymoron and puzzle.
Indeed, if the big thing now is for top brands to market "personalization"
and "individuality" (as Coke, Nike, and Starbucks are doing, to name a
few) how individual can any of these mass maneuvers really be?....
Adweek,
July 25, 2008
Scion
Launches 'United' Campaign; The work from Attik breaks Monday with a cinema
spot
...The
"United by individuality" campaign, via Attik, San Francisco, uses creative
that was shot in the Nevada desert. The first round of print ads in the
September issues of Vice, Tokion and Revolver magazines will be a spread
with the phrase: "Individuality runs in the family." An aerial shot of
200 Scion owners' vehicles is on one page, and 100 more are shown in profile
on the facing page....
Brandweek,
July 25, 2008
Scion
Revs Up Its Engine for 'United' Campaign
Since
its inception in 2003, Scion has gained many fans that have starred in
an expansive, multiplatform campaign for the auto brand. A new initiative
breaks on Monday with a cinema spot, "Declaration," slated to appear in
13,200 theaters....
Youmark.it,
July 25, 2008
Scion,
uniti in nome del brand
E'
il senso di appartenenza a dettare le regole della nuova creatività. Non
è da meno Scion, che negli Usa lancia la campagna 'United By Individuality'.
Ha chiamato a raccolta centinaia di proprietari di una delle auto della
casa per una fotografia e le riprese di un film. E' accaduto veramente
lo scorso maggio, nel Nevada per l'evento 'Scion United'. Si tratta del
primo passo di una comunicazione che proseguirà per diciotto mesi coinvolgendo
cinema, stampa (anche con iniziative speciali), out of home e web.
WebDistortion.com,
July 14, 2008
20
best web design studios from around the world
Attik.
Location: USA & UK (Leeds, NY, San Fran, LA). Website: http://www.attik.com.
Attik began, as most design studios do, as quite a small operation. They
have since grown in number and strength to become one of the worlds leading
studios. Personally, I knew of them when I started developing, having seen
them linked from (formerly) Macromedia....
New
York Times, June 30, 2008
Accounts,
People, Miscellany
Will
Travis, partner and president at Attik, which was acquired by the Dentsu
America division of Dentsu, is joining Dentsu America, New York, as senior
vice president. His duties will include business development and expanding
relationships with global clients like Canon and Toyota.
Adweek,
June 27, 2008
Attik
Partner Takes Dentsu Post; Will Travis moves to parent firm to guide business
development
Will
Travis, a partner at Attik who helped guide the U.K. company's push into
the United States, is taking a business development post at Dentsu America
Group, which acquired the digital and design consultancy last October....
Adweek,
June 26, 2008
Scion
Heats Up With Limited Edition xD; 'Hot lava' campaign from Attik will support
...As
part of the campaign called "Hot lava" -- via Attik, San Francisco -- portable
billboards that emit smoke and show a bright orange Scion xD RS 1.0 (the
color of flowing lava) will be hauled for the next week through the streets
of Los Angeles, Atlanta and Kansas City, Mo. Meanwhile, street teams, clad
in silver fireproof outfits, will be distributing lava-themed handouts.
Over the next several weeks, the street teams and the billboards will expand
to 12 major U.S. cities. Other elements of the campaign include Web site
banner ads and newspaper ads customizable by dealers, which will drive
consumers to a microsite, Scion.com/rsxD. The banner ads will run on various
entertainment, music, social networking, urban, art, fashion, cultural
and auto-enthusiast sites....
ClickZ.com,
June 26, 2008
Execs
& Accounts: Digitas, Ogilvy, Google
Attik
created a new marketing campaign for Scion, promoting a limited production
car, the Scion xD Release Series 1.0. The integrated marketing campaign
will include a custom site, banner ads, newspaper ads, and out of home
elements. Scion will produce two thousand of the auto model.
MediaPost's
Marketing Daily, June 26, 2008
Former
Attik Head Named Dentsu SVP
Will
Travis, former president of ad shop Attik, has been named SVP at Dentsu
America. The move comes after last year's acquisition of Attik by Dentsu
America. The change leaves former Attik partners James Sommerville, Simon
Needham and Ric Peralta with oversight of the youth-focused boutique, which
is, among other things, AOR for Toyota's Scion division....
MediPost's
Marketing Daily, June 26, 2008
New
Toyota Campaign For Scion Is A Labor Of Lava
In
recent years, Toyota's Scion division has created a number of limited-edition
company-modified versions of its cars. The Scion brand was, after all,
created to appeal to young buyers, so modified, limited-edition versions
may not be large revenue generators, but they support the division's raison
d'être. The latest is a "Hot Lava"-colored, tricked-out version of the
xD vehicle, part of the division's Release Series 1.0 line of factory-customized
cars. The company is extending the lava theme to a marketing program to
support the car, of which only 2,000 are being made. The campaign, which
launched Wednesday, comprises an online banner-ad campaign directing consumers
to visit Scion.com/rsxD; dealer-customizable newspaper ads; and smoking
mobile billboards accompanied by street teams wearing flame-retardant suits....
AdRants.com,
June 25, 2008
In
an xD RS, Lava Doesn't Even Sizzle
To
promote yet another limited edition vehicle, the xD RS, Scion went all
Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling
volcano with a gray xD RS in the foreground; an explosion of lava makes
it that wild red-orange color we love so much. I find the bubbling noises
comforting. They remind me of this one time we cooked a rabbit alive, invented
some nifty rhymes, and put a curse on Bob Dole. See print variant with
vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards,
and street teams clad in flameproof uniforms, all from the fancy folk at
ATTIK. And while you contemplate getting an xD RS before all 2000 run
out, see previous efforts for the limited edition xB Series 5 and Scion
tC.
Brandweek,
June 25, 2008
Scion
Heats Up With Limited Edition xD
Scion
will produce only 2,000 units of the xD RS 1.0. But the automaker is not
thinking small when it comes to marketing the limited edition car, with
a new campaign launching today and costumed "street teams" hitting major
U.S. cities to distribute handouts. As part of the campaign, called "Hot
lava," via ATTIK, San Francisco, portable billboards that emit smoke and
show a bright orange Scion xD RS 1.0—the color of flowing lava—will be
hauled for the next week through the streets of Los Angeles, Atlanta and
Kansas City. Meanwhile, street teams, clad in silver fireproof outfits,
will be distributing lava-themed handouts. Over the next several weeks,
the street teams and the billboards will expand to 12 major U.S. cities....
Brandweek,
June 16, 2008
Case Study:
Lexus Passes Its Screen Test
The
Challenge: The older-skewing wealth legacy of Lexus can make it hard
to reeach young, well-to-do drivers, given the brand's average buyer age
of 51. So when the IS F, the pricey performance model of the popular
IS sports car series, was brought to market last year, Lexus had a situation:
Find out where youthful, monied car enthusiasts are hanging out....
BestAdsonTV.com,
May 28, 2008
SHE
LOVES ME. SHE LOVES ME NOT
This
"Pendulum" spot from ATTIK San Francisco dramatically explores people's
love (and other deep emotions) for the Scion xB. The spot's animation and
effects were handled by The Embassy in Vancouver, and music and sound design
are courtesy of Population Music and Ten Music....
TVSpotNow,
May 28, 2007
Scion
xB: Pendulum
Released:
May 2008. Advertiser: Scion. Brand name: Scion xB. Agency: ATTIK.
Country: USA...
Veer.com,
May 28, 2007
A
pendulum annihilates
Haters
can over-react to questions of love. Some might bottle it up and walk away,
but those with a point to make will shatter windshields. ATTIK’s recent
spot for Scion features a wrecking-ball and a sad story of side-impacted
rejection. Via AdRants....
AdRants.com,
May 27, 2008
Scion:
It's Love or Loathing, No In-Between
...It
certainly helps that agency ATTIK is great at generating emotions not normally
associated with car ads....
Telegraph,
May 18, 2008
The
Princes Trust: Timeline
. 1986
£1,000 Prince's Trust grant awarded to James Sommerville and Simon Needham
to establish Attik design company in James's grandmother's attic. Attik
is now a multimillion-pound business with offices around the world, making
it one of the Trust's most successful business start-ups....
BBC
NEWS, May 14, 2008
Firms
flourish with little bit of trust
...JAMES
SOMMERVILLE & SIMON NEEDHAM - ATTIK. With no money or means to set
up their own business, James Sommerville and Simon Needham - fellow ex-students
from Batley Art School - came to The Prince's Trust 20 years ago for help
setting up their own company. They now run a creative design company with
offices in three cities worldwide, boast a turnover of more than £10m,
and have big name clients such as Coca Cola, Adidas, Heineken, and Toyota.
In October 2007 the firm was bought by Japanese media giant Dentsu, with
James and Simon remaining on-board the 65-strong team as creative directors....
BBC
NEWS, May 14, 2008
Jubilee
for Prince's business vision
...One
success story is graphic design firm Attik, which was recently sold to
Japanese media giant Dentsu. Attik was founded in Huddersfield in the mid-1980s
by two unemployed former art students. "None of the banks would lend us
the money we needed to start up," says Attik co-founder James Sommerville.
"But someone mentioned the Prince's Trust to us, which was not as well
known then as it is now, and they were able to give us the money to get
started."...
Adweek,
May 13, 2008
Andree
Rises at Dentsu; Dentsu America CEO to be named first non-Japanese executive
officer
...Andree
became CEO of Dentsu America in May 2006. He spearheaded the Tokyo-based
network's acquisition in October 2007 of Attik in San Francisco....
Advertising
Age, May 12, 2008
Dentsu
Allows First Foreigner Into Upper Ranks: Tim Andree Named 'Executive Officer'
...Since
taking the helm of New York-based Dentsu America two years ago, Mr. Andree
has been trying to revitalize the agency, steering a major reorganization
of U.S. operations -- including staff overhauls and acquisitions such as
its purchase of San Francisco shop Attik. Dentsu America is one of the
fastest-growing among the top 200 U.S. ad agencies, according to Advertising
Age's recently published agency report, more than doubling 2007 revenues
and advancing to the 57th spot....
Advertising
Age, May 12, 2008
Agencies
Go From Selling to Creating Products; Pouring Money Into Development, Some
May Even Start Brands
ATTIK:
"Noise" is a design-focused book series. The newest edition, "NoiseFive,"
offers hundreds of pages of print design and is due out in bookstores this
summer. Direct from the agency it will cost $80.
DMNews,
May 12, 2008
The
Work: Creative solutions from Lexus, USG Corp. and Teleflora
...Lexus
tapped agency Attik to create a microsite, www.lexus.com/isf, which had
a soft launch in October. Lexus promoted the site via pre-launch print
ads in auto-enthusiast publications available at November's 2007 Specialty
Equipment Market Association Show in Las Vegas, as well as in signage used
throughout the show. All of the collateral featured the tagline, “What
is F?”...
SourceEcreative
Newsletter, May 7, 2008
Member News From
Around the World
The
team from Shilo recently contributed its artistry to a new commercial from
Attik and client Scion xD. The spot entitled Freeze Frame features the
ghostly return of many of the Little Deviant characters brought to life
for last year's renowned "Fable of the Deviants" cinema spot....
Adweek,
May 2, 2008
Marketers
Drawn to the Silver Screen; Cinema advertising is growing at a rate of
15 percent annually
DETROIT
When putting together a media buy for the upcoming crossover, Borrego,
Kia's marketing director Tim Chaney made sure he nailed down some cinema
advertising along with a large buy in traditional media. Chaney couldn't
pass up the opportunity. Last year's spot for the Rondo crossover produced
solid ROI. "We received extremely strong results from the cinema buy,"
he said. "It was very effective." In fact, cinema advertising is growing
at a rate of 15 percent annually, with spending totaling $455 million in
2006. Jackmyers.com, an online resource for the media, advertising and
entertainment industries, projects a 17.5 percent growth for the medium
this year... On the creative side, putting together a spot for cinema
is liberating, said Simon Needham, co-founder and creative director at
Attik, San Francisco, which has created theater spots for Scion and Lexus.
Needham said, "It's like people who come to the theater say, 'I'm here,
entertain me.' There's a bigger challenge, and it seems like they expect
you to go the extra mile to produce better content."
random
ideas thoughts and expressions, Apr. 24, 2008
attik:
noisefive
Attik
have announced the imminent release of the latest in their series of occasional
monographs, NoiseFive....
Bewegungsmelder,
Apr. 23, 2008
ATTIK
NOISEFIVE
Im
letzten Jahr hatten wir auf der MadInSpain das Glück, einen Vortrag von
James Sommerville hören zu dürfen. Er ist Gründungsmitglied und Kreativchef
der Agentur Attik, die unter anderem wegen ihrer Bücherserie »Noise«
bekannt geworden ist. Jetzt kündigt Attik »NoiseFive« an. Man darf gespannt
sein …
Computerlove,
Apr. 23, 2008
NoiseFive
NoiseFive blog is here! Check out Noise's old and new at: noise.attik.com
FormFiftyFive,
Apr. 23, 2008
Attik
- NoiseFive
You
can now register for a copy Attik’s NoiseFive, better get there quick
though as it’s a limited run of 2,000.
SourceEcreative
Newsletter, April 23, 2008
Member News From
Around the World
As
part of its multifaceted cross-media campaign for the Lexus IS F, ATTIK
produced a series of six :15 cinema spots -- Open Window, Blips, Laps,
0 to 60, Connect the Dots, and Blue Flash -- directed by its creative director
Simon Needham. Designed specifically to take advantage of the big-screen
environments and movie theatre surround-sound capabilities, the spots debuted
via National CineMedia's First Look pre-feature program, the largest digital
in-theatre network in North America, which is now screening the spots on
more than 13,200 screens nationwide. The same spots are being picked up
by various Lexus distributors outside of the U.S., including Australia,
Puerto Rico and Canada, and are also appearing on high-profile broadcast
venues. Post production was handled by Riot while sound design was provided
by Machine Head....
TypeNeu,
Apr. 23, 2008
Attik
Noise Five
Attik
NoiseFive is here! They are only printing 2,000 copies of NoiseFive so
take a look at the NoiseFive page, it will be published this summer, but
you can register your interest now....
Oceania,
Apr. 19, 2008
ATTIK
Director Simon Needham Chooses Spy Post for Stunning Visual Effects for
Lexus IS F Cinema, Web Campaign
...To
dramatically hail the vehicle?s most thrilling features, Needham and his
colleagues at ATTIK designed the HD ads specifically to take advantage
of the big-screen environments and movie theatre surround-sound capabilities.
Since debuting last month via National CineMedia?s FirstLook pre-feature
program, the spots have screened on more than 13,200 screens nationwide,
while also being picked up by various Lexus distributors outside of the
U.S., including Australia, Puerto Rico and Canada, and appearing on high-profile
broadcast and online venues....
The
Huddersfield Daily Examiner, Apr. 19, 2008
Budding
business leaders' big day
SOME
of Huddersfield’s most innovative businesses took a bow at a major marketing
event in the town.Creativity, Commerce and You provided a showcase for
the creative talents of established entrepreneurs and budding young business
people who took to the “catwalk” at the Odeon Cinema alongside the Galpharm
Stadium. The celebration took place at the annual review of the Chartered
Institute of Marketing’s Yorkshire branch. Andrew Earnshaw, of Holmfirth-based
marketing firm Up and Running is chairman of the branch this year. The
event also included a motivational talk by James Sommerville, director
of award-winning design agency Attik, which was founded in the town....
TAXI
Design Network, Apr. 18, 2008
ATTIK
Director Simon Needham Chooses Spy Post...
Spy
Post recently contributed ambitious design and visual effects artistry
to the cinema, broadcast and web components of a new Lexus 2008 IS F cinema
and web campaign created by global creative and brand-engineering agency
ATTIK. Directed by the agency's co-founder and creative director Simon
Needham, the innovative campaign stylishly introduces the IS F to auto
enthusiasts. It's six :15 spots pose the question, "What is F?" and then
cinematically focus in on the vehicle's key attributes....
Digital
Content Producer's Briefing Room, Apr. 17, 2008
ATTIK
DIRECTOR SIMON NEEDHAM CHOOSES SPY POST FOR STUNNING VISUAL EFFECTS FOR
LEXUS IS F CINEMA, WEB CAMPAIGN
...Having
previously collaborated with Spy Post and VFX artist Alaina Goetz on many
visually challenging projects for Scion, ATTIK readily turned to Spy Post
to handle this campaign’s ambitious VFX-related facets. ”These spots
have an organic quality to them, and the challenge was to have Spy Post
add and polish the visual effects without taking away from the big, bold
look and feel,” said Michele Morris, ATTIK’s head of Production. “Alaina’s
title treatments and VFX definitely accomplish this.” ...
Media,
Apr. 17, 2008
The Work: New
Campaigns, The World: 2008 Lexus IS F
Basing
the creative concept on the tagline of 'F is everything you thought we
weren't,' creative agency ATTIK has launched a 360-degree campaign for
Lexus' new model in the US....
The
Red Barn Cooperative, Apr. 13, 2008
Will
Travis - Freedom & fear
Will
is a 38 year old Brit, founder of branding agency ATTIK’s US operation
(now part of Dentsu) and leader of the groups global business development
and marketing voice. An industry expert in youth marketing, branding and
creativity, he sits on numerous business boards and loves sharing his experiences
on a global stage....
Dexigner.com,
Apr. 8, 2008
ATTIK
Campaign Introduces Lexus IS F as Breakthrough Performer
...Under
the direction of ATTIK co-founder and creative director Simon Needham,
ATTIK's team began working closely with Lexus last year to develop a multi-stage
marketing campaign that would properly position the new vehicle among automotive
enthusiasts. As he explained, "The creative approach we chose begins by
asking the question, 'What is F?' Using many different creative facets
in various media channels chosen for their ability to effectively reach
our targets at key places and times, the car's main performance and design
features themselves consistently drive home the campaign tagline of 'F
is everything you thought we weren't.'"...
TAXI
Design Network, Apr. 8, 2008
ATTIK's
Cross-Media Campaign Introduces Lexus IS F as Breakthrough Performer
Together
with Lexus, global creative and brand-engineering agency ATTIK (www.attik.com)
detailed the multifaceted marketing campaign which has positioned the 2008
Lexus IS F luxury high-performance sedan, which arrived in dealer showrooms
across the U.S. last month, as an exciting new choice for sports car enthusiasts....
Creativity-Online.com,
Apr. 7, 2008
Lexus
IS F
To
promote the launch of Lexus's "F" brand that's attached to the automaker's
new IS F line, ATTIK developed a digital campaign which begins with a microsite
that vaguely explains the meaning of F yet immerses the visitor in the
IS F product nevertheless.....
Adrants.com, Apr. 7, 2008
You
Know What Makes a Great F*ck? A Lexus
Check
out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick
is to drive home the message, "The new Lexus is F." And what is F? "F
is everything you thought we weren't," the saucy new microsite confidently
croons. Okay, then.
Yahoo!
Finance, Apr. 7, 2008
ATTIK'S
Strategic, Tactical Cross-Media Campaign Introduces Lexus IS F as Breakthrough
Performer
Together
with Lexus, global creative and brand-engineering agency ATTIK today detailed
the multifaceted marketing campaign which has positioned the 2008 Lexus
IS F luxury high-performance sedan, which arrived in dealer showrooms across
the U.S. last month, as an exciting new choice for sports car enthusiasts....
BusinessWire,
Apr. 4, 2008
Inwindow
Outdoor Launches Motion Detecting Storefront Display for Toyota’s Scion
tC; Innovative Display Incorporates Technology that Enables Pedestrian
Interaction
...In
addition to Monster Media, Inwindow also worked with Malbon Bros. Farms
and Attik to bring the display to life....
graphic
peoples, Apr. 4, 2008
Attik
"Thinkers,
creatives and exceptional individuals at every level, we are brand engineers.
We guide and are guided by the big world. This is our small world."
What
a bad ass mission statement. Heres some history on these cats....
AdRants.com,
Mar. 20, 2008
'Out
of Reach' Stimulates Greed Factor for Scion tC
Ooh,
ooh. More online executional madness for the limited-edition Scion tC in
Galactic Gray. (Only 2300 available! Get your booster bait before it's
gone.) The ATTIK effort is a lot like this one for the limited-edition
Scion xB Series 5, which is more likely to blind you with its mica sheen....
Youmark.it,
Mar. 20, 2008
Scion,
la limited edition passa dal billboard interattivo
Si
intitola 'Out of Reach' ed è un mix di attività di comunicazione off
e online studiato da Attik per il lancio Usa della nuova Scion tC Release
Series 4.0. Per attirare l'attenzione di passanti sempre più frettolosi,
il piano media ha anche previsto le grandi dimensioni delle vetrine. Solo
che questa volta la campagna non rimane statica. Perché avvicinandosi
all'immagine dell'auto, scompare. In pratica è stato replicato l'effetto
del microsito e dei banner sul web....
Adweek,
Mar. 18, 2008
Scion
Reaches Out With Street Displays
Pedestrians
in New York and Chicago might be startled when passing storefront windows
displaying Scion digital billboards: As they approach, the cars on screen
will move farther away from them. The displays are part of Scion's "Out
of reach" push launched over the weekend for its limited tC Release Series
4.0. The Toyota brand is only selling 2,300 of the vehicles, but hopes
to use their elusiveness to further position the nameplate as cutting-edge
and drum up some word-of-mouth buzz. "The more we can involve people
in the marketing, the better," said Simon Needham, Attik's creative director.
"It's just more memorable."...
Juggling
with Water, Mar. 18, 2008
Visiting
Attik
yesterday
i hopped on a train to Leeds and met up with Attik's Co-Founder James Sommerville.
James was kind enough to give up a few hours of his precious time to talk
to me about his agency and his experiences of being a creative director
and how him and his partners have gone about building one of the world's
most respected creative agencies. the leeds offices are very well cared
for and make a big impression. it felt very unusual finding a creative
environment like theirs outside of london. i've been in grand studios before
and seen some of the world's top creatives at work, but it's usually at
a prestigious london address. the attik office is split over three floors.
Reception and office on the ground floor, studio on the next and a meeting
room at the top (not disimilar to our current set up). all prestine and
full of their work on proud display....
The
Printer's Place, Mar. 15, 2008
Motion
Graphics: (Graphic Design) Graphic Design for Broadcast and Film
The
current economy has been referred to as the “entertainment economy” because
of the cable industry’s explosive rise, movies’ record box-office grosses,
and the Internet’s phenomenal expansion. For graphic designers, this has
opened up an incredible world of creative opportunities to “design for
the screen,” T.V. screens, and computer screens. The art of motion graphics
combines the arts of design, filmmaking, sound, music design, and animation
in solutions that solve communication problems, educate an audience, add
to an entertainment experience, or extend the value of a brand. Motion
Graphics explores the process of animated graphic design. From the stunning
broadcast of Pittard Sullivan, the cutting-edge cool of work from the Attik
to the bold, independent film-title designs of BUREAU, this book presents
the individuals and designs creating work that is among the best motion
graphic design for television and film.
Adland,
Mar. 14, 2008
2008
Scion tC - Tweak / No Tweak
Agency
: ATTIK. "The main idea for this campaign was based on the fact that
the 2008 tC features a few small but impactful changes. To bring those
to the attention of our audience, we're challenging and encouraging them
to participate in tweaking," said ATTIK's Simon Needham.
Car
News Japan Online, Mar. 14, 2008
Lexus
launches IS F cinema advertising!
...The
dark and beautifully lit cinematic spots, created for Lexus by ATTIK of
San Francisco, were specially designed to take advantage of the big screen
environment and movie theatre surround sound capabilities. In one spot,
the unique sounds generated by the IS F’s dual-stage intake engine take
center stage as audiences hear the vehicle approaching on one side of the
theatre before they get a glimpse of the car speeding across the screen
and roaring out on the opposite side. In another, the beauty of the IS
F is highlighted larger than life as the camera flies into and around the
vehicle to showcase the interior....
The
Huddersfield Daily Examiner, Mar. 14, 2008
Show
to celebrate creativity of firms
...An
audience of 140 will be addressed by leading Huddersfield businessmen Ajaz
Ahmed and James Sommerville.... Mr Sommerville is co-founder of design
agency Attik, which grew from modest roots in Huddersfield to have offices
in London, New York and San Francisco....
Ad
Arena, Mar. 13, 2008
A
small tweak makes a big difference
Agency:
ATTIK / San Francisco.
AdRants.com,
Mar. 13, 2008
Pink
Bra Distracts From Car Commercial's Message
Attempting
to explain how a small tweak can make a better car, ATTIK has created a
new commercial for the Scion tC. From a name change to a floor change to
a telephone number change, perceptions can change quite a bit. Apparently,
the small tweaks made to the Scion tC have made it a far different (better?)
car....
BestAdsonTV.com,
Mar. 13, 2008
A
SMALL TWEAK CAN MAKE A BIG DIFFERENCE
The
new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign,
which over the past months has featured print and outdoor spectacular ads,
unique point-of-purchase displays, as well as an online ad campaign --
wherein each creative element points out that small changes can create
very meaningful differences....
Boards
Online, Mar. 13, 2008
Scion
tC: Tweaks/No Tweaks 1
Scion
tC: Tweaks/No Tweaks 2
A little
tweak can go a long way. Agency: ATTIK - San Francisco. Director:
Simon Needham....
TheFWA.com,
Mar. 13, 2008
Site of the Day
Winner News
ATTIK
ramps up Scion's tC Release Series 4.0 campaign.
MediaPost's
Marketing Daily, Mar. 11, 2008
Action!
Movie Theaters Beef Up Interactive Displays
...Also
on Monday, NCM announced a separate, unrelated deal with Lexus to promote
the new Lexus 2008 IS F in the FirstLook feature. The campaign, by Attik
of San Francisco, consists of six 15-second spots addressing the question
"What is F?" with answers touting the car's capabilities....
MediaPost's
Marketing Daily, Mar. 11, 2008
Lexus
Zeroes In On 'F' In New Ads For IS-F Sports Sedan
..."It
was very important that this creative look and feel nothing like traditional
Lexus advertising," [Brian Bolain, national interactive automotive events
manager] says. "Typically, everything we do is light, and very refreshing;
this needed to be more aggressive and menacing," he says. Attik's recent
work for Scion, which features animated critters called "little deviants,"
would fall into the latter category. "We thought it was a good opportunity
to give them a chance," says Bolain, who oversaw Scion's advertising direction
prior to shifting over to Lexus. "Their visual aesthetic is very high."
He says that in addition to the cinema ads, which run through April, Attik
has created the IS-F microsite, and is also doing outdoor executions. "They
are doing all the visuals around IS-F."...
Brandweek,
Mar. 10, 2008
The
Biz: Coming Soon To A Theater Near You: The Roar Of A Lexus
...The
Lexus spots, from Toyota sibling Scion's agency Attik, San Francisco, were
custom-created to take advantage of theaters' digital projection and surround-sound
systems—the sports car sounds like it's approaching from one side of the
screen and then speeding off the other. Moviegoers will hear the car before
and after they see it glide across the screen. Four 15-second spots air
interspersed in the final moments before the feature starts....
BusinessWire,
Mar. 10, 2008
Lexus
Launches Cinema Advertising Campaign for New ``2008 Lexus IS F'' in National
CineMedia's FirstLook
...“The
2008 Lexus IS F is a unique high-performance vehicle and we wanted to launch
it in a way that captures the car’s speed and sounds,” said Dave Nordstrom,
Lexus vice president of marketing. “We felt the best way we can give people
a feel for that performance was by using the full sight, sound and motion
impact of cinema.”...
MarketingVOX,
Mar. 4, 2008
For
Mass Appeal, Boost Mobile Turns to ATTIK
Sprint
Nextel's Boost Mobile, a brand that targets itself primarily to urban teens
by making generous use of rappers and gritty camera shots, has rebranded
itself and reorganized its services. Boost aspires to broaden its target
market without pushing away users garnered with its old image. Toward that
goal, it unveiled a new logo meant to evoke skateboarding or biking. Boost
expects it will appeal to a broad under-30 crowd. Boost is also integrating
its two services — the PayGo pay-as-you-go product and Unlimited by Boost
— under a single banner visualized by the new logo. The new creative was
produced by ATTIK, one agency competing in Boost's creative review process.
ATTIK has done brand refurb work for ExpressJet and, most notably, for
Scion.
Communication
Arts, Mar. 3, 2008
Exhibit:
Scion xD "Pit Stop" TV spot
The
next chapter in the Scion xD Little Deviants saga, one of the most talked-about
ad campaigns of 2007, unfolded in theaters with Pit Stop. Teaming with
San Francisco-based agency ATTIK, bi-coastal production studio Shilo brought
the animated cinema and broadcast spot to life....
POST
Magazine, Feb., 2008
Making a Pit Stop
"Pit
Stop," the new :30 for client Attik (San Francisco), appeared on television
and movie theater screens in November....
shots,
Feb. 28, 2008
NEWS
IN BRIEF: Attik tactics for Scion
Attik
has released its latest marketing campaign for the limited release Scion
xB 5.0. With only 2500 of the cars produced, the campaign will undertake
"guerrilla activities" to promote the exclusivity of the Scion.
MediaPost,
Feb. 27, 2008
Scion
Puts Docu-Videos On Web Site
TOYOTA'S
SCION DIVISION IS RUNNING documentary-style videos on its rich media lifestyle
Web site, scion.com/broadband. The latest is "Stomping Grounds" in which
the rotund New York hip hop emcee Biz Markie takes viewers on a tour of
his stomping grounds in Harlem and Long Island, going to and fro in a Scion
xB. The 30-minute video was produced by Inform Ventures for Scion. Dentsu's
Attik, is Scion's ad agency.
Adweek,
Feb. 25, 2008
Slave
to Technology; More campaigns are going mobile, but the medium remains
limited
...Angela
Kosniewski, an account director for Toyota's Scion brand at Attik, San
Francisco, which has been recognized for its progressive media choices
in reaching the brand's young target, says the agency finds the current
technical limitations too restrictive for even a youth-oriented brand such
as Scion. "Because most phones have different capabilities, there is a
disparate technological gap with the phones that are in market right now.
With our target being the youth market, there is concern on our end: How
would we deliver the best quality to our target?" she says, pointing to
inconsistent video- and Web-streaming capabilities that would alter the
quality of the experience from user to user, depending on what type of
cell phone and service they use. "We'll shoot something in HD, and it comes
out grainy."...
IntoMobile.com,
Feb. 25, 2008
Boost
Mobile rebranded; Unites PayGo and Unlimited offering under one banner
...They
paid the pros to do the job (renowned creative and brand-engineering agency
ATTIK), and the new site looks great — logo was retooled, new fonts and
colors were used — especially for the young and hip crowd which seems
to be the primary market for Boost's services....
Dexigner.com,
Feb. 22, 2008
Boost
Mobile Launches New Brand Identity to Unite Product Offerings Under One
Banner
..."We
wanted to bring an outside perspective to the project-one that understood
youth culture, what our brand is about and would be willing to collaborate
with our internal creative team," said Wally Fox, Boost Mobile's Creative
Manager. "We've worked with ATTIK successfully in the past, and respect
their approach to developing brands; they were a natural fit for this project."...
MediaPost,
Feb. 22, 2008
Boost
Mobile Buffs Up Brand
BOOST
MOBILE, THE PRE-PAID MOBILE service owned by Sprint Nextel, has buffed
up its branding to better match its youth-oriented appeal. The changes
include the retooling of Boost logos, typefaces and color schemes across
all media and products. The design revamp was handled by creative agency
ATTIK. Boost says it has 4.6 million customers, half of whom are under
30....
TAXI
Design Network, Feb. 22, 2008
ATTIK’s
“Rare Metal” Integrated Campaign: Limited Production xB Release Series
5
...As
announced by Scion last month, only 2,500 xB RS 5.0s will be produced,
with each one featuring dazzling Gold Rush Mica exterior paint and accented
interior trim, a KenStyleR body kit, a moonroof, RS wheel covers and individually
numbered badging. Under the direction of ATTIK's Co-Founder and Creative
Director Simon Needham, the agency's team worked closely with Scion to
create and launch a new integrated marketing campaign promoting these unique
vehicles, which become available this month. The online component debuted
on Saturday, Feb. 16, in support of the campaign's guerilla activities,
which kicked off on that day....
Wireless
Week, Feb. 22, 2008
Boost
Mobile Rebrands for Consistency
Boost
Mobile said it worked closely with creative and brand-engineering agency
ATTIK to create more “sophisticated and synergetic visual elements” that
the company hopes will appeal to its targeted youth audience as well as
attract more high-end consumers. The redesign includes retooled 2D and
3D logos, updated photographic styles, a new typographic library, new color
schemes, new end tag, print and environmental applications. “Our brand
needed to reflect that while our roots in youth culture are as vital as
ever, we are also appealing to a broader audience and are fully embracing
our core values as a lifestyle company,” said Carlene Robinson, director
of brand marketing and entertainment of Boost Mobile, in a statement. “By
uniting our product offerings under one cohesive brand identity, we are
able to leverage the overall strength of the Boost Mobile brand to build
more meaningful connections with our subscribers and more effectively convey
what makes our products and our company so very unique.”...
Adweek,
Feb. 21, 2008
Boost
Refines Brand Image
Boost
Mobile today unveiled a new graphic look for its brand as it pushes to
expand beyond its core multicultural youth demographic and attract a broader
range of consumers. The Irvine, Calif.-based youth-focused brand will
attempt to reach up to mid-30s talkers while not alienating its core users....
BusinessWire,
Feb. 21, 2008
Autobytel
to present Ward’s “Automotive Spring Training Conference,” March 9–11,
2008
Guests
will take in a “Double Header” of Forward-Looking Marketing Insight and
Baseball Fun in Tampa, FL. Conference Includes Keynotes from Fox Interactive
EVP Michael Barrett and ATTIK USA VP and Founding Partner William Travis;
and Dealer Marketing Spend Study from The Kelsey Group....
Dexigner.com,
Feb. 21, 2008
Rare
Metal Integrated Campaign From ATTIK Promotes xB Release Series 5.0
Together
with Scion, global creative and brand-engineering agency ATTIK today detailed
their multifaceted marketing campaign promoting the first limited-production
Scion for 2008: the xB Release Series 5.0 (xB RS 5.0)....
MobileBurn.com,
Feb. 21, 2008
Boost
Mobile Launches New Brand Identity to Unite Product Offerings Under One
Banner
Boost
Mobile, a wholly-owned division of Sprint Nextel (NYSE:S), today announced
the launch of a new brand identity. Designed to visually and conceptually
unite product lines and message consistency, Boost Mobile worked closely
with renowned creative and brand-engineering agency ATTIK, to evolve the
brand and create more sophisticated and synergetic visual elements that
will more broadly appeal to the company's target audiences....
MarketingVOX.com,
Feb. 21, 2008
Gold
Scion Positioned as Precious...
To
promote the limited-edition Scion xB RS 5.0 (of which only 2500 exist),
ATTIK has put together a campaign called "Rare Metal." "We are treating
these vehicles as priceless valuables," said CD Simon Needham of ATTIK.
Piggybacking the perennial equity of Willy Wonka's rare and coveted golden
tickets, street teams (provided by Massivemedia, NY) will give away "gold
bars" in San Francisco, Sacramento, LA, Austin, Dallas, Atlanta, Miami,
Portland and Seattle next weekend....
TheFWA.com,
Feb. 21, 2008
Site of the Day
Winner News
"Rare
Metal"... Scion's gold rush has started. Site by ATTIK.
AdRants.com,
Feb. 20, 2008
Scion
xB Gets Gold Treatment
We
really can't explain it any better so we're just going to let Scion campaign
creator, ATTIK Creative Director Simon Needham do it. "For our campaign,
we are treating these vehicles as priceless valuables. In selected neighborhoods
across the U.S., street teams in security uniforms will appear driving
campaign-branded armored transports."...
Digital
Arts, Feb. 20, 2008
Attik
builds Rare Metal microsite for Scion
Attik
has detailed its latest marketing campaign promoting the first limited-production
Scion car for 2008: the xB Release Series 5.0 (xB RS 5.0)....
Brandweek,
Feb. 19, 2008
Strategy:
Struggling Toyota Unit Sees Golden Opportunity
Limited-edition
Scion xB likened to precious metal....
ClickZ,
Feb. 19, 2008
Scion
Uses Widgets to Promote Three Models
Never
one to shy away from an experimental marketing technique, Scion has created
shareable widgets to promote three of its makes. The Toyota division partnered
with rich media firm Interpolls to create and distribute the widget to
sites including Gamespot. The widget allows viewers to click images of
the Scion XD, XB and TC to view previously used video creative from Scion
agency Attik, or engage with polls or trivia content. True to widget form,
the ad can be reposted to users' Web pages or social networking profiles....
MediaPost,
Feb. 19, 2008
Scion
Goes After Urban Youths With Street, Web Campaign
TOYOTA'S
SCION DIVISION IS LAUNCHING new marketing initiatives this week. Agency
Attik is overseeing a grassroots effort to promote the limited-edition
version of Scion's xB car, the xB 5.0, of which Scion is creating only
2,500. All of the cars come with a mica-gold exterior paint scheme. According
to Simon Needham, Attik's co-founder and creative chief, who works out
of the agency's L.A. office, the effort--visiting 10 cities in California,
Texas, Florida, Georgia, Oregon and Washington--has street teams in security
uniforms driving campaign-branded armored transports. Street teams will
give away "gold bars" that include skullcaps and passwords to a microsite
where consumers can get product info and download a screensaver, instant
messaging icons and a desktop background....
SHOOT
Magazine, Jan. 25, 2008
Visual
Effects & Animation: SHOOT's Top Ten Chart
Scion's
"Pit Stop." Attik, San Francisco. Simon Needham, director (Attik creative
director).
Brand
Republic, Jan. 15, 2008
Coca-Cola
unveils new can designs
LONDON
- Coca-Cola has redesigned the global packaging for its Diet Coke, Coke
Zero and Coca-Cola brands. The new identity, which rolls out in the UK
in March, will feature a simplified can design and the authentic 'Coca-Cola'
red for the first time. It will incorporate the distinctive white dynamic
ribbon and iconic scripted Coca-Cola logo, which was created in 1886.
The refreshed design, created by Attik and implemented in the UK by Bullet
Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be
used across all marketing communications, from point-of-sale materials
to vending machines....
Mad.co.uk,
Jan. 15, 2008
Coke
gives its range a ‘modern’ facelift
Coca-Cola
has revamped the design of its entire range – Diet Coke, Coke Zero and
Coca-Cola – in an attempt to give the brand a more “modern” look. The
new packaging sees simple and clear branding on the three products, with
the soft drinks giant claiming that new technology has allowed it to place
the distinctive white and red colours of Coca-Cola on an aluminium can
for the first time. The redesign, which was created by Attik, will be rolled
out globally throughout the year across all platforms, including retail
promotions to use in sponsorship....
Adweek,
Jan. 11, 2008
Just
Asking: 'Which advertising agency is the undiscovered star of today?'
I would
have said Attik, which did a lot of edgy, innovative work for our experimental
brand biz development team. Given that they have just been acquired by
Dentsu, I'm not sure if they could be considered "undiscovered" anymore,
but I do think that they have huge growth potential and a unique and insightful
approach to offer clients. —Mark Fewell, senior director, media and business
development, Boost Mobile, Irvine, Calif.
Kitsune
Noir, Jan. 11, 2008
Tweak
Something by Scion
Mark
this entry under weird. I opened the newest issue of Vice and came across
this small package filled with synthetic hair. It turns out that it’s
an advertisement for Scion. You’re supposed to “Strategically place in
plain view on your friend’s keyboard, cup of coffee, bar of soap, or on
the large plate of cookies sitting in the kitchen”, and then “await big
impact.” I really had no idea how this had anything to do with a car,
but I read the fine print on the back of the package, and I guess Scion
has made some tweaks to one of their cars. While this isn’t the strongest
relation between the two, it’s still fun to have a bag of fake hair.
PingMag,
Dec. 31, 2007
Holiday
Special #1: Stan Zienka of Attik
This
year, our Holiday Special is reserved for three projects/folks/collectives
from all sorts of genres we always wanted to show you - but somehow couldn’t
make it during the year. The first would be San Francisco-based Stan
Zienka, design director of branding and design agency Attik. And no, we
are not showing their commercial works now - especially for PingMag, Stan
let his mind run wild and made some fine experimental graphics...
International
Herald Tribune, Dec. 17, 2007
Dentsu
goes global
...With
about $90 million in advertising billings, Attik is a relatively small
agency. But James Sommerville, a co-founder and creative director of the
British arm of the firm, said Attik and Dentsu would benefit as the Japanese
parent turns to its acquisition for brand consulting work across Europe
and other markets. "They've got experience and scale and geographical locations
that we don't, while we've got the creative output that we can bring to
the table," he said....
MediaPost's
Marketing Daily, Dec. 17, 2007
Boost
Rolls Out Initiatives Designed To Reach Art Crowd
MOBILE
COMPANIES AIMING TO CARVE a niche among the art crowd might want to take
a cue from Boost Mobile, the Irvine, Calif.-based wireless company started
in Australia and acquired by Nextel in 2003. Boost is beginning to roll
out a series of experimental initiatives under the aegis of its Boosted
art-house accessory lab. Currently, Boosted is running a pop-up store in
New York City's SoHo area after running a similar program in Miami this
fall.... Scion's agency of record, ATTIK, actually created the Boosted
Web site, where the products and artists' work is on display. Boosted is
also creating content for Boost phones, such as wallpaper versions of work
from the artist community supported by Boosted....
Design
Week, Dec. 12, 2007
BBC
whittles down a shortlist for its design roster
The
BBC has kicked off the second stage of its delayed design roster review,
and has begun shortlisting consultancies. The corporation’s current
roster was completed in 2003 and consisted of 28 groups, including Attik,
Lambie-Nairn, Wolff Olins, Fitch, The Partners, 999 Design, Dew Gibbons,
Elmwood, NB Studio, Start Design and Design House. Last year, six consultancies
were axed from the list, though the BBC never revealed their names....
Design
You Trust, Dec. 7, 2007
ATTIK
ATTIK
still the best!
BestAdsonTV.com,
Dec. 6, 2007
Scion's Deviant
Pit Stop
The
animated :30 spot directed by ATTIK's Simon Needham and produced by Shilo
opens with a silver xD making its way through a dark urban landscape. The
vehicle is suddenly lifted up for a "pit stop" as the Deviant pit crew
jumps out from the shadows to customize the car. They tear off the tires,
tossing them to another Deviant who proceeds to swallow them whole, regurgitating
an oozy goo which transforms the stock xD into a tricked-out, vibrant green
version....
shots,
Dec. 5, 2007
NEWS
IN BRIEF: Fable of the Deviants II
The
saga continues - the next instalment of the Scion xD Little Deviants series
that launched in June with Fable of the Deviants has hit the big screen.
Pit Stop, the second film, which made its debut on 30 November, was conceived
by ATTIK and made through Shilo...
shots,
Dec. 5, 2007
cut
and paste: the latest in the Scion campaign
Shilo
and Attik team up for the latest instalment in Scion's Little Deviants
campaign....
Adrants,
Dec. 4, 2007
Scion's
Little Deviants Trick Out xD
Furthering
its customization-with-attitude personality, Scion is out with its next
Little Deviants commercial in which the little guys high jack and trick
out a passing Scion xD transferring it from a bland, gray, wish-it-were-cool
look into a tricked out green colored, rad rimmed and low profile tired
ride that actually is cool. Created by San Francisco's ATTIK, the ad was
animated by Shilo.
Boards
Online, Dec. 4, 2007
Scion
xD: Pit Stop
Scion's
Little Deviants strike again in this second installment of its integrated
campaign for the xD. Agency: ATTIK - San Francisco. Director: Simon
Needham....
Creativity-Online.com,
Dec. 4, 2007
Scion
- Pitstop
The
Deviants provide some fine-tuning and a splash of color. Agency: ATTIK
- San Francisco. Director: Simon Needham....
Computerlove,
Dec. 4, 2007
Deviants
Pit Stop
Shilo
and Attik teamed up to create Pit Stop; the second installment of Scion's
Deviants.
Techvibes.com,
Dec. 4, 2007
Scion’s
Little Deviants
Another
strong presenter at nextMEDIA and one that shook up the conference a bit
was William Travis of Attik the successful ad and brand agency. He talked
about the Scion branding and how to seduce a culture savvy youth demographic.
The ad campaign for the Scion featured an alternate reality of mindless
automatons called “Sheeple” and a group of foes called “The Little Deviants”.
The deviants embodied the desired user who looks at conventional society
as “way lame” and harbors a general disregard for mainstream sensibilities....
Ventilate
Dec. 3, 2007
SCION ~ PIT STOP
Reinforcing
Scion’s message of customization and personalization Shilo teamed up with
ATTIK for Scion’s latest Deviant spot.
CityNews
International, Nov. 27, 2007
World
Wide Web - November 27, 2007
ATTIK's
Will Travis is interviewed from the nextMedia Conference on the subject
of monetizing digital content....
TAXI
Design Network, Nov. 26, 2007
Surfing
the Waves of Change
by
James Sommerville. When my partner Simon Needham and I launched our startup
company 20 years ago in my Grandma's attic bedroom in her terraced house
in Huddersfield (Yorkshire) with the help of a £2,000 grant from The Prince's
Trust Charity, we positioned ourselves as a graphic design firm that was
obviously small - but never very humble. Indeed, Simon and I both had grand
aspirations, to use our design talents and street-smart-ness to help big
companies break-through in communicating with their audiences in ways that
grabbed - and kept - the attentions of their young adult customers....
Brandweek,
Nov. 26, 2007
Scion
Confirms It's Hip To Be Square
Being
"square" has always been what Scion is about. Literally. Its four-cornered
roadster, the xB, hit the U.S. market in 2004 as a boxy five-door aimed
at arty young buyers—the type who would rather spend time playing videogames
than tinkering with a dual overhead cam in an oil-soaked garage. The automaker
asked its agency, Attik, San Francisco, to think inside the box....
The
Drum, Nov. 9, 2007
Attik
conversion
From
the lowly launch location of a loft conversion in North Yorkshire, Attik
created an empire that reached from the West coast of the US to the eastern
coast of Australia. Last week the agency was taken over by global advertising
group Dentsu. Keith Price caught up with the team to take a rummage in
the Attik...
Youmark.it,
Nov. 7, 2007
Non
per soldi ma per eccellere
Attik
cede alle lusinghe di Dentsu. James Sommerville, co-fondatore insieme a
Simon Needham, spiega a youmark perché....
Boards
Online, Nov. 6, 2007
Industry
news and people moves: DENTSU ACQUIRES ATTIK
Dentsu
America announced last week that it has acquired San Francisco-based agency
ATTIK. Going forward, ATTIK will keep its brand identity and management
team but operate as a division of Dentsu America, Inc. while ATTIK UK,
based in Leeds, will operate independently as a subsidiary of Dentsu Holdings
USA. Richard Peralta, formerly ATTIK Group CEO, becomes President, ATTIK
Division, Dentsu America and will report to Tim Andree, CEO of Dentsu America
Inc. William Travis, formerly President of ATTIK's U.S. operations, becomes
VP.
Daily
Yomiuri Online, Nov. 6, 2007
Business
Update
Dentsu
Inc. has announced its consolidated subsidiary Dentsu Holdings USA Inc.
will acquire creative boutiques ATTIK Inc. of the United States and ATTIK
Ltd. of Britain. Dentsu Holdings USA and ATTIK's shareholders for Dentsu
Holdings USA agreed to the purchase of 100 percent of outstanding shares
of the two companies.
Boards
Online, Nov. 5, 2007
Scion
Polarization
Scion
Arrows
Scions:
love 'em, hate 'em or tweak 'em. Agency: Attik, San Francisco. Production
Company: Hazel Films, Los Angeles. Director: Simon Needham...
Adweek,
Nov. 5, 2007
Yoshizu
Drives Scion's Image
...The
latest Scion campaign from Attik, "Little Deviants," how does this square
with the Scion brand? When you're talking about mass-market advertising,
you have to be able to make an impact that's visual and different....
International
Herald Tribune, Nov. 5, 2007
On
advertising: Dentsu looking outside of Japan
...Dentsu
is taking notice. Last week, the company, based in Tokyo, announced that
it had acquired Attik, which has its headquarters in Leeds, England, with
offices in New York, San Francisco and Los Angeles. Dentsu said the purchase
was part of "a major effort to expand our business outside of Japan."...
SHOOT
Magazine, Nov. 2, 2007
Dentsu
Expands U.S. Reach, Acquires Attik
..."We
at Dentsu America stand to gain from Attik's impressive creative credentials,
plus its leadership position in digital and alternative media and its deep
understanding of the Gen Y demographic," stated Tim Andree, Dentsu America
CEO. Attik's management team will remain in place following the acquisition.
Its group CEO Richard (Ric) Peralta becomes president, Attik Division,
Dentsu America, reporting to Andree. William Travis, president of Attik's
U.S. operations, becomes VP. Simon Needham will remain creative director
and James Sommerville as Creative Director of Attik U.K....
OMMA
Magazine, October 2007
Cross-Media
Case Study: Who Wants a Car Just Like All the Other Sheeple's? Toyota's
campaign for the new Scion xD stands out from the crowd.
With
the Little Deviant-themed campaign, San Francisco's ATTIK and Toyota's
marketing group have positioned the Scion xD five-door sub-compact as -
in the words of ATTIK co-founder and group creative director Simon Needham
- "a badass." "It seems that the small car market has very much been
taken over by cute and funny and fun themes, and from the point of view
of Scion, we are a dark brand," Needham says. "We're what you might term
a nighttime brand."...
Design
Week, Oct. 31, 2007
Dentsu
boosts design offer with Attik purchase
...‘Now
we are about to evolve further to stay ahead of our clients’ needs, by
taking this position within Dentsu,’ says Sommerville. ‘We believe the
outcome will be a powerful communications company that will deliver the
highestlevel creative solutions to our clients.’...
San
Francisco Chronicle, Oct. 31, 2007
DAILY
DIGEST: S.F. ad agency acquired by Dentsu
San
Francisco advertising agency Attik Inc. has been acquired by Dentsu America
Inc., the U.S. operation of the Japanese ad agency, the companies announced.
Attik will maintain its San Francisco office while its West Hollywood office
will move into the office of Dentsu America in Santa Monica and its New
York office will move into Dentsu America's headquarters in New York....
shots,
Oct. 31, 2007
DENTSU
ACQUIRES ATTIK
On
Monday this week Dentsu president Hiromi Yoshida announced that his agency
had acquired ATTIK, the global creative and brand engineering agency behind
Scion's hugely popular Want2BSquare campaign. ATTIK will continue to
operate as an independent agency within the Dentsu network and its US and
UK offices will retain the ATTIK brand identity....
How-Do.co.uk,
Oct. 30, 2007
ATTIK
bought over by 106 year old
Fans
of the design scene in the north of England will be intrigued to see that
ATTIK, one of the UK’s most renowned design agencies, has been acquired
by Dentsu. The deal, for an undisclosed sum, will see ATTIK continuing
to operate as a separate entity, although its US office will now be branded
as ATTIK, a Division of Dentsu. The Leeds based HQ will maintain the same
name and management team going forwards. ATTIK is famed within design
circles for showing that regional agencies could attract truly global clients
and still manages to boast Adidas, Coca-Cola and Heineken on its retained
business list....
MarketingVOX.com,
Oct. 30, 2007
Dentsu
America Acquires ATTIK
Dentsu
America has just acquired ATTIK, a San Francisco-based global creative
and branding agency. ATTIK will retain its brand identity and act as
a division of Dentsu. ATTIK's clients include Boost Mobile, Scion, ExpressJet
Airlines, and, in the UK, Coca-Cola, Heineken and Adidas. It has 58 employees
and billings of $80 million....
MediaBistro's
UnBeige, Oct. 30, 2007
Revolving
Door: Attik Gets Snapped Up by Dentsu
You'll
recall that, from time to time, dating all the way back to when we first
started writing for this here site, we've reported on the doings of the
San Francisco design firm, Attik. Well, this week provided a big story,
as it's being reported that Attik has been purchased by the American arm
of the Japanese firm Dentsu (PDF). According to AdWeek, they're keeping
their offices just as they are in San Francisco, but shutting down operations
and moving in at their new owner's digs in New York and West Hollywood....
Yorkshire
Post, Oct. 30, 2007
There's
room at the top for ATTIK
A YORKSHIRE
design and advertising agency which was launched with backing from the
Prince's Trust has been bought by one of the biggest advertising agency
brands in the world. ATTIK, founded by Batley School of Art graduates
James Sommerville and Simon Needham in 1986, has joined Dentsu, the Japanese-based
corporation with annual billings of $17.4bn and 16,000 staff at 144 subsidiaries
in 24 countries, for an undisclosed sum. The Leeds-based firm, which
got its name after starting life in the Huddersfield attic bedroom of Mr
Sommerville's grandmother, will keep its identity and offices in the Holbeck
area of Leeds as well as New York, Los Angeles and San Francisco....
Brand
Republic, Oct. 29, 2007
Attik
sells to Japanese giant Dentsu
LONDON
- Japanese marketing services group Dentsu has acquired UK and US branding
and design agency Attik. Dentsu, which paid an undisclosed sum for Attik,
plans to run the shop as an independent network and retain its UK and US
management teams....
ClickZ.com,
Oct. 29, 2007
Dentsu
America Gains Youthful Edge with Attik Acquisition
In
a bid to increase its American presence and digital capabilities, Dentsu
America has acquired Attik, a creative agency known for its edgy, youth-targeted
ad campaigns for clients like Toyota Scion and Boost Mobile. The Japan-based
Dentsu is considered the fifth largest holding company in the world, and
has a significant presence in Japan and Europe, but is currently trying
to consolidate its U.S. operations, according to Tim Andree, CEO of Dentsu
America. With the addition of Attik, Dentsu is looking to capitalize on
the agency’s digital and youth marketing expertise which it had been lacking
previously. Andree assumed his post approximately 18 months ago and has
been managing the firm’s restructuring to expand domestic offerings....
Creativity,
Oct. 29, 2007
Dentsu
America Acquires ATTIK; San Fran-based agency to boost Dentsu's Western
presence with creative and digital prowess.
Dentsu
America, the Western division of the Dentsu agency umbrella, is furthering
its goal of expanding its North American portfolio, with today's announcement
that it had acquired San Francisco-based creative firm ATTIK....
Mad.co.uk,
Oct. 29, 2007
Dentsu
acquires ATTIK
Dentsu,
the global advertising agency headquartered in Japan, has acquired graphic
design firm ATTIK. Under the new ownership ATTIK, which has offices in
Leeds in the UK, as well as the US, will retain its brand identity and
sit as a separate business....
MediaPost's
Online Media Daily, Oct. 29, 2007
Dentsu
Buys Digital And Design Shop Attik
DENTSU
AMERICA HAS PURCHASED DIGITAL and design shop Attik. The San Francisco-based
shop is expected to remain a separate operating unit within the Japanese
agency's domestic operations. Perhaps best known for launching Toyota's
Scion brand stateside in 2003, Attik was founded in 1986 by Simon Needham
and James Sommerville in their hometown of Huddersfield, England. Its other
clients include Boostmobile, ExpressJet Airlines, and in the U.K., Coca-Cola
and Adidas....
The
Drum, Oct. 29, 2007
Attik
acquired by Japanese group
Attik,
the UK- and US-based design agency, has been acquired by Japanese headquartered
advertising group Dentsu. The group’s New York-based consolidated subsidiary,
Dentsu Holdings USA, Inc. has acquired 100 per cent of the outstanding
shares for both the San Francisco and Leeds offices of Attik. A statement
released by the group said the aim of the acquisition was to help strengthen
the its operations in the US and Europe by “further enhancing client services
and bolstering growth potential”....
Adweek,
Oct. 26, 2007
Dentsu
Acquires Attik
NEW
YORK Dentsu America has purchased Attik, a digital and design shop in San
Francisco, sources said. Attik, which launched Toyota's Scion brand in
the U.S. in 2003, will remain a separate operating unit within the Japanese
company's domestic operations, per sources....
Adweek,
Oct. 24, 2007
Best
Emerging Talent: Brenner, Coffin
LOS
ANGELES Mike Brenner and Greg Coffin, a copywriter and an art director
at Attik in San Francisco, were today named Best Emerging Talent at Adweek's
Creative Conference: Mashup 2007....
Adweek,
Oct. 22, 2007
Meet
the New Talent
Talent
is the most important currency in a creative business such as advertising—and
these 10 young talents could help add to your bottom line. The teams and
individuals, profiled in no particular order, have quickly made their mark.
In five years or less of agency experience, they have produced work that
has impressed, inspired and ignited national conversations. This year,
for the first time, Adweek opened up the selection process to agency submissions.
The requirements were simple: The candidates were to have demonstrated
adeptness in the creation of work for traditional and nontraditional media.
This week at Adweek's 33rd Creative Conference: Mashup 2007 in Los Angeles
one of these individuals will be named "Best Emerging Talent." The winner
will be chosen by the professionals participating in the event....
Adweek,
Oct. 22, 2007
Scion
Web Strategy Takes Stealth Approach
...At
the end of the day, nontraditional programs could face the same problem
as traditional ones as more brands vie for a finite amount of audience
attention. Attik group creative director Simon Needham warned that as more
brands look to emulate the formula, response levels inevitably decline.
"These days it's a mistake to overestimate what the results are going to
be," he said....
MediaPost's
Marketing Daily, Oct. 11, 2007
ExpressJet's
National Campaign Takes Flight
EXPRESSJET
AIRLINES IS LAUNCHING A national brand campaign from its new agency San
Francisco-based ATTIK, which recently snapped up the creative account from
the Houston-based carrier. The first elements launched this week on selected
radio stations in the 26 cities in the West, Central and Southeast regions
of the United States serviced by ExpressJet....
Adweek,
Oct. 10, 2007
Attik
Unveils 1st Work for ExpressJet
Independent
Attik has unveiled its first campaign for ExpressJet Airlines. Full-page
newspaper ads, location-specific outdoor and radio spots broke Tuesday
in the carrier's 26 markets. The newspaper ads present a streamlined
silver jet followed by swooping red contrails against an all black field.
"There is definitely a Pan Am influence by our design director Paul Miller
in that look," said Ron Lim, Attik associate creative director....
Adobe's
The Edge of Flash Newsletter, September 2007
LittleDeviant
XD site by ATTIK
This
is not the first pop-up book–style website we have seen this year, but
it's certainly one of the best. The visuals are very impressive indeed.
The Book of Deviants is a chapter-by-chapter game of sorts where you, as
the user, have to help the Little Deviants take back the city from the
boredom and conformity of the Sheeple. It's sometimes a gruesome tale,
but steeped in humor, and is another level in the promotional campaign
for the Scion xD from Toyota...
Creativity,
September 2007
The
xD peels out
On
August 15, Scion is introducing its xD model with unusual street art billboards,
one in New York and two in L.A. The West Coast boards, one of which leads
this showcase, feature the art of Kenton Parker, while a board in Brooklyn
is the work of Harif Guzman, aka Haculla. But no ordinary street art pieces
are these; produced by New York marketing/promotions agency Malbon Bros.
Farms, they're interactive eye-level installations with a collectible feature.
The art is applied in 24 peel-off pieces, under which lies the new xD advertising.
Hence, as the street art is removed, presumably in a supervised fashion,
the actual ad (a secret till the stripping), created by San Francisco's
Attik, is revealed. "This campaign presents a unique opportunity for us
to venture into a new form of advertising, while giving a limited number
of lucky passersby a chance to bring home a piece of original artwork,"
Lisa Materazzo, Scion national marketing and communications manager, said
in a statement....
International
designers Network (IdN), Vol. 14 #04
Playback:
Strike up the brand
Also
included on Bonus DVD: Scion xB Surgery, Boy Meets Girl, Flying Rats and
Round to Square from Attik.
Digital
Arts, September 2007
A
deviant design for the Web
The
Attik gets twisted in its latest Web and cinema promotion for Toyota’s
new Scion xD a ‘bad-ass’ car for a bad-ass generation....
Graphic
Design USA, September 2007
FABLE OF THE DEVIANTS
Over
the past few months, moviegoers in key American cities witnessed the first
component of ATTIK's campaign for Scion to drive traffic to an interactive
website at www.littledeviant.com -- and rev up interest in the xD, Scion's
brand-new five-door urban vehicle....
Adweek,
Sep. 27, 2007
ExpressJet
Picks Attik
Independent
Attik has won creative and media duties for ExpressJet Airlines, the agency
confirmed. The Houston-based carrier spent $1.5 million on mainly print
and radio ads through July, per Nielsen Monitor-Plus. There was no incumbent,
as the company was working with local shops for various projects. Ric
Peralta, agency CEO, said Attik long pursued airline accounts but had typically
been considered "too edgy" for such a mainstream assignment. "We needed
to find a client that is not afraid to exploit their point of difference,
and ExpressJet knows it needs to differentiate," he said....
Adweek,
Sep. 24, 2007
The
Art of the Game
...Online
marketing endeavors, however, especially given the lax world of casual
gaming, have somewhat different rules. Witness Little Deviant, the recently
launched online game that San Francisco-based Attik created...
ClickZ,
Sep. 24, 2007
Execs
& Accounts for September 24, 2007
ExpressJet
Airlines picked Attik as its creative agency of record. The Houston-based
airline tasked the creative agency with its branding, promotions, advertising,
Web development and media planning activities.
MarketingVOX,
Sep. 24, 2007
ExpressJet
Visits ATTIK for Creative Brand-Refurbishing
VP
Trish Winebrenner of ExpressJet's marketing department has announced that
ATTIK will be serving as the company's creative agency of record. ExpressJet,
which serves 24 cities across the nation, began a fresh brand operation
just last April. To drum up stronger business - particularly in business-class
- the company has leaped into user experience with guns a-blazing: providing
XM radio at every seat, snacks and meal service on long flights, and dollar
beer, reported USA Today....
MediaPost's
Accounts on the Move, Sep. 24, 2007
ExpressJet
Airlines - ATTIK
ExpressJet
Airlines named ATTIK as creative agency of record. The agency will be responsible
for branding, promotions, advertising, web development and media planning
activities.
Yahoo!
Finance Sep. 24, 2007
ExpressJet
Airlines Selects Global Brand-Engineering Agency ATTIK As Creative Agency
Of Record
SAN
FRANCISCO and HOUSTON, Sept. 24 /PRNewswire/ -- ExpressJet Airlines (NYSE:
XJT - News) named global creative and brand-engineering agency ATTIK (http://www.attik.com)
as creative agency of record, as was announced today by Trish Winebrenner,
ExpressJet's VP Marketing. ExpressJet began its ExpressJet Airlines branded
operation in April of this year, and completed the roll-out in June. The
ExpressJet network currently consists of 42 dedicated aircraft serving
24 cities in the West, Central and Southeast regions of the United States.
Ms. Winebrenner confirmed that ATTIK's San Francisco-based account team
will be responsible for ExpressJet's branding, promotions, advertising,
web development and media planning activities....
Brandweek,
Sep. 17, 2007
News
Analysis: Mercedes, Volvo, BMW Give 'Lower Luxury' High Priority
...These
automakers must also tread with caution by not overproducing or overselling
their lower luxury products. Such hype could turn off an upscale, young
buyer, said Simon Needham, co-founder at ad agency Attik, San Francisco.
"These consumers [already] aspire to get into a BMW or a Mercedes. For
these brands, once you've given them a product that is within reach, you
don't have to do the weird, wacky stuff to appeal to that crowd."...
Cut&Paste,
Sep. 5, 2007
Cut&Paste
Digital Design Tournament 2007 Kick Off Announcement
Who’s
joining forces with Cut&Paste? Jeff Staple – Founder, Staple Design.
Andrea von Bujdoss – Art Director, Mass Appeal Magazine. Jose Cabaco
– Creative Director, Wieden+Kennedy. Michelle Dougherty – Creative
Director, Imaginary Forces. Justin Fox – Designer, Australian INFront.
Futura 2000 – Graffiti Artist. Motoko Mizoguchi – Designer/Founder,
Mo’Design. James Sommerville – Co-Founder, ATTIK. Saber – Graffiti
Artist. John Trippe – Founder, FecalFace. Annie Wong – Executive
Creative Director, Ogilvy & Mather Hong Kong....
3DCreative,
August 2007
Feature
story
ATTIK
and Scion mutilate conformity in new campaign.
Adobe
Systems Incorporated, August 2007
Customer
Success Story: ATTIK
Founded
twenty years ago in an unused attic bedroom, ATTIK's creative vision was
to help big companies communicate with their audiences in ways that grabbed
-- and kept -- the customers' attention. Founders James Sommerville and
Simon Needham have since grown the company into a global creative agency,
whilst retaining the commitment to designing creative experiences that
inspire consumers through compelling communications....
Boards,
August, 2007
Bad-ass
branding
Attik
takes deviant approach to Scion xD launch...
RealBusiness,
Aug. 30, 2007
International
cool
Walk
into the London office of The Attik. The first thing you see is a reception
desk. Nothing surprising there. Except this one is covered in fake fur.
Luminous orange fake fur, to be precise.....
eDigit,
Aug. 28, 2007
DIGITAL
ARTS SEPTEMBER - ON SALE NOW
Inside:
Deviants on the Web; The Attik gets twisted for Toyota's new car.
Hitspaper,
Aug. 23, 2007
ATTIK
/ Interview with James Sommerville
Interview
by arata sasaki. Hitspaper: Could you tell us ATTIK's history? James:
The full story of ATTIK will be revealled over 50 pages in our next edition
of NOISE FIVE, (published in January 2008), but here’s the shorter version...
MediaBistro's
UnBeige Daily Feed, Aug. 17, 2007
Reboxing
the Boxy: AIGA's Attik Case Study
From
time to time, you'll recall, we've talked up the design/ad firm, Attik,
largely about their inventive work in building Toyota's still relatively
new brand, Scion. This time around, in the form of a case study commissioned
by the AIGA, there's the full scoop on their process of launching a campaign
for 2008, which saw the first major redesign of the brand. Even if you
don't care a lick about cars, it's a fun read in seeing a whole campaign
laid out from start to finish. And there's some quality links in there
to all the stuff they made to support it....
AIGA's
GAIN, Aug. 15, 2007
Outside
the Box: The 2008 Scion xB Pre-Launch Campaign by Attik
When
Scion debuted in 2003, it marked one of the first instances where an automaker
dedicated all of its brand marketing resources to a single segment of buyers;
in this case, the target was urban-minded youths, also described as trend
leaders. Over the past several years, the strategy has paid off: by the
end of 2004, Scion had firmly established itself in the market, forged
a place in youth culture and changed the way an industry thought about
marketing. Scion’s signature vehicle, the boxy xB, became synonymous with
originality and individuality for a new generation of car buyers....
Advertising
Ideas, No. 4 2007
ATTIK
/ Scion
Computer
Arts, July 2007
Catch
on to viral design
...“People’s
design sensibility is stronger than it used to be, and the advertising
industry must realise that if it’s not to fall back into the past,” claims
ATTIK’s Simon Needham. “Once we allowed art directors to do the design,
but my opinion is that you need a fantastic idea and a fantastic designer
to produce it. Without a great design, you’ve less chance of a viral being
picked up.”...
Digital
Media, July/August 2007
New
Campaigns - Global
Attik
created a cast of little deviants to establish the bad-ass attitude of
Scion's new xD model with urban trend leaders, who were initially targeted
at cinemas with a stylishly animated spot....
World
Advertising Research Center, July 2007
Automotive
Marketing Report; The Growing Use of Unconventional Marketing in the Automotive
Industry
...Scion,
Toyota’s funky youth brand, has used art in the past, featuring modern
artists, DJ’s and tuner icons in ad messaging, with some actually making
art out of Scion vehicles. Art works well for Scion, whose target market
of creative class members value individualism and personalization above
all else. For the launch of the second-generation xB, Scion, and their
agency ATTIK, created the “Want2BSquare” campaign. This multi-media campaign,
which utilizes art and user generated content, aims to celebrate xB’s
most recognizable attribute - its boxy shape. An ATTIK spokesman, said,
“The brand is a badge of honor for these owners and serves as the catalyst
for a ‘box culture.’” To capitalize on this, ATTIK created a multi-layered
approach to box culture including dark, box-inspired cinema spots, viral
videos, street teams, a wild posting series and art exhibits in New York
and Los Angeles . The campaign encouraged people to visit the “Want2Bsquare”
microsite in order to become a part of the boxy movement. The highly engaging
and creative online experience is not your typical auto company website.
With multi-player games and movable panoramas the site invites users to
have fun as they learn more about the new Scion xB. Want2BSquare visitors
earn points that can be exchanged for Scion merchandise. In a page from
Myspace’s playbook, the site also allows visitors to build and use their
own musical playlists and invite friends to visit specific realms...
SHOOT,
July 20, 2007
iWork:
ATTIK And Scion Launch New Campaign For The xD That's Just A Little Deviant
Website,
In-cinema Ad Position The New Car As Anything But Cute...
Halifax
Evening Courier, July 18, 2007
A
new era dawns for Calderdale's economy
CALDERDALE'S
biggest Renaissance project to date got off the ground with the official
opening of the Elsie Whiteley Innovation Centre. More than £5 million
has been spent on turning the former clothing mill in Hopwood Lane, Halifax,
into a centre of excellence for emerging hi-tech businesses.... Entrepreneur
James Sommerville, the head of international media company Attik, started
out as a pavement artist. He said the centre would give creative people
the opportunity to become established in a professional way. "The building
is a fantastic mix of old and new and is going to be a real winner," he
said.
Adland,
July 17, 2007
Toyota's
Ultra-Violent Videogame
Slate.com
reports on a strange online game created to promote Toyota. In the game
you play a "Little Deviant" who drives around in a Toyota Scion and commits
violent crimes on "Sheeple", including "pummeling, slicing, and dismembering"
with lots of flying green blood. Since Toyota wants the Scion to be a niche
product, it wants the campaign to be polarizing. "People that find it offensive
are not our target," says Simon Needham, co-founder of ATTIK, the agency
that's designed every major Scion campaign. If square grandmas reject the
Scion for the Nissan Versa, the thinking goes, that will only boost the
Scion's image among the cool kids....
Halifax
Evening Courier, July 17, 2007
How's
that for innovation? £5m centre of excellence opens
CALDERDALE'S
long history of developing exciting new products and practices passed another
milestone today with the official opening of the Elsie Whiteley Innovation
Centre. The district which gave the world Catseye reflective roadstuds,
building societies, linolium, logarithms and electric trams, now has its
very own hi-tech hothouse where 21st century ideas can be tried and tested.
The former textile mill in Hopwood Lane has been converted at a cost of
more than £5 million into a centre of excellence for inventors and thrusting
entrepreneurs who need an all important first chance.... About 200 guests
were expected at today's opening ceremony performed by James Sommerville,
of Huddersfield, the co-founder of ATTIK - a global creative and brand-engineering
agency with offices in Leeds, New York, San Francisco and Los Angeles.
ATTIK was created from small beginnings in Sommerville's attic in Huddersfield,
and he now heads a communications company with an annual turnover in excess
of £20 million....
Youmark.it,
July 17, 2007
'Little
Deviants', la Scion diventa cattiva
Anticipato
da annunci teaser, per il lancio della nuova Scion in America è uscito
nei cinema ‘Fable of the Deviants’. Lo spot, ideato da Attik (http://www.attik.com),
punta a incrementare il traffico su www.LittleDeviant.com, sito lanciato
a metà giugno, e a mantenere vivo l’interesse per l'ultima nata di casa
Scion, la ‘cattiva’ di famiglia....
iMediaConnection.com,
July 16, 2007
CREATIVE
SHOWCASE: Little Deviants Take to the City Streets
Attik's
site lets users engage in a goo-laden zombie war against the "Sheeple"
to demonstrate the unconventional look and feel of the Scion xD....
NY
State of Mind, July 16, 2007
Scion..
the little engine that could..
If
you are currently working on an auto client, then you should be sweating
Scion. Like majorly. Scion is one of the few brands to ride the counterculture,
take advantage of offbeat talent and create creative, exciting, memorable
auto advertisements. Toyota’s little champ is so successful that last
year they announced they would deliberately slow down sales for 2007 to
keep the brand fresh and desirable. Smart cookies over there. Their recent
outdoor placements offer the slogan: “So wrong for so many” making a
firm stand that they are just too cool for most consumers. Love those cheeky
bastards and we most certainly dig their latest campaign promoting their
new model the xD. Scion got the dark artist, Dave Correia and graphic design/brand
engineers ATTIK to create a web game called "Little Deviants."
Slate.com,
July 16, 2007
Killer
of Sheeple: A Toyota advergame makes you murder for a new car
Since
Toyota wants the Scion to be a niche product, it wants the campaign to
be polarizing. "People that find it offensive are not our target," says
Simon Needham, co-founder of ATTIK, the agency that's designed every major
Scion campaign. If square grandmas reject the Scion for the Nissan Versa,
the thinking goes, that will only boost the Scion's image among the cool
kids. The Scion xD is "pretty aggressive looking," says Needham. He also
told me that "it's a little badass" and, yes, "a little deviant." But to
this twentysomething's eyes, the Scion is a lot less cool than Toyota thinks.
If there's something uniquely edgy about this vehicle, I just don't see
it. Even after watching Scions tearing through bleak nighttime cityscapes,
I still think the petite sedan would look just as normal sitting in a daisy
patch with bunnies nuzzling its tires. It makes sense for Toyota to differentiate
the xD from similar cars like the Honda Civic or Toyota's own Yaris, both
of which have friendlier images....
Yorkshire
Post, July 16, 2007
New
home for innovative businesses
ONE
hundred VIPs will attend the launch in Halifax tomorrow of the town's first
innovation centre. The refurbishment of the former Elsie Whiteley Mill
into the Elsie Whiteley Innovation Centre has been jointly funded by regional
development agency Yorkshire Forward, regeneration partnership Action Halifax
and Calderdale Council.... Yorkshire businessman James Sommerville will
deliver a keynote address. Since setting up Attik over 20 years ago his
brand communications agency now has offices around the world and has clients
that include Coca Cola, Nike and Levi's....
DesignInteract.com,
July 10, 2007
Attik
and Scion Enlist Deviants to Help the Scion xD Mutilate Conformity
Together
with Scion, global creative and brand-engineering agency ATTIK today detailed
their multifaceted marketing campaign promoting the distinctively aggressive
xD five-door urban vehicle, the newest model from Scion. The campaign's
first elements launched over the past several days, and new elements will
continue to play out over the months ahead. In close cooperation with
the Scion marketing group, ATTIK's creative team under the direction of
co-founder and group creative director Simon Needham developed the new
xD campaign. The new creative continues Scion's legacy of reaching urban
trendleaders with innovative entertainment highlighting the customizability
of the brand's models....
LiquidTreat.com,
July 10, 2007
Pop
Culture
Maybe
you’ve been to a movie lately and noticed a bizarre animated promo that
shows a pack of creatures preying on a herd of “Sheeple.” Or perhaps
you opened your favorite magazine and noticed a three-page spread where
one of these Sheeple lurches towards you in agony. Don’t worry, it’s
all part of a smart little viral campaign for the Scion xD from the brains
at ATTIK. The url leads you to a game where you find out those creatures
are actually the Little Deviants—mischievous superheroes who rid an imaginary
world of conformity. A perfect campaign for the customizable Scion, it
all works together so … deviantly....
StudioDaily.com,
July 9, 2007
Top
Spot of the Week: Scion "Fable of the Deviants"
ATTIK
and bicoastal design/production studio Shilo (www.shilo.tv) recently created
a sixty-second cinema spot for automaker Scion. Working with ATTIK’s original
script, storyboards and creative briefing under very tight time constraints,
Shilo leveraged its ‘design-infused storytelling’ expertise to animate
the daring spot which introduces the all-new, aggressively styled Scion
xD. The ad, entitled “Fable of the Deviants,” began airing in cinemas
nationwide on June 15, and will continue to run in select theaters through
mid-July....
Creatiu.com,
July 8, 2007
LittleDeviant
XD
La
firma automovilística Scion sigue codeándose con las mejores agencias
para llevar a cabo sus proyectos de marketing online. En esta ocasión
ha confiado en Attik, con sede en Leeds, Nueva York, San Francisco y Los
Ángeles. Aparte de la genial dirección de arte y la magnífica integración
de Flash y vídeo, uno de los puntos más fuertes es que mantiene enganchado
al usuario durante un buen rato.
Ad-titude.com,
July 6, 2007
Toyota
Scion - Little Deviants
Brand
engineering agency ATTIK with the production expertise of Shilo launched
this campaign to promote the new 5 door xD Scion. “Everything in this
campaign conveys the message that the character of the xD is a little bad-ass.
We use a contemporary animation style, and some very unique elements, to
spin a narrative in a way that we feel is bound to entertain our target
audience and bring smiles to their faces – driving interest in this model
and gaining even more brand recognition for Scion.” –creative director
Simon Needham.
Adverblog.com,
July 3, 2007
Scion,
the Web is a (creepy) cartoon
I've
just finished (well, not really) an interesting experience on the new Toyota
Scion's website. Little Deviant is a kind creepy fairy tale, mixing cartoons
characters and 3D in a urban environment and recreating a sort of adventure
game in seven chapters.
ClickZ.com,
July 3, 2007
Scion
Goes Urban, Eschewing Big Reach Buys
...Separately,
Scion last month introduced a cross-media effort for its new xD 5-door
vehicle. A microsite at LittleDeviant.com used "pop-up" design elements
that mirrored the campaign's print ads. Scion creative and branding agency
ATTIK developed that effort as well as an earlier virtual world at Want2bsquare.com
supporting the xB model. ATTIK also developed collateral material and had
creative approval on Optimedia and Blastro's new work for the client....
Digital
Media, June 2007
Private
View
Simon
Needham, Co-founder/group creative director, ATTIK, US.
WeAreIdeas.com,
June 28, 2007
Little
Deviant - Scion xD - ATTIK
I have
already written about how Scion and ATTIK are pulling some of the most
interesting car campaigns. Their cars polarize the public into a “hot
or not” poll. The "no opinion" doesn’t really exist. You love it or you
hate it. Ballsy products with a gutsy communication....
Nice
to Meet You, June 28, 2007
Book
of Deviant
This
is just one of the most brillant campaign we’ve seen :Book of Deviant
by Attik for Scion.
3DWorld,
June 27, 2007
ATTIK's
Little Deviants campaign
Brand-engineering
agency ATTIK are behind a great new CG marketing campaign for the latest
model in the Scion car range. Googly-eyed ‘sheeple‘ roam the streets
in this nightmarish vision of consumer-driven society. Sticky ends and
demonic imps leap from nowhere, and the Toyota-bred ve-hickle suddenly
jumps to the top of our Christmas wish list. Take a look and tell us
what you think....
Adrants,
June 27, 2007
Scion
xD Has No Patience for Bleating Kind
Scion
continues to woo us with weirdness, pushing its trademark customization
aspect with this intro video to the new Little Deviants campaign for the
xD. Like the occasionally cute Want 2 B Square effort, this too was put
together by ATTIK....
BestAdsonTV.com,
June 27, 2007
New
Scion work from ATTIK
ATTIK
AND SCION ENLIST “LITTLE DEVIANTS” TO HELP NEW xD MUTILATE CONFORMITY....
Shots,
June 27, 2007
HOTSHOT:
SHILO'S DEVIANT FABLE
..."We
enjoy working for Scion and ATTIK because it's off the beaten path, as
far as car commercials go," adds Gomez. "We're allowed freedom of thought
and creativity. At Shilo we don't shy away from the mysterious or the ominous
or anything else for that matter. We're willing to take risks as long as
it speaks to our creative prowess and gets our artistic juices flowing."
Urbanracer.com,
June 27, 2007
Scion
Launches All-New 2008 xD With ‘Little Deviant’ Website
Always
in search of an atypical, inventive and entertaining approach to keep consumers
engrossed and involved, Scion has created an innovative branding campaign
and website to launch the all-new 2008 xD five-door subcompact. The initiative,
entitled “Little Deviant,” brings Scion’s underground vibe to life with
characters and a story that helps spread Scion’s message of non-conformity.
Launched in mid-June, the campaign was created by ATTIK, with the characters
being illustrated by renowned artist Dave Correia. It includes eye-popping
graphics and animation in the format of a pop-up book. Scion is using a
combination of subtly branded advertisements to help drive traffic to the
website, as well as creative that connects the Little Deviant characters
to the new xD....
Veer.com,
June 27, 2007
Deviant
behavior from Scion
Attik’s
at it again with the latest site for Scion. It’s a page-flipping good
time. Featuring art by Dave Correia. Scary monsters and freaky green blood
too!
Boards
Online, June 26, 2007
Scion
xD: Fable of the Deviants
Scion’s
new boystrous looking xD is launching with an equally boystrous campaign.
www.littledeviant.com sets the theme – a slick, interactive flash based
site courtesy of ATTIK, San Francisco, its fun and informal tone pitches
the car directly at Scion’s young male target audience. In fact, it’s
actually the youngest in the American market, with a median age of just
38, compared to parent company Toyota’s grandad-like 54.
Computerlove,
June 26, 2007
Violence
against Sheeps
Following
Want2bSquare, Scion just released a new promotional weird site for the
xD car, called Little Deviant. There is also a video intro. "Send the
sheeple from the streets and find them in the highrises. Knock the stuffing
out of them and collect their blood. It can be used to your benefit. Turn
that awful bleating into awesome bleeding." Site by Attik.
Contagious
Magazine, June 26, 2007
First
square, now deviant
ATTIK
and Shilo craft a demented fairytale in this integrated campaign for Scion's
new xD.
Creativity
E-Mail, June 26, 2007
Scion Leads "Sheeple"
to Slaughter
It's
a colorless world filled with disheveled drones in Scion's latest, comic-style
campaign/advergame, this for the new xD model. With "Little Deviant," bloodshed
equals bonus points in this pop-up landscape created by ATTIK with artwork
by Dave Correia. Your mission if you so choose: send the "sheeple," the
dour conformists populating said virtual world, out of the streets and
high-rises with your beastly claws, tear them a new one and watch the (green)
blood spill on the streets. The objective of this somewhat violent game
mirrors Scion's manifesto of spreading non-conformity across all media
formats—via some good old-fashioned bloodlust. Players work through the
"Book of Deviants" by winning levels and accessing new passcodes until
all seven are complete. Reach the end and you'll get a closer view of the
xD, meet each "Little Deviant" character by name, and even create your
own printable Scion xD paper 3-D model. The well-conceived and executed
3D world eschews any over-the-top branding in favor of promoting Scion's
street-level ethos....
MediaPost's
Marketing Daily, June 26, 2007
Latest
Scion Campaign All About Deviants
SCION
HAS BEGUN ITS LATEST underground launch program for its newest model. The
five-door xD, which goes on sale in August, is the fourth vehicle in Scion's
portfolio. As in earlier campaigns for Scion vehicles, the Toyota division
is avoiding mass media marketing, and opting for guerrilla, in-cinema,
wild postings and the like, aimed at younger consumers. "Little Deviants,"
the new campaign from ATTIK, reinforces Scion's business model around personalization
and after-market customization, while positioning the car as a Neo-like
saviour in a drab, Soviet-bloc world of buildings and streets where factotums
wander around with brushes painting everything grey.
Adrants,
June 25, 2007
Scion
Draws Out our Inner Deviant with Sheeple Death Warrant
After
reluctance on our part and a helluva lot of persistence on theirs, Scion
finally won us over with their Want 2 B Square thing. We even almost dig
the cars. Almost. But if we had a scrap of distaste left for the dumpster-esque
vehicles, it's wiped away with this new Little Deviant effort they've launched
for the xD, put together by the same guys who built Want 2 B Square....
Brandweek,
June 25, 2007
Strategy:
Toyota's Scion Drives Home Its Deviant, Metal Side
...Located
at littledeviant.com, the game features creatures called deviants traveling
through a city in search of sheeple (a person with a herd-ish mentality)
to destroy. A 60-second cinema spot, launched last week, shows the deviants
riding into a town in an xD. They then consume and terrorize the sheeple.
Attik, San Francisco, handles....
Bristol
Media, June 25, 2007
Calling
all Digital Designers
Cut
& Paste international design event is coming to the UK for the first
time and is on the look out for digital designers who want to showcase
their work on an international stage.... Judges include Patrick Burgoyne,
Editor of Creative Review, Daljit Singh Creative Director and Founder of
Digit, Laura Bambach Head of Art at Glue London, James Sommerville co-founder
of ATTIK and Fiddian Warman Managing Director and Founder of Soda Creative
Ltd...
Motionographer,
June 25, 2007
Shilo’s
Scion Deviants
Shilo
continues its blitz of new motion work with this spot done for ATTIK’s
brand new campaign for Scion entitled “Little Deviant”. A very dark and
entertaining spot based around “little deviants” that wreak havok on
a city full of conforming characters called “sheeple”. A great and twisted
spot, in fact, its a wonder that it made it out into the commercial world
without getting too lightened up. There is also a great site, www.littledeviant.com,
where you can find more of the story behind the Book of Deviants and torment
the sheeple further....
Stash/Feed,
June 25, 2007
SHILO
DEVIATES FOR SCION
Nothing
quite like little demons ripping off human heads to jump start your Monday
morning. Shilo just completed this gory :60 cinema spot for ATTIK and Scion
as part of the new Scion "Little Deviant" campaign that includes not only
this theatrical spot, but also print elements and an interactive website
at www.littledeviant.com, where you can view the torment of the "Sheeple"
conformists even further.
San
Francisco Chronicle, June 24, 2007
JAILHOUSE
ROCK: Alcatraz Island hosts party, fashion show, turning the former federal
prison into a funky nightspot -- for one night only
History
was made on Alcatraz the other night when more than a thousand guests roamed
the famed prison grounds on a balmy Saturday evening to take in the first
fashion show ever held there, alongside performance art, hip-hop, acrobatics,
sake sipping and mingling. The long, white communal shower trough, its
drain holes covered with wood, once held naked prisoners; for one night
only, half-naked models wearing an eclectic array of eco-friendly clothing
walked its length. The show featured feather-and-shell embellished Indian-princess
designs by the San Francisco label Oda; contemporary shorts, dresses and
baby-dolls by Bahar Shahpar from Brooklyn; and high-waisted denim by Del
Forte from Los Angeles. Clarissa Nicosia of Wrap Productions produced the
show, which featured spooky, hollow sounds of dripping, braking and chains;
American Indian chants; intense percussion; and other industrial sound
effects by DJ Dylan Mahoney of 747 Records. Models tried to be wary of
the jumble of black electrical cables strewn around the "runway.''....
Core77.com,
June 22, 2007
Scion
xD's quirky webgame advertising
With
billboard catchphrases like "So wrong for so many," counterculture auto
brand Scion has become known for fresh and atypical advertising. Their
latest campaign is no exception; to promote their upcoming model, the xD
five-door due to launch in August, Scion comissioned ATTIK and artist Dave
Correia to illustrate a quirky little webgame called "Little Deviants."...
SF
Weekly, June 18, 2007
Saturday
Night: Exprescion at Alcatraz
It’s
hard to think of a more “ultimate” San Francisco party experience than
meeting 800 adventure-minded hipsters at Pier 33, boarding a boat, and
sailing to that once-foreboding maximum-security prison, Alcatraz, where
live music, DJs, a fashion show, and a bizarre burlesque performance await.
That’s just what happened at Exprescion at Alcatraz, a regional promotional
event sponsored by auto maker Scion. Other than a few video screens with
the Scion logo, and a couple of souped-up, tricked out vehicles conveniently
parked on the pier and along the winding walkway to the prison, the product
placement was minimal, however....
dzine.tv,
May 25, 2007
Promax/BDA
Conference Touts Importance of Broadcast Design
The
Ebeling Group's Mick Ebeling and Attik's President Will Travis explore
the State of Design in this returning favorite which enlists the thoughts
and expertise of the industry’s leading minds to act as curators in bringing
together the most exceptional and ground-breaking work from around the
world....
TheFWA.com,
May 9, 2007
Welcome
to the Scion xB Online Candy Store: want2Bsquare.com
Five
years ago, our then 15-years-young company earned the right to serve as
the creative agency for Toyota’s new Scion brand of vehicles. In their
desire to attract Generation Y buyers into the Toyota family, our clients
had us specifically target those individuals with our Scion campaign.
The challenge was, and remains, that these individuals do not want to be
marketed to. A big part of responding to that challenge has been focused
on building creative elements that are spot-on in terms of the interests
of our audience. Since launching the Scion campaign initially, we’ve
also used a combination of guerilla and alternative marketing approaches
to put the creative elements in front of our audience members in ways that
are respectful of their interests and preferences....
Boards,
April 2007
Top
Spots
Scion
xB "Tower Of Grantville" > What, no packshot? Scion and Attik continue
in their 'what the blazes?' vein of recent ads with "Tower of Grantville",
a two-minute gothic fairytale bought to life with a striking mix of 2D,
3D and illustrative animation. With little brief - other than including
a square-headed character and a link to the site want2bsquare.com - animation
house Buck has gone to town, introducing us to all manner of fantastical
creatures including the tyrannical square-headed Gumpton and the troublesome
Blumptons. A brave move from Scion and sublime execution from Buck.
Creativity,
April 2007
The
Work: want2Bsquare.com
The
Work: Tower of Grantville
Digital
Arts, April, 2007
ATTIK
is square
Creative
agency Attik has reinvented the car Web site, delivering a brand that is
a high-octane mix of MySpace, Atomfilms, and gaming....
Digital
Media, April 2007
New
Campaigns - Global
Move
over Second Life. Toyota US and its agency ATTIK have created a virtual
world to kick off pre-launch marketing activities for the new 2008 Scion
xB....
Graphic
Design USA, April 2007
BE
THERE AND BE SQUARE
A multi-faceted
marketing campaign from ATTIK is creating buzz before Toyota launches the
2008 Scion xB. Wild postings and theatrical advertising seek to drive "adult
trendleaders" to an interactive website (www.want2Bsquare.com). Viral films,
activities and events are also planned in the pre-launch phase. Everything
plays off of the boxy shape of the car. Creative credits go to ATTIK's
Group Creative Director Simon Needham, Creative Director Wayne Hanson,
VP of Interactive Media Justin Smith, Senior Producer Michele Morris, Broadcast
Producer Jay Cortez and design directors Stan Zienka and Chris Ro.
SourceEcreative
Newsletter, Apr. 18, 2007
Global Member
News
Global
creative and brand-engineering agency ATTIK's pre-launch campaign for the
2008 Scion xB continues to build momentum, and the latest entry showcases
character animation by Eight VFX. The 3:30 web-only spot entitled Hammer
was directed by Chelsea Pictures' Larry Frey, and it debuted on the web
destination www.want2Bsquare.com on March 15. "Hammer" tells the story
of a big man and a little black box engaged in a battle of wills. Others
lending their skills included Chelsea Pictures EPs Allison Amon, John Lachapelle
& Lisa Mehling, Radiant Artists DP David Rush Morrison, and Filmcore
editor Doug Walker. Sound design was provided by Machine Head....
Adland,
Apr. 11, 2007
Eight
VFX contributes to ATTIK's pre-launch ad campaign for the 2008 Scion xB
Global
creative and brand-engineering agency ATTIK's pre-launch campaign for the
2008 Scion xB continues to build momentum, and the latest entry showcases
character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer"
was directed by Chelsea Pictures' Larry Frey, and it debuted on the web
destination want2Bsquare.com on March 15."Hammer" tells the story of a
big man and a little black box engaged in a battle of wills....
Advertising
Age, Apr. 9, 2007
When
Advertising Is Literally Art, What Does That Make the Art?
...Fashion
and sneaker companies are the most obvious modern patrons of artists these
days, but many larger marketers have turned to them to create or build
on a brand vision. Toyota has harnessed an array of contemporary artists
for the past few years not just to create ad messages for its youthful
Scion brand but to make art out of the vehicles themselves -- earlier this
year the company enlisted artists including David Choe to interpret the
Scion xB. More recently, Scion, with agency Attik, created the "Want2BSquare"
project, which included gallery shows featuring the square-themed art of
several artists....
Adrants,
Apr. 4, 2007
Scion
Wants Us All 2 B Square Really, Really Badly
For
their ongoing Want 2 B Square campaign (whose Boy Meets Girl video we're
still fawning over), Scion throws out the last of its six worlds, The Beat.
It's music-themed and contains a Dance Dance Revolution-type game, which
we like but are ashamed of liking. We've grown fond of Want 2 B Square
and are even starting to think the xB's aren't bad on the eyes. But sentimentality
aside, Scion has done a good job of using alternative forms of marketing
and subculture inclusions to push the weird customizable vehicle. Which
is more than what we can say for some....
Adweek,
Apr. 2, 2007
Barbara
Lippert's Critique: It's Hip To Be Square
Suicidal
robots? Forget about it. On Toyota's want2bsquare.com, an animated character
hacks off his skull's rounded parts with a gleaming meat cleaver. He doesn't
stop until he turns his mutilated head into a square box, which makes him
very happy indeed. "Meet the New Cleaver'' (actually, it's called "Round
to Square") is one of 16 bleak, sometimes apocalyptic and, yes, box-based
online films (from different directors and production houses) that are
part of the new campaign for the relaunch of Toyota's Scion xb.
Adweek,
Apr. 2, 2007
Q&A:
Saatchi's Roberts
..At
the time Scion was launched, Saatchi vied for the business. And it was
felt that Attik had a closer connection with youth....
iMediaConnection.com,
Apr. 2, 2007
CREATIVE
SHOWCASE: Scion's Sticky Wasteland
Square
is the new round, haven't you heard? Attik is trying to get the word on
the street with a combination of a prolific interactive site and a savvy
guerilla marketing campaign for the 2008 Scion xB. "Want2bSquare" is a
visually stunning world of color and trap doors that invites the user to
explore, play games and watch video in its Scion-inspired square universe.
BestAdsonTV.com,
Mar. 28, 2007
More
Scion work from ATTIK, SF
Another
of the Scion xB want2bsquare.com films from ATTIK. An impressive series.
Boards
Online, Mar. 23, 2007
Scion
xB
The
weirdness continues for Scion's Want2BSquare campaign - this time, Buck
captures the effects of sleeping with your head in a vice for three years.
Agency: ATTIK.
Adrants,
Mar. 21, 2007
Boy
Meets Girl in Warped World, We Reconsider Merits of Ugly Square Car
The
odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive
world meant to promote the equally macabre (design-wise, anyway) 2008 Scion
xB. Like any interactive world there's a lot going on, a great deal of
which we've already covered. But we did see something new we really liked
- this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous
Content, two square-headed kids play "I'll show you mine if you show me
yours" and instead of baring warped genitalia (as expected) they flip open
one another's heads and explore the contents. In the same twisted way
that one could look at Secretary and call it "a gently bent love story,"
one could say Boy Meets Girl blithely expresses the innocence and exchange
in that first boy/girl encounter. Gently bent, of course. We dig the campaign
more and more. Enough to nail a Scion? If they keep wooing us like this,
we'll get there.
shots,
Mar. 21, 2007
CUT
& PASTE
Look,
we promise this'll be the last Scion viral we mention. Perhaps. THIS latest
offering, Boy Meets Girl, is from Anonymous Content director Sean Donnelly.
It wasn't like this in our day. Whatever happened to doctors and nurses?
Boards
Online, Mar. 19, 2007
Scion
xB - Boy Meets Girl
Scion
xB's Want2bsquare.com campaign continues with two surreally reconfigured
children. Agency: ATTIK.
AdCritic.com,
Mar. 16, 2007
Scion
- Boy Meets Girl
A bizarre
little play date. Agency: Attik - San Francisco.
Music
Video Wire, Mar. 14, 2007
Machine
Head Puts Its Gears In Motion For Scion
I loved
the counter-intuitiveness of the story...what appears to be a place of
appalling incarceration, the workshop of some evil and ruthless monster,
is in fact a cosmetic fantasy facility where people come to have their
appearances conformed to their dreams," explained Stephen Dewey regarding
the sound and music his company, MACHINE HEAD, created for "Surgery," a
new spot for Scion via ATTIK and directed by James Rouse of OUTSIDER USA....
shots,
Mar. 14, 2007
CUT
& PASTE
Cut
& Paste went all Scion crazy last week with a raft of spots from Attik.
Working on the assumption that you can't have too much of a good thing,
we thought we'd give you another Scion hit this week care of directing
collective Shilo. Take a peek at Round to Square HERE.
BestAdsonTV.com,
Mar. 13, 2007
More
great work for the Scion xB - from ATTIK
Another
one of the 16 virals produced for the want2Bsquare.com campaign for the
Scion xB ... from ATTIK...
Adrants,
Mar. 12, 2007
Scion
Promotes Do-It-Yourself Plastic Surgery
In
conjunction with design/animation/production team Shilo, ATTIK creates
a series of weird virals to promote the Scion xB....
The
Book of Conversation, Mar. 12, 2007
From
the attic to the Palace
Soon
after graduating from Batley School of Art in 1986, James Sommerville co-founded
ATTIK in his hometown of Huddersfield, England. With a grant from the Prince’s
Trust and a good deal of ambition, James and partner Simon Needham set
up shop in an attic bedroom in the house of James’ grandmother – the
very room the company would be named after. They bought themselves the
then-revolutionary Apple Mac and set about evolving the design sensibility
that would eventually gain them a trip to Buckingham Palace....
Contagious
Magazine, Mar. 9, 2007
Truckin'
with the Tundra
...Also
– click on the image below to see Toyota Scion’s latest web viral, pointed
viewers in the direction of the spectacular website reported in Contagious
last week. The site is the focal point of ATTIK's pre-launch campaign for
the 2008 Scion xB. Blood-sucking vampiric Japanese collectables? We’ll
take it!...
DesignInteract.com,
Mar. 9, 2007
Attik
and Scion Kick-off Next-Generation Scion Marketing Strategy
Together
with executives from Scion, global creative and brand-engineering agency
Attik today announced the launch of the next phases of its multifaceted
marketing campaign promoting the all-new 2008 Scion xB. Attik developed
the xB marketing campaign under the creative direction of Simon Needham,
the agency's co-founder and group creative director. "In support of the
next generation xB we kicked-off an innovative pre-launch marketing campaign
to celebrate the vehicle's most recognizable attribute-it's boxy shape,"
confirmed Needham....
AdCritic.com,
Mar. 8, 2007
The
Latest: Scion - Tower of Grantville
A haunting
tale from Attik and Buck.
BestAdsonTV.com,
Mar. 7, 2007
"Surgery"
This
is a cinema and viral spot that Attik San Francisco did for a pre-launch
campaign and microsite (also built by Attik) for the next generation Scion
xB. A :60 version is playing in theaters. There are another 20 great short
films housed on the site....
Creativity
Interactive, Mar. 7, 2007
Scion
Squares Up a Four-Cornered World
Rather
than resort to outside-the-box thinking, creative agency Attik decided
to embrace all things four-cornered in developing the multi-platform pre-launch
campaign for Toyota's new 2008 Scion xB. In fact, the vehicle's distinctive
boxiness inspired the agency to create an entire square-shaped universe
at Want2BSquare.com, with each of the six flat surfaces of the virtual
planet teeming with bizarre characters, strange landscapes and quirky content
to explore. "Designing the universe around squares was a necessity, as
the heart of this campaign is a celebration of the xB's boxy shape," says
group creative director Simon Needham. "The worlds emerged as a reflection
of the different aspects of the Scion brand, involving customization, culture
and entertainment. As the designs and major concepts behind each of the
worlds took shape, we were able to flesh out the creative to play up each
one's most engaging and sexiest attributes."...
SHOOT
Magazine, Mar. 7, 2007
iSPOT
of the Week: Scion's "Surgery"
A video
that runs on www.want2bsquare.org, which promotes Scion's square-shaped
xB, shows small square-headed figures in a Romanian mental hospital. The
key to the production was shooting the small headed images which was done
with prosthetics and CG elements. The actors' natural heads were painted
out and replaced with the real background taken from a plate shot, and
facial features were added in post production with CG...
shots,
Mar. 7, 2007
CUT
& PASTE
Attik
has teamed up with Scion to create a multi-faceted pre-launch campaign
to promote the 200 Scion xB. The campaign boasts its own website where
users are rewarded for watching and engaging with online content and playing
games. To procrastinate for points head to WANT2BSQUARE.COM.... Scion
has also released a bizarre theatrical spot directed by James Rouse of
Outsider to drive curious viewers to the site. Have a look at the square
heads inside Scion's twisted SURGERY.
Boards
Online, Mar. 6, 2007
Scion
xB - Tower of Grantville
Buck
dreams up a macabre fairy-tale for Scion's "Want2BSquare" campaign. Agency:
ATTIK.
Boards
Online, Mar. 6, 2007
Scion
xB - Surgery
This
James Rouse-directed cinema spot is at the center of a creepy new campaign
for Scion. Agency: ATTIK.
ClickZ,
Mar. 6, 2007
Questions
for Attik's VP of Interactive Media
Ad
agency Attik is known for its highly interactive marketing campaigns on
behalf of very large clients. This month, Attik launched Want2BSquare.com,
a virtual world promoting Toyota's Scion xB car to a younger and savvier
audience. Justin Smith, vice president of interactive media for Attik,
joined the agency from CQG, a financial service industry software/data
company where he was senior VP of user experience. At Attik he set about
creating a "cultural process" within the company to merge artists, writers
and software engineers. Recently, ClickZ sat down with him to discuss the
interactive marketing landscape, what kind of team one needs to mount a
successful interactive campaign and what he experienced working with a
Fortune 500 client on an "edgy" campaign....
GenDigital,
Mar. 6, 2007
Site
Watch: Want2bSquare.com
The
usual fare featured in the site watch posts are the latest and coolest
niche social networking sites, photo and video sharing sites, or perhaps
a spin-off leveraging some new applicable technology from one of the big
portals. In fact, this might be somewhat of a precedent for this posting
category, the first time we've written about a brand marketer's promotional
web site, but we think readers can get some value out of checking it out.
Toyota's Scion is already well known for its alternative marketing practices
and related programs that are specifically tailored to reach a hyper-connective
and media savvy demographic target under the age of 35. Their latest site
launch to promote the 2008 Scion xB, which hit showrooms in April, looks
to be another innovative effort from the soon-to-be world's largest automobile
company....
iMediaConnection.com,
Mar. 6, 2007
Toyota
Wants You "2b Square" Like Scion
If
you have yet to notice a series of gruesome posters plastered near busy
urban areas of a person hacking heads into the shape of a square, you soon
will. Toyota has created yet another viral and guerilla campaign for
the Scion 2008 xB titled "Want 2b Square." The website is a 3-D world where
everything is square -- from people to animals to food -- just like the
Scion. Toyota's viral campaign is accompanied by a guerilla campaign
executed by street teams distributing merchandise and hanging wild postings
aimed at getting twenty-somethings to sign onto the site, which launched
last week. The campaign succeeds in being subtle yet pervasive, Simon
Needham, co-founder and creative director at Attik, told MediaPost, explaining
that the agency deliberately made the web experience -- not the car --
the main attraction. "We're not hiding the car, we're just presenting
it in a different way," he said....
MediaPost,
Mar. 6, 2007
Scion's
Web-Based Pre-Launch Scorns Tradition
TOYOTA'S
SCION DIVISION IS RUNNING a pre-launch campaign for its forthcoming 2008
xB, but it doesn't include TV or print. In some ways, it is as much about
a multi-layer Web site as it is about the vehicle itself. That's not unusual
for Scion, which tends to rely more on viral and guerrilla--as well as
grassroots--efforts more than traditional media. The new Web site is a
waggish virtual world offering up an assortment of "places"--six in all,
two more coming--that consumers can choose to visit, through which the
xB roams and in which they can view ironic videos featuring people and
animals with cubic heads. The Torrance, Calif., company this week reported
sales of 17,960 vehicles through February this year, a 23% drop in sales,
including a 29% drop in xB sales year-to-date through February. Although
Scion's agency--Attik, San Francisco--created the campaign, it did not
shoot the 17 videos on the Web site. Rather, Attik says, the agency sent
out a creative brief to more than 100 videographers, then culled the 17
from the 140 entries it received. The account has been with that shop from
the get-go....
MediaPost,
Mar. 6, 2007
Scion
Pre-Launches 2008 Model On Web
AdCritic.com,
Mar. 5, 2007
Spot
of the Day: Scion - Boxbite
Attik
cranks out some creepy critters for Scion....
Brandweek,
Mar. 5, 2007
Let's
Get Small: Kia Latest To Face Scion; Carmakers seek to emulate Toyota's
style and marketing mix.
Thanks
to Toyota's success with Scion, more carmakers are thinking small. And
square-ish.... Scion sold 173,000 cars last year with just three models,
more than Lincoln and about 7,000 units shy of Mercury. Given such success,
its easy to see why other automakers are mimicking the brand's marketing
approach.... How will Scion keep its lead against all these new comers?
If recent campaigns are any guide, more of the same. Last week, for instance,
Scion launched another under-the-radar push at want2bsquare.com where consumers
can play games and watch videos to score points, the ultimate prize being
a 2008 xB. The site was publicized via a single 60-second, darkly themed
in-cinema trailer, created by Attik, San Francisco. Simon Needham, Attik
co-founder and group creative director, said more categories need to follow
Scion's example: "Nobody has any balls to put strong creative out there."
Motionographer,
Mar. 2, 2007
Tower
of Grantville Goes Back Up
Buck
has released a short film that is a sort Suessian / Goreyian fairytale
with awesome illustration, character design and animation, and a pretty
sinister vibe. The project, called The Tower of Grantville, is for Attik
and is part of a larger campaign called Want2BSquare for Scion. I think
the end titles are my favorite part, although the whole thing is really
cool… Makes me want to see more....
BrandDame.com,
Mar. 1, 2007
Reluctant
Kudos, Scion…
I should
start by saying that I have a physical aversion to Scion. Almost everything
about them annoys the hell out of me from that ugly boxy design to their
skinny spikey-haried, collar’s up punk drivers. So, as you can imagine
I would really enjoy an excuse to dump on their brand strategy…but I CAN’T!
From an ad perspective you’ve really got to hand it to them. They know
their audience and engage them well. Case in point, their new web site
Want2bSquare! Everything is right about this…from the art direction to
the discovery navigation. It’s a win…check it out....
Adrants,
Feb. 28, 2007
Scion
Creates Hallucinogenic Square Universe For xB
If
you went to the movies this past weekend, you might have seen what initially
appeared to be a trailer for Saw IV but turned out to be a Scion promotion
directing people to, by far, the weirdest site we've ever seen called Want2BSquare.
The trailer, the site and wild posting are all part of an ATTIK-created
promotion for the car maker's 2008 xB. Accompanying the campaign over the
next two months will be virally-intentioned videos, events and guerrilla
marketing (watch out Boston)....
McGraw
on Marketing, Feb. 28, 2007
Scion’s
Viral Marketing
I struggle
with the value of viral campaigns…for the business, not the agency or
the customer.... But here’s one from Scion that, if built upon target
audience insight, might generate car sales. And it hasme thinking outside
my personal box regarding viral....
The
Car Lounge, Feb. 28, 2007
Scion's
Ad Agency Scores Some Totally Kine Bud, Then Creates xB Microsite
If
you went to the movies this past weekend to watch something that wasn't
Music and Lyrics, you may have seen a trailer that appeared to be for yet
another Saw / Hostel /House of Wax, but was instead a commercial for Scion
that directs people to the strangest site that we have ever visited, called
WANT2BSQUARE. The promo and site are part of a marketing gimmick for the
new Scion xB, in which "visitors are encouraged to explore an expansive
world, play games against other visitors, view a wealth of video content
celebrating the xB's boxy shape, and discover other quirky experiences."
The site then goes on to explain: "These actions lead to the accumulation
of points that can be redeemed for an array of prizes ranging from Scion
key chains to DJ turntables."....
Well
it made me laugh, Feb. 28, 2007
Welcome
to want2bsquare!
This
site produced by Attic for the US launch of Scion is a great example of
how engagement can be taken to new heights through the creation of an experience
that encourages exploration and problem solving. I've not explored it all
but the core site is huge and links out to a number of others which include
a diary of live events, an online video vault, links to dealers and so
on....
Feed,
Feb. 28, 2007
WANT2BSQUARE.HEADS
This
spot on the other hand – with vfx by Lola FX in Santa Monica – is what
Scion and their agency Attik would prefer you to consume first....
ClickZ,
Feb. 28, 2007
Scion
Revels in Squareness, Launches Virtual Gaming World
Car
maker Toyota quietly launched its own virtual gaming world last weekend
where viewers can watch movies, play games, and even win points that can
be traded in for prizes, all intended to bring a younger and savvier demographic
to its latest Scion car design, the xB. The brand's creative agency,
Attik, created the Want2bsquare.com Web site as a prelaunch for the new
car expected later this year. Attik played off the car's boxy shape and
created a "square" universe. Each side of a cube represents a named virtual
world with its own theme. Four of the areas are currently available, the
other two are still to be developed....
Three
Minds @ Organic, Feb. 27, 2007
Scion's
want2Bsquare Campaign
Apparently
undeterred by Cartoon Network's Aqua Teen Hunger Force controversy, Toyota's
Scion brand has launched an aggressive integrated marketing campaign in
major metros around the country, including San Francisco's Bernal Heights
neighborhood. This gruesome guerilla poster points to want2bsquare.com,
a mysterious and interesting interactive website. I love website experiences
that require unraveling, although to be honest I usually get fed up and
have to ask Google what's going on....
Adweek,
Feb. 27, 2007
Scion
Starts Pre-Launch Campaign
...The
campaign, via Attik, San Francisco, has trickled out virally over the past
several days. The car will begin showing up in dealerships in late April....
Brandweek,
Feb. 27, 2007
Revving
Up: Scion Starts Pre-Launch Campaign
DETROIT
-- Scion has launched a comprehensive pre-launch campaign for the 2008
xB, including a Web site at which patrons can earn points in quest of a
new xB, among other prizes. The site, at Want2bSquare.com , hits two
months in advance of the release of the boxy car, which was unveiled at
the Chicago Auto Show earlier this month. Consumers can score points
for watching videos, playing games and by e-mailing aspects of the site
to others, earning their way to the car and other prizes that include a
plasma screen TV, DJ tables, a home theater system and an Xbox system.
The campaign, via Attik, San Francisco, has trickled out virally over the
past several days. The car will begin showing up in dealerships in late
April....
FXGuide.com,
Feb. 23, 2007
Cool
VFX for Scion
Spy
Post's Alaina Goetz Partners With Attik On "Cool" Vfx For Scion Limited-Edition
Tc Release Series 3.0 Guerilla Campaign....
POST
Magazine, Feb. 22, 2007
SPY
POST COMPLETES GUERILLA PROJECT FOR SCION
The
project was conceived by creative and brand-engineering agency Attik and
is based on three dozen digital stills of the vehicle, shot against a black
background....
VFXTalk.com,
Feb. 22, 2007
Spy
Post Partners With ATTIK On "Cool" VFX For Scion
Spy
Post VFX Designer and Artist Alaina Goetz recently completed work on a
video presentation that is the centerpiece of a guerilla marketing campaign
from creative and brand-engineering agency ATTIK promoting the limited-edition
Scion Blizzard Pearl tC Release Series (RS) 3.0. “To promote this special
edition Release Series 3.0 Scion tC, we worked closely with Scion's marketing
team and the contingent at Zenithmedia to devise and deliver a tightly
focused, limited edition guerilla marketing campaign,” said Simon Needham,
ATTIK’s co-founder and group creative director. “For the finished video
piece, we came up with an attention-grabbing idea and turned to Alaina,
who is superb at bringing graphic executions to life in dynamic ways.”...
DesignTaxi.com,
Feb. 21, 2007
Spy
Post's Alaina Goetz Partners With ATTIK Scion Guerilla Campaign
ATTIK's
creative team, which included Needham and design director Stan Zienka,
shot the car against black and provided Goetz with 36 digital stills to
incorporate into her design.? Using compelling wipes and snow effects,
the piece introduces the limited edition tC with motion graphics and text
reading, "You've got a snowball's chance in hell."...
AdCritic
Print&Design, Feb. 15, 2007
Iconic
Teen 'Tude From Attik
Iconic
Teen 'Tude From Attik. In an effort to hype teen-targeted website AOL Red,
which offers things like — surprise! — celebrity news, gossip, games,
fashion tips and exclusive video content, "our goal was to use the family
of logotype expressions for Red to make it clear to teens that Red is a
place for them," says CD Wayne Hanson at Attik. Not to be confused with
the Seven Dwarfs, Freaked, Chill, Flirty, Stressed, Bummed, Psyched and
Whatever are among the characters designed to connect with the demo. "The
icons allow the audience to identify with various feelings and moods and
see Red as something they can easily relate to," adds Hanson. The campaign
includes a host of wildpostings as well as print ads that feature door
hangers.
Andre
Egorov, Feb. 15, 2007
ATTIK
Came
time for the references to the different the design of studio. Let us begin
from the British office Attik. Two unknown designers, who arranged in 1986
their workshop on the garret (because of the absence of means to the normal
office), today became completely distinguished personalities. In their
portfolio such firms as Adidas, Ford, Adobe....
Arapnik,
Feb. 13, 2007
Conference
on Branding
HiBrand
2007...
Ventilador,
Jan. 26, 2007
The
future of content
Very interesting, it says everything on the future of the content in only two minutes. Two objective declarations of Brian Collins, Director of Creation of the Ogilvy & Mather Worldwide and William Travis, President of the Attik. (Video HERE.)
ELMANCO.com,
Jan. 11, 2007
Attik
La
leggendaria agenzia Attik vuole carne fresca per la sua sede di San Francisco.
Attik cerca un senior brand designer con almeno 4-6 anni d’esperienza
in grado di gestire progetti di advertsing e branding per clienti come
Adidas, Adobe, Coca Cola, Mtv, Orange, Toyota Scion…
Critical
noise, Jan. 5, 2007
A
Plugged In Culture
...At
the same time as my ideas on music production changed along with the culture,
I would like to think, I observed the emergence of the word 'branding'
in the public forum, so that by 1999 it appeared to be upon everyone's
lips. Much like the phrase 'World Wide Web', with which it shared a similar
linguistic trajectory, it entered the popular conversation with an abrupt
entrance. And though it may not be true, at the time it seemed to me as
if the cult of Brand was most obsessively heralded by the principals of
the design company, The Attik, with whom I worked off and on during the
latter part of the nineties, and from whom I also learned a great deal....
Luerzer's
International Archive, Vol. 6-2006
Commercials Worldwide:
AOL Moviefone "Miranda" + "Terrence"
AOL
Moviefone, a platform for cinema, movies, and entertainment, presents a
wide range of films designed to cater to the respective "movie mood."
ATTIK, San Francisco.
Computer
Arts Projects, Issue #91, 2006
PROFILES:
ATTIK
Having
set up shop 20 years ago in the roof of a house, these Photoshop pioneers
have now risen to even loftier multimedia design heights.... ON THE CD:
Eight great advertising spots from Attik.
MarketingVOX,
Nov. 20, 2006
Moviefone
Partners with Studios for Ad Campaign
Warner's
Ocean's 13, Dreamworks' Shrek The Third, Lionsgate's Saw III and Universal's
Evan Almighty will feature Moviefone's "What's your movie mood?" on posters
for the movies, MediaPost reports. Attik is the agency behind the campaign....
MediaPost's
Online Media Daily, Nov. 20, 2006
Moviefone
Harnesses Studios For New Ad Campaign
AOL'S
MOVIEFONE HAS TIED UP with four major movie studies for a new promotional
campaign that will break today. For the upcoming multichannel campaign
for Moviefone.com, posters from four major pictures--Warner Bros.' "Ocean's
13," Dreamworks' "Shrek The Third," Lionsgate's "Saw III," and Universal's
"Evan Almighty"--have been altered to feature Moviefone.com's signature
tagline, "What's your moviemood?" Agency Attik was responsible for the
creative execution of the campaign, incorporating the Moviefone "What's
your Moviemood" theme into the studio's existing poster art....
The
Huddersfield Examiner, Nov. 17, 2006
25
envoys to sing the area's praises
AUTHOR
Joanne Harris is on a mission to prove that its definitely not grim up
North. Joanne - who wrote best-selling novel Chocolat - is one of 25
new ambassadors who have been appointed to promote Huddersfield around
the world. The ambassadors were hand-picked by a partnership of Kirklees
Council, the University of Huddersfield, Huddersfield Contemporary Music
Festival and the Creative Industries Development Agency. The aim was
to choose people who represented the strengths of Huddersfield, and the
group includes James Sommerville - co-founder of Huddersfield brand design
company ATTIK....
The
Wall Street Journal, Nov. 10, 2006
A
Way Cool Strategy: Toyota's Scion Plans To Sell Fewer Cars
...To
better position it as an "underground" brand, Scion over the past year
has reduced its television advertising -- never very significant to begin
with -- to a narrow range of late-night and obscure programs, like shows
on Cartoon Network's late-night "Adult Swim" programming. (On the Oct.
29 episode of "Frisky Dingo" on "Adult Swim," a Scion tC was talked about
by the show's characters.) Now it is re-evaluating that strategy and may
completely get rid of television advertising so it can focus more on experiential
marketing, including event marketing and branded entertainment. Scion already
launched its own music label for emerging artists and its own clothing
line called Scion Release... Simon Needham, co-founder of Scion's agency
ATTIK, says that in today's digital-recorder age, traditional television
commercials aren't very effective and are even less so with Scion's target
audience. "I literally TiVo everything so I don't even watch my own commercials,"
he says....
Cut&Paste,
Nov. 1, 2006
San
Francisco 2006 Digital Design Competition
All
work will be judged by our 2006 All-Star Panel: Scott Dadich - Creative
Director, Wired Magazine; Patricia Evangelista - Principal/Creative Director,
Character; Jason Munn - Founder, The Small Stakes; Tim Alexander - Visual
Effects Supervisor, Industrial Light and Magic; Stan Zienka - Design Director,
Attik San Francisco.
Creativity,
Oct., 2006
Creative
Marketers Report
...Farley
explains that Scion was Toyota's "experiment, our AT&T laboratory.
We wanted to learn the most there and expert the learning, so there was
this huge permission to do stuff that wasn't supposed to work, to some
extent." Partnering with San Francisco-based ATTIK, Farley discovered
a new marketing playbook, where "[creative director] Simon Needham was
kind of like a coach," he explains. Needham had his own ideas for the
campaign, but also "went around the world scouring for the best and the
brightest creative minds and ended up outsourcing a lot of them." The
process ultimately brought to the forefront unique ideas from a wealth
of animation and design talents -- just what Scion needed to connect with
the increasingly evasive youth market....
MediaPost's
Online Media Daily, Oct. 20, 2006
KOL,
Red Relaunch As Free Portals
AOL
NEXT WEEK WILL RELAUNCH its kids' service KOL and teen service Red, making
both sites available for free Web-wide. The move is part of AOL's larger
strategy to draw visitors to sites that previously were open only to subscribers.
The sites have been overhauled for a Web-wide audience, said Malcolm Bird,
senior vice president for kids and teens at AOL. "The redesigns encompass
every single page of the kids' and teens' services being moved into a more
Web-friendly, Web-navigable experience." AOL also will break ad campaigns
next week to promote the sites. For KOL, the company will run banner ads
created by the Attik agency on Web sites of Time Warner's Cartoon Network,
the independently owned Kaboose Network, and Viacom's Nickelodeon and Neopets.
The campaign's tagline is "KOL Smells Like Adventure," with the Web creatives
starring a floating, disembodied nose, and the print creatives featuring
scratch-and-sniff spots....
Shots,
Oct. 11, 2006
Moves
this week at The Sweet Shop, Final Cut, Yessian, BDH\TBWA, Clemmow Hornby
Inge, DDB London, Attik
San
Francisco based brand engineers Attik has announced a raft of new appointments
to its print and interactive operations. Chris Streeter joins as print
production manager from Gap Inc and Mary Michael Pringle, a copywriter,
moves from Butler Shine Stern & Partners. Denise Czaja joins as interactive
producer from imc² and Pete Shirmer has moved from MRM, where he was senior
interactive developer, to become Attik's senior Flash developer....
SHOOT
Magazine, Oct. 6, 2006
People
in the News
Global
creative and brand-engineering agency Attik has brought several artisans
into its San Francisco office, including senior Flash developer Pete Shirmer,
interactive producer Denise Czaja, copywriter Mary Michael Pringle, junior
art director Mina Buehler Monnee and junior designers Jonathan Burkett
and Ryan Lee...
International
designers Network (Hong Kong), 2006. Three. Volume 13. Number 3.
TV
Commercial
Street
Art Films by ATTIK
BestAdsonTV,
Sep. 28, 2006
Moviefone
- Terrence
Agency
: Attik
Creativity
Interactive, Sep. 27, 2006
MOVERS:
People news from Attik, Push and more
Brand
agency Attik has hired Denise Czaja as interactive producer and Pete Shirmer
as senior Flash developer for the San Francisco office. Czaja was previously
a project manager at Imc², while Shirmer was formerly senior interactive
developer with MRM Partners....
MediaPost's
Online Media Daily, Sep. 27, 2006
Crispin
Porter Chairman: 'Go Overboard' When Creating Ads
WHEN
IT COMES TO CREATING Web ads, loosen up, take risks, and go interactive.
That's the advice a panel of agency creative directors offered on building
successful campaigns for a medium that puts consumers in control. In
a keynote address Tuesday at the OMMA conference, Chuck Porter of Crispin,
Porter & Bogusky--known for pathbreaking creative work--encouraged
audience members to "go overboard" in developing online ads. Marketers
should take advantage of the freewheeling nature of the Web and its inherent
interactivity to push creative boundaries. As an example, he pointed
to an integrated campaign that Crispin, Porter created for Burger King
highlighting the chain's Star Wars promotion. It included a Web site that
allowed visitors to play a game of 20 Questions with Darth Vader (who was
assisted by the costumed Burger King pitchman.) Rather than simply recycling
TV spots, "we try to make most online components something people can people
can play with, because that's the magic of it," said Porter. Other panelists
agreed that the Internet offered a forum for greater experimentation. "The
Internet gives people the opportunity to be a bit less politically correct,"
said Simon Needham, co-founder and group creative director at branding
firm Attik. He noted that traditional media imposes certain restrictions
that don't necessarily apply to the Internet yet....
Boards
Online, Sep. 26, 2006
Scion
- Bulldog
Scion
- Demon
Scion
- Mech
Ad
Agency: ATTIK. Group Creative Director: Simon Needham. Creative Director:
Wayne Hanson. Design Director: Stan Zienka. Copywriter: Ariel Lustig.
Agency Producers: Jay Cortez, Susan Fisher.
AdCritic.com,
Sep. 25, 2006
MOVERS:
People news from Colle+McVoy, ATTIK and More
San
Francisco's ATTIK added Chris Streeter as print production manager, Pete
Shirmer as senior flash developer, Denise Czaja as interactive producer,
Mary Michael Pringle as copywriter and Mina Buehler Monnee, Jonathan Burkett
and Ryan Lee as junior designers....
AdCritic.com,
Sep. 25, 2006
The
Latest: Moviefone: Terrence
The
Latest: Moviefone: Miranda
Agency:
Attik. CD/copywriter: Wayne Hanson. ACD/art director: Ron Lim. Copywriter:
Ariel Lustig. Agency Producer: Jay Cortez...
MediaPost's
Online Media Daily, Sep. 25, 2006
Media
Execs Address Rapid Pace Of Change Online; Emerging online models threaten
ad business
Tuesday
afternoon, Crispin Porter + Bogusky chairman Chuck Porter will deliver
the keynote address, "Creative: It Ain't What it Used to Be." Porter will
address key challenges facing advertising creatives--among them, the emergence
of consumer control over media. Ads once lauded for their ability to interrupt
and compel consumers are now panned as intrusive, rude, even unacceptable.
How then can advertisers hope to engage consumers who shun content that
strikes them as inauthentic? Porter will be joined by Ty Montague, chief
creative officer and co-president, JWT New York; Simon Needham, co-founder
and group creative director, Attik; and Tony Granger, chief creative officer,
Saatchi & Saatchi. Gregory Wilson, CEO, Red Ball Tiger, will moderate
the creative panel....
ClickZ,
Sep. 22, 2006
Creative
agency ATTIK has brought seven new staffers into its San Francisco flock
Chris
Streeter, previously with Gap, was hired as print production manager; new
Senior Flash Developer Pete Shirmer was most recently senior interactive
developer at MRM Partners; new Interactive Producer Denise Czaja hails
from imc; Mary Michael Pringle, the firm's new copywriter, previously held
a similar role at Butler, Shine, Stern and Partners; Junior Art Director
Mina Buehler Monnee has done freelance work in the past for Wieden+Kennedy
and others; ATTIK's new junior designers Jonathan Burkett and Ryan Lee
hail from Kaluza und Schmid of Berlin and Delphi Productions, respectively....
Digital
Producer, Sep. 21, 2006
ATTIK
Adds Next-Generation Creative/Production Staff in San Francisco
Additions
Bolster Firm's Creative Capacities, Strengthen Print/Interactive Production
Capabilities...
DesignInteract,
Sep. 15, 2006
Attik
Launches Hypewilliams.Com
...Along
with design director Stan Zienka, Attik's project team consisted of junior
designer Ryan Lee and project manager Oliver Ralph. Using Adobe Photoshop
and Illustrator, as well as Macromedia Dreamweaver and Flash, the designers
adapted the look and feel of the company's past 'Modern Skins' artwork
for the new site. The assignment also involved recompressing the music
videos and optimizing them for streaming, as well as establishing the most
robust hosting platform available, which was secured through Pier One Management,
to ensure that the site can handle maximum traffic for its several gigabytes'-worth
of spectacular contents....
Concept
(Indonesia), Edesi 12, 2006
Jalan-Jalan: Overseas
// ATTIK
Dikenal
inovatif karena kemampuan menginspirasi konsumen melalui pesan-pesan iklan
menggunakan pendekatan komunikasi yang strategis.
MVWire,
Sep. 8, 2006
ATTIK
Designs And Launches HypeWilliams.com
..."Back
in 2000, I was invited by fashion designer Julien Macdonald to produce
his 'Modern Skins' show at the Millennium Dome on the final evening of
London Fashion Week," Williams explained. "I hired ATTIK for that project,
to create an artistic, high-tech backdrop for the show, and I felt that
their work was truly phenomenal. So, when I learned that I might be up
for this award, I got them back onboard to get the site up and going. I
gave them a lot of input on what I wanted, and not a lot of time to get
it done, but as I expected, they came through in style."...
Hip
Hop Press, Sep. 7, 2006
ATTIK
Designs and Launches HypeWilliams.com as Renowned Director Receives MTV
Video Music Awards' 'Vanguard' Lifetime Achievement Award
..."Hype
had requested a minimal and predominantly white aesthetic for the website
design," Zienka said. "It was something that we felt would be simple and
allow the user to get to the vast quantity of Hype's work easily. The background
textures were reminiscent of the past video project we had done with Hype;
a combination of in-camera light experiments and digital compositions."
The new site's traffic exceeded nearly 20,000 hits in the first 24 hours
after Williams received his award, which is remarkable in that the site
was not yet registered in search engines....
Music
News Weekly, Sep. 7, 2006
Hype
Williams Gets The Perfect Website From ATTIK
Global
creative and brand-engineering agency ATTIK (attik.com ) discussed their
role in designing and launching the website http://www.HypeWilliams.com
in time for the renowned director himself, Hype Williams, to be honored
with the Video Vanguard Award at this weeks MTV Video Music Awards. At
the height of the star-studded event held at New Yorks Radio City Music
Hall, millions of simultaneous MTV and MTV.com viewers watched as Missy
Elliott, Kanye West and Busta Rhymes presented Williams with the prestigious
award. In anticipation of the honor, just weeks before the event, Williams
had renewed his past working relationship with ATTIK, to have the company
design and launch his official website, complete with 100 of his own photographs,
and 50 digitally remastered versions of his most famous music videos....
Adrants,
Sep. 6, 2006
Axe
Hooks, Creatives Instigate, Akbank Choreographs, Williams Hyped
ATTIK
has designed and launched a website for MTV VMA Vanguard Award winner Hype
Williams who was bestowed the honor last week during MTV's Music Video
Awards.
ClickZ,
Sep. 6, 2006
Execs
& Accounts for September 6, 2006
Creative
agency ATTIK launched a Web site for music video director Hype Williams.
Williams was given the Video Vanguard Award at the MTV Video Music Awards
last month.
Rap
News Network, Sep. 6, 2006
Hip
Hop Mega Producer Hype Williams Launches Web Site
Global creative and brand- engineering agency ATTIK today announced their role in designing and launching the website www.hypewilliams.com in time for the renowned director himself, Hype Williams, to be honored with the Video Vanguard Award at last night's MTV Video Music Awards. At the height of the star-studded, Aug. 31 live event held at New York's Radio City Music Hall, millions of simultaneous MTV and MTV.com viewers watched as Missy Elliott, Kanye West and Busta Rhymes presented Williams with the prestigious award....
Yahoo!
Finance, Sep. 6, 2006
ATTIK
Designs and Launches HypeWilliams.com as Renowned Director Receives MTV
Video Music Awards' 'Vanguard' Lifetime Achievement Award
SAN
FRANCISCO, Sept. 6 /PRNewswire/ -- Global creative and brand- engineering
agency ATTIK today announced their role in designing and launching the
website http://www.HypeWilliams.com in time for the renowned director himself,
Hype Williams, to be honored with the Video Vanguard Award at last night's
MTV Video Music Awards. At the height of the star-studded, Aug. 31 live
event held at New York's Radio City Music Hall, millions of simultaneous
MTV and MTV.com viewers watched as Missy Elliott, Kanye West and Busta
Rhymes presented Williams with the prestigious award....
Brandweek,
Sep. 4, 2006
The
Biz: Mr. MovieFone's Long Tail
THE
LONG TAIL has touched down at MovieFone. The AOL service was previously
all about movie theater times, but now it has expanded to become an online
DVD and film reference. That change will be reflected in a new in-cinema
and online campaign breaking this week with the tagline, "What's your MovieMood?"
In keeping with the offbeat tone of past MovieFone ads, the latest spots,
via Attik, San Francisco, feature Miranda, an Asian ping-pong champ who
is secretly a sucker for movies about elves, wizards and fairies, and Terrence,
a forlorn, middle-aged guy who is shown in the back of a bus being extremely
upset about the death of his pet gerbil. "Terrence should explore the world
of movies on Moviefone.com to find a subversive comedy," a narrator offers.
"Ideally, he'd find one without gerbils or vacuum cleaners."...
MarSciTechtainment,
Sep. 1, 2006
Classy
new website for phenomenal artist Hype Williams...
A team
from global creative and brand-engineering agency ATTIK spent the past
couple of weeks working closely with all-star music video director Hype
Williams on a new, official website. You can't find it yet directly by
searching for Hype, but if you proceed to www.hypewilliams.com, you'll
be in "behind-the-scenes, hip-hop heaven" with the latest recipient of
MTV's Video Vanguard Award (the only other recipients in history, so far,
are Michael Jackson, David Bowie, Madonna and U2)....
Computer
Graphics Magazine (China), August, 2006
Stardust Profile
Scion
xB "Swarm" -- ATTIK -- Director, Simon Needham.
Animation
World Magazine, Aug. 31, 2006
Hot
Spots Showcase 4: The Best in Animated & VFX Commercials
“At
ATTIK we are now in our 20th year of serving as the brand engineers behind
many successful companies. One of our specialties is in connecting end-customers
to our clients’ brands through whatever touchpoints are truly viable.
With our Scion clients, we have been very effective in building and conveying
Scion’s brand philosophy through television/cinema ads as part of a complete,
cross-media marketing campaign, which has built up over a number of years.
This particular campaign, which is targeted to the ‘trendleaders’ audience,
is driven by powerful, original artwork. With the approval of Scion’s
executives, we conceived each new Brand TV ad, and then worked with different
design/animation companies to create unique spots that could stand alone
while also complementing one another as a campaign. For Swarm, Stardust’s
team brought a lot of artistry to our vision, and also worked closely with
the team at Hydraulx to ensure that all the design elements flowed seamlessly
into the finished spot. We feel that Swarm is a powerful example of content
that can successfully attract today’s young automotive customers.” —
ATTIK’s Simon Needham....
SHOOT
Magazine, Aug. 18, 2006
Street
Talk
...Global
creative agency Attik has hired Michele Morris as senior producer in its
Los Angeles office. Over the past year and a half, she had been freelance
producing for Attik, working on campaigns for Scion and AOL/AIM Mail....
MediaPost's
People on the Move, Aug. 15, 2006
Headliners
This Week
MICHELE
MORRIS has been named senior producer at ATTIK. Morris has worked with
ATTIK as a freelance producer on the Scion and AOL/AIM Mail campaigns.
Creativity
E-Mail, Aug. 11, 2006
MOVERS
Hollywood's
ATTIK announced Michelle Morris, formerly a freelancer on the Scion and
AOL/AIM Mail campaigns, was appointed to the role of senior producer.
Shots,
Aug. 10, 2006
Moves
this week at Curious Pictures, HSI, Mob, Attik, Lightborne, Absolute, Lost
Planet
Creative
agency Attik has hired industry veteran Michele Morris as senior producer.
Morris has worked with the studio over the past 18 months as a freelance
producer on Scion and AOL/AIM mail campaigns. She started out at Bates
Worldwide and then moved to D'Arcy in St Louis, before going freelance.
Morris has produced award-winning work for Coca-Cola, Miller, Mars, Skittles
and Anheuser Busch among many others.
ClickZ,
Aug. 9, 2006
Execs
& Accounts for August 9, 2006
Global
creative agency Attik hired Michele Morris as senior producer in its L.A.
offices. She’s worked freelance on the agency’s campaigns for Scion and
AOL/AIM Mail campaigns.
Media
Life, Aug. 9, 2006
People
Global
creative agency ATTIK has added Michele Morris as senior producer. Morris
had been working with the company for the past 18 months as a freelance
producer. She was a vice president at DArcy in St. Louis before starting
her freelance career.
PROMO,
Aug. 9, 2006
Scion
Goes Wild with Scratch Off Campaign
Scion's
gone wild in its latest campaign, targeting prime consumers of its slick
vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts
into high gear in September and includes wild postings and wallscapes,
postcards, a micro-site and more.... The campaign runs through the end
of September. San Francisco-based Attik developed creative and handles
the campaign.
Boards
Online, Aug. 8, 2006
Industry
news and people moves
ATTIK's
Los Angeles studio has named Michelle Morris, previously a freelance producer
with the agency on its Scion and AOL/AIM mail campaigns, as a senior producer.
DigitalProducer,
Aug. 8, 2006
ATTIK
Lands Advertising Production/Post Veteran Michele Morris as Senior Producer
Producer
on Scion and AIM Mail campaigns earns staff role in Los Angeles...
MediaPost's
People on the Move, Aug. 8, 2006
Headliners
This Week
ATTIK
has named RON LIM as associate creative director. Lim previously worked
as a senior art director for Foote, Cone & Belding San Francisco.
StudioDaily,
Aug. 8, 2006
Attik
Hires Art Director Ron Lim As Associate Creative Director
Global
creative agency ATTIK (www.attik.com) today announced the hiring of award-winning
art director Ron Lim in the new role of associate creative director. Lim
joins ATTIK's San Francisco staff immediately, and the announcement was
made by Simon Needham, ATTIK's co-founder and group creative director...
CreativeChannel,
Aug. 7, 2006
Stepping
Out with Stardust
...Such
were Stardust’s roles in the Pepsi Timeline spot directed by Spike Lee
for Spike DDB, in the Microsoft Windows Start Something Campaign directed
by @Radical.Media’s Ralf Schmerberg for McCann-Erickson, in the Nokia
L’Amour campaign from Bates Asia directed by Jaci Judelson of Paris-based
Wanda Productions, in RPA’s Honda Fit launch campaign spots directed by
HSI’s Arni & Kinski, and in the Scion xB Swarm cinema/broadcast spot
directed by ATTIK’s Simon Needham, among many others.
ClickZ,
Aug. 4, 2006
Execs
& Accounts for August 4, 2006
Creative
agency ATTIK's San Francisco office created the role of associate creative
director for Ron Lim. Lim had been freelancing with ATTIK since leaving
Foote, Cone & Belding, San Francisco, where he served as senior art
director for five years. At FCB he worked on brands including Amazon.com,
Kikkoman, Sega, Taco Bell and Zima. Earlier, Lim was a senior art director
at McCann-Erickson....
Creativity
E-Mail, Aug. 4, 2006
MOVERS
Art
director Ron Lim, previously of San Francisco's Foote, Cone & Belding,
has joined ATTIK's San Francisco office as associate creative director.
DesignInteract,
Aug. 4, 2006
Attik
Hires Award-winning Art Director
"Earlier
this year, Ron was brought in by creative director Wayne Hanson to work
with us on Scion and AOL/Moviefone projects," Simon Needham said. "Our
campaign work tends to be anything but straightforward... and Ron gets
that. He's contemporary in the way he thinks and has a thorough understanding
of youth culture."...
Media
Life, Aug. 4, 2006
People
Global
creative agency ATTIK has named Ron Lim associate creative director. Most
recently Lim was senior art director at Foote, Cone and Belding, based
in San Francisco, where he worked for five years on campaigns for clients
like Amazon.com and Taco Bell....
Creative
Bulletin, Aug. 3, 2006
Attik
promotes Lim to associate creative director
LONDON
- Global creative agency Attik has promoted art director Ron Lim to the
role of associate creative director at its San Francisco agency....
Shots,
Aug. 2, 2006
Moves
this week at Bluerock, Space Program, Golden Square, Crush, ATTIK
Art
director Ron Lim has joined the San Francisco office of agency ATTIK as
associate creative director. He moves from Foot Cone & Belding, also
based in San Francisco, where he spent the previous five years as senior
art director working on campaigns for Amazon, Sega and Taco Bell among
others.
Boards
Online, Aug. 1, 2006
Industry
news and people moves
ATTIK
has hired award-winning art director Ron Lim as its associate creative
director for its San Francisco office. Lim was most recently senior art
director at Foote, Cone & Belding and left at the end of 2005 to take
freelance opportunities with ATTIK.
3DCreative,
July 2006
Attik's
work on the latest Scion campaign
Campaign,
Jul. 21, 2006
The
Work: New Campaigns - The World: SCION - SWARM, SHADOW, SHARK - US
Project:
xA "shadow", xB "swarm", tC "shark". Clients: Mark Templin, vice-president;
Steve Haag, corporate manager; Deborah Senior, national marketing and communications
manager; Andrea Lim, advertising/media manager, Scion. Brief: Creatively
illustrate the notion of "inspiration from anywhere". Creative agency:
Attik Writer: Ariel Lustig Art director: Stan Zienka. Media agency: Zenith
Media Services Media planner: Mike Delaney. Production company: Hazel
Films Director: Simon Needham. Editors: Nathan Caswell, Erik Buth, Adam
Lisagor. Post-production: Shilo, Blind, Stardust, Hydraulix. Audio
post-production: Face the Music, Ravenswork.
AutoWeek,
Jul. 19, 2006
Scion
hopes to draw tuner crowd into showrooms with late night TV spots
Scion
is launching a 30-second commercial for the tC on late-night TV. The spot
maintains the Toyota brand's appeal to young buyers who customize vehicles.
"Our strategy is to communicate that Scion supports personal expression
through accessorization," says Deborah Senior, Scion's national marketing
and communications manager.... Scion's ad agency, Attik, of San Francisco,
created the commercial. The current ad campaign also includes 30-second
TV spots for the xA and the xB. Two 60-second spots began appearing in
movie theaters last month....
Adrants,
Jul. 7, 2006
LittleMissMatch
Contest Achieves Free Publicity And Sock Revenue
LittleMissMatched,
the company that knows socks always get lost in the dryer and sells socks
in sets of three rather than two is hosting a short film contest in which
anyone can submit a one minute film that highlights a person's creativity
and individuality. The only requirement is that entrants must use two LittleMissMatched
socks in the film although they don't have to be the feature of the film.
The contest will be judged by Ad Age's Jonah Bloom, music video director
Shane Drake, commercial director Rafael Fernandez, producer and director
Liz Garbus, ATTIK Creative Director Wayne Hanson, Teen People's Hayley
Hill, writer and director Rob Pearlstein and Kirshenbaum Bond + Partners
President Aaron Reitkopf....
Boards
Online, Jun. 26, 2006
Scion
- tC Shark
Scion
- xB Swarm
Scion
- xA Shadow
ATTIK
and Hazel turn out a comic book-influenced trio of spots for the Scion.
Agency: ATTIK (San Francisco and Los Angeles, CA). Group Creative Director:
Simon Needham. Creative Director: Wayne Hanson. Design Director: Stan
Zienka. Copywriter: Ariel Lustig. Account Director: Charlie Adams.
Senior Producer: Michele Morris. Assistant Producer: Joseph Segrove.
CreativeChannel
Newsletter, Jun. 26, 2006
Member
News from Around the World
Creative
production company Stardust Studios recently contributed design, animation
and visual-effects artistry to Attik's Scion xB Swarm cinema/broadcast
spot. With live-action filmed on location at night in Bangkok, the spot
transitions from live-action to animation when the vehicle turns into a
parking garage. The many talents that worked on this from Starduct included
art director Neil Tsai, designers Sakona Kong, Jon Saunders & Neil
Tsai, executive creative director Jake Banks, EP Eileen Doherty, and producer
Erin Sullivan. Audio post was provided by Face the Music and mixer Michael
Schmidt and composers Jonathan Florencio & Tony Shimkin....
Adland,
Jun. 21, 2006
commercials:
Scion xB - Swarm (2006) 0:30 (USA)
Agency:
ATTIK (San Francisco and Los Angeles, CA). Group Creative Director: Simon
Needham. Creative Director: Wayne Hanson. Design Director: Stan Zienka.
Copywriter: Ariel Lustig. Account Director: Charlie Adams. Senior Producer:
Michele Morris. Assistant Producer: Joseph Segrove.
ComputerLove,
Jun. 15, '06
Stardust
& Shilo + The Attik for Scion
Both
in Collaboration with Attik.
Design
In Motion, June 14, '06
Stardust's
Designs Tricks-Out Scion xB in ATTIK's "Swarm" Spot
Bicoastal
creative production company Stardust Studios recently contributed design,
animation and visual-effects artistry to global creative agency ATTIK's
Scion "xB Swarm" :30 cinema/broadcast spot. The ad was creatively combined
with another new Scion ad and has run in theaters across the U.S. since
May 27, and also debuted as a stand-alone :30 in broadcast and cable outlets
on June 5. The spot was directed by ATTIK co- founder and group creative
director Simon Needham....
Motionographer.com,
Jun. 13, '06
Stardust
adds to the Attik Scion campaign…
The
shilo installment was posted a few days ago, and here’s stardust’s installment
to Attiks sweet campaign for the Scion brand. Stardust’s artistry is featured
in “xB Swarm,” in which a stock xB tricks itself out based on neon signs
and other practical elements it cruises past in an urban parking garage.
The sequence in the cockpit is beautiful....
The
Prince's Trust, Jun. 13, '06
The
making of Attik
In
1986, James Sommerville and Simon Needham, two 20 year olds from Huddersfield
came to The Prince’s Trust with a basic business plan. They had a dream
of setting up a design company but no business experience. The Prince’s
Trust provided them with a grant and practical advice enabling them to
set up their first office in James’s grandmother’s attic, which was the
inspiration for their company name. After 18 years the brand communications
group have offices in New York, San Francisco and of course Huddersfield,
turning over £10 million per year....
Advertising
Age, Jun. 12, '06
TV
Spots of the Week: Driving With Sharks
Driving
With Sharks; Marketer: Toyota; Brand: Scion xA; Title: "Phantom"; Agency:
Attik. In the latest animation work to transform a car commercial into
an otherworldly digital landscape, Attik gives us a Scion that interacts
with both a dragon and a shark. The shark fins that burst up from the rear
of the vehicle provide the spot's best moments. Wonder how long it will
be before we see a real Scion finmobile appear at a motorhead car show.
StudioDaily.com,
Jun. 12, '06
Five
Questions with... creative director Simon Needham
Simon
Needham, co-founder and creative director of ATTIK, steps up to answer
Five Questions....
Showroom
Magazine (Sweden), Jun. 8, 2006
The
Design Issue: ATTIK
The
spots are called "Bulldog," "Demon" and "Mech" - and they are based on
a series of distinctive gatefold print ads created by ATTIK which ran in
urban/music/automotive tweaking-related magazines over the past eight months
or so, using a three-stage approach.... Here are the TV re-interpretations
from ATTIK USA. Client: Toyota Motor Sales USA/Scion.
VFXTalk.com,
Jun. 8, '06
ATTIK's breaking Scion brand campaign styles audiovisual alchemy...
Global
creative agency ATTIK today detailed the new cinema and broadcast elements
of its latest campaign deliverables for Scion. The three :30 spots entitled
“xA Shadow,” “xB Swarm” and “tC Shark” are set to debut in national
broadcast venues today, and a :60 version that combines “Shadow” and
“Swarm” debuted in theaters across the U.S. on May 26. Each spot was
directed by Simon Needham, ATTIK co-founder and group creative director.
“These spots are an innovative, clever, and distinctive way to illustrate
the idea of personalization through accessorization, and that inspiration
can come from anywhere,” explained Deborah Senior, Scion's national marketing
and communications manager....
Creativity
E-Mail, Aug. 7, 2006
GUERRILLA
ART: A Bleach Alternative
OK,
the summer guerrilla art season is now officially underway, thanks to this
choice Clorox submission from Attik (www.attik.com) copywriter Andy Beach,
shot on a San Francisco BART train. "I thought this was pretty funny,"
says Beach, "especially since, as a dad, I think advertisers' suggestions
of trying to kill every germ within 10 miles of your kid is an absolute
joke. The nastier something is, the more likely my 2-year-old is to pick
it up, even if it's just to show it to me, and say, 'Eewwwww.' " This Bud's
for eewwwww, Andy!
AdCritic.com,
Jun. 7, 2006
The
Latest: Scion - Demon
The
Latest: Scion - Bulldog
The
Latest: Scion - Shadow
Agency:
ATTIK.
Motionographer.com,
Jun. 7, '06
Shilo/Attik:
Scion xA Shadow
You
might have seen Bulldog and Demon posted here before. Shilo recently worked
with creative agency ATTIK for this addition to the Scion family of visually
driven TV Spots. Shadow (which just aired yesterday) is 15 seconds longer
than it’s previous counterparts and doesn’t fail to deliver. “A full
ninety percent of the spot is entirely computer generated and the remaining
scenes contain numerous CG elements.” As well as mixtures of photography
and hand-painted textures....
Boards
Online, Jun. 7, 2006
Scion
- Bulldog
Scion
- Demon
Scion
- Mech
Ad
Agency: ATTIK. Group Creative Director: Simon Needham. Creative Director:
Wayne Hanson. Design Director: Stan Zienka. Copywriter: Ariel Lustig.
Agency Producers: Jay Cortez, Susan Fisher.
AdRants.com,
June 6, '06
Scion
Animation Campaign Makes Debut
ATTIK
SF and LA have, today, launched an in-cinema and broadcast animation-fest
for their client, Scion. There are three :30's in the campaign, xA Shadow,
xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon
Needham with animation help from Shilo Design, Stardust Studios and Blind.
It's something we wouldn't mind watching prior to a movie....
Adweek,
June 6, '06
Attik
Animates Scion
Attik
has debuted a trio of 30-second television spots for Toyota's Scion.
All three commercials—which follow 15-second iterations that broke last
month—re-create Scion vehicles using computer-generated animation techniques.
Attik co-founder and group creative director Simon Needham directed the
spots, working with creative director Wayne Hanson and design director
Stan Zienka. Ads for the Scion xA ("Shadow"), xB ("Swarm") and tC ("Shark")
models show the vehicles changing skins, chameleon-like, as they zoom through
urban streetscapes....
Brandweek,
June 6, '06
Scion
Gets Animated in Spots
Attik
co-founder and group creative director Simon Needham directed the spots,
working with creative director Wayne Hanson and design director Stan Zienka.
The images are designed to support the notion that "inspiration can come
from anywhere, so people take it from around them and use that to customize
their cars for something that differentiates them from others, just as
the spots have a different look and feel," Needham said. "We tried to approach
these three commercials in a unique way but with the same brand proposition,
which is personalization."...
CreativeChannel
Newsletter, Jun. 6, 2006
Member
News from Around the World
So,
anything shakin' over at Curious Pictures? It seems director Stefan Nadelman
recently teamed up with client Toyota Scion via ATTIK/San Francisco.
The Mech ad is part of a new set of three :15 spots that are based on the
Inspiration - Realization - Personalization print ads ATTIK created for
Scion last year. Also weighing in for Curious were executive producer
Mary Knox and line producer Meredith Brown.
Mograph.net,
June 6, '06
new
Scion spots
Heavy
Backpack, Jun. 5, 2006
Studio
Spotlight: The Attik
Thinkers,
creatives and exceptional individuals at every level, we are brand engineers.
We guide and are guided by the big world. This is our small world...
The
Feed, Jun. 5, 2006
BOYS
IN THE ATTIK
Three
new spots for cinema and TV designed to inspire boy-racer types to get
off the couch and customize their Scion. Directed by ATTIK co-founder/GCD
Simon Needham with smooth help from Shilo on "xA Shadow", Stardust on "xB
Swarm" and Bl:nd on "tC Shark." VFX co Hydraulx finished the spots.
British
Design Innovation, May 31, '06
design
& innovation news: ATTIK co-founder aims to repay The Prince's Trust
through game show win...
James
Somerville of ATTIK and model and actress Jerry Hall won £125,000 for
The Prince's Trust in their appearance on ITV's 'Who Wants to be a Millionaire?'
AdCritic.com,
May 26, 2006
The
Latest: Scion - xA
The
Latest: Scion - xB
The
Latest: Scion - tC
What
moves you? Agency: ATTIK.
Adweek,
May 24, '06
Youth
Is Served in Attik's Scion Ads
LOS
ANGELES Three 15-second spots for Toyota's Scion use animation and cartoon
imagery to emphasize customization of the youth-oriented brand. All spots
broke Monday through independent Attik. "Scion now offers over a hundred
accessories, which is phenomenal for any car company," said Simon Needham,
co-founder, group creative director of the San Francisco agency. "More
to the point, the campaign intends to inspire and present aspirational
images for people to do cool stuff with their cars and personalize them.
"We all want to sell cars, but we're not doing it in conventional ways,"
Needham said. "We want to leave people feeling like the brand is more about
what they're about."...
The
Huddersfield Daily Examiner, May 22, '06
James
wins £125,000 for charity on Millionaire
HUDDERSFIELD
businessman James Sommerville has notched up a princely six-figure sum
for charity. Mr Sommerville, co-founder of design agency Attik, featured
on a special edition of Who Wants To Be A Millionaire? And with show
partner supermodel Jerry Hall they won £125,000 for the Prince's Trust,
the organisation headed by Prince Charles and which aims to help underprivileged
young people. The programme teamed celebrities with representatives of
businesses which benefited from support from the trust. And James and
Jerry potted the amount after correctly answering a question about which
country bordered Finland, the answer being Estonia....
The
Prince's Trust, May 20, '06
£157,000
Raised on Who Wants to be a Millionaire
Jerry
Hall and ITV newsreader Nicholas Owens – both Prince’s Trust ambassadors
– teamed up with two people who had been supported by the Trust to raise
a whopping £157,000 between them. Host, Chris Tarrant, saw Jerry Hall
and Trust supported businessman James Sommerville play their way up to
the £250,000 question. With all three life lines used up, and only a vague
inkling of the answer, the pair decided not to risk their winnings and
walked away raising £125,000 for The Trust. Helping raise money for
The Trust was important to James who used a Prince’s Trust grant to help
set up his design business – Attik - with a friend. It now has a turnover
of £10million....
Brand
Republic's Creative Bulletin, May 11, '06
Toyota
Scion launches new campaign by Attik
LONDON
- Hundreds of digital stills have been brought to life to make 2D images
appear three dimensional in the new Toyota Scion ad created by Attik San
Francisco. The Leeds-based agency, which opened its second California
studio to work on the Scion brand last August, combined digital stills
and live-action shots to create footage that looks live. The four "street
art films" spots were created mainly from stills of Scion vehicles in various
locations and then treated to create a dimensional effect reminiscent of
a stereogram. Simon Needham, Attik's co-founder and group creative director,
said: "With this set of spots, we wanted to continue to differentiate Scion
from other automotive brands by using an innovative production approach....
VFXTalk.com,
May 8, '06
Attik,
Umlaut And Spy Post Bring Stills To Life In Compelling Campaign For Scion
The
four spots were created mainly from a series of digital stills of the Scion
vehicles in various locations taken by photographer Kevin Necessary under
Needham's direction. In post, the stills were treated to create a dimensional
effect reminiscent of a stereogram -- essentially making the 2D images
appear 3D. The resulting footage looks like live-action when in actuality
it is a combination of numerous digital stills and live-action shots that
have been composited together, separated into layers, and then treated
with a 3D move. "With this set of spots, we wanted to continue to differentiate
Scion from other automotive brands by using an innovative production approach,"
Needham said. "Each features a stop-motion look that was enhanced through
post to creatively alter visual perspectives... and each represents a great
team effort all the way through."...
Dexigner.com,
May 6, '06
ATTIK,
Umlaut and Spy Post Bring Stills To Life In Compelling Campaign For Scion
For
a striking new Scion campaign San Francisco-based companies Spy Post and
Umlaut brought hundreds of digital stills to life using innovative post-production
techniques. Created by ad agency ATTIK and directed by Simon Needham, the
company's Co-Founder and Group Creative Director, the four :30 "Street
Art Films" highlight the Scion xA, xB and tC models in vibrant and visually
arresting ways....
DigitalPostProduction.com,
May 6, '06
Attik,
Umlaut And Spy Post Bring Stills To Life In Compelling Campaign For Scion;
Four :30 "Street Art Films" highlight the Scion xA, xB and tC models in
vibrant and visually arresting ways
"Simon
Needham and Design Director Stan Zienka are very collaborative," remarked
Petty. "They don't limit themselves to one script or concept and prefer
to explore all possibilities. It was such a unique experience to work that
way and I think it's cool that the client allowed them that kind of creative
freedom....
Advertising
Age, Apr. 17, '06
Online,
flipbooks bypass old media; Find the 'mainstream youth' via e-mail, social
network sites, events
The
auto industry, still considered in some circles as an "old economy" business,
has actually been a pioneer in the media revolution. And nowhere is that
upheaval more prevalent than in the industry's attempts to reach younger
buyers for its small cars. Ford Motor Co. started the shift in 1999 with
the launch of its small Ford Focus. Ford Division sponsored concerts, put
the car in the hands of young influencers to start a buzz and inked a deal
for independent short films with the car at the Sundance Film Festival.
BMW of North America's Mini USA raised the bar in 2002 with slick, on-site
marketing executions and little traditional measured media from Crispin
Porter & Bogusky, Miami. Toyota Motor Sales USA took it up a notch
further in 2004 to launch Scion with guerrilla tactics that let the target
discover the new sub-brand. Scion has some new tricks in its bag for 2006...
Adweek,
Apr. 10, '06
The
Mad Dash
Like
many marketers in the automobile world, Will Travis has a job that's varied,
fast-paced, and challenging. Yet despite the success he's had in his field,
it's safe to say that comparatively few of his peers would really want
to trade places with him. Why, you might ask? Isn't automobile marketing
well-charted territory? A choice between cushy messages of luxury and prestige,
or sports sedans spraying 180s in puddles? Well, sure. But Travis isn't
involved in just any automobile marketing. In fact, the sort of work he
does virtually assures that the usual lot of advertising content will,
in fact, not work. It guarantees frustration, fickleness and endless experimentation.
Because, instead of messages about status, luxury or reliability, Travis
has to focus on the infinitely more elusive goal of demonstrating that
his clients' cars are "cool." Travis, this is to say, is marketing cars
to young people....
AdRants,
Mar. 23, '06
ATTIK
Founder Thanks Prince Charles For Prince's Trust
Thirty
years ago, His Royal Highness The Prince of Wales founded The Prince's
Trust to help change the lives of underprivileged or troubled 14-30 year
olds in the UK through financial and practical support. Twenty years ago,
ATTIK Co-Founder James Sommerville and his partner Simon Needham were among
those granted assistance by The Prince's Trust. Last Thursday evening,
at a Buckingham Palace fundraising dinner reception held for supporters
of The Prince's Trust from the UK and USA, James was given the Honor of
thanking Prince Charles for his support, on behalf of the 60,000+ businesses
impacted by The Prince's Trust since 1976. See, now isn't that a happy
advertising story?
AdRants,
Mar. 17, '06
Agency
Art Buyer Named San Francisco's Best DJ
To
prove there's life outside the walls of advertising, Amy Yvonne, ATTIK
San Francisco art buyer and traffic co-ordinator, has been named San Francisco's
Best DJ in a contest hosted by SF Weekly and East Bay Express.The competition
is part of the Ultra Music Festival which brings together music editors
from metropolitan area news weeklies. Yvonne will now join the rest of
the regional winners and travel to Miami's Bicentennial Park to mix with
The Killers, The Prodigy, Paul van Dyk, Hot Hot Heat, Hard-Fi, Paul Oakenfold,
Carl Cox and Perry Farrell. There is life outside the cube.
Adfreak,
Mar. 8, '06
Attik
staffer named S.F.’s best DJ
In
staff member Amy Yvonne Yu, San Francisco ad agency Attik has more than
just an art buyer and traffic coordinator: It also has the best DJ in San
Francisco, so named by SF Weekly and East Bay Express, two alternative
newsweeklies. After clarifying the efforts she makes to keep her musical
pursuits from affecting her job—for example, not booking gigs on weekdays—Yu
details some of the perks her side-interest brings to her day job at Attik.
“Since I do get all the promos from all the independent electronica labels,
I generally have unreleased tracks six months in advance, so I can share
them with [group cd] Simon [Needham] and say, ‘Wouldn’t this be hot for
[insert client here]?’” Yu will compete for a national title in the Ultra
Music Festival in Miami on March 25.
Adland,
Mar. 8, '06
Latest
Scion "Inspiration, Pesonalization, Realization" (2006) Print (USA)
Last
summer, ATTIK - Scion's creative agency of record - began releasing a series
of distinctive gatefold print ads that use a three-stage approach. They
show inspiration first, then realization and last is personalization where
a stock version of the Scion model is shown with available accessories
for customization.
AdRants.com,
Mar. 8, '06
Scion
Magazine Campaign Gets Update
Last
summer, ATTIK , Scion's creative agency, began releasing a series of gatefold
print ads that use a three-stage approach. The first stage is "Inspiration,"
and shows something that might inspire Scion's audience to personalize
their vehicle. Next comes "Realization," where a Scion model has been customized
in a style matching the inspiration. The third stage is "Personalization,"
where a stock version of the Scion model is shown with available accessories
for customization. A new ad in the series from ATTIK called Scion xB City
of Dreams was inspired by 25- year-old fine artist Books IIII, whose work
has been showcased in numerous gallery exhibitions, including the 2004/2005
and 2005/2006 INSTALLATION art tours sponsored by Scion.Between now and
June, the new ad will appear in lifestyle magazines aimed at young urban
trend leaders, including Juxtapoz, Rides, Revolver, Theme Magazine and
others.
American
Marketing Association's Marketing News, Feb., '06
Names
in the news
Mark
Anderson to acct. dir. and Tim Scott to creative dir., ATTIK, New York.
OMMA
Magazine, Feb, '06
Cross-Media
Case Study: Building a Better Base
At
the heart of Scion's youth-targeted "What Moves You" campaign is a Web
strategy designed to create a Scion-lover's community. Don't look now,
but it's working.
MediaBistro's
UnBeige, Feb. 3, '06
Revolving
Door: Attik Keeps Expanding
Once
again, the agency, Attik (the one in New York), has picked up a couple
more people, expanding their roster by four in just a couple of weeks.
Things must be going well for the newly returned ad and design shop. In
this round, it's Paul Miller, coming on board as a design director, and
Sunjin Kim as a designer. And yes, once again, it's a case of "How'd they
get that job?...oh, okay, I see." Talk about experience....
The
San Francisco Examiner, Feb. 2, '06
AOL:
Ads Offending Lord?
An
angry America Online instant messenger (AIM) user named Ian Millar is making
a stink over AIM’s latest advertising slogan, “I Am,” leaving the San
Francisco creative team behind the campaign scratching their heads....
Advertising
Age, January '09
Hardly
a thrill seeker, climber soars to summit
What
really drove Will Travis, president of Attik, close to the edge of the
Earth started with a 2001 game of darts at the cozy Pelican Inn nestled
between the Pacific Ocean and a Northern California redwood forest. There,
over a few Guinnesses, the 36-year-old Brit made a bet with one of his
clients, explorer and consultant Jamie Clarke. If Mr. Clarke won the dart
game, he could stay a week at Mr. Travis' Muir Beach home. But if Mr. Travis
won, he would go on Mr. Clarke's next adventure in his quest to climb the
highest peaks on each continent. Mr. Travis won, and by the end of 2001,
Mr. Travis had joined Mr. Clarke on his ascent of Europe's highest peak,
Mount Elbrus. Summit conquered, more than three years would pass before
Mr. Travis decided he needed a new "jolt." This time, it would come from
climbing the Vinson Massif in Antarctica's Ellsworth Mountains where temperatures
can reach minus 122 Fahrenheit and the 24-hour bright daylight threatens
snow blindness and intense sunburn, as he put it, "everywhere." In early
2005, Mr. Travis began a training regimen ranging from yoga for mental
toughness to 15-minute dips in a bath with 10 buckets of ice at a Russian
spa in New York's financial district to get used to cold temperatures.
He also drank four liters of water a day, had acupuncture, and ate greens
and "good proteins." The strenuous discipline was exacerbated by the day-to-day
demands of opening Attik's New York studio (he opened the Attik San Francisco
office in 1996)....
Boards,
January '06
The
goliath topplers; Smaller agencies reap the benefits of big network failings
With
offices in Leeds, London, San Francisco and New York, ATTIK co-founder
and global director Simon Needham says the new global economy holds the
answer. "There are a number of books on the amount of people that somebody
feels you should have as a maximum in a business for it to be the most
efficient and successful, but people base that on one location," he says.
"When you start talking about different locations, all of a sudden you're
in essence running four or five small businesses as opposed to one huge
one. I think there's potential to have five offices running 100 people
per office and while being a relatively small office and one that can react
pretty quickly."...
Creativity,
January '06
The
Work: The Devil in Ms. Christian
Seen
in mags like Filter and Juxtapoz, aimed at "young urban trendleaders,"
as Attik co-founder Simon Needham puts it, gatefold Scion ads feature front-page
illustration in the interests of customization-the latter being pretty
much the essence of the Scion brand, according to Needham. "At the moment,
the Scion campaign is all about inspiring our audience to trick out their
cars," he explains. "We realize that members of our target might be inspired
by a color, a shape or an item of some kind, for a few examples, so we
usually try and find cool stuff that will make a subconscious, positive
connection-then make a car that matches that style"-the interior pages
of the gatefold feature the customized car. This devil babe in fetishwear
is an oil on board by painter Sas Christian, inspired by a "Snackcake Head"
series of wall pieces created by her sculptor husband, Colin (see www.hotboxdesigns.com
for the work of this duo). The mech illustration belongs to Danny Rubyono.
Client: Scion Agency: Attik, San Francisco GCD: Simon Needham CD: Wayne
Hanson Illustrators: Sas Christian, Danny Rubyono, Brand X Pictures...
Film&Video
Magazine, January '06
Into
the Light with Scion xA
To
launch the Scion xA hatchback, Attik director/co-founder Simon Needham
was charged with creating a compelling spot aimed at young adults by emphasizing
the car’s look and luxury options, from hubcaps to stereo components.
"The product offers a lot of accessories for the money— things you’d
expect to get in a luxury car," says Needham. "In essence, the proposition
is communicating a luxury car in an urban environment, with street credibility
for young people at the same time we demonstrate the quantity and quality
of the accessories."...
shots,
Jan. 25, '06
ON
THE MOVE AND NEWS IN BRIEF
After
a series of signings last week, Attik continues its recruitment drive with
the arrival of Paul Miller, who joins as design director, and Sunjin Kim,
who joins as a designer for the San Francisco office. Miller spent the
past two years as a freelance designer in Washington, DC, focusing on print
and commercial interiors. Kim is also a freelance designer, and has recently
served as a professor and lecturer at Philadelphia's University of the
Arts.
Advertising
Age, Jan. 23, '06
People
Paul
Miller to design director, Attik, San Francisco. He had previously been
a freelance designer.
The
New York Times, Jan. 23, '06
People
and Accounts of Note
Tim
Scott joined the New York office of Attik as creative director, a new post.
He has been a freelance and worked as a creative director and art director
at agencies like Brand Buzz and TracyLocke. Also at the New York office,
Mark Anderson joined as account director; he had been a group account director
at TBWA/Chiat/Day, New York, part of the TBWA Worldwide unit of the Omnicom
Group....
ClickZ,
Jan. 20, '06
Execs
& Accounts for January 20, 2006
Integrated
creative agency ATTIK hired Paul Miller as design director. Miller was
AKQA's design director in charge of online media. Client work there included
design for Smithsonian Institute, Harley Davidson, AT&T and Greenpeace.
CreativeMac.com,
Jan. 19, '06
ATTIK
Adds Design Director and Designer in San Francisco
Design
Director Paul Miller and Designer Sunjin Kim expand capabilities of growing
agency...
dBusinessNews.com,
Jan. 19, '06
Global
Creative Agency ATTIK Adds Design Director and Designer in San Francisco
Global
creative agency ATTIK today announced two key new hires for its San Francisco
operation: Paul Miller joins the agency as design director, and Sunjin
Kim comes aboard as a designer. Both appointments are effective immediately,
and the announcement was made by Simon Needham, ATTIK co-founder and group
creative director....
MediaPost's
People on the Move, Jan. 17, '06
Tuesday,
Jan 17, 2006
ATTIK
has named TIM SCOTT creative director and MARK ANDERSON as account director.
Advertising
Age, Jan. 16, '06
People
Tim
Scott to creative director, Attik, New York. He had been a freelance creative
director. Also: Mark Anderson to account director from group account director,
TBWA/Chiat/Day, New York; Charlie Adams to account director in the Los
Angeles office from management.
MediaBistro's
UnBeige, Jan. 13, '06
Gnew
SEA-D at ATTIK
Poor
attempt at title humor aside, there's new blood mixing among the ranks
at super-big-time-agency ATTIK. Most notably is Tim Scott, the new creative
director for the firm. Here's Tim's scoop (so you can read it and think,
"okay, that's why he got hired")...
CorporateMediaNews.com,
Jan. 12, '06
ATTIK
Adds Los Angeles and San Francisco Account Directors
Beginning
in Los Angeles, the company adds account management veteran Charlie Adams
as its account director for Scion. Meanwhile, ATTIK's San Francisco-based
new business manager Rachel Newell will add the account director role to
her responsibilities, and she will be joined in that role in San Francisco
by newly hired account director William Wayland...
dBusinessNews.com,
Jan. 11, '06
Global
Creative Agency ATTIK Adds Veteran Account Director in Los Angeles
In
Los Angeles, the company adds account management veteran Charlie Adams
as its account director for Scion. “Charlie's auto industry experience
was a huge draw, as was his life experience outside of advertising,” Peralta
said. “Since first meeting him, it was very clear that he could add
a valuable perspective to our team. Charlie worked on launching many
of the Infiniti models while at TBWA\Chiat\Day, and we coveted that experience
for our Scion clients and our account work going forward.”....
dBusinessNews.com,
Jan. 11, '06
Global
Creative Agency ATTIK Adds Veteran Account Directors in San Francisco
ATTIK's
San Francisco-based new business manager Rachel Newell will add the account
director role to her responsibilities, and she will be joined in that role
in San Francisco by newly hired account director William Wayland....
shots,
Jan. 11, '06
ON
THE MOVE
In
a big recruitment drive, US agency Attik has taken on new staff in a number
of its offices. Tim Scott, who has worked as creative director and art
director for Tracy Locke and Y&R Buzz as well as freelancing for RJ
Reynolds and Nestle, becomes creative director of Attik's New York studio.
The studio has also taken on Mark Anderson as account director. Anderson
was at TBWA\Chiat\Day in San Francisco, and was an account director on
Pfizer and Lipitor at Merkley + Partners. At Attik San Francisco new business
manager Rachel Newell will add account director duties, where and she will
be joined by newly hired account director William Wayland. Wayland worked
at Publicis Hal Riney and FCB in San Francisco. Finally, Attik's Los Angeles
studio is adding account management veteran Charlie Adams as its account
director for Scion. As well as being management supervisor for Nissan at
TBWA\Chiat\Day's Los Angeles office, Adams has worked at Deutsch and Grey,
both in Los Angeles....
Boards
Online, Jan. 10, '06
Industry
news and people moves
Creative
agency ATTIK has a series of new hires: Tim Scott has been named creative
director for the New York studio, while 15-year ad account veteran Mark
Anderson has joined the NY shop as account director. In the San Francisco
office, business manager Rachel Newell is also taking on account director
duties, joined by new account director William Wayland. In LA, Charlie
Adams has been named account director for Scion.
Advertising
Age, Jan. 9, '06
Hardly
a thrill seeker, climber soars to summit
What
really drove Will Travis, president of Attik, close to the edge of the
Earth started with a 2001 game of darts at the cozy Pelican Inn nestled
between the Pacific Ocean and a Northern California redwood forest....
Brandweek,
Jan. 9, '06
ETC.
Global
creative agency ATTIK announced two new hires for its New York operation:
Tim Scott joins the agency as creative director, and Mark Anderson comes
aboard as account director. Both appointments are effective as of Jan.
5.
Television
Week, Jan. 9, '06
Newsmakers
Tim
Scott to creative director, ATTIK, from freelance creative director and
art director, R.J. Reynolds and Nestlé. Also, Mark Anderson to account
director, from TBWA\Chiat Day, New York.
ClickZ,
Jan. 6, '06
Execs
& Accounts for January 6, 2006
Creative
agency ATTIK hired Tim Scott as creative director and Mark Anderson as
account director. Scott's client work includes a stint with Y&R/BrandBuzz,
where he oversaw work on Sony, Plymouth Gin, Danzka Vodka and Sam Adams....
The
CREATIVITY E-Mail, Jan. 6, '06
Movers
at Attik, Colle + McVoy, Bent Image Labs and Much More
Tim
Scott, most recently a freelancer, has joined Attik/N.Y. as creative director.
Design
Interact, Jan. 6, '06
ATTIK
New York Adds New Creative And Account Directors
Global
creative agency ATTIK today announced two key new hires for its New York
operation: Tim Scott joins the agency as creative director, and Mark Anderson
comes aboard as account director. Both appointments are effective immediately,
and the announcement was made by William Travis, ATTIK's U.S. president
and a partner in the firm...
Studio
Daily, Jan. 6, '06
ATTIK
New York Adds New Creative and Account Directors
Tim
Scott most recently served as a freelance creative director and art director,
concepting and directing challenging assignments for both R. J. Reynolds
and Nestle. His ten years of experience in CD/AD roles also includes recent
stints with Connecticut-based TracyLocke ˆ where he led a staff of nine
in developing and executing advertising, promotions (including movie tie-ins),
packaging and collateral for major brands including Pepsi, Pepsi Light,
7-Up, Mirinda and Gatorade ˆ and with New York's Y&R/BrandBuzz, where
he oversaw extensive work on the Sony, Plymouth Gin, Danzka Vodka and Sam
Adams accounts while also leading numerous new business pitches and development
on the agency's identity and positioning. Mark Anderson joins the studio
as account director from TBWA\ Chiat\Day New York, where he served as the
group account director on the Nextel account and oversaw the development
of the integrated brand changeover plan for the company's NASCAR sponsorship
ˆ the largest sports sponsorship in history ˆ in support of the Nextel/Sprint
merger....
Create
Magazine, Jan. 5, '06
ATTIK
New York Adds New Creative and Account Directors
I
have an insatiable passion for great work, Scott admits. This is not a
job for me it's how I think, it's how I live, it's the way I express who
I am. For 20 years now, ATTIK has combined a passion for incredible work
and executed it. The biggest thing missing in so much of the industry today
is that fiery, unquenchable passion for what we do. ATTIK is not just another
marketing option; it is a defining voice in the morass of mediocre work.
It's not the easy button its the challenge button. The challenge to think
smarter, execute better, find no B.S., unique solutions that achieve smart
goals. That's why I'm here. Life is too short for mediocrity....
DigitalProducer,
Jan. 4, '06
ATTIK
New York Adds New Creative and Account Directors
Tim
Scott as creative director and Mark Anderson as account director....
Outdoor
Advertising, Dec. '05 - Jan. '06
The
Halloween Drive
With
Halloween approaching, ATTIK's creative team decided that a Halloween-themed
set of billboards, wild postings and online banners would be a perfect
way to communicate the brand message of Scion, the new line of vehicles
from Toyota Motor Sales (TMS), U.S.A., Inc. Outdoor Advertising finds
out why this mostly Outdoor campaign was so successful in the U.S....
Creativity,
Dec., '05
The
Work: Guest Review
Guest
reviewer: Simon Needham, ECD, Attik
The
CREATIVITY Print&Design E-Mail, Dec. 13, '05
PICK
OF THE DAY: Scion: Inspiration/Personalization/Realization
Seen
in mags like Filter and Juxtapoz, aimed at "young urban trendleaders,"
as Attik co-founder Simon Needham puts it, these gatefold Scion ads feature
illustration in the interests of customization — the latter being pretty
much the essence of the Scion brand, according to Needham. "At the moment,
the Scion campaign is all about inspiring our audience to trick out their
cars," he explains. "We realize that members of our target might be inspired
by a color, a shape or an item of some kind, for a few examples, so we
usually try to find cool stuff that will make a subconscious, positive
connection — then make a car that matches that style. These ads are essentially
a before and after — here's what someone saw, and here's what they did
to their car as a result."...
Dzine.tv,
Dec. 9, '05
Spy
Post's Design & VFX Illuminate New Scion XA In New 'Phantom' Spot From
Attik
Goetz,
who also served as the spot's lead compositor and designer for Spy Post,
worked closely with Simon Needham to execute his ideas. Goetz conducted
extensive research on lighting effects using various sparks in Flame to
create artificial lens flares, as well as custom designed 3D particle line
animation to match references supplied by the director. To complement Goetz's
efforts, Stacy Nimmo provided additional 2D using After Effects.....
Advertising
Age, Dec. 5, '05
TV
Spots of the Week
Turn
Up The Volume, Dude; Marketer: Toyota; Brand: Scion xA; Title: "Phantom";
Agency: Attik. This TV spot is part of the larger campaign designed to
drive young males to Scion.com for similarly frantic graphics and throbbing
music. The Scion xA is a vehicle that can serve as a rolling sound studio
for those sorts of young individuals who turn up their iPods so loud that
one can hear the earbuds buzzing and banging from ten feet away.
Encore
Magazine, Nov. 2005 (Issue #15)
DESIGN:
Adidas shop windows by Attik
Possible
is everything. Fascinating world of images for a young target group.
Attik designs new Adidas stores. Encore looks behind the scenes....
Studio
Daily, Nov. 28, '05
Spy
Post Illuminates Scion
Directed
by ATTIK's co-founder and Scion account creative director Simon Needham,
the spot entitled "Phantom" provides a visually compelling look at the
xA, integrating a highly stylized fusion of live-action and visual effects.
"Without the hard work and attention to detail that Spy Post committed
to this project, as well as the creative talents that Alaina brought to
the table, we wouldn't have achieved such a high quality end result," Needham
commented....
The
Beverage Network, Nov. 18, '05
SOBE
CELEBRATES 10th ANNIVERSARY…WITH MAKEOVER!
The
new packaging is a result of a collaborative effort between SoBe’s in-house
design team and Mclean Design (California), JDK (Vermont), Attik (UK) and
illustrator Frasor Irving (UK). After over a year of intense design work,
SoBe is proud to unveil the new look at the NACS trade show, where convenience
store operators will be the first to view the new bottles....
CG
Society, Nov. 15, '05
Particles,
sparks and CG lines accentuate new Scion xA
Spy
Post was recently contracted by global creative agency ATTIK to contribute
their design and VFX talents to a new TVC for the 2006 Scion xA. Directed
by ATTIK’s co-founder and Scion account creative director Simon Needham,
the spot entitled “Phantom” provides a visually compelling look at the
xA, integrating a highly stylized fusion of live-action and visual effects.
Spy Post coordinated visual effects from Gun Shop – which created some
of the 3D animation effects – and their lead visual effects supervisor,
Alaina Goetz. The TVC debuted States-wide on October 31st....
The
New York Times, Nov. 7, '05
Addenda
America
Online, Dulles, Va., part of Time Warner, named Attik as the first agency
of record for the AIM instant-messaging services, including AIM.com, AIM
Mail and AIM Triton. Spending has not been determined. The Attik offices
in Leeds, England; New York; and San Francisco will work on the assignment....
Media
Magazine, Nov., '05
Strange
Bedfellows: Creative Agencies in the Media Game
...A
new breed of creative agencies with funny names -- StrawberryFrog, Amalgamated,
Anomaly, Taxi, The Brooklyn Brothers, and The Wexley School for Girls --
are embracing media as a core tenet of their work and are not only earning
accolades, but big accounts in the process. These nimble boutiques join
media-savvy creative stars Crispin Porter + Bogusky, Bartle Bogle Hegarty,
and Attik. And a new breed of communications planning agencies -- Michaelides
& Bednash, Naked Communications, and Mother -- have jumped into the
fray as well....
Create
Magazine, Nov. 2, '05
Spy
Post's Design & VFX Illuminate New Scion xA In New 'Phantom' Spot From
Attik
Leading
postproduction company Spy Post was recently contracted by global creative
agency ATTIK to contribute their design and VFX talents to a new spot for
the 2006 Scion xA. Directed by ATTIK's co-founder and Scion account creative
director Simon Needham, the spot entitled "Phantom" provides a visually
compelling look at the xA, integrating a highly stylized fusion of live-action
and visual effects. Spy Post coordinated visual effects from Gun Shop -
which created some of the 3D animation effects - and their lead visual
effects supervisor, Alaina Goetz....
The
One Club, Nov. 2, '05
Creative
Showcase: adidas Store Window Treatments
Custom
designs for adidas store windows in New York, Los Angeles, Las Vegas, Seattle
and Portland intended for use throughout the month of October. The challenge
was to drive awareness of the adidas brand, promote its innovative, creative,
breakthrough style and foster brand loyalty among the target 16-22 demographic....
AdRants.com,
Oct. 28, '05
Scion
Runs 'Trick and Treat' Halloween Campaign
...
The campaign was created by ATTIK....
MediaBuyerPlanner.com,
Oct. 28, '05
Scion
Runs 'Trick and Treat' Halloween Campaign
On
October 15, Scion launched a Halloween-themed campaign consisting of wild
postings, billboards and online banners promoting the 2006 Scion with the
headline "Trick and Treat." The billboards went up on high-traffic locations
in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the
wild postings are now appearing in the same cities plus Baltimore, Boston,
Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners
debuted on the sites on the same date and will run through October 31.
The "trick" part of the trick or treat aspect of the campaign relates to
many Scion buyer's desire to trick out their vehicles. The "treat" part
relates to Scion's extended accessory options. Online banners will run
through Halloween. The campaign was created by ATTIK.
925.M,
Oct. 26, '05
AOL
Remodels AIM
The
familiar, ticker-taped, banner-addled face of AOL Instant Messenger is
finally undergoing renovation this week. With the aid of a colorful national
advertising campaign coined “I AM” (get it?), AOL is launching a new
look for AIM, along with several new features. Coined “Triton”, the new
communications service offers not just an aesthetic upgrade to AIM, but
email, text messaging and streaming video services. With MSN, Yahoo and
Google upping the stakes in the IM game, it’s high time that AIM kicked
some brand new flavor for its 43 million users. The campaign itself,
created with new agency of record ATTIK, is geared towards the ever-crucial
18-24 population. The comprehensive online portion features wild postings,
advertising on demo-approved sites like MySpace, MTV.com and ESPN.com,
a nationwide sweepstakes, blogs and viral MPEGs for the new AIM® Mail
service- all directing you to the microsite. There, you can gaze and AIM’s
re-branded identity, as well as check our Triton demos and download the
beta version as well....
MediaPost's
Out to Launch, Oct. 26, '05
AOL's
AIM service launched "I AM," a national ad campaign supporting AOL's next
generation AIM service "AIM Triton" as a service that offers instant messaging,
e-mail, SMS text messaging and streaming videos. The campaign consists
of traditional, online, and buzz marketing elements, including print, indoor
and outdoor ads on college and university campuses. Copy reads: "I am video
chat. I am text messaging. I am instant messaging." An on-campus wild posting
campaign, featuring two unique posters per week, will run through mid-November,
and full-page print ads will appear in 43 student newspapers nationwide.
Online ads will run on MTV.com, ESPN.com, TicketMaster, About.com MySpace,
Facebook, Bebo and the AOL.com network. ATTIK created the campaign.
ClickZ,
Oct. 25, '05
AOL
Targets College Crowd in First AIM Ad Effort
America
Online has unveiled its first ad campaign and a new logo for its instant
messenger service. The new work is by ATTIK, which the company has just
named its agency of record for AIM. Spending on the effort wasn't disclosed.
The new visual identity, which AOL hopes will be attractive to a hipper,
younger audience, features the familiar yellow "running man" with a bright
red speech bubble. "We needed something that had some sort of familiarity
to the user. It needed to have some sort of stability and something they
could build off of and grow," William Travis, president of ATTIK, told
Click News. AOL chose ATTIK because of the agency's work over the summer
on the debut of the free AIM Mail service....
DM
News, Oct. 25, '05
AOL’s
AIM Debuts New Look, Ad Campaign
...AIM
creative agency of record Attik, New York, worked on the campaign....
Internetnews.com,
Oct. 25, '05
AOL’s
AIM Debuts New Look, Ad Campaign
America
Online (Quote, Chart) has rolled out a national advertising campaign dubbed
"I AM" for its updated AIM service. The campaign, created by New York-based
ad agency ATTIK, highlights AOL's next-generation AIM service called "AIM
Triton" and is geared to create a buzz among the collegiate set....
MarketingVOX.com,
Oct. 25, '05
AOL's
AIM Campaign Targets College Audience
AOL
will be launching a campaign to attract users age 18-24 to its AIM instant
messaging (IM) service and has named independent shop Attik to execute
the "I AM" campaign, which relies heavily on nontraditional and interactive
means of reaching the intended demographic - such as campus-wide postings
in colleges and ads on websites frequented by young users, including social
networking sites MySpace and Facebook, reports AdWeek....
MediaBuyerPlanner.com,
Oct. 25, '05
AOL's
AIM Bows New Look, Targets College Audience
...Attik
is also running four-color print ads in 43 college newspapers, but no TV
ads. Spending was not disclosed....
Adweek's
IQ News Daily Briefing, Oct. 24, '05
AOL
'AIMs' at College Audience
NEW
YORK -- AOL said it would launch a new advertising campaign to lure young
users to its instant messaging service, AIM. Independent shop Attik is
executing the "I AM" campaign, which leans heavily on nontraditional and
interactive avenues to reach 18- to 24-year olds, including college-campus
wild postings and Web ads on sites frequented by young users, such as entertainment
and social networking venues....
MediaPost's
Just an Online Minute, Oct. 24, '05
AOL
Debuts Campaign For AIM
AOL
IS NO SLOUCH WHEN it comes to marketing. The company continues to spend
at a good clip to get the word out on its products and services. We think
this is particularly important, as it's backed off the walled garden approach
to content and as suitors make their moves. It's certainly no time to back
off of marketing. So it's with particular interest that we note the launch
of AOL's first-ever ad campaign for its AIM service. Created by ATTIK,
the national campaign introduces AOL's next generation AIM service, dubbed
"AIM Triton." The new product is positioned as a feature-rich communications
service that goes beyond instant messaging to offer e-mail and text messaging,
along with a variety of live voice and streaming video services. You can
check it out for yourself at: http://www.aim.com....
HOW
Magazine, Oct. 23, '05
ATTIK
designs window displays for adidas flagship stores
Our
team recently earned an assignment from adidas to create custom designs
for the windows of their flagship stores in NY, LA, Las Vegas, Seattle
and Portland. The treatment needed to drive awareness of the adidas brand,
promote its innovative, creative, breakthrough style and foster brand loyalty
among 16-22 year olds. Given some fantastic imagery of adidas' star athletes
Laila Ali, David Beckham, Tracy McGrady and Allyson Felix, our team used
a design approach that fused vector, 3D and 2D elements with the stock
to create massive storefront pieces that powerfully showcase the athletes,
the brand and the tagline of "Impossible is Nothing." The final elements
include pieces combine to form a unified design where graphic flourishes
set off the images of the athletes emerging from a white background, and
the logo and taglines appear in black. The treatments went live last week
and will remain in place through the end of October. -- Simon Needham
The
CREATIVITY Print&Design E-Mail, Oct. 13, '05
Customize
Your Car, Customize Your Shirt
The
San Francisco office of Attik has produced a new round of print and outdoor
Scion work, adding print ads replete with iron-ons to its ongoing quest
for total customer customization. "We're constantly trying to package
an element of surprise" in each new marketing effort, explains Attik CD
Simon Needham. The iron-on idea "takes personalization in a new direction
— at least for the automotive industry — to make sure that the message
has a better chance of getting through to our audience."...
Boards,
Sep., '05.
"I'm
Peter Pan, man" - ATTIK's Simon Needham finds success with the youth set
The
secret to connecting with the fickle youth market is apparently in cargo
pants. Not literally in the pants, but rather in knowing when it's en vogue
to be donning them and when it's not. Simon Needham, co-founder of branding
agency ATTIK, knows this all too well. Not because he's been caught with
his pockets at his knees at the wrong time, but because for nearly two
decades he's made a living out of understanding and helping clients connect
with the 18- to 35-year-old set....
Dzine.tv,
Sep. 1, '05
Attik
Open Los Angeles Studio
Global
creative agency ATTIK today announced that the firm has opened a new studio
in Los Angeles, its first permanent office in Southern California. The
announcement was made by partners Simon Needham, James Sommerville, William
Travis and Ric Peralta....
Entertainment
Engineering, Aug., '05
Creative
Vision in Advertising: A look behind Scion's new advertising campaign
Global
creative agency ATTIK has recently announced that several spots from their
ongoing crossplatform advertising campaign for Scion, the new line of vehicles
from Toyota Motor Sales, U.S.A., Inc., have been honored in the New York
Festivals' 48th annual International TV, Cinema & Radio Advertising
Awards. “Transformer”, which originally debuted as a cinema spot in top
California markets dramatically fictionalizes the evolution of Scion's
first models, the Scion xA and xB, from robot form....
SHOOT,
Aug. 19, '05
Street
talk
Attik
has opened its first permanent office in Southern California. Initially
the West Hollywood quarters will be working on the Scion account. Rachel
Newell, ATTIK's West Coast business manager, continues to work out of the
firm's San Francisco office. Attik additionally maintains a New york
office and its European headquarters in Leeds, England....
The
CREATIVITY E-Mail, Aug. 15, '05
Attik
Opens L.A. Office, and other moves
International
agency Attik -- which has offices in San Francisco, New York, England and
Australia -- has announced the launch of a new studio in Los Angeles. Initially,
the West Hollywood office will be devoted to servicing the Scion account...
Brand
Republic's Design Bulletin, Aug. 17, '05
Attik
opens new office in Los Angeles for Scion account
Attik,
the Leeds-based brand communications agency, has opened a new studio in
Los Angeles to support work on its ongoing Toyota Scion campaign....
Yorkshire
Post Today, Aug. 15, '05
Design
group gets a place in Hollywood; Car campaign success for Yorkshire pair
A
GLOBAL design company set up by two Yorkshire entrepreneurs has opened
an office in Hollywood following a successful campaign promoting a car
in the United States.
ATTIK,
established by James Sommerville and Simon Needham, from Huddersfield,
has helped the Toyota Scion reach sales of 100,000 in the US – 30 per
cent more than expected – since its 2002 launch. And the successful
design and marketing campaign has helped ATTIK win a renewed contract with
the car giant which will see the company increase its projected turnover
for 2005 to £20m. The office on Santa Monica Boulevard, in West Hollywood,
Los Angeles, will be used to further market the vehicle in the US after
the successful campaign...
The
Huddersfield Daily Examiner, Aug. 12, '05
Hollywood,
here I come!
A
DESIGN agency founded in Huddersfield has opened an office in Los Angeles.
Attik, which moved from its Fitzwilliam Street offices to Leeds this year,
now has a presence on Santa Monica Boulevard in West Hollywood. The new
offices provide the base for Attik's work with existing customers on the
US West Coast, as well as a venue for business meetings and presentations
to potential clients....
AdForum,
Aug. 10, '05
ATTIK
Opens Los Angeles Studio
The
new studio is located on Santa Monica Boulevard in West Hollywood. For
the present, its only full-time staff will be dedicated to Scion – although
the space will also be used for new business meetings and presentations.
Rachel Newell, ATTIK’s west coast new business manager, will continue
to handle new business inquiries for the region from her post in San Francisco.
Having recently relocated its European headquarters from Huddersfield to
Leeds in England, and with global creative billings currently estimated
at $30 million per year, the firm is enjoying its greatest success in its
19-year history....
DBusinessnews:
Los Angeles Metro Edition, Aug. 10, '05
ATTIK
opens Los Angeles studio
LOS
ANGELES - Global creative agency ATTIK today announced that the firm has
opened a new studio in Los Angeles, its first permanent office in Southern
California. The announcement was made by partners Simon Needham, James
Sommerville, William Travis and Ric Peralta....
Shots,
Aug. 10, '05
ATTIK
OPENS IN LA
Global
creative shop Attik has headed to Southern California, opening a new studio
in Los Angeles....
Boards
Online, Aug. 9, '05
ATTIK
opens its doors in LA
ATTIK GOES BACK TO CALI> Creative agency, ATTIK, has opened its doors on Santa Monica Boulevard in Los Angeles not long after moving its European headquarters from Huddersfield to Leeds in England. It marks its first permanent office in Southern California. www.attik.com
Adweek,
Aug. 8, '05
Simon
Needham On The Spot
Simon
Needham, San Francisco-based group creative director of Attik, co-founded
the company with James Sommerville after graduating from the Batley School
of Art and Design in 1986. The shop moved into advertising focusing on
youth culture and now has offices in New York, California and the U.K.
Attik was named creative agency for Scion, Toyota Motor Sales' youth-targeted
vehicle, in 2002 and does project work for clients such as Adobe and Eurekster....
The
CREATIVITY E-Mail, Aug. 1, '05
ATTIK
Showcases AIM Webmail with Virtual Characters, Screen Names
In
what it calls a "pre-launch" of AOL's AIM webmail service, San Francisco-based
Attik invented seven web-savvy characters with new e-mail addresses, developing
their personalities through blogs and online films. The webmail service
is associated with AOL's IM function, and its campaign is as imaginative
as the names that its users invent. Wild postings featuring vivid graphic
designs first announced the characters in July, and films will roll out
through August....
Identity
Magazine, Summer 2005
License
to Create Intimate Success; ATTIK’s VirginWare Case Story by Emma Barker
It
is certainly not everyday that ATTIK’s U.K. account team is approached
by an ex-merchandising director of an internationally recognised and phenomenally
successful English football club… especially one that is embarking on
an ambitious enterprise that is just about as far removed from football
as one could imagine. Nonetheless, this is exactly what happened when
we were approached to pitch for the naming, brand identity creation and
packaging design of a “second skin” fashion clothing brand targeting
global consumers aged 15-25. As if this wasn’t intriguing enough, add
the name “Virgin” into the equation, and then translate “second skin”
into underwear, hosiery, swimwear and nightwear, and the design team (mostly
male, I hasten to add) are practically begging us to take the assignment
on. So, armed with more questions than answers, we embarked upon a journey
of discovery about all things intimate – in a clothing sense, of course!...
Graphic
Design USA, July 2005
Global
creative agency ATTIK returns to New York City
A
previous New York office was a casualty of the post-9/11 economic downturn.
But with the firm's success in its hometown of London, and with creative
billings near $30 million, the partners -- Simon Needham, James Sommerville
and William Travis -- are reopening in Tribeca with a 15-person contingent.
AdForum,
Jul. 26, '05
ATTIK
Enters Creative Relationship With Mobile Entertainment Leader MFORMA
...Headquartered
in Bellevue, Wash., and with operating facilities in San Francisco, Los
Angeles, San Diego, London, Manchester, Shanghai, Beijing and Seoul, MFORMA
provides more than 120 of the world's leading wireless carriers and their
customers in some 40 countries with music, sports, lifestyle and information
services subscription products, as well as an ongoing array of BREW, Java,
SMS, MMS and WAP mobile games. ATTIK’s work will focus on developing print,
interactive and point-of-sale elements to drive sales of MFORMA’s newest
wireless carrier partner projects....
DBusinessnews:
San Francisco Metro Edition, Jul. 19, '05
ATTIK
ENTERS CREATIVE RELATIONSHIP WITH MOBILE ENTERTAINMENT LEADER MFORMA
SAN
FRANCISCO – Award-winning global creative agency ATTIK today announced
that it has entered into a formal relationship with MFORMA, the world-leading
publisher and distributor of mobile entertainment, as a creative agency.
The announcement was made by Ric Peralta, ATTIK’s global CEO, and Rachel
Newell, ATTIK’s new business manager. Financial details were not disclosed....
Advertising
Age, Jul. 18, '05
TV
Spots of the Week
Fantasy
Auto Track; Marketer: Toyota; Brand: Scion; Title: "What Moves You"; Agency:
Attik, San Francisco. Designed for play on a huge cinema screen, this
special-effects theater ad offers a spectacular vision of a new kind of
auto racing and endurance testing track. It's part video-game fantasy and
part rust belt factory machinery. That makes it perfect for the audience
of young game geeks and retro heads that Scion targets in its marketing.
Clickz,
Jul 18, '05
Execs
& Accounts for Jul. 18, 2005
Mobile
content company Mforma tapped ATTIK as its creative agency. The assignment
includes print, interactive and point-of-sale elements.
Computer
Business Review, Jul 18, '05
Attik
forms creative partnership with mobile entertainment firm Mforma
Creative
agency Attik has entered into a creative relationship with Mforma, a publisher
and distributor of mobile entertainment. Attik has agreed to develop
print, interactive and point-of-sale elements to drive sales of Mforma's
newest wireless carrier partner projects. "Over the past several years,
we have taken a strong interest in mobile entertainment," Peralta explained.
"Mforma is an innovative company that is approaching this space on a grand
scale, and we feel our strategic, creative and production capabilities
are perfectly suited to packaging Mforma's cutting-edge mobile entertainment
content."...
Telecom
Paper, Jul. 18, '05
MFORMA,
ATTIK unveil formal alliance
Creative
agency ATTIK has entered into a formal relationship with Bellevue, WA-based
MFORMA, mobile entertainment publisher and distributor...
Yahoo!
Finance, Jul. 18, '05
ATTIK
Enters Creative Relationship With Mobile Entertainment Leader MFORMA
Award-winning
global creative agency ATTIK today announced that it has entered into a
formal relationship with MFORMA, the world-leading publisher and distributor
of mobile entertainment, as a creative agency. The announcement was made
by Ric Peralta, ATTIK's global CEO, and Rachel Newell, ATTIK's new business
manager. Financial details were not disclosed....
Gamespot
Mobile Entertainment Analyst, Jul 15, '05
ATTIK
is Mforma's new creative agency
...“We
look forward to building a close collaborative relationship with MFORMA,”
Newell commented, “combining ATTIK's strengths in entertainment marketing
with MFORMA's diverse portfolio of premium branded content. We're very
excited to apply our progressive approach to advertising in helping Mforma
shape the future of consumer mobile marketing."...
Wireless
Gaming Review, Jul 15, '05
ATTIK
is Mforma's new creative agency
Headquartered
in Bellevue, Wash., and with operating facilities in San Francisco, Los
Angeles, San Diego, London, Manchester, Shanghai, Beijing and Seoul, MFORMA
provides more than 120 of the world's leading wireless carriers and their
customers in some 40 countries with music, sports, lifestyle and information
services subscription products, as well as an ongoing array of BREW, Java,
SMS, MMS and WAP mobile games. ATTIK’s work will focus on developing print,
interactive and point-of-sale elements to drive sales of MFORMA’s newest
wireless carrier partner projects....
Encore
Magazine, June 2005
Scion
Campaign
Startd
by celebrated British artists and entrepreneurs James Sommerville and Simon
Needham in northern England in 1987, by the mid-nineties, ATTIK's great
success in pioneering groundbreaking strategic design, leveraging the best
strengths of all forms of media and building vibrant connections between
clients and target audiences, positioned them among the world's top design
and branding firms in the USA....
The
Royal Magazine, Issue 5
Design
by Stan Zienka of ATTIK
"Are
there trends in what inspires a designer?" they asked me. The question
seemed simple enough, direct and to the point. So I replied first with
my broad answer," Everything," then continued with a more specific set
of items....
Adforum
Newsletter, Jun. 24, '05
The
5 Most Viewed Advertisements - week ending June. 19
"What Moves You_xB" for Scion from The Attik Design, San Francisco, USA. A Scion xB comes alive showing all its possibilities.
CREATIVITY'S
PRINT&DESIGN E-MAIL, Jun. 9, '05
MAGAZINES:
The Royal Handles Your Business
The
latest issue of one of our fave cool little quarterlies, The Royal, from
David Gensler and the Keystone Design Union, is out. This edition, #5,
is themed "Handle Your Business," with a focus "on the relationship between
business and design," says Gensler, who's managing editor of the mag and
president of the KDU. A section on Designer Capitalists includes coverage
of Attik, Peter Arnell, Strategic Group, Tronic and others, but this is
nothing new for The Royal, which is all about the three C's: collisions,
culture and capitalism. "These are the pillars of mash culture," Gensler
explains, which is the culture, encompassing a nearly all-inclusive 13-35
demo, that has resulted from the "collision of Gen X and Gen Y on a global
scale, connected through controlled media and technology....
CREATIVITY,
May, '05
Talkin'
About a Reinvention; Welcome to the new, small work of advertising, where
the (mostly) independent, multiplatform mavericks may just have the upper
hand
Not
surprisingly, design is integral to the approach at Attik, which recently
reopened in New York and in the past year has flexed branding muscle on
its launch of Toyota's Scion marque in the States, via a multitiered campaign
that involved everything from broadcast, wildpostings, and events. "Agencies
are having to change their perception to better match the new client demands,
yet many do not possess branding experts in-house," notes N.Y. president
Will Travis. The shop's background in design, he says, helps it to create
for its clients the type of integrated branding they are seeking. "We consider
ourselves the new breed of creative agency," he says. "Integral brand strategy
and a unique design aesthetic produces advertising grounded in a totally
unique manner. We take brands to a new place by engineering their new product,
service or image in a way that is seamlessly executed across all media
by our team."
The
One Club, May 24, '05
Creative
Showcase: Scion "What Moves You tC"
The
purpose of this broadcast spot is to creatively showcase the theme of personalization
to convey how the Scion tC offers a tantalizing canvas which can be transformed
-- from adding a few mild modifications all the way to highly tricked out,
heavily customized showpieces....
Bay
Area Tech Wire, May 9, '05
Briefly
Noted: ATTIK, Intel, Electronic Arts, Therma-Wave
(San
Francisco) ATTIK, a global creative agency, on Thursday said that it has
hired copywriter Andy Beach to join the full-time staff of its San Francisco
office. Since 2000, Beach has been a copywriter for J. Walter Thompson
Technology’s Silicon Valley office, working on a variety of cross-media
campaigns for various consumer and business-to-business targeted technology
and videogame accounts.
Advertising
Age, May 9, '05
TV
Spots of the Week
Scion
Morph; Marketer: Toyota; Brand: Scion; Title: "What Moves You xB"; Agency:
Attik, San Francisco. Dramatically illustrating the concept that Toyota's
boxmobiles can be customized for young buyers in any number of colorful
ways, this spot features a Scion morphing from abandoned vehicle to a slick
street machine.
Shots,
May 9, '05
ON
THE MOVE
Copywriter
Andy Beach has joined Attik in San Francisco. He joins the agency from
JWT Technology, based in Silicon Valley, where he has been since 2000.
Clickz,
May 6, '05
Execs
& Accounts for May 6, 2005
ATTIK
hired JWT copywriter Andy Beach. Beach worked for J. Walter Thompson's
Silicon Valley office. He has so far worked on ATTIK's 2005 CMT Music Awards
and Toyota Scion accounts.
Media
Life, May 6, '05
Andy
Beach joins ATTIK creative agency as copywriter
Copywriter
Andy Beach is the newest addition to ATTIK. He joins the agency from J.
Walter Thompson, where he worked on cross-media campaigns for technology
and video game accounts.
Adweek,
May 5, '05
Attik
Gets Good Press and a Copywriter
Independent
agency Attik has hired copywriter Andy Beach from J. Walter Thompson here,
an Attik executive said today. Creative director Wayne Hanson said Beach,
32, worked for JWT Technology's Silicon Valley office since 2000 on business-to-business
and video game accounts. He discovered Attik through the media. Beach read
about the San Francisco shop's work for the Toyota Scion in an article
in the San Jose Mercury News, he said...
Create
Magazine, May 5, '05
ATTIK
Expands Staff With Former JWT Tech Copywriter Andy Beach
Over
the past several weeks, Beach has worked with copywriter Ariel Lustig under
Hanson's direction on ATTIK's highly successful cross-media 2005 CMT Music
Awards campaign. He also contributed his talents to the latest elements
of ATTIK's award-winning Toyota Scion account, under global creative director
Simon Needham. "Andy is very driven," Hanson said. "He's totally committed
to producing original and exciting work, and to making ATTIK a world-renowned
ad agency."
Digital
Producer, May 5, '05
Andy
Beach Joins ATTIK as Copywriter
Global
creative agency ATTIK today announced that copywriter Andy Beach has joined
the firm’s fulltime staff in San Francisco, effective immediately. The
announcement was made by ATTIK creative director Wayne Hanson. Since 2000,
Beach has been a copywriter for J. Walter Thompson Technology’s Silicon
Valley office, working on a variety of cross-media campaigns for various
consumer and business-to-business targeted technology and videogame accounts.
Andy earned his undergraduate degree in Advertising from San Jose State
University. As he explained, he learned of ATTIK’s work for Scion in
an article in the San Jose Mercury News....
Brandweek,
May 2, '05
People:
Templin Takes The Scion Wheel
It's
only about 100 yards across the parking lot from Mark Templin's old job
to his new one. But the difference between the brand he's leaving and the
one he's just arrived at could be measured in light years. Templin, who
last month left Toyota's luxury division, Lexus, after 15-plus years, is
now vp at Scion....
CREATIVITY,
April, '05
the
ad+design annual: CAMPAIGN: "SCION BY"
ATTIK
brings the "Scion By" theme it's expounded on so well into full effect
in this pair of spots, which imagine the Scion via the lens of a 3D artist
and a telepoter. The former finds the car in a high speed race against
a pair of X-wing fighter-type jets through a futuristic cityscape; and
the latter shows the car in a dazzling disappearing act in a deserted concrete
jungle....
Automotive
News, Apr. 25, '05
Elusive
Gen Y demands edgier marketing
...Some
automakers simply aren't familiar with the diverse youth market, says Simon
Needham, group creative director of Attik, a San Francisco ad agency that
has the Scion account. Needham cites a youth-oriented magazine, Yellow
Rat Bastard, in which he sought to run Scion ads. "Imagine trying to explain
that one to the executives," Needham says. Generation Y has a constantly
changing media appetite and is easily bored, Needham says. Many young consumers
have access to technology such as the TiVo personal video recorder that
allows them to avoid TV commercials. Scion's Dawn Ahmed says the growth
of such technology is "something that's looming on the horizon that we
need to address fairly quickly."...
Dzine.tv,
Apr. 22, '05
Breaking,
Fully Integrated Scion Campaign From ATTIK Conveys Marque's Appeal For
Personalization
..."The
urban trendleader-targeted brand campaign which originally launched in
2003 now delves even deeper into personalization, continuing to creatively
leverage the campaign tagline of What Moves You," explained Dawn Ahmed,
Scion National Marketing Communications Manager. Ahmed continues working
closely with ATTIK to develop the ongoing campaign, which has so far earned
top awards from New York Festivals, the Premier Print Awards and the Australian
Animation and Effects Awards....
Adjab.com,
Apr. 19, '05
Scion
wants to know 'What Moves You'
This
week, ATTIK agency released details of the current advertising campaign
for Toyota's Scion models, sticking to the brand's "What Moves You" mantra.
2004 saw almost 100,000 Scions leave dealerships to customers, and the
company is looking to continue their growth by appealing to their target
audience of young, trendy individuals with the vehicles' personalization
options....
Create
Magazine, Apr. 19, '05
National
News: Breaking, Fully Integrated Scion Campaign From ATTIK Conveys Marque's
Appeal For Personalization
...“Among
our target audience, personalization is a very powerful driver that is
being used by a variety of industries, including music and fashion,” said
ATTIK’s global creative director and co-founder Simon Needham. “Personalization
is gaining momentum across many industries and it is becoming expected
by younger consumers. From the beginning, our campaign has shown how
each Scion model offers a tantalizing canvas which can be transformed from
adding a few mild modifications all the way to highly tricked out, heavily
customized showpieces. Our newest elements continue to build equity around
the idea of personalization.”...
Forbes.com,
Apr. 19, '05
Breaking,
Fully Integrated Scion Campaign From ATTIK Conveys Marque's Appeal for
Personalization
Global
creative agency ATTIK today revealed major elements of its nationally breaking
cross-platform advertising campaign for Scion, the newest line of vehicles
from Toyota Motor Sales, U.S.A., Inc., for which ATTIK serves as creative
agency of record. The latest campaign spans the categories of print, broadcast
(television and radio), in-cinema, out-of-home and interactive. "The urban
trendleader-targeted brand campaign which originally launched in 2003 now
delves even deeper into personalization, continuing to creatively leverage
the campaign tagline of What Moves You," explained Dawn Ahmed, Scion National
Marketing Communications Manager. Ahmed continues working closely with
ATTIK to develop the ongoing campaign, which has so far earned top awards
from New York Festivals, the Premier Print Awards and the Australian Animation
and Effects Awards. In 2004, Scion sold 99,259 units....
Brandweek,
Apr. 11, '05
Marketers
of the NEXT GENERATION: Dawn Ahmed
When
Toyota brass decided to try again with Scion -- this time with more exotic
cars like the boxy xB, based on Japanese hits -- the company looked for
innovative ways to bring Asia's successes to the West. In 2003, Toyota
brass assigned the task to Dawn Ahmed, 36, a seven-year Toyota veteran,
and her cohort, Brian Bolain, both of whom were in product development.
Ahmed and Bolain are like doctors: they are objective and professional,
and they tell it exactly as it is....
TelevisionWeek,
Apr. 11, '05
Auto
Marketing: Automakers' New Audience; TV Still No. 1, but Advertisers Look
Outside Traditional Media to Court Gen Y Buyers
...ATTIK,
the brand communications group in charge of Scion's creative direction,
has been researching and marketing to youth for more than 20 years. Simon
Needham, group creative director for ATTIK, said the key to capturing this
particular market is to avoid the hard sell. He said you've got to put
the information out there and then let Gen Y'ers choose whether they want
to explore further. Many automakers agree....
TelevisionWeek,
Apr. 11, '05
Auto
Marketing: It's All About Mind-Set
Scion,
the newest marque of Toyota Motor Co., has a marketing plan that is as
unconventional as its vehicles. Rather than focusing on the product, the
brand focuses on image and mind-set. Dawn Ahmed, national marketing communications
manager for Scion, said the marketing approach is designed to connect with
Generation Y (people born between 1980 and 1994), Scion's target consumer
and the second-largest generation after the baby boomers. In terms of
a television campaign, Scion has opted for a limited yet targeted approach
that speaks directly to the audience.... Simon Needham, group creative
director for ATTIK-the agency in charge of Scion's ad strategy and creative
direction-said television is just one of the ways Scion markets to Gen
Y....
The
New York Times, Apr. 6, '05
Accounts
Ric
Peralta was named to the new post of global chief executive, based in San
Francisco, at Attik. Mr. Peralta, a member of the Attik board since 2001,
had been managing director at Fuseproject, San Francisco, and previously
worked at companies including the Bechtel Group.
MediaPost's
People on the Move, Apr. 5, '05
Headliners
This Week
ATTIK
announced that RIC PERALTA, a member of its board of directors, has been
named as the firm's chief executive officer. A former management consultant
at KPMG and The Bechtel Group, Peralta began working with Primo Angeli
Inc. in 1994.
Brandweek,
Apr. 4, '05
Toyota
Aims At Youth Subculture
The
out-there artist imaginings of the past two years are gone. For 2005, it's
pimp your ride big time for Toyota youth car line Scion, which launches
a new brand campaign this week that offers a computer-generated peek at
Scion customizing in extremis. Two spots and print ads aimed at the "tuners"
youth subculture focus on Scion's tC and xB cars and jettison the "Scion
by" theme, in which the cars were presented through the creative lens of
urban, video and graphic artists. In the new effort, via Attik, San Francisco,
the tagline is "What moves you."
Create
Magazine, Apr. 4, '05
New
York News: Comedian Jeff Foxworthy Stars In ATTIK's CMT Music Awards
Campaign
Global
creative agency ATTIK today detailed a humorous package of new commercial
ads that recently debuted as part of their ongoing, cross-platform campaign
promoting the 2005 CMT MUSIC AWARDS event, which premieres live from Nashville
on Mon., Apr. 11. The three new :30 broadcast spots entitled "Wheel," "Catapult"
and "Mechanical Bull" feature renowned comedian Jeff Foxworthy, the host
of the 2005 CMT MUSIC AWARDS, inviting viewers to cast their votes. Each
spot has debuted on CMT over the past two weeks, and "Wheel" and "Catapult"
begin airing today on Comedy Central, MTV, MTV2, Nickelodeon, Nick@Night,
Spike, TV Land and VH1, where they will continue to run through Apr. 11....
DesignInteract,
Apr. 1, '05
Attik
Returns to New York As Global Creative Agency
Since
joining Needham and Sommerville in their Attik enterprise back in England
in 1992, Will Travis has proven to be an extraordinary agent of success.
Within his first few years, his ambitious sales plans drove U.K. billings
into the millions, and he is the kingpin in the good fortunes of Attik’s
U.S. ventures. As soon as the refocused business approach began showing
signs of life, Travis’ inner drive immediately ignited his desire to bring
Attik back to the Big Apple in grand fashion. Speaking from Attik’s
new Lispenard Street studio in downtown Manhattan’s Tribeca district,
Travis has the air of a proud parent. The open, artistically inspiring
salon – home to an elite 15-person team including Travis, globally acclaimed
Lowes creative director Wayne Hanson and production maverick Mark Bartlett
– is designed to function as an organic think-tank that will draw support
from Attik’s global production operations. Travis ardently highlights
the benefits of his new proximity to longstanding clients AOL, Smith Barney,
SoBe and MTV, and his team’s focus on offering these and other clients
an exciting new path to cost-effectively generating "massive" results....
The
Huddersfield Daily Examiner, Apr. 1, '05
Going
back to work in the Big Apple
A
DESIGN agency based in Huddersfield is back in the Big Apple. Attik has
reopened an office in New York following a steady stream of new accounts
from clients in the USA. The agency, which has its headquarters in Fitzwilliam
Street, closed its New York office during the economic downturn which followed
the 2001 terrorist attacks on the World Trade Centre. But director Will
Travis said the time was right to return to the East Coast city. Attik
has set up a studio employing 15 staff at Lispendard Street in the Tribeca
district of Manhattan. The office, headed by Mr Travis and creative director
Wayne Bartlett, handles work for long-standing clients, including internet
services provider AOL, television channel MTV and US financial services
group Smith Barney....
CREATIVITY,
March, '05
Remade
in Manhattan
Bolstered
by its success with Scion, the principals this month reopened in New York’s
Tribeca district, joining an increasing number of independent creative
shops that are vying for their place in the N.Y. sun. The Manhattan office
will be home to a core team of 20, led by U.S. president Travis....
Dzine.tv,
Mar. 31, '05
ATTIK
Returns To New York As Full-Service Agency
HUDDERSFIELD,
ENGLAND, NEW YORK and SAN FRANCISCO – Global creative agency ATTIK today
announced the firm’s momentous return to New York City. ATTIK partners
Simon Needham, James Sommerville and William Travis made the announcement,
which details the company’s evolution and the major developments behind
its unique and powerful new offerings....
Forbes.com,
Mar. 31, '05
Long-Standing
ATTIK Boardmember Ric Peralta Named Firm's Global C.E.O.; Design-Industry
Veteran and Former Managing Partner for Primo Angeli to Manage Growth,
Underwrite Development of Great New Work
Global
creative agency ATTIK today announced that Ric Peralta, a longstanding
member of its Board of Directors, has been named as the firm's Chief Executive
Officer, effective immediately. The announcement was made by Peralta and
ATTIK's Co-Founder and Global Creative Director Simon Needham. "As my partners
James Sommerville and Will Travis and all of our colleagues have evidenced
through his participation on our Board of Directors, Ric has the uncommon
ability to stabilize a creative firm while also positioning it for growth,"
Needham said. "Having Ric onboard in this capacity, we are ecstatic about
the current status of our business and the opportunities that are coming
our way."...
Media
Life, Mar. 31, '05
Ric
Peralta is Named CEO of ATTIK
Bay
Area Tech Wire, Mar. 30, '05
Briefly
Noted: Attik
Attik,
a San Francisco-based creative firm, on Wednesday named Ric Peralta, a
longtime member of its board of directors, as its new CEO. A former management
consultant at KPMG and The Bechtel Group, Peralta began working with San
Francisco-based branding and design consultancy Primo Angeli in 1994, becoming
managing partner of the firm. Since 2002, he has held senior positions
with frog design and fuseproject.
Clickz,
Mar. 30, '05
Execs
& Accounts for March 30, 2005
ATTIK
hired longtime board member Ric Peralta to lead the agency as CEO. Peralta
was a management consultant at KPMG and The Bechtel Group. Later he was
managing partner of Primo Angeli and held executive posts with frog design
and fuseproject. ATTIK estimates its annual integrated creative billings
at $30 million per year.
The
CREATIVITY E-Mail, Mar. 30, '05
MOVERS
Attik
boardmember Ric Peralta has been named CEO of the global agency, which
has offices in the U.K., San Franciso and New York....
Forbes.com,
Mar. 29, '05
ATTIK
Returns to New York As Global Creative Agency
Global
creative agency ATTIK today announced the firm's momentous return to New
York City. ATTIK partners Simon Needham, James Sommerville and William
Travis made the announcement, which details the company's evolution and
the major developments behind its unique and powerful new offerings....
HollywoodIndustry.com,
Mar. 25, '05
ATTIK
Features Real Scion Owners in New Docu-Style Spots
ATTIK
recently produced the new set of three :30 documentary-style spots for
ongoing broadcast/theatrical use by each of Toyota Motor Sales' twelve
U.S. regions. In the spots, directed by George Mays of Detour Productions,
real Scion owners speak passionately about their own personalized Scions,
delivering powerful fuel for expanding Scion's brand awareness and also
reinforcing the key brand differentiator: customization....
Pluginz.com,
Mar. 25, '05
ATTIK
Features Real Scion Owners in New Docu-Style Spots
ATTIK's
project team, which included global creative director Simon Needham, award-winning
creative director Wayne Hanson, account director Amy Elkins, design director
Stan Zienka, copywriter Ariel Lustig and agency producer Michele Morris,
developed the concept for the spots and then worked with a key owners club
in Southern California to recruit enthusiastic owners as talent for the
campaign. Mays and his team then videotaped seven Scion owners along
with their customized vehicles in interviews -- and gathered running footage
-- over three days of shooting in Los Angeles. "Together with everyone
at Scion, we are very proud to have launched a brand that truly inspires
the passions and the unique identities of hundreds of thousands of people
every day," Needham said. "As the campaign continues, there's nothing
we won't do to continue driving Scion's extraordinary success."
Shots,
Mar. 23, '05
ON
THE MOVE
Global creative agency Attik has re-opened an office in New York. The agency was previously forced to close its New York office as a result of the post-9/11 economic downturn, but continued success in its UK and San Francisco offices has signalled its return to the city. Attik New York will now be based on Lispenard Street in Tribeca - more info is at www.attik.com.
Forbes.com,
Mar. 23, '05
ATTIK
Features Real Scion Owners in New Documentary-Style Broadcast/Cinema Spots
Global
creative agency ATTIK today detailed a new package of broadcast spots that
recently debuted as part of their ongoing, award-winning cross-platform
advertising campaign for Scion -- the newest line of vehicles from Toyota
Motor Sales, U.S.A., Inc. for which ATTIK serves as creative agency of
record.
The
New York Times, Mar. 20, '05
People
and Accounts of Note
Attik,
Huddersfield, England, has returned to New York, which it left in 2002
to concentrate its American operations in an office in San Francisco. The
new office in New York will be led by William Travis, president for operations
in the United States, who relocated from San Francisco.
Crain's
New York Business, Mar. 20, '05
British
ad agency recolonizes in NYC
British
advertising and design agency Attik is returning to Manhattan. The company,
noted for launching Toyota's Scion brand through its San Francisco office,
has opened a design studio on Lispenard Street. Attik New York had been
a mainstay creative agency in the late 1990s, but it closed its office
because of the advertising downturn following the Sept. 11 attacks.
The
CREATIVITY E-Mail, Mar. 16, '05
FROM
CREATIVITY: Videogames and Ad Schools
We
also offer a report on Attik's return to New York and insight from top
editors, who talk about what it takes to cut a great spot in any genre.
(AdCritic subscibers can access the Attik profile and the editors feature
online.)
HollywoodIndustry.com,
Mar. 9, '05
Encore
Hollywood Gives Urban Spin to Scion Campaign
Encore
Hollywood helped craft the image of the ultimate urban street machines
in providing post services to San Francisco agency ATTIK for an ad campaign
promoting Toyota’s Scion brand. The facility’s short-form team provided
color correction, visual effects and finishing services for the package
of three 30 second spots featuring the Scion xA, xB and tC. The commercials
were co-directed by ATTIK's Global Creative Director and Co-Founder Simon
Needham and Millennium Pictures’ Doug Taub.
San
Francisco Chronicle, Feb. 21, '05
DAILY
DIGEST
British
ad agency Attik said that Ric Peralta, a member of its board of directors,
has been named chief executive officer. Peralta will work out of the agency's
U.S. headquarters in San Francisco.
Advertising
Age, Feb. 21, '05
Scion
connects in out of way places
Until
Scion, Toyota just couldn't get its arms around the youth market. Now Toyota's
eclectic-minded Scion sub-brand is casting the automaker in a youthful
glowing light. With a slim marketing budget and clever outreach, Scion
is generating buzz and attracting trend-setting younger buyers. Nearly
90% of converts have never owned a Toyota before. A culture club has sprung
up, much like youthful fans of tricked-out vehicles such as BMW's Mini
Cooper or Chrysler Group's Jeep. VP-Scion Jim Farley, a young 42 and vastly
energetic, has become the marque's poster boy. He travels the globe explaining
the Scion phenomenon to curious crowds. Even with scant ad dollars, Toyota
sold 99,259 Scions last year. "We were shocked," Mr. Farley exclaims. "That's
with 0 incentive. The average small car has a $3,000 incentive." ... In
2002, Scion hired Attik, a 20-year-old U.K. agency, to carry the brand
message forward. Attik is "very innovative and expert with digital," Mr.
Farley says. "Plus, they had the best feeling for young trend-setters.
It's kind of ubiquitous-they know how to portray a unique, affordable product
in a proven way." Simon Needham, Attik co-founder and its chief creative
force, says: "We want to produce content for young people without shouting,
`Buy this car!' We're generating informative entertainment. An SUV winding
through the hills of southern California [has been] seen a thousand times."
These consumers are strangers to most auto industry marketers, he says.
They disdain commercialism and don't really want "their brand" to be discovered....
Adweek,
Feb. 18, '05
Attik
to Promote Country Music TV Awards
Attik
here will produce an integrated advertising campaign for Country Music
Television's annual awards ceremony, scheduled for April 11 in Nashville,
Tenn., the agency said Friday. The independent San Francisco shop will
create broadcast, print and point-of-sale work for the music awards show,
which will be hosted by comedian Jeff Foxworthy. Artists Kenny Chesney,
Toby Keith, Big and Rich and Gretchen Wilson are scheduled to perform....
Yahoo!
Finance, Feb. 18, '05
PlanetOut
Inc. Names Gay Media Advertising Award Winners
PlanetOut
Inc. (Nasdaq: LGBT - News), a global online media company serving the gay
and lesbian market, today announced the winners of the annual PlanetOut
Advertising Awards, which honors companies showing innovation and excellence
in advertising within the gay and lesbian community. "The quality of
gay advertising has taken a giant leap forward this year," said Mark Elderkin,
PlanetOut's president. "The winning advertisers successfully leveraged
engaging creative and the mass reach of our network to positively impact
their brands within the gay community." Scion won the Automotive Industry
Category Leadership award, with one of their winning ads playing off the
acronym LGBT (Lesbian, Gay, Bisexual and Transgender), also the PlanetOut
Inc. ticker symbol. Scion is the first car company to use LGBT-specific
ads on the PlanetOut Inc. websites. "Scion is proud to be among the companies
who are successfully reaching out to the LGBT community," said Brian Bolain,
Scion's national sales promotions manager. "We are very pleased with the
results of our online marketing program and look forward to the future
of online and LGBT marketing." Automotive Industry Category Leadership
Award: Scion (agency: ATTIK San Francisco).
AdCritic.com,
Jan. 19, '05
FROM
CREATIVITY
ALSO
IN THE ISSUE: Attik meets Her Majesty the Queen.
Media
Magazine, Dec., '04
Generation
Scion
...Toyota
chose Attik, a San Francisco-based global creative agency to launch Scion,
a move that demonstrated its commitment to pushing beyond auto industry
conventions. In order to reach the elusive, mostly young male audience,
Toyota turned to an agency known for edgy ideas that could break through
to savvy young audiences....
The
San Francisco Examiner, Dec. 20, '04
People
in the News: Lustig joins ad firm
Ariel
Lustig, an award-winning copywriter and San Francisco resident, has joined
the San Francisco offices of the advertising agency ATTIK, where she will
focus on the radio campaign for the firm's Toyota Scion account. Lustig,
who studied advertising at the Academy of Art College in San Francisco,
has worked on campaigns for Jamba Juice, TechTV, Maximum PC Magazine and
Cocoa Pete's during her tenure at the Mad Dogs and Englishmen ad agency.
shots,
Dec. 8, '04
ON
THE MOVE
Creative
agency Attik in San Francisco has hired copywriter Ariel Lustig. Lustig
joins the agency from Mad Dogs & Englishmen in San Francisco.
Adweek,
Dec. 7, '04
Attik
Adds Lustig as Scion Scribe
Creative
shop Attik has hired former Mad Dogs & Englishmen copywriter Ariel
Lustig to work on its Toyota Scion account, an agency representative said....
Boards
Online, Dec. 7, '04
Industry
highlights and people moves
Creative
agency, ATTIK, San Francisco hired award-winning copywriter Ariel Lustig.
Lustig is already at work on Toyota Scion among other accounts. She comes
to ATTIK with a varied background including Mad Dogs & Englishmen,
San Francisco, working on Jamba Juice, TechTV, Maximum PC Magazine, Cocoa
Pete's and others.
CREATIVITY
E-Mail, Dec. 6, '04
MOVERS
Copywriter
Ariel Lustig, formerly of Mad Dogs & Englishmen/San Francisco, has
joined San Francisco agency Attik.
Yahoo!
Finance, Dec. 6, '04
ATTIK
Adds Copywriter for Scion Account
Global
creative agency ATTIK today announced that Ariel Lustig, an award-winning
copywriter, has joined the firm's fulltime staff in San Francisco as copywriter,
effective immediately. The announcement was made by Simon Needham, ATTIK's
co-founder and global creative director....
Boards,
Nov., '04
INVENTORY
+ HOOKUPS
International
ATTIK hired art director Wayne Hanson as creative director in the global
creative agency's San Francisco office. Hanson, an 18-year industry vet
most recently worked at Lowe People in Stockholm, and at Lowe London prior.
CREATIVITY,
Nov., '04.
people
on the move
Wayne
Hanson, most recently of Lowe People in Stockholm, has joined San Francisco
agency Attik as a creative director.
Graphic
Design usa, Nov., '04.
Wayne
Hanson
San
Francisco CA: An award-winning agency art director with over 18 years'
experience working for top European ad agencies, Wayne Hanson joins global
creative agency ATTIK as creative director....
STEP
Inside Design, Nov./Dec., '04.
ATTIK
ONREQUEST IMAGES
"For
several executions of the Scion creative that Attik has developed, we often
source stock images to use in the background of the designs," notes David
Murphy of the brand communications firm Attik....
The
Huddersfield Daily Examiner, Nov. 27, '04.
The
Queen? She's just like anyone's small, cuddly gran
TWO
Huddersfield businessmen met the Queen at a Buckingham Palace - and told
the Examiner: "She's small and cuddly, just like any other grandma."
Simon Needham and James Sommerville, bosses of Attik design, attended a
reception to honour the best in British design....
CreativeMatch,
Nov. 24, '04.
Buckingham
Palace Quadrangle Transformed Into Design Museum
The
transformation was for a reception to recognise the contribution made by
British Design. James Somerville co Founder of ATTIK described the scene,
"Upon entering the Palace gates, we were led through a tunnel to a courtyard.
Here there was an outdoor display of ‘great’ historical British design
achievements from the past such as - a black cab, a London Red bus, a British
red phone and a red post box and the actual nose-section of Concorde. We
then entered the palace and were led upstairs to a series of huge rooms/halls
where more historical British design landmarks were on exhibit from The
Prince Philip Designers Prize and The Royal Library of Archives. Guests
arrived and mingled over cocktails. A who’s who of design industry in
UK." Many leading designers were asked to nominate and show their own designs.
More than 400 guests attended the reception.
HOW
Magazine, Nov. 23, '04.
ATTIK’s
Founders to Meet Queen at Buckingham Palace
ATTIK's
founders Simon Needham and James Sommerville have been invited to an affair
set for Mon., Nov. 22 at Buckingham Palace hosted by The Queen and The
Duke of Edinburgh to honor the contributions made by the British design
industry to the life of the nation and to recognize excellence in the teaching
and practice of design. Our story relates input from Rt. Hon Stephen Byers
MP, Secretary of State for Trade and Industry, who has said that the British
design industry is growing nearly twice as fast as the economy as a whole.
As former artists from Northern England whose careers began humbly, Simon
and James are honored to be among those invited. This will mark their first
meeting with The Queen and The Duke of Edinburgh.
CreativeMatch,
Nov. 22, '04.
ATTIK's
Founders Invited to Buckingham Palace Event Hosted by The Queen and The
Duke of Edinburgh
Global
creative agency ATTIK today announced that founders Simon Needham and James
Sommerville will attend an event on Nov. 22 at Buckingham Palace hosted
by The Queen and The Duke of Edinburgh to honor the contributions made
by the British design industry to the life of the nation and to recognise
excellence in the teaching and practice of design...
The
Huddersfield Daily Examiner, Nov. 5, '04.
Party
invitation for Attik
HUDDERSFIELD
design agency Attik is helping the Prince's Trust celebrate 21 years of
backing budding businesses. The company, based at Fitzwilliam Street,
was selected as one of 21 businesses backed by the Trust to take part in
a special birthday event. Attik director James Sommerville attended the
launch of an exhibition attended by trust patron the Prince of Wales and
held at the London headquarters of the Royal Bank of Scotland. Other
guests included Chancellor Gordon Brown and RBS chief executive Sir Fred
Goodwin.
Attik
is one of the outstanding success stories of the Prince's Trust.
Millimeter,
Oct., '04.
Cool
Graphics
Fox
Sports HD On-Air Identification, Production: ATTIK, San Francisco. Creative
Director: Simon Needham.
HOW
Magazine, Oct. 29, '04.
ATTIK
Lands Wayne Hanson as CD in San Francisco
Global
creative agency ATTIK recently announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firm’s full-time staff in San Francisco as
creative director, effective immediately. Most recently working with Lowe
People in Stockholm, Hanson joined that agency in 2002 from Lowe in London,
where he served as art director and associate board member. One extraordinary
cinema spot he wrote and produced there for The Equal Opportunities Commission
entitled “Time of the Month” landed the 2003 Eurobest Gold Award, was
a 2003 Cannes finalist and is honored in the World Federation of Advertisers’
Hall of Fame as the Best Socially Responsible Ad of the past fifty years....
Pluginz.com,
Oct. 15, '04.
Five
Star Facility: ATTIK
Global
creative agency ATTIK detailed its role in designing and producing Fox
Sports’ new High-Definition on-air ID, which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08 and
:05 lower-third titles debuted during the network’s NFL broadcasts on
Sunday, Sept. 12.
Design
In Motion, Oct. 13, '04.
ATTIK
Delivers Fox Sports HD On-Air ID
ATTIK
designed and produced a high definition on-air ID for Fox Sports that serves
as a visual lead-in to each HD broadcast on the network. The :10 full-screen
main title and :08 and :05 lower-third titles debuted during the network's
NFL broadcasts on Sunday, September 12....
shots,
Oct. 13, '04.
ON
THE MOVE
Attik
in San Francisco has hired award-winning art director Wayne Hanson as creative
director. Hanson joins the company from Lowe People in Stockholm, where
he moved to in 2002 from Lowe in London.
Advertising
Age, Oct. 11, '04.
People
Wayne
Hanson, 38, to creative director Attik, San Francisco, from senior art
director, Interpublic Group of Cos.' Lowe People, Stockholm.
Adweek,
Oct. 11, '04.
Lowe
People's Hanson Arrives at Attik
SAN
FRANCISCO Attik has hired Wayne Hanson, an award-winning art director with
more than 18 years of experience, as creative director, an agency representative
said. ...
Film&Video
Magazine, Oct. 8, '04.
ATTIK
Lands Wayne Hanson As Creative Director
The
history between Hanson and ATTIK founders Needham and James Sommerville
traces back to their college days in Huddersfield. The friends have always
remained close, and in fact, Hanson contributed his talents to ATTIK's
2003 Scion launch campaign as a copywriter. With ATTIK currently driving
a number of initiatives to pursue new business, Needham explained, the
long-awaited opportunity to bring Hanson aboard finally arrived. "My colleagues
and I are very pleased to be working with our long-term college friend,"
Needham said. "To be able to collaborate with Wayne on our day-to-day account
activities after so many years is an ideal situation for us." "The opportunity
to create great advertising on a new car brand in the world's biggest ad
market was one I just couldn't miss" Hanson added....
SHOOT,
Oct. 8, '04.
STREET
TALK
Wayne
Hanson has been named San Francisco-based creative director at Attik, a
global creative agency. He comes over from Lowe People, Stockholm, where
he was an art director….
Boards
Online, Oct. 5, '04.
Industry
highlights and people moves: Hanson joins ATTIK
International
ATTIK hired art director Wayne Hanson as creative director in the global
creative agency's San Francisco office. Hanson, an award-winning, 18-year
vet of the business most recently worked at Lowe People in Stockholm, and
at Lowe London prior to that.
Skwigly,
Oct. 5, '04.
Attik
Lands W.F.A hall of fame honoree Wayne Hanson as creative director
Global
creative agency ATTIK today announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firm’s full-time staff in San Francisco as
creative director, effective immediately. The announcement was made by
ATTIK’s co-founder and global creative director Simon Needham. Most
recently working with Lowe People in Stockholm, Hanson joined that agency
in 2002 from Lowe in London, where he served as art director and associate
board member. One extraordinary cinema spot he wrote and produced there
for The Equal Opportunities Commission entitled "Time of the Month" landed
the 2003 Eurobest Gold Award, was a 2003 Cannes finalist and is honored
in the World Federation of Advertisers’ Hall of Fame as the Best Socially
Responsible Ad of the past fifty years....
KRON-TV
Channel 4, San Francisco, Oct. 4, '04.
ATTIK
Lands W.F.A. Hall of Fame Honoree Wayne Hanson as Creative Director
Global
creative agency ATTIK today announced that Wayne Hanson, an award-winning
agency art director with over 18 years of experience working with top European
ad agencies, has joined the firm's full-time staff in San Francisco as
creative director, effective immediately. The announcement was made by
ATTIK's co-founder and global creative director Simon Needham....
Media
Life, Oct. 4, '04.
Wayne
Hanson joins ATTIK as creative director
Wayne
Hanson has been hired by global creative agency ATTIK as creative director.
He previously worked with Lowe People in Stockholm, Sweden.
CREATIVITY
E-Mail, Oct. 1, '04.
MOVERS
Wayne
Hanson, most recently of Lowe People in Stockholm, has joined San Franciso
agency Attik as a creative director.
Creativity,
Sept. '04.
THE
ANTI-BEIGE
Among
the many facets of the "urban trendsetter"-targeted brand campaign that
Attik is waging on behal of Toyota's Scion is this "Beat Up on Beige" outsert
that's bundled with magazines like URB, Juxtapoz and DUB.
The outsert features polyvinyl overlays atop straight beauty shots that
depict various Scion models as they'd be customized by a rebel, an astronomer
and a goth. Another pair of nicely enhanced shots sans overlay present
the car as interpreted by a narcissist and a projectionist. The concept
manages to combine equal measures of irony and eye candy, which we duspect
is really all that matters anymore, at least among urban trendsetters.
Client: Toyota Scion. Design: Attik, S.F. Global CD: Simon Needham. Print
Manager/Art Buyer: David Murphy. Executive Producer: Patrick McFarlane.
Designers: Stan Zienka, Alex McCracken. Photographer: Jeff Li.
Skwigly,
Sep. 30, '04.
Attik
designs and delivers Fox sports' HD on-air I.D.
“This
project signified an important development in sports programming: Fox
Sports' official launch into delivering HD content to viewers across the
U.S.,” Needham began. “Our clients wanted something much more than
a logo; they wanted a mark that would represent Fox’s ultimate commitment
to the HD format. Asked to create something matching the power and significance
of the THX, Focus Films and DreamWorks marks which people immediately identify
with the world’s highest quality entertainment, our approach combined
dramatic HD sports footage in a cinematic treatment that fully explores
HD's dynamic resolution.” Continuing, Needham added, “This project
was also very important for ATTIK; it gave us a chance to work with a client
that is widely known for innovation in delivering quality sports content...
on a project that symbolizes one of their most important programming pushes
in years.”
Digital
Producer, Sep. 29, '04.
Attik
Designs And Delivers Fox Sports' HD On-Air I.D.
Global
creative agency ATTIK today detailed its role in designing and producing
Fox Sports' new High-Definition on-air ID, which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08
and :05 lower-third titles debuted during the network's NFL broadcasts
on Sunday, Sept. 12. ATTIK's global creative director Simon Needham oversaw
the project, which also enlisted the talents at San Francisco- based post-production
and visual effects boutique Ntropic for editorial and HD-finishing support.
Last year, Fox Sports made a major commitment to HD, promising up to six
NFL game broadcasts in 720p HD each week throughout this year's regular
season, as well as numerous specials, including Super Bowl XXXIX next February.
The new ID will be prominently featured in these and other Fox Sports HD
broadcasts. "We asked ATTIK to create a visually arresting ID announcing
Fox Sports' entry into HD broadcasting," explained Robert Gottlieb, Fox
Sports' VP/creative director of on-air promotions. "The new piece aired
at the beginning of our new season of NFL Football, a tremendous national
audience, and was very well received by all at Fox Sports."...
FXGuide,
Sep. 29, '04.
Fox
Sports Taps ATTIK for HD On-Air ID...
New
ID debuted during the network’s NFL HD broadcasts on Sunday, Sept. 12th...
Yahoo!
Finance, Sep. 29, '04.
ATTIK
Designs and Delivers Fox Sports' High Definition On-Air I.D.
Global
creative agency ATTIK today detailed its role in designing and producing
Fox Sports' new High-Definition on-air I.D., which serves as a visual lead-in
to each network HD broadcast. The :10 full-screen main title and :08 and
:05 lower-third titles debuted during the network's NFL broadcasts on Sunday,
Sept. 12.
Advertising
Age, Sep. 27, '04.
Brian
Bolain
Brian
Bolain knew traditional advertising wouldn't cut it alone. Charged with
launching Toyota Division's new Scion sub-brand, Mr. Bolain faced a target
market of finicky, young trendsetters. So after joining the Scion unit
in early 2000 as national manager, he and his team set a viral strategy
for the California-only launch of Scion in June 2003. Toyota Motor Sales
USA took the brand national earlier this year via regional rollouts. Scion's
final market assault was in the nation's midsection in June, which coincided
with its third affordable model, the tC coupe. Scion combined buzz marketing,
event sponsorships, music tie-ins, a docudrama starring its cars, promotions
and, yes, a pinch of traditional ads, handled by Attik, San Francisco.
But the marketer also has partnerships to help develop and plan events
with hip-hop Urb magazine, Rebel Organization (the publication's marketing
arm), plus with Inform Ventures, an events outfit. Scion's guerrilla marketing
has run the gamut, from sand sculptures at beaches to forehead ads in Manhattan
and giveaways of music CDs with upstart bands. [...] At 44, Mr. Bolain
is older than his key target buyer, but Simon Needham, group creative director
at Attik, says, "I don't think you have to live it to get it. Brian gets
it."
CREATIVITY
PRINTCRITIC E-Mail, Sept. 2, '04.
COLLATERAL:
Attik Bashes Beige for Scion
The
Anti-Beige. Among the many facets of the "urban trendsetter"-targeted brand
campaign that Attik is waging on behalf of Toyota's Scion is this "Beat
Up on Beige" outsert, which is bundled with magazines like URB, Juxtapoz
and DUB. The outsert features polyvinyl overlays atop straight beauty
shots that depict various Scion models as they'd be customized by a rebel,
an astronomer and a goth. Another pair of nicely enhanced shots, these
sans overlays, present the car as interpreted by a narcissist and a projectionist.
The concept manages to combine equal measures of irony and eye candy, which
we suspect is really all that matters anymore, at least among urban trendsetters.
And we really like the fine-print proviso, disappointing though it may
be: "Computerized images only — graphics not available."
Boards,
Aug., '04.
Speed
demons; Australian FX experts build whirlwind ride for Toyota sportscar
As
a pair of total-immersion 60-second blasts of high-def compositing, "Teleporter"
and "3D Artist" will take some beating. Unleashing Toyota USA's new Scion
tC sportscar line in a frenzy of water, electricity and extreme racing,
they take you inside the head of a games developer and a quantum physicist
and dump you breathless. Each simulates a visually arresting video game,
but while one was all CGI, the other was done almost completely in-camera.
The term "intense" not only applies to the end result, it also sums up
the three-and-a-half-month production schedule that ATTIK, SF, creative
director Simon Needham says could easily have been a month longer....
Graphic
Design usa, July '04.
attik
drives scion urban branding across media
San
Francisco CA: Creative agency ATTIK has undertaken an ambitious cross-platform
advertising campaign for Scion, a new line of vehicles from Toyota. Targeted
at an urban trendsetter audience, the campaign began last year with promotions
for Scion's xA and xB models. ATTIK's latest ventures, created under the
leadership of global creative director and agency co-founder Simon Needham,
lend support to this month's launch of the 2005 tC sports coupe. Highlights
include "wild postings" and mobile billboards; street teams passing out
temporary tattoos and lenticular postcards; a viral campaign (developed
in conjunction with the Sydney, Australia-based Ambience) featuring animated
characters; a website (http://www.wanttC.com); "outserts" in targeted auto,
music, art, fashion, gaming and sports monthlies like URB, Juxtapoz and
DUB; billboards in 44 major U.S. cities; a black-and-white print spread
appearing in major market daily and alternative newspapers, featuring beauty
shots, pricing and dealer information, and the campaign's "What Moves You"
tagline; and radio and tv spots. "We've been laying the groundwork for
this point in time for well over a year," says Needham. Key agency members
on the account include, in addition to Needham, senior print production
manager, art buyer and senior account manager David Murphy, executive producer
Patrick McFarlane and account director Amy Elkins.
San
Jose Mercury News, July 15, '04.
Selling
the Scion; Ad Agency Crafts Campaign Aimed Squarely at the Hip
Not
since legendary San Francisco ad man Hal Riney helped launch General Motors'
Saturn 15 years ago as a quirky American alternative to small Japanese
cars has a brand and a brand maker been so closely linked. Scion, Toyota's
youth-oriented division that adds a third model and goes on sale in all
50 states this summer, and Attik, an advertising agency with offices in
San Francisco, are joined at the hip -- that's hip as in cool, trendy,
urban, alternative. ``Attik has been indispensable,'' said Jim Farley,
Scion's vice president. ``In many ways, they are our visual conscience
for the manifestation of the brand.''...
PDN,
July 8, '04.
Questions
For Creatives: ATTIK Art Buyer David Murphy
David
Murphy is an art buyer and senior print production manager at the San Francisco
ad agency ATTIK, whose clients include Toyota Scion, Infineon Raceways
and MusicMatch. We asked him to talk about his Left Coast vision of photography...
PROMO,
June 17, '04.
Scion
Deletes Scene from Animated Short
Toyota
Motor Sales, U.S.A. has asked its ad agency to delete a scene from an animated
short promoting its new Scion sports coupe because of perceived drug use
by one of the characters. The decision to delete the scene came after
Advertising Age Magazine questioned Toyota about it, saying it appeared
to be a reference to the use of peyote, a source of mescaline, Scion spokesperson
Ming-Jou Chen said. "We didn't have any customer complaints or any media
inquiries [about drug references] other than AdAge," Chen said. "When AdAge
saw the commercial, they interpreted it that we were somehow encouraging
or promoting drug use, which of course we would never do."...
Inside
Film Magazine, June 16, '04.
Ambience
creates smokin' new spots for SCION in the US using Flame
Sydney
- Production Company Ambience has moved into top gear with the completion
of two innovative broadcast and theatrical spots for global creative agency
ATTIK for Scion in the U.S. The spots form part of Scion's new national
advertising campaign supporting the launch of the new 2005 tC sports coupe.
Scion is a new line of vehicles from Toyota Motor Sales, U.S.A, Inc....
Skwigly.co.uk,
June 15, '04.
Trendsetting
young Scion owners reflected in new broadcast campaign from Attik
Global
creative agency ATTIK today detailed the innovative broadcast and theatrical
spots that are part of its new national advertising campaign for Scion,
the new line of vehicles from Toyota Motor Sales, U.S.A., Inc., for which
ATTIK serves as creative agency of record. The campaign supports the launch
of the new 2005 tC sports coupe which will be available at dealerships
across the nation by the end of June, and the spots have debuted on broadcast
television and in theaters nationwide over the past three weeks....
Yahoo!
Finance, June 14, '04.
Trendsetting
Young Scion Owners Reflected in New Broadcast Campaign From ATTIK
Produced
under the direction of ATTIK's global creative director and co-founder
Simon Needham by Sydney-based visual effects, animation and design company
Ambience, the two new Scion spots are crafted to appear as though they've
been created by members of Scion's young urban trendsetter target audience.
The visual-effects intensive spot entitled "Teleporter" is an artistic
tC showcase from the perspective of a quantum physicist, while "3D Artist"
features the tC racing to survive inside a futuristic 3D videogame, and
is tagged with "Scion tC by Stan, 3D Artist."....
iMediaConnection,
June 9, '04.
ATTIK
Takes on Scion
Global
creative agency ATTIK has launched its new Web and email-based viral advertising
campaign for Scion, the new line of vehicles from Toyota Motor Sales, U.S.A.,
Inc. The agency teamed up with Ambience to create the campaign, which
supports the launch of the new 2005 tC sports couple, to create Tina, Ratchet,
Glock and Random, characters featured in new lenticular postcards.
Yahoo!
Finance, June 9, '04.
New
Nationwide Scion Viral Campaign Leverages Cross-Platform Elements and Creative
From ATTIK in New Branded Entertainment Content
To
drive its main audience of trendsetting urban youths to the viral campaign's
target website -- www.wanttC.com -- ATTIK commissioned Sydney-based Ambience
to create four animated characters. Working with ATTIK's brief, the team
from Ambience created Tina, Ratchet, Glock and Random, the characters featured
in new lenticular postcards being passed out with Scion-branded temporary
tattoos by street teams in major U.S. cities. Mobile billboards, posters,
radio, cinema and TV spots and other new campaign elements are also spurring
interest in Scion and the tC in these urban hubs....
AutoWeek,
June 8, '04.
Automakers
use 'gotta-see' Web tricks, low-key events for 'viral' marketing
Pass
it on: "Viral" marketing is spreading in the auto industry. Sound familiar?
Then viral marketing is at work...
Adweek,
June 1, '04.
Attik
Introduces Scion tC Sports Coupe
Attik
said it has launched a national introductory campaign for Toyota's Scion
2005 tC sports coupe. The San Francisco independent agency's work follows
its effort for the Scion xA and xB models last June and includes outdoor,
viral marketing, print, cinema and broadcast spots in 33 U.S. markets.
"What moves you" remains the tagline. Each of the media formats has different
launch dates, the shop said. The outdoor posters and mobile billboards
featuring the tC are already appearing in some of the 33 cities. Viral
marketing has begun as well, with street teams handing out temporary Scion
tattoos and postcards promoting the tC and a Web campaign at www.wanttc.com....
Alt
Pick Spring 2004
A
Bit of Attitude
With
a hard-core work ethic and a will to succeed, James Sommerville and Simon
Needham, who met in art school, started a small studio out of Sommerville’s
grandmother’s attic in Huddersfield (U.K), with aspirations on doing the
only thing they knew best: being creative. “We did it just to make some
money and to see where doing our own thing might take us,” adds Needham.
“Before that, we were making money drawing pictures on the pavement, putting
out a hat for spare change.” To kick-start the business with a little
capital, the two visionaries applied for a grant. “James’ dad knew about
this grant in the U.K. called the enterprise allowance (The Prince’s Trust),
and we applied for it,” recalls Needham. “The idea of the grant was to
help youth get off the ground in business and to jump-start the economy.
A National West Bank manager helped us write the business plan and submit
it to the grant people, because we had no idea what we were doing.” After
winning the award, the team bought an Apple Macintosh computer and the
software program Photoshop. Winning the grant also gave the young entrepreneurs
a sense of reassurance that this business they dreamed of could actually
work....
Graphic
Design usa, May '04.
People:
Rachel Newell
San
Francisco CA: Global creative agency ATTIK announces the hiring of Rachel
Newell in the newly created position of new business manager. The announcement
was made by Lisa Cleff, vp sales and marketing. "Based on the strength
of our latest work for Scion, Infineon Raceway and other iconic brands
from the automotive, entertainment and high-tech industries, we are very
intent on extending our client-base within all realms of business where
these industries intersect," Cleff explains. A graduate of Bournemouth
University, Newell's accomplishments over the past twelve years in both
U.K. and U.S. markets have leveraged her blend of broadcast production
and graphic design talents along with strengths in strategic business development.ÝNewell
most recently served as business development manager for McDougall Creative
in San Francisco.
Yahoo!
Finance, May 28, '04.
ATTIK
Drives New Scion Creative Across All Media Platforms in First Steps of
Breaking National Campaign
Global
creative agency ATTIK today revealed the major elements of its nationally
breaking cross-platform advertising campaign for Scion, the new line of
vehicles from Toyota Motor Sales, U.S.A., Inc., for which ATTIK serves
as creative agency of record. The urban trendsetter-targeted brand campaign
began last June in California on a regional basis and made its way across
the country leveraging both traditional and non-traditional approaches
to promote the Scion xA and xB models. The newest campaign supports the
launch of the new 2005 tC sports coupe which will be available at dealerships
across the nation as of July 2...
Skwigly.co.uk,
May 28, '04.
Attik
drives new Scion creative across all media platforms in first steps of
breaking national campaign
Along
with a provocative web-based viral marketing campaign and a pair of adrenaline-spiked
new cinema/broadcast spots (more info on these elements coming soon), here
is a breakdown of other new aspects of the campaign created under the direction
of ATTIK’s global creative director and co-founder Simon Needham....
AutoFan.com,
May 25, '04.
Scion's
Evolution of the Traditional Car Buying Process - A New Formula for Success
for an Emerging Generation
Scion,
the new line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc., was
created to meet the demands of an emerging culture of new car buyers. Scion
began selling its first two production models, xA and xB, in 105 California
dealership showrooms on June 9, 2003. In February 2004, sales expanded
to cover 23 more states in the Gulf States, Southeast and East Coast regions.
In June, the launch of the 2005 tC sports coupe coincides with the completion
of Scion's national rollout. "Scion is a laboratory, a work in progress,
that will continue to evolve along with the quickly-changing demands of
a new generation of consumer," said Jim Farley, vice president, Scion.
"Where we are today may be far from where we will be tomorrow."...
Adweek,
May 10, '04.
San
Francisco Agencies Say Dot-Com Hangover Is Lifting
The
condition of San Francisco's advertising industry has often been likened
to a hangover. But the headache that followed the city's dot-com bust is
finally starting to ease. San Francisco has long been a creative mecca,
peopled with ad-industry icons such as Howard Gossage in the 1960s, Hal
Riney in the 1980s and Jeff Goodby today. When Silicon Valley started pouring
money into advertising startup tech ventures in the late '90s, the city's
ad agencies found themselves in the right place at the right time. The
creative rules were that there were no rules. "The biggest dilemma of
the day was which party to go to," recalled Will Travis, president of British
agency Attik's San Francisco outpost....
AdAge,
May 3, '04.
TOYOTA
NAMES GROUND ZERO FOR VIRAL MARKETING; $10 Million Campaign to Lure Young
Consumers
...Toyota's
other youth brand, Scion, targets trendsetters and is being handled by
another independent agency, Attik, in San Francisco. Toyota's U.S. sales
are on the upswing, but the company wants to improve its reach of men ages
24 to 30.
Creativity,
Apr., '04.
SPECIAL
REPORT: Agency Producers and Art Buyers
If
you haven't already noticed the growing presence of bizarre boxes on wheels
known as Scions roaming the streets of L.A. or other tuner-infested neighborhoods,
maybe you've paused before the cult vehicle's stunning advertising in magazine
outserts or on billboards from coast to coast. The print ads feature the
work of under-the-radar talents apparently taken by the Scion muse: street
artists who use the car as a sheet metal forum for their graffiti stylings,
and others who depict the car itself on the most unlikely canvases -- tattooed
on a man's back, or shot in a police line-up. "Basically, the concept behind
the campaign is 'Scion by,' which appears at the top of every ad, along
with a different person or career," explains ATTIK art buyer and senior
print producer David Murphy. "Scion as a brand is very into the personalization
and customization of its cars so these ads are supposed to be different
individuals' interpretations of Scion."...
The
New York Times, Apr. 20, '04.
New
I.P.O. From Saatchi Brothers
...Competitors
say that the maturity of the M&C Saatchi top executives translates
into an agency that could become out of touch easily. "M&C Saatchi
is a slightly different name, but to all intents and purposes" it is the
same type of agency as Saatchi & Saatchi was under the brothers, said
James Somerville, co-founder and group creative director at Attik, a global
advertising company. "The industry has changed so dramatically over the
last 5, 8, 10 years," Mr. Somerville said. "There's no need for the hard
sell as there used to be."...
Adweek,
Apr. 19, '04.
Scion
Readies Summer Road Trip
Toyota's
Scion unit will launch a summer lifestyle campaign supporting its xA and
xB cars and new tC vehicle, going on sale this summer. Scion is presenting
a short documentary, On the D.L., which features its vehicles and follows
two hip-hop artists vying for first-time driver's licenses. The film, produced
by Inform, Los Angeles, Toyota's marketing consultancy, will be shown at
the TriBeCa Film Festival in New York in May, then at Scion's Web site.
Scion is also producer/sponsor of a touring film series, "Route," visiting
20 college campuses in May and June. Scion will use Route, featuring short
films about hip-hop artists, for direct-marketing via signup at Scion.com,
per Jeri Yoshizu, Scion sales and promotion manager. "We are hoping that
by signing to see the films, they'll take that opportunity to request information,"
she said....
Design
Week, Apr. 15, '04.
CLIENT
PROFILE - DONOGH LANE: Cream of the crop
Changing
the iconic packaging of Baileys is a high-risk endeavour, but Donogh Lane
thinks the new look will appeal to all palettes, says Anne Konopelski.
Though it was only established in 1974, Baileys Irish Cream is one of those
brands that seems to have been around forever. Its old-fashioned taste
- Irish whiskey blended with cream - is partly responsible for this impression,
but so is its memorable packaging. Earlier this month, however, new-look
bottles designed by Landor Associates went on-shelf in Ireland, with plans
for them to reach British shores by July. Gone are the slightly clunky
bottle and embossed, interlocking B seal, replaced with a more curvaceous
shape and an Attik-designed 'Celtic swirl', respectively.
Advertising
Age, Apr. 12, '04.
Toyota's
the carmaker to beat ; Great year for division; import star even has Corolla
topping the Civic
...Toyota
will extend its car lineup with strong ad support from Publicis Groupe's
Saatchi & Saatchi Los Angeles, Torrance, Calif. The carmaker is rolling
out its youth-targeted Scion sub-brand nationally this year from its selected-state
2003 debut. Toyota expects Scion to contribute to another annual sales
jump for the division with ads from independent Attik, San Francisco....
Advertising
Age, Apr. 12, '04.
DESIGN-CENTRIC
MARKETING GAINS TRACTION IN U.S.: In-House Design Units Beefed Up; Specialty
Agencies Flourish
Design
agencies: It's evident in the growth rates and success of many design-centric
marketing outfits such as Grey's G2, Ogilvy's Brand Integration Group and
San Francisco independent Attik. These agencies have not only concerned
themselves with graphic design, which has long been in the DNA of great
print-advertising creatives, but also with product, packaging and even
store design....
Campaign,
Apr. 8, '04.
KEVIN
ROBERTS
There's
also reason for concern on the Toyota account. The Scion account in the
US is handled by the independent agency Attik San Francisco. In China,
Saatchis lost the Land Cruiser account recently after a print campaign
stirred up war memories. Meanwhile, in Europe, the launch of a youth model
is to be handled by Clemmow Hornby Inge. Roberts asserts: 'We've been its
agency for 28 years and Toyota has a policy of multiple relationships.
Saatchis is its preferred international agency. We didn't get Scion in
the US and the same happened in Europe. We competed vigorously and I was
very disappointed we didn't win it.'
Advertising
Age, Apr. 7, '04.
SELLING
SCIONS WITH FOREHEAD ADS: Human Billboards Prowl Times Square for Toyota
..."This
is the first time we've used foreheads," said Brian Bolain, national manager
for Scion. The automaker has deployed nontraditional efforts only, developed
by its ad agency, Attik of San Francisco, to launch the youth-oriented
Scion's initial two models, the xA and the xB. Sales of the latter began
last June in California and rolled out in the South, Southeast and East
in February....
MediaPost's
People on the Move, Apr. 13, '04.
Headliners
This Week
Global
creative agency ATTIK has hired RACHEL NEWELL to serve as new business
manager, a newly created position. Prior to joining ATTIK, Newell served
as business development manager for McDougall Creative, Inc., where she
streamlined the sales process and helped establish a number of key accounts.
Boards
Online, Apr. 8, '04.
BUSINESS
AND PEOPLE NEWS
San
Francisco agency Attik named Rachel Newell, of McDougall Creative, to the
new position of business manager. www.attik.com
Adweek.com,
Apr. 5, '04.
Automotive
Report: Auto Focus
To
market cars to a nontraditional demographic—the 22-year-old male—Attik
in San Francisco took a nontraditional approach. Eschewing national TV
spots, they instead created a campaign focused on print and guerrilla work
and designed it as a soft sell. "It's our job is to portray mindset for
the brand, to make you feel excited and connected rather than trying to
force a product down someone's throat," says Will Travis, president of
San Francisco-based Attik, which created the campaign. Print ads, which
group creative director Simon Needham helmed, commissioned a variety of
artists and designers to interpret the Scion their own way: one ad, for
example, carried the headline "Scion by House Industries" and showed purple
and blue drawings of the car with the word "Scion" in large blue graffiti
type letters designed by the Yorklyn, Del.- based font company. Another
ad, which broke in February, showcased a car, called a 'tuner,' that car
customizer LJ Garcia modified. The media buy matched the creative, with
print running in carefully selected magazines such as URB and The Source.
Internet was also part of the mix. The agency created graffiti tools and
a music mixer, which are available on Scion's Web site, www.scion.com.
And Scion sponsored art openings and pool parties in Los Angeles. When
the car launches nationally in June (it has been rolling out in spot markets
since last June), there will be national TV and cinema spots in the mix,
but the client and agency will also try to keep the urban, youthful focus.
"You never know how the campaign is going to evolve," says Dawn Ahmed,
Scion national advertising manager. "There are a multitude of different
ways to go with the campaign, and we haven't tapped the majority of ways."
CREATIVITY
E-Mail, Apr. 2, '04.
MOVERS
Rachel
Newell, formerly of McDougall Creative, has joined San Francisco agency
Attik as new business manager, a new position.
PROMO,
Apr. 1, '04.
Event
Marketing: Street Smarts
...A
handful of marketers heavied up on events to build brand awareness. Toyota
Motor Sales USA eschewed TV to launch entry-level sedan Scion with in-market
events handled by San Francisco-based Attik, targeting young car buyers
(March 2003 PROMO)...
Media
Life, Apr. 1, '04.
Rachel
Newell named Attik new business manager
Global
creative agency Attik has hired Rachel Newell as new business manager.
Newell most recently served as business development manager for San Francisco-based
strategic marketing agency McDougall Creative, Inc.
Digital
Producer, Mar. 31, '04.
ATTIK
Hires Rachel Newell as New Business Manager
Global
creative agency ATTIK today announced the hiring of Rachel Newell in the
newly created position of new business manager. The announcement was
made by Lisa Cleff, VP sales and marketing of ATTIK U.S. “Based on the
strength of our latest work for Scion, Infineon Raceway and other iconic
brands from the automotive, entertainment and high-tech industries, we
are very intent on extending our client-base within all realms of business
where these industries intersect,” Cleff explained. “With this focus
for our global sales and marketing plans, the addition of Rachel to our
team is already helping us create new inroads and achieve new results every
day.” ...
Film&Video
Magazine, Mar. 31, '04.
ATTIK
Hires Rachel Newell as New Business Manager
A
graduate of Bournemouth University, Britain’s largest center for corporate
and marketing communications, Newell’s high-profile accomplishments over
the past twelve years in both U.K. and U.S. markets have leveraged her
unique blend of broadcast production and graphic design talents along with
her strengths in strategic business development. Prior to joining ATTIK,
Newell most recently served as business development manager for San Francisco-based
strategic marketing agency McDougall Creative, Inc., where she streamlined
the sales process and helped establish a number of key accounts. After
first commenting on her enthusiasm for ATTIK’s leading-edge creative and
design capabilities in branding for youth and emerging markets, Newell
added, “I consider this an extraordinary opportunity to help pioneering
companies position themselves, their products and their services more successfully.”...
Adweek.com,
Mar. 11, '04.
Attik
Revs Interest for Infineon's Nascar Race
Attik
aims to attract Nascar fans to Infineon Raceway in June with a new spot
set to debut this weekend on cable. The 30-second ad promotes Infineon's
June 25-27 Dodge-Save Mart 350 Nextel Cup race, presenting highlights from
last year's Nascar event at the raceway, set to original music. "The ad
screams motor racing, all the excitement that it delivers, and that's exactly
what we wanted," said Melvyn Record, vice president of marketing for Infineon.
The spot will begin airing on San Francisco and Sacramento cable stations
March 13 and will run through late June...
Excite
Money & Investing, Mar. 11, '04.
ATTIK's
Regional Broadcast Campaign for Speedway Motorsports' Infineon Raceway
Gets Big-Screen Debut
Late
last year, global brand communications group ATTIK announced its win as
agency of record for Speedway Motorsports Inc.'s (TRK) Infineon Raceway
in Sonoma, Calif. ATTIK's first of four TV spots for the account received
a big-screen IMAX debut last night, and will soon begin airing on regional
cable networks. ATTIK's new :30 broadcast spot promoting Infineon Raceway's
June 25-27 Dodge/Save Mart 350 NASCAR NEXTEL Cup weekend was screened last
night in San Francisco's IMAX Theatre at Loews Sony Metreon as part of
Infineon Raceway's sponsorship of Bay Area premiere events for NASCAR 3D:
The IMAX Experience. Infineon Raceway will sponsor a similar premiere of
the 45-minute film at San Jose's Hackworth IMAX Dome Theatre tomorrow evening,
and again, the new broadcast campaign for the raceway will grace the screen.
Creativity,
Feb., '04.
The
Kafka Questionnaire: Simon Needham
Co-Founder,
Group Creative Director, ATTIK/San Francisco
Brandweek,
Feb. 23, '04.
People:
Other Moves
Agencies:
Attik, San Francisco, named Amy Elkins acct dir, handling Scion and Infineon
Raceway. She was at Mercedes Benz...
Boards
Online, Feb. 20, '04.
Screening
Room: Scion
This
fast-paced, visual ad campaign features two unique automobiles in four
different formats. Each spot caters to specific individuals to cover a
wide audience. Agency - ATTIK. Creative Director - Simon Needham.
Design
Week, Feb. 15, '04.
Graffiti
and Music Mixer
PROMO
Xtra, Jan. 29, '04.
TOYOTA
...launched
two interactive applications on the www.scion.com Web site for the
new Scion. The applications are found in the site's "free stuff" area,
where visitors can experience the brand by downloading free desktop wallpapers,
screensavers and custom postcards. San Francisco-based ad agency ATTIK
created the applications.
DesignInteract.com,
Jan. 29, '04.
Express
Yourself at Scion.com
The
applications are found in the site’s “Live” section’s “Free Stuff”
area, where visitors can also download free desktop wallpapers, screensavers
and custom postcards. Those offerings reflect the combined brand strategic
and design talents of ATTIK, the web design talents of Semaphor and the
coding and backend expertise of DHAP Digital.
Computer
Graphics World, Jan. 28, '04.
DIY
Graphics and Music For New Toyotas
Now
you can design your own graphics and compose cool music on a new Toyota
website. Promotions for Scion, the new Toyota model, by ad agency ATTIK,
include two interactive applications that are live on the www.Scion.com
site. Web surfers of all generations and lifestyles are invited to www.Scion.com
to experience the new applications:
*
The Graffiti Tool - Spraypaint on your choice of urban canvases using a
palette of graffiti tools.
*
Music Mixer - Use the phat samples provided and your keyboard to create
your own custom tunes...
ChannelSeven
NewsBeat, Jan. 23, '04.
Execs
& Accounts: Business
Branding
agency ATTIK launched two interactive applications promoting client Toyota's
new Scion marque. Its "Graffiti Tool" allows users to spray paint on a
choice of urban canvases using tools of the urban defacer's trade. A "Music
Mixer" lets site visitors create customized tunes from a palette of sound
samples. "ATTIK's creativity really shines through in these new applications,
as well as their in-depth understanding of our target market," said Adrian
Si, Scion's interactive manager.
Internet
Advertising Report, Jan. 23, '04.
Execs
& Accounts for Jan. 23
Branding
agency ATTIK launched two interactive applications promoting client Toyota's
new Scion marque. Its "Graffiti Tool" allows users to spray paint on
a choice of urban canvases using tools of the urban defacer's trade. A
"Music Mixer" lets site visitors create customized tunes from a palette
of sound samples. "ATTIK's creativity really shines through in these
new applications, as well as their in-depth understanding of our target
market," said Adrian Si, Scion's interactive manager.
Yahoo!
Finance, Jan. 23, '04.
Express
Yourself at Scion.com with New Music Mixer and Graffiti Interactive Tools
Designed by ATTIK and Implemented by Scion's All-Star Vendors
Through
the commitment to an "unbundled" marketing approach that is allowing Scion
-- the new car marque from Toyota Motor Sales, U.S.A., Inc. -- to maximize
its creative vendors and thereby rise above the clutter, this innovative
brand is effectively igniting the passions of a broad mix of demographic
groups, including its main target of Gen-Y males. Audience-savvy online
promotions, attention-grabbing out-of-home media placements and grassroots
local art, music and road-rallying and "tuner"-enthusiast gatherings at
regional hotspots across the country are earning the buzz that Scion has
sought. The unique vehicles are also doing their share to win friends and
influence all the right people. Today, global brand communications group
ATTIK -- Scion's ad agency of record -- announced that two brand new interactive
applications the firm designed are live on the Scion.com site. Like each
new element in Scion's promotional arsenal, the finished products represent
the red-hot talents of a select number of elite contributors. Among those
are Dentsu's Oasis Advertising in Los Angeles and their cross-town sibling
Semaphor Partners, which work together as Scion's interactive agency, DHAP
Digital in San Francisco, Scion's technical vendor of record... and, in
this case, SF Interactive, which worked with ATTIK's team in San Francisco
in programming these two new Flash applications....
Adweek.com,
Jan. 22, '04.
Attik
Taps Elkins
Attik
in San Francisco has hired Amy Elkins as account director. She will work
on accounts such as Toyota Motor Sales USA's Scion brand and Speedway Motorsports'
Infineon Raceway. Elkins was previously responsible for advertising production
and development at Mercedes-Benz USA. Prior to that, she oversaw the Volvo
Cars North America account at Euro RSCG MVBMS Partners in New York.
Computer
Arts' Artstream Newsletter, Jan. 14, '04.
JANUARY
2004 [92]: Illustration Secrets Revealed
We
talk to the talent behind four real-life design and advertising projects
for Selfridges, Eurostar and more. Eye candy plus essential tips and techniques
from the likes of Attik - and that's just for starters...
MediaPost's
People on the Move, Jan. 13, '04.
Headliners
This Week
Brand
communications group ATTIK has hired AMY ELKINS as account director. Before
joining ATTIK, Elkins worked with Mercedes Benz USA, where she was responsible
for advertising production and development – which included a focus on
new marketing plans targeted to the youth sector.
CREATIVITY
E-Mail, Jan. 9, '04.
MOVERS:
Additions at Notorious, ZONA and ATTIK
Amy
Elkins, formerly of Mercedes Benz USA, has joined ATTIK, San Francisco,
as an account director.
Digital
Producer, Jan. 9, '04.
ATTIK
Appoints Amy Elkins Account Director
Global
brand communications group ATTIK today detailed its recent design and animation
work for Superstation WGN's on-air promotional toolbox. According to Michael
Brouder, director of creative services at Superstation WGN, the deliverables
consisting of logo animations, menu boards and transitional elements, began
being incorporated into WGN's on-air promotions as of Nov. 15.
Bay
Area Tech Wire, Jan. 9, '04.
Briefly
Noted: ATTIK
ATTIK,
a San Francisco-based brand communications group, on Friday named Amy Elkins
as its new account director. Elkins previously worked with Mercedes Benz
USA, where she was responsible for advertising production and development.
Prior to that, she oversaw the Volvo Cars North America account at Euro
RSCG MVBMS Partners in New York.
AdWeek,
Dec. 30, '03.
Toyota
Goes Online via ScionSpy Promotion
LOS
ANGELES As part of Toyota Motor Sales USA's national launch of the Scion
xA and xB models, the automaker today said it is introducing ScionSpy,
an interactive digital photo contest with a wireless component designed
by mobile gaming and entertainment company Sennari Mobile. Scion, which
previously sold its xA and xB vehicles only in California, spent $6 million
on ads through September 2003, according to TNS Media Intelligence/CMR.
The offline agency for Scion is Attik in San Francisco.
Design
In Motion, Dec. 29, '03.
ATTIK
Reanimates Superstation WGN Brand Mark
Global
brand communications group ATTIK today detailed its recent design and animation
work for Superstation WGN's on-air promotional toolbox. According to Michael
Brouder, director of creative services at Superstation WGN, the deliverables
consisting of logo animations, menu boards and transitional elements, began
being incorporated into WGN's on-air promotions as of Nov. 15.
CGFocus.com,
Dec. 23, '03.
ATTIK
reanimates Superstation WGN's on-air toolbox
Pluginz.com,
Dec. 23, '03.
ATTIK
Reanimates Superstation WGN Brand Mark as Part of New On-Air Promo Toolbox
Global
brand communications group ATTIK today detailed its recent design and animation
work for Superstation WGN's on-air promotional toolbox. According to Michael
Brouder, director of creative services at Superstation WGN, the deliverables
consisting of logo animations, menu boards and transitional elements, began
being incorporated into WGN's on-air promotions as of Nov. 15.
BroadcastNewsroom,
Dec. 23, '03.
ATTIK
Reanimates Superstation WGN Brand Mark
Global
brand communications group ATTIK detailed its recent design and animation
work for Superstation WGN’s on-air promotional toolbox. According to Michael
Brouder, director of creative services at Superstation WGN, the deliverables
consisting of logo animations, menu boards and transitional elements, began
being incorporated into WGN’s on-air promotions as of Nov. 15.
Digital
Producer, Dec. 23, '03.
ATTIK
Reanimates Superstation WGN Brand Mark
Dave
Skaff, ATTIK’s senior broadcast producer, explained, “We were asked to
carefully refine the animation of the new logo we designed for WGN last
year, to accentuate the ‘S’ in the brand mark in the on-air animations.”
“We launched a very involved, drastic change to the new logo last year,”
began Michael Brouder. “We feel a very strong element in that logo is
the ‘S’ within the logo-mark itself, and now that we're into the second
phase of the project, we wanted to tweak the logo animation to connect
the viewer with the logo – and what it means – now that they've seen
the overall new look of the network.” Led by creative directors Julian
Quayle and Stan Zienka and powered by a trio of new Apple G5s and a network
of G4s running OS-X Jaguar, ATTIK’s team used Adobe Illustrator for their
redesign, then used After Effects plugins including ‘Shine’ by Trapcode.
“Shine is a fantastic solution for light ray effects, and we used it to
bring energy and depth to the new animations,” Dave Skaff added.
MediaPost's
Out to Launch, Dec. 17, '03.
ATTIK
Not
done with cars just yet. ATTIK has created a series of magazine "Outserts"
and cinema ads to support Toyota's new car, Scion. The "Outserts" are a
series of ads which began running in October in 25 magazines, including
Vice, Blender, Filter, URB, XLR8R, The Source, Flaunt, SOMA, Tokion, and
various niche and mainstream auto enthusiast magazines. The ads support
Scion's three :60 cinema ads, which started airing in July with the tagline
"what moves you." The cinema spots initially ran only in the southwestern
United States, in sync with the availability of Scion vehicles (the cars
are available in California with availability slowly spreading across the
country). Ads are now running on the East coast in Connecticut, Delaware,
Florida, Pennsylvania, Rhode Island, and Vermont, to name a few.
BrandWeek,
Dec. 15, '03.
Scion
Effort Explores ABC's of x
Toyota's
is continuing its under-the-radar push with a print and online effort early
next year for its youth-skewing xA and xB vehicles.
Design
In Motion, Dec. 3, '03.
ATTIK
Gets Green Flag as Agency of Record for Infineon Raceway
ATTIK
has been awarded the national advertising account for California's Infineon
Raceway, one of the speedways owned and operated by Speedway Motorsports.
MediaPost's
Accounts on the Move, Dec. 1, '03.
Infineon
Raceway: ATTIK
ATTIK,
San Francisco, has been awarded the national advertising account for Infineon
Raceway, a Motorsports speedway. ATTIK will provide creative and production
services for a campaign covering NASCAR, American Le Mans, NHRA drag racing,
vintage automobile racing and AMA Superbike events using print, radio,
and television.
BrandWeek,
Dec. 1, '03.
Guerilla
Marketers of the Year: Cyber Cafe Folks Log On, Tune In and Drive Out
It's
a truism in the auto biz that if you lead a horse to water you can make
it drink—which is why test drives clinch sales. That is, unless your target
is 20-somethings, who are about as likely to participate in a dealership
test-drive event as play bingo.
BrandWeek,
Dec. 1, '03.
ETC.
INFINEON
RACEWAY, Sonoma, Calif., awarded its ad account to Attik, San Francisco.
The agency also handles TOYOTA'S SCION unit...
San
Francisco Chronicle, Nov. 27, '03.
DAILY
DIGEST
The
San Francisco office of branding agency Attik has been awarded the national
advertising account for Infineon Raceway in Sonoma County.
Digital
Producer, Nov. 26, '03.
ATTIK
Gets Green Flag as Agency of Record for Speedway Motorsports' Infineon
Raceway
Global
brand communications group ATTIK today announced that it has been awarded
the national advertising account for Sonoma, Calif.’s Infineon Raceway,
one of the many premium speedways owned and operated by Speedway Motorsports
Inc. , a leading U.S. marketer and promoter of motorsports entertainment.
Film&Video
Magazine, Nov. 26, '03.
ATTIK
Gets Green Flag as Agency of Record for Speedway Motorsports' Infineon
Raceway
ATTIK
earned the strategic and creative account in a highly competitive pitch
against six other agencies from across the U.S. The pitch from ATTIK's
San Francisco team focused on the firm's passion for and experience in
the auto and entertainment categories, their strategic processes, their
approach to igniting established brands and their full- service capabilities
that span all forms of media.
Yahoo!
Finance, Nov. 26, '03.
ATTIK
Gets Green Flag as Agency of Record for Speedway Motorsports' Infineon
Raceway
SAN
FRANCISCO, Nov. 26 /PRNewswire/ -- Global brand communications group ATTIK
today announced that it has been awarded the national advertising account
for Sonoma, Calif.'s Infineon Raceway, one of the many premium speedways
owned and operated by Speedway Motorsports Inc. (NYSE: TRK - News), a leading
U.S. marketer and promoter of motorsports entertainment.
IDANDA.NET,
Nov. 19, '03.
Toyota's
Scion is transformed into a robot in some rather whizzy, sci-fi
cinema
advertising...
GraphicsIQ,
Nov. 13, '03.
Best
Practices: Toyota’s Scion: Designing to impress Generation Y
When
Toyota was looking for a promotion for its new Scion line of cars, aimed
squarely at what it terms Generation Y, it went straight to ATTIK, a global
ad agency known for its non-traditional marketing initiatives for heavyweights
such as Levis, Sony and Ford.
Animation
World, Nov. 13, '03.
ATTIK,
Ambience Drive Animated Scion Transformer Spot
ATTIK
provided production details on its Scion TRANSFORMER spot, one of three
:60 theatrical commercials conceived by ATTIK and produced by Sydney-based
visual effects, animation and design company Ambience Entertainment. The
animated spot is targeted specifically at young males in the U.S. and dramatically
fictionalizes the evolution of Scion's first models, the Scion xA and xB,
from robot form. TRANSFORMER is currently airing in theaters in the southwest
as ATTIK's ongoing Scion campaign begins its trek eastward across the U.S.
Scion is the new car marquee from Toyota Motor Sales, U.S.A. Inc., and
ATTIK's campaign is designed to capture creative interpretations of Scion
and reinforce its tagline, "What moves you."
Computer
Graphics World, Nov. 12, '03.
Toyota
Scion Commercials Transform Robots Into Cars
San
Francisco. Global brand communications group ATTIK has developed three
Toyota Scion "Transformer" 60-second theatrical commercials. "Transformer"
is currently airing in theaters in the southwest as ATTIK's ongoing Scion
campaign begins its trek eastward across the U.S. Scion is the new car
marque from Toyota, and ATTIK's campaign is designed to capture creative
individuals' interpretations of Scion.
Animation
FLASH, Nov. 11, '03.
ATTIK,
AMBIENCE DRIVE ANIMATED SCION TRANSFORMER SPOT
ATTIK
provided production details on its Scion TRANSFORMER spot, one of three
:60 theatrical commercials conceived by ATTIK and produced by Sydney-based
visual effects, animation and design company Ambience Entertainment. The
animated spot is targeted specifically at young males in the U.S. and dramatically
fictionalizes the evolution of Scion's first models, the Scion xA and xB,
from robot form. [MORE]
CG
Focus, Nov. 11, '03.
ATTIK
Drives Animated Scion Transformer Cinema Spot Across the U.S.
CG
Networks, Nov. 11, '03.
ATTIK
drives animated Scion Transformer spot
Global
brand communications group ATTIK provided production details on its Scion
"Transformer" spot - one of three :60 theatrical commercials conceived
by ATTIK. "Transformer" is currently airing in theaters in the southwest
as ATTIK's ongoing Scion campaign begins its trek eastward across the U.S.
Scion is the new car marque from Toyota.
DeathFall3D,
Nov. 11, '03.
ATTIK
Drives Scion
You
have to see this tv spot, I really like the way it looks!
Digital
Producer, Nov. 11, '03.
ATTIK
Drives Animated Scion "Transformer" Cinema Spot Across the U.S.
Global
brand communications group ATTIK today provided production details on its
Scion "Transformer" spot - one of three :60 theatrical commercials conceived
by ATTIK. "Transformer" is currently airing in theaters in the southwest
as ATTIK's ongoing Scion campaign begins its trek eastward across the U.S.
Scion is the new car marque from Toyota Motor Sales, U.S.A., Inc., and
ATTIK's campaign is designed to capture creative individuals' interpretations
of Scion and reinforce its tagline, "what moves you."
Film&Video
Magazine, Nov. 11, '03.
ATTIK
Drives Animated Scion "Transformer" Cinema Spot Across the U.S.
"In
our research, we found automotive marketing to be largely devoid of brands
trying to do something different," said ATTIK's group creative director
Simon Needham, who is also creative director on the Scion account. "By
addressing lifestyle issues rather than focusing purely on the products,
we feel our campaign's spots are unique enough to resonate with our audience."
Highend3D.com,
Nov. 11, '03.
ATTIK
Drives Scion "Transformer" Cinema Spot Across U.S.
Digital
PostProduction, Nov. 11, '03.
ATTIK
Drives Animated Scion "Transformer" Cinema Spot Across the U.S.
The
finished project was recorded out to film as both 2.35:1 Cinemascope and
1.85:1 flat releases; also, a 1080/24P version was output to HDCAM, an
NTSC version was output to D1 using the gQ's realtime 3:2 pull down, and
a PAL DigiBeta master was produced for each company's showreels. In addition
to Simon Needham, ATTIK's project team included account director/executive
producer Kevin George, producer Jonelle Mullings and associate producer
Brian Welsh. ATTIK serves as agency of record for Scion, where their studied
targeting of Generation Y and their intense non-traditional m arketing
initiatives are helping to dramatically roll-out the new vehicles in California
and across the U.S.
Automotive
News, Oct. 27, '03.
MARKETING:
6 prime movers in the auto advertising world
BrandWeek,
Oct. 27, '03.
Scion
Steers Offbeat Ads
Torrance,
Calif.—Toyota's Scion unit is breaking a series of offbeat print ads,
offering artist interpretations of the Scion xA and xB cars.
Broadcasting
& Cable, Oct. 27, '03.
Fates
& Fortunes
Design
In Motion, Oct. 22, '03.
ATTIK
Crafts Toyota SCION Brand Message Across Platforms
Toyota
unveiled SCION at the New York International Auto Show in March 2002, positioning
the brand as a new line of vehicles aimed at a new generation of consumers
who actively seek out the latest trends. In a break from traditional marketing
techniques, SCION has adopted an unbundled marketing approach, utilizing
a variety of partners to develop and implement marketing strategies targeting
an extremely diverse and elusive consumer base. Each partner adds a different
element of insight and creativity to the campaign...
Film&Video
Magazine, Oct. 22, '03.
ATTIK
Continues Scion Print Outsert Campaign Targeted to Ethnically Diverse Urban
Males
Global
brand communications group ATTIK today unveiled the latest print element
in their ongoing campaign for Scion, the new car marque from Toyota Motor
Sales, U.S.A., Inc. Overseen by ATTIK's global creative director Simon
Needham, the firm's "Outsert #3" project is the third magazine outsert
piece in a series designed to capture a select group of creative individuals'
interpretations of Scion.
Pluginz.com,
Oct. 22, '03.
ATTIK
Continues Scion Print Outsert Campaign Targeted to Ethnically Diverse Urban
Males
Toyota
unveiled SCION at the New York International Auto Show in March 2002, positioning
the brand as a new line of vehicles aimed at a new generation of consumers
who actively seek out the latest trends. In a break from traditional marketing
techniques, SCION has adopted an unbundled marketing approach, utilizing
a variety of partners to develop and implement marketing strategies targeting
an extremely diverse and elusive consumer base. Each partner adds a different
element of insight and creativity to the campaign...
The
New York Times, Sep. 28, '03.
A
Box of Dreams
Design
Week, Sep. 25, '03.
Hot
50: James Sommerville
Silicon
Valley Biz Ink, Sep. 24, '03.
Global
Advertising & Marketing Leaders to Speak in Detroit
Associated
Press, Aug. 31, '03.
Toyota
poised as top U.S. car seller
Quantel,
Aug. 31, '03.
Creating
the SCION Transformer
DirectorsWorld,
Aug. 26, '03.
RESFEST
to View Creators in their Native Habitat
Financial
Review, Aug. 18, '03.
Scion's
cool image wins young buyers
Scion's
Cool Image Wins Young Buyers, Neil Shoebridge With The Wall Street Journal.
Advertising
Age, Aug. 11, '03.
Toyota
goes guerilla to roll Scion
Advertising
Age, Aug. 4, '03.
GUERILLA
MARKETING FOR A PLUG UGLY VEHICLE: The New Scion Is as Distinctive as
a Goiter
CarsList,
Aug. 1, '03.
2004
Scion xA and xB: A holistic approach to building a brand -
high
content, high refinement and low price
Fast
Company, Jul., '03.
Learning
How to Speak to Gen Y: Toyota's quest to woo younger consumers is a drive
toward companywide innovation
Advertising
Age, Jul. 21, '03.
Attik
come through
Advertising
Age, Jul. 21, '03.
Youth
target warms to Scion
EZBoard,
Jul. 3, '03.
AMBIENCE
ENTERTAINMENT TRANSFORM SCION FOR US MARKET
Adweek,
Jun. 23, '03.
The
Wider World of Advertising
...But
when spots are entertaining, research shows, audiences are receptive to
the commercial prelude. And with more advertisers taking advantage of a
captive crowd, agencies are starting to think on a bigger scale, mimicking
the quality of sound, special effects and wider aspect ratio of the feature
films that follow their work.
In
a commercial for Toyota's new youth-targeted Scion vehicle, running now
in theaters, two acrobats leap over bridges, scale the sides of buildings
and then jump from staircase to staircase, seemingly racing two cars through
a parking garage. Techno-pop music booms through the Dolby digital sound
system, building toward the climax, when the athletes finally reach the
cars. "FreeRunners" and a companion Scion spot, "Transformer," from San
Francisco shop Attik, will soon be joined on the movie screen by splashy
cinema work from Nike, which will break a commercial directed by David
Fincher on Friday, and Levi Strauss, which next week launches a campaign
for Type1 jeans with two ads directed by Traktor. "We certainly made our
creative specifically to the fact that we had to add value to a 60-second
spot," says Jim Farley, divisional vp for Toyota Motor Sales. "We couldn't
just do a TV commercial. We wanted the production quality to match what
the moviegoing audience expects."
"Transformer"
is an all-digital animated production done at film resolution, which is
about three times the quality of a TV commercial, says Dave Skaff, senior
broadcast producer for Attik. When a TV spot is projected on a theater
screen, the resolution is soft and slightly fuzzy, which turns off audiences,
adds Attik creative director Simon Needham. Scion's cinema strategy is
part of a campaign aimed at young trendsetters (shorter versions of the
movie spots will run on TV as well). Syndicated research showed the target
spends a lot of time at the movies, Farley says. In the summer, young adults
are particularly likely to be found in theaters, watching Charlie's Angels:
Full Throttle or 2 Fast 2 Furious, rather than in front of the TV.
Automania,
Jun. 17, '03.
Automakers
Using Campaigns to Capture Young Buyers
Scion
worked with San Francisco advertising agency Attik for pre-launch marketing.
Attik hired teams of young people to study their friends’ habits and report
back to them. Scion’s third model will debut in June 2004. Morgan said
it will have some styling cues and engineering similarities to the two-door
ccX concept. Scion learned from its research that young buyers want vehicles
that can be easily customized to order for their individual tastes, Morgan
said. Buyers are allowed to pick from an accessory list of more than 50
options. Many automakers are finding that customizing vehicles for individuals
is a strategy for sales success with young buyers....
Contra
Costa Times, Jun. 10, '03.
New
generation of cars target Gen Y drivers
The
Mercury News, Jun. 6, '03.
Young
riders: Car Makers Zooming in on Youth
Adweek,
May 26, '03.
Strategy:
Toyota Scion's Journey Starts in Urban America
Toyota
is hoping young buyers know art when they see it in Attik's launch campaign
for the new Scion youth division. They will have to make up their own minds,
however, as the effort features a group of ads deliberately crafted to
seem like a series of "one-offs," each showing individual artistic expressions
of the car.
Originally
Appeared in Adweek
San
Francisco Chronicle, May 16, '03.
Courting
Generation Y: Toyota is pitching its new car to young people in the city
Last
year, having won an advertising account from Toyota for the brand creation
and marketing of a new subcompact, Scion, the managers and designers at
the San Francisco office of the Attik agency very quickly needed insight
into the target audience: urban 18- to 24-year-olds.
Brandweek,
May 5, '03.
Strategy:
SoBe Set to Turn Up the Volume On Radio, Promos Featuring Freddy
Like
Madonna and Prince, SoBe's radio talent is known by only one name, Freddy,
who debuted in "SoBe Yourself" ads last year uttering words like "monkey
cat" while delivering nonsensical reasons why consumers should drink the
product.
Originally
Appeared in Brandweek
Adweek,
Apr. 7, '03.
Scion
Takes It to the Streets in First Ads
"Bland
is banned" in Attik's first work for Toyota's new youth-oriented car line,
Scion.
Originally
Appeared in Adweek
Houston
Business Journal, Mar. 10, '03.
Business
Wrapups: Media & Marketing Beat
Advertising
Age, Apr. 14, '03.
To
survive, carmakers think young
Design
In Motion, Apr. 26, '03.
ATTIK
Brands Nickelodeon GAS 'Game Farm'
South
Florida Business Journal, Mar. 7, '03.
Scion
to appear at Northwood car show
Design
In Motion, Mar. 5, '03.
ATTIK
Develops nikewomen Identity and Style Guide
Financial
Times, Mar. 4, '03.
CREATIVE
BUSINESS: Older, gifted and back
Design
group Attik was young and groovy, with clients to match. But its survival
meant growing up fast, By CLARE DOWDY
Detroit
Free Press, Mar. 4, '03.
Toyota
to take wraps off bold experiment in summer
Promo
Magazine, Mar. 1, '03.
SCION
OF THE TIMES
Design
In Motion, Feb. 24, '03.
ATTIK
Delivers Exposure Films, Norwich Union Identity Packages
Promo
Magazine, Feb. 1, '03.
Designs
that Pop
Adweek,
Jan. 27, '03.
Battle
of the Boxcars
Both
vehicles are unusual, box-shaped hipmobiles for 18-24-year-olds. Both have
souped-up sound systems and design twists test-marketed to gauge their
"coolness." Both cost less than $20,000.
Originally
Appeared in Adweek
Brandweek,
Jan. 27, '03.
People:
Farley Ready to Drive Scion Rollout
Jim
Farley, at 41, is not quite the target demographic for Toyota's youth-centric
Scion unit, of which he recently became divisional vice president.
Originally
Appeared in Brandweek
Automotive
Intelligence News, Jan. 27, '03.
Scion
Announces Media Planning And Buying Partner
The
Standard-Times, Jan. 22, '03.
Toyota
to take wraps off bold experiment in summer
Adweek,
Jan. 21, '03.
Zenith
Media Wins Toyota's Scion
Despite
close ties to automaker, agency faced tough review for youth-targeted car
Originally
Appeared in Adweek
Advertising
Age, Jan. 21, '03.
ZENITH
WINS TOYOTA SCION MEDIA ACCOUNT
Advertising
Age, Jan. 17, '03.
SAATCHI
REORGANIZES L.A., NYC OFFICES
Advertising
Age, Jan. 13, '03.
GM
boosts budget slice for non-traditional marketing
Advertising
Age, Jan. 9, '03.
SATURN
BREAKS GEN Y-ONLY ADS FOR ION
Adweek,
Jan. 8, '03.
Toyota
Takes New Marketing Path
The
June launch of Toyota Motors Sales' youth-oriented Scion vehicle will be
supported by a specially created "discovery zone" in dealer showrooms throughout
California, the car maker said. Included will be a 50-inch plasma screen
and Internet kiosks that will enable buyers to customize their order as
part of a "personalized" experience.
Originally
Appeared in Adweek.
Design
In Motion, Dec. 19, '02.
Chicago's
WGN Superstation Gets ATTIK Treatment
Advertising
Age, Dec. 16, '02.
Untraditional
pitch: Scion holds media reviews
Toyota
Motor Sales USA is quietly conducting separate media planning and buying
reviews for its upcoming Gen Y-targeted Scion. Brian Bolain, national manager
overseeing marketing for Scion, said the automaker began talking to shops
last month and expects to ...
Adweek,
Dec. 16, '02.
WGN-TV
Seeks National Image
WGN
seeks to promote its image as a national superstation in markets outside
Chicago with a new logo and a campaign from Attik, a San Francisco agency
with headquarters in London.
Originally
Appeared in Adweek
Adweek,
Dec. 10, '02.
Scion
Continues to Prep for Launch
Reaches
out to alt magazine to help reach young consumers
Originally
Appeared in Adweek
Advertising
Age, Dec. 1, '02.
Design
Review 02
The
Mercury News, Dec. 6, '02.
HIP!
TRENDY! EDGY! TOYOTA? BOOMER AUTOMAKER HOPES SCION WILL REACH GENERATION
Y IN BOLD EXPERIMENT
Design
In Motion, Nov. 18, '02.
ATTIK
Heats Up Ministry of Sound's 2003 Release
Adweek,
Nov. 4, '02.
4
Media Shops Chase Nontraditional Scion Launch
LOS
ANGELEs—Toyota Motor Sales USA has ruled out the established West Coast
media agencies in its hunt for a shop to handle the unique demands—and
modest budget—of its Scion launch, sources said.
Originally
Appeared in Adweek
Design
In Motion, Nov. 4, '02.
ATTIK,
Fontsmith Launch New Font: FS Sophie
Adweek,
Oct. 14, '02.
Toyota,
Attik to Tailor the Scion Launch for Gen Y
The
word "scion" means heir or descendant, but Toyota Motor Sales USA's Scion
launch next summer will bear little resemblance to its forebears in the
annals of Toyota marketing.
Originally
Appeared in Adweek
Design
In Motion, Oct. 2, '02.
WGN
Superstation Appoints ATTIK to Rebrand Network
Advertising
Age, Aug. 19, '02.
Automakers
turn to music
Advertising
Age, Aug. 12, '02.
TOYOTA
CONTINUES YOUTH-ORIENTED PUSH FOR SCION
NEW
YORK (AdAge.com) -- Toyota Motor Sales USA's Toyota unit continues its
"pre-launch" effort for its Scion youth-targeted sub-brand with film screenings,
club parties and record release events in California this summer. ...
Design
In Motion, Jul. 25, '02.
ATTIK
Sponsors YoungGuns International Design Student Award
Advertising
Age, Jul. 15, '02.
ATTIK
AND OASIS GET TOYOTA SCION ACCOUNT
$50
Million Effort Includes Heavy Internet Marketing; DETROIT (AdAge.com) --
Toyota Motor Sales USA tapped independent Attik, San Francisco, and Dentsu's
Oasis, New York, as it agency partners for the estimated $50 million launch
its new Scion youth sub-brand next summer. Attik "virtually embodies the
thinking ...
Adweek,
Jul. 15, '02.
Attik
to Launch Toyota's Scion
Bypassing
the agency it has worked with for more than 25 years, Toyota Motor Sales
USA has selected the San Francisco office of U.K. boutique Attik to launch
its youth-oriented Scion model.
Originally
Appeared in Adweek
Brandweek,
Jul. 15, '02.
Strategy:
Toyota Looks to Drive Generation Y Sales for Scion with Personalization
Toyota's
nascent Scion unit, which bowed at the New York International Auto Show
this year, recently named Attik, San Francisco; and Oasis, New York, as
its principle ad agencies.
Originally
Appeared in Brandweek
New
York Times, Jul. 15, '02.
Toyota
Snubs Its Main Ad Agency
TOYOTA
MOTOR SALES USA is snubbing its main agency, Saatchi & Saatchi, by
awarding a group of smaller, creatively focused agencies an estimated $50
million assignment for its new Scion line of less-expensive vehicles.
In
a departure from the centralized way Toyota typically handles its marketing
campaigns, the assignment will be divided among outside agencies including
Attik in London and Oasis in New York. Attik is to create a brand identity
for Scion as well as concepts for television and print advertising that
will present the brand to the intended audience, primarily consumers ages
18 to 24. Oasis is to concentrate on creating content for the Scion Web
site, www.scion.com.
Scion.com,
Jul. 15, '02.
Scion
Announces Marketing Partners
Design
In Motion, Jul. 23, '02.
Toyota
Appoints ATTIK as Agency for SCION Brand
Design
In Motion, Jul. 17, '02.
ATTIK
Hires London Creative Team Head
Creativity,
Jun., '02.
But
Will They Sell Candles?
Global
brand communications company Attik continues to spread its style and strategy
across a wide range of design disciplines. Case in point: Madame Tussaud's
New York Wax Museum, in Times Square. Last summer, Attik did a winning
window display for the ultra ...
Design
In Motion, May 21, '02.
ATTIK
Launches Degree Program at Huddersfield U.
Scion-Owners.com,
Apr. 14, '03.
Scion
Announces Marketing Partners
Adweek,
Mar. 25, '02.
Infogrames
Considers a Change of Scenery
Videogame
maker Infogrames has begun contacting New England agencies as it prepares
to shift its account from the West, sources said.
Originally
Appeared in Adweek
Design
In Motion, Mar. 6, '02.
ATTIK
Launches NY1 Network Package
Creativity,
Feb., '02.
The
Book Nook
As
it celebrates its 15th year in the business, the international communications
conglomerate known as Attik is out with Noise Four - the latest edition
in an ongoing series of coffee table books designed, as the introductory
text would have it, to be "a snapshot ...
Fast
Company, Feb., '02.
Attik's
Anti-Pitch
Design
In Motion, Nov. 27, '01.
ATTIK
Creates Typographical Fleet Bank Spots
Design
In Motion, Oct. 9, '01.
ATTIK
Says, Come On, Feel the 'Noise'
Design
In Motion, Aug. 21, '01.
ATTIK
Dresses Up Madame Tussaud's New York Museum
Adweek,
Jun. 11, '01.
agency
news
NEW
YORK-Attik, a brand-communications company in New York, directed and designed
the live action, graphics and endtag for a pair of 30-second spots.
Originally
Appeared in Adweek
Design
In Motion, May 31, '01.
ATTIK
Team Addresses the Interactive Sector
Design
In Motion, May 16, '01.
ATTIK
Shoots, Designs Two Comcast Spots
Design
In Motion, Apr. 16, '01.
ATTIK
Names Executive Producer/Interactive
Design
In Motion, Mar. 19, '01.
ATTIK
Takes Viewers to the Fights on ESPN2
Design
In Motion, Mar. 16, '01.
ATTIK
Creates Wired Magazine Screensaver
Design
In Motion, Feb. 2, '01.
ATTIK
Ushers Big Red Into 2001
Design
In Motion, Nov. 3, '00.
Designers
From Pittard Sullivan, 3 Ring Circus and The Attik Address the Language
of Design
Design
In Motion, June 28, '00.
Brand
New World of Marketing in the Convergent Age
Design
In Motion, June 20, '00.
ATTIK
relaunches MetroChannels
Advertising
Age, June 19, '00.
Adages
Three-year-old
UGO also today breaks its first ad campaign, via ATTIK, New York.
EXTRA/EXTRA,
Jun. 16, ‘00.
PROMAX/BDA
2000 Agenda
Experience
Exploration with Simon Needham and the crew from ATTIK.
Design
in Motion, Jun. 16, ‘00.
ATTIK
Experiences Exploration
New
Orleans -- Media-neutral creative solutions provider ATTIK's global team
will share the art and science behind its creative process at a panel entitled
"Experiencing Exploration" on June 16 at 2:45pm at the PROMAX & BDA
2000 conference in New Orleans. The creative team of ATTIK, in their
stylish black outfits and jetpack backpacks, is the conference's official
identity designer and co-sponsor of the June 15 BDA post-awards bash.
James Sommerville, Simon Needham, William Travis and Jim Moran will reinforce
their philosophy of graphic design: "Our philosophy is that of a circular
process," said Needham. They will share a list of universal checkpoints
they feel are the keys to successful brand navigation.
Design
in Motion, Jun. 16, ‘00.
PROMAX
PRO proposes guidelines
Design
in Motion, Jun. 16, ‘00.
3RC
Sums Up The State
EXTRA/EXTRA,
Jun. 14, ‘00.
Parties
to Liven Up N'Awlins
Design
In Motion, June 12, '00.
Setting
the Scene for PROMAX & BDA 2000 in the Big Easy, Part Two
Design
In Motion, Jun. 9, ‘00.
ATTIK
Heads to New Orleans
PROMAX
& BDA 2000 conference official identity designer ATTIK has announced
its slate of sessions and activities for the conference, which will be
held June 14-17 in New Orleans. Three of ATTIK's cutting-edge creative
solutions will be showcased as part of 3 Ring Circus' "State of Design"
session on Wednesday, June 14, at 2:15 p.m. ATTIK projects scheduled to
appear include spots for HBO Zone, DLJ Direct and Sybase. ATTIK is co-sponsoring
the prestigious BDA Post Awards Bash on June 15 at 10 p.m. In addition,
ATTIK designers will take part in several panel discussions. ATTIK's New
York managing director Jim Moran will help explain "What is PROMAX PRO?"
on June 15 at 4 p.m. President of ATTIK USA William Travis will participate
in discussion "Brand New World," enlightening attendees about turning personalized
and enhanced TV developments to advantage, on June 16 at 9 a.m. Finally,
the global heads of ATTIK's brain trust will present "Experiencing Exploration"
on June 16 at 2:45 p.m. Scheduled to attend are Jim Moran, William Travis
and co-founders and creative directors James Sommerville and Simon Needham.
Design
In Motion, Jun. 8, ‘00.
ATTIK
Redesigns PROMAX/BDA
All-media
creative solutions provider ATTIK has delivered the final campaign elements
relating to its role as the official identity designer for the 45th annual
PROMAX & BDA Conference, slated for June 14-17 in New Orleans. ATTIK's
efforts focused on rebranding the conference's look, feel and tone through
the creation of original artwork, printed promotional and registration
materials, kick panels for official conference booths and signage for use
throughout the conference. "True to our form, this project reflects global
input from all our studios," said William Travis, president of ATTIK USA.
"As well as being ATTIK's primary trade association, PROMAX/BDA represents
the world's best and brightest on-air design and promo talents. It's an
honor and a privilege to have been selected for these contributions."
Thu Jun 8, 2000, 12:10 AM PDT"
Design
Week, May 26, '00.
ATTIK
Designs for Experience Music Project
The
Attik has designed two interactive art montages to promote the launch of
Experience Music Project, the interactive music museum designed by architect
Frank Gehry. Experience Music Project opens in Seattle on 23 June and tells
the story of the creative processes behind the US pop industry. Attik created
two 30-second advertising montages that 'capture the essence of music as
art', says Attik creative director Simon Dixon. The montages will be housed
at EMP.
SHOOT,
May 26, '00.
People
Moves
"Attik/UK
managing director David Taylor is moving to Australia to head up Attik/Sydney."
SHOOT,
May 19, '00.
Top
Spot of the Week: Panasonic/Replay TV
Visual
effects supervision: Simon Dixon, ATTIK.
Design
Week, May 5, '00.
ATTIK
shakeup by Needham
Advertising
Age, May 1, '00.
Ugo
Networks Breaks Ads in $10 million Campaign
Entertainment
site UGO Networks (www.ugo.com) breaks a $10 million campaign in June from
Attik, New York. The print campaign, its first advertising, will likely
extend to TV and radio. Irreverent ads will promote UGO Networks as an
entertainment content site for 18-to-34-year-old men.
AdWeek
Eastern Edition, May 1, '00.
New
York: ATTIK produces Borgess Hospital Spot
"Attik
in New York has filmed images and directed a new spot, created by Kalamazoo,
Mich.-based agency Traver Rohrback, for Borgess Hospital. In the 30-second
commercial, a countdown is heard while a man's life flashes before his
eyes. He is shown driving a car down a one-way street as an adult and then
as a child, while his family and friends appear. Then footage of a collision
is shown, after which the man wakes up in the hospital, gazing at the trauma-unit
physicians who have saved him. The voiceover says, "So much goes into your
life. Is it any wonder so much goes into our trauma care?" Attik shot the
commercial in New York, as well as at Borgess Hospital in Kalamazoo; the
company also created the spot's end-tag animation. The commercial will
debut in Michigan on local broadcast in September."
Boards
Magazine, May '00.
Pitch
Itch
Millimeter,
May '00.
The
PRO Choice PROMAX PRO Develops
Videography,
Apr. '00.
Graphics
Gallery: ATTIK's work for FX Channel
Videography,
Apr. '00.
Searching
for a Name and a Home
Design
In Motion, Apr. 27, '00.
ATTIK
Counts The '31 Days Of Oscar' For TCM
Design
In Motion, Mar. 9, '00.
Interview
with ATTIK Director James Sommerville
Design
In Motion, Mar. '00.
The
Attik Puts 'Idle Hands' to Good Use
Adobe
Web Center, The Gallery, Mar. '00.
THE
ATTIK
Design
In Motion, Jan. 14, '00.
ATTIK
Designs Ashford Spots
Videography,
Nov. '99.
The
ATTIK's Global Designs
Boards
Magazine, Nov. '99.
A
Look at Who's Making The Moves
Design
In Motion, Oct. 20, '99.
The
Attik Designs Sol Beer Spots
Boards
Magazine, Oct. 13, '99.
The
Attik Shuffles Leading Creatives
Vidography,
Oct. '99.
The
Attik's Graphics Mean Smooth Sailing For Voyage Of Discovery
Design
In Motion, Sept. 17, '99.
1999-2000
UPN On-Air Graphics Package
Design
In Motion, Nov. '99.
The
Attik Creates ActionMax Package
Videography,
Aug. '99.
Working
with Designers
Story
addresses Simon Dixon's input on projects.
Design
In Motion, June 17, '99.
The
Attik Creates 'X-Files: One Son' Spot
Design
In Motion, May 25, '99.
The
Attik Designs Adidas 'Performance' Spot
Videography,
May '99.
Idle
Hands Are The Attik's Playground
Design
in Motion, Apr. 29, '99.
Attik
Designs GM EV1 Spots
Design
in Motion, Mar. 29, '99.
ATTIK
Opens Comedy Central's Movies
Videography,
Feb. '99.
ATTIK
Saves SouthPark's Chef
Design
in Motion, Jan. 19, '99.
The
Attik Designs 'Idle Hands' Trailer End Title
Design
in Motion, Nov. 23, '98.
The
Attik Creates Starter 'Moments' Spot
Design
in Motion, Oct. 22, '98.
Attik
Creates Graphics for Hugo Boss Spot
Videography,
Oct. '98.
X-S
Creativity
Article
discussing creative approach and production for MTV-X projects.
